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Improving the lives of 10 million older adults by 2020
Using Facebook to Help
Older Adults Stay Healthy
Improving the lives of 10 million older adults by 2020 | © 2017 National Council on Aging 2
55%The number of
people age 50+ who
use Facebook
79%The number of
people ages 30-49
who use Facebook
The 2018 Facebook Landscape
68%The percentage of
American adults use
Data from Pew Research Center
“Social Media Use in 2018,” March 1, 2018
http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/
Improving the lives of 10 million older adults by 2020 | © 2017 National Council on Aging 3
✔ Easy to use
✔ Quick, cheap results
✔ Powerful targeting
Why Facebook?
Improving the lives of 10 million older adults by 2020 | © 2017 National Council on Aging 4
You can reach almost anyone
Improving the lives of 10 million older adults by 2020 | © 2017 National Council on Aging 5
Improving the lives of 10 million older adults by 2020 | © 2017 National Council on Aging 6
Improving the lives of 10 million older adults by 2020 | © 2017 National Council on Aging 7
People trust your look
Improving the lives of 10 million older adults by 2020 | © 2017 National Council on Aging 8
People trust your look
Improving the lives of 10 million older adults by 2020 | © 2017 National Council on Aging 9
The results are good
1,000,000+Significant actions
67%Growth in organic
reach
150%Increase in Facebook
Likes and followers
Improving the lives of 10 million older adults by 2020 | © 2017 National Council on Aging 10
✔ Identify clear goals
✔ Get buy-in
✔ Know your audience
✔ Test, test, test
What success requires
Improving the lives of 10 million older adults by 2020 | © 2017 National Council on Aging 11
5 steps to get started
1. Read about what you’ll need
2. Create your personal profile
3. Design your organization’s page
4. Start posting updates
5. Measure success
Improving the lives of 10 million older adults by 2020 | © 2017 National Council on Aging 12
