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Using Engaging Networks with microsites
Clean Up Barclays• What the campaign is about• Targeting the CEO• Using Tracked widgets on microsites• Keeping it mobile friendly• The broader campaign• Results
What was the campaign about?
“We get it. The old ways weren’t the right way to behave”
Targeting the CEO
• Creating a separate customer message
• Creating 8 subject lines
Tracking using widgets• Using tracking to see what works
– 9 sources over 2 actions. With 1 location.
Tracking using widgets cont…
• www.cleanupbarclays.co.uk• www.cleanupbarclays.co.uk/?q=e21544
<iframe title='Behave microsite widget' src='https://www.e-activist.com/ea-action/widget?widgetId=2238&ea.tracking.id=e21544' frameborder='0' width='350' height='585' scrolling='no'></iframe>
Keeping it mobile friendly
Social media
The broader campaign
Results so far• 11,000+ emails sent to Antony Jenkins• 300 tweets sent to @BarclaysOnline• Barclays complaint form filled in• Initial meetings held, others planned• 15,800 unique visitors to the microsite in first 2 months• Mobile = 17.8% of page views• Tablet = 13.9% of page views
