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Using Curation in Content Marketing to Drive & Accelerate Web Traffic By Greg Bardwell

Using curation in content marketing to drive traffic

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by: George Bardwell, Innovative Query

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Page 1: Using curation in content marketing to drive traffic

Using Curation in Content Marketing to Drive & Accelerate Web Traffic

By Greg Bardwell

Page 2: Using curation in content marketing to drive traffic

What is Content Marketing?

Content marketing is the creation and sharing

of content in order to engage current and potential consumer bases

Page 3: Using curation in content marketing to drive traffic

What is Content Marketing?

Delivering high-quality, relevant & valuable content to prospects &

customers drives profitable consumer action.

Page 4: Using curation in content marketing to drive traffic

What is Content Marketing?

Page 5: Using curation in content marketing to drive traffic

What is Content Curation?

Page 6: Using curation in content marketing to drive traffic

Sharing & Publishing?Company Blog

Accelerates SEOIncrease Engagement

Topic or News PortalGenerate Targeted TrafficBrand Leadership

Social MediaDrive TrafficIncrease Engagement

Newsletters

Page 7: Using curation in content marketing to drive traffic

Is Curation Stealing?