Uses and Gratifications

Marly Zweerts 100371Samira Imaankaf 100364

MT3 – Jannie Timmermans

Content

• What is the Uses and Gratifications theory• Different U&G approaches• History of the model• Basic model• Criticism• The entertainment model of Vorderer• Uses and Gratification with reality TV• Summary

What is the Uses and Gratifications theory?

• Explanation• Support by others• Broken down into four different needs

1. Surveillance.2. Personal identity3. Personal relationship

*Relationships with the media.*Using the media within relationships.

4. Diversion.

Different U&G approaches

• Papachrissi and Rubin (2000)• Functional alternative.• Katz, Blumler, and Gurevitch (1974)• Dependency theory• Expectancy-value theory

History of the model

Basic model

Criticism

• Davidson in Severin and Tankard Jr. • Many of the criticisms reflected the state of affairs at that

time and were directed at initial assumptions and research.• Greenberg.

The entertainment model of Vorderer

The entertainment model of Vorderer

Combining the entertainment model with social phenomena

Uses and Gratification with reality TV

• Need of ‘our personal relationship with media’• Get to know them• Intimacy with the TV personalities

Uses and Gratification with reality TV

• The Ohio State University ‘why do people watch reality TV?

Uses and Gratification with reality TV

• Nabi et al (2003) research reality TV• Enjoy getting a peek in other people lives• More fascination than interest

Uses and Gratification with reality TV

• Nabi et al (2003) research reality TV• Enjoy getting a peek in other people lives• More fascination than interest

• Arizona university research consisted with Nabi • Voyeurism or curiosity is not the most important factor

Summary

Thanks for your attention!

Any questions?