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How Engaging Is Online Video?
Engaging customers in online
interactive video is a growing
strategy by brands
Copyright TYV Ltd 2010 ©
Interactive Video
Rich media ads with video have a higher
dwell rate than those without, and almost
double the dwell time.
This translates to fewer impressions needed
for the same results. Two exposures to a
video ad campaign produced the same dwell
rate as three exposures to non-video rich
media ads. Source: Eyeblaster Oct 09
We present the first interactive video dressing
room with a fabulous choice of models in HD
and iPhone application.
A few things worth knowing
Interactive Video
Website Brand CRM
User controlled video
Video vs No Video How does it compare?
Interactive Video
Engage Interact
User Controlled Video
What is User Controlled Video?
User controlled video (UCV) allows the
user to dictate what is happening
within the video window. They are in
control, what happens is up to them.
This makes them lean into the screen
and interact with what is going on. The
result of this is that they are more
likely to spend time on your site and
then be more accepting to any calls to
action that you may provide for them.
Ultimately this will mean purchasing
your goods or services.
Engage Interact
User Controlled Video
What sectors will this work in?
User controlled video can be used
within the retail sector, hotel and
leisure and the motor industry. It
allows you to present your goods and
services in an interactive and
compelling format. For example in
retail you can control the model and
see the clothes and how they fit. For
the hotel industry you can walk
through the hotel bar, restaurant and
feel the ambiance. You can even turn
on the shower in the room. For the
motor industry you can open the car
door, you can tune the radio.
Engage Interact
Content Diversity for User Controlled Video
The size of the audience viewing a publisher's original content on other sites is 1.5 times larger than it is on the publisher's original destination site
Key Findings:
Across all sites studied, publishers have an untapped off-site audience that is nearly 1.5 times bigger than the audience that visits their destination site.
Based on a CPM of $1, 42% of publishers studied are missing out on up to $50K in annual ad revenue; 33% are missing out on up to $250k in annual ad revenue; and 25% are missing out on more than $250K in annual ad revenue from off-site content.
The audience for the following top categories as a multiple of the audience viewing content on the destination site:
Auto: nearly 7 times Travel: more than 5 times Movie reviews: nearly 5 times Entertainment — nearly 4 times Sports, Technology: more than 2 times Advice, Environment, Health: nearly 2 times Politics: nearly 1.5 times According to Attributor, study results show there is a
significant and largely untapped opportunity for online publishers to capture lost revenue by embracing open syndication through direct relationships with ad networks.
Engage Interact
How Viral is User Controlled Video?
Though email from retailers is still the best way for consumers to learn about discounts and deals online, nearly 30% of shoppers now say they look to links forwarded from friends, peer comments and social sites for the best bargains.
Specific demographic findings:
The youngest group (age 18-24) of respondents are most likely to find information about bargains from peers, vs. from retailers: 39% chose one of the three "peer"-centric answers (links from friends, another shopper's comments, or friends via social site), compared with 29% of the overall population.
Respondents in the Northeast (33%) are nearly 10% more likely than those in the Midwest (24%) to get their info from peers.
The two groups most likely to say they got bargain information from "friends forwarding a link" are the youngest and the oldest: 22% of those ages 18-24, and 18% of those 65+.
Finding bargains via social sites increases as age decreases. Seven percent of the youngest group say it's the best way to find bargains, while no one above 65 agrees.
The youngest respondents rely on email the least. One-third say it's the best way to find deals, compared with 45% of respondents overall.
49% of married respondents choose email as the best source for bargains vs. 40% percent of non-married respondents.
People with children (6%) are six times more likely to find out about bargains via a social site than those with no child in the household (1.3%).
Women (12.5%) are more likely than men (7%) to choose banner ads as the best bargain source.
Engage Interact
User Controlled Video
What are the key benefits?
UCV is fun and interactive
It allows you to demonstrate technical
or difficult to view product in a
consistent way
It encourages conversion.
It reduces return rates
It enhances the user experience of
your brand
It can help increase average order
values
It is extremely viral
It ranks very high with all search
engines
At Scenestealer we come up with exciting new ways to get users to interact on websites and in emails.
We bring interactive video to pretty much everyone in the world!
Huge online successThe first interactive video dressing room with a fabulous choice of models in HD and iPhone application.
Launched in May 08 by Scenestealer
Averages 200,000 unique visitors per month –
WITH NO MARKETING SPEND.
Named Marie Claire’s favourite new
website.
KnickerPicker was second only to Victoria's
Secret in global lingerie visitor numbers
Over 35,000 sites and blogs reference
KnickerPicker including The Sun, Fox News,
The New York Daily News and The
Guardian.
Currently the most talked about Lingerie site
on the web.
Amazing Google Rank after just 3 months :
Huge online successThe first interactive video dressing room with a fabulous choice of models in HD and iPhone application.
How successful? Conversion to sale is 3.2%. KnickerPicker has seen a 20% increase
in sales each month since launch. Returns have been reduced 65%. Email marketing has resulted in:
◦ More than double the industry standard click-through rate
◦ Halved the number of opt outs.
KnickerPicker hasn’t cost anything in Search Engine Optimisation (SEO) or Pay Per Click (PPC):
It is page one of Google for terms like ―thongs‖ or popular brand searches like ―Gossard bras.‖
At Scenestealer we come up with exciting new ways to get users to interact on websites and in emails.
We bring interactive video to pretty much everyone in the world!
What are we offering your brand? A low cost trial - Try our service for only
£12,000. The first three months are completely free of commitment, cost per acquisition (we’ll only introduce this if you come back for more) and any other charges (no hosting, bandwidth, design or reporting etc).
What do you get?
• Our complete interactive video solution on your site: including HD video and our complete video management system
• 3 different sized models
• 50 SKUs
• Everything hosted on our servers – no technical issues!
• Embedded videos for affiliates – the most powerful tool they will ever use to drive sales.
• Full tracking and reporting – see what we can do for your sales!
New Year offer: Increase sales with low cost interactive videoWe are offering the unique interactive video solution to selected retailers – for a low set up cost and no ongoing charges or commission for three months.
Turning Common Sense into Common practice ©
Contact - Stephen Sumner CEO
Office +44 (0)1457 762498
Mobile +44 (0)7904 948456
Copyright TYV Ltd 2010 ©
