Use of Social Media in

Graduate Medical Education

Curtis L. Whitehair, MD

Program Director, MedStar GUH/ MedStar NRH PM&R Residency Training Program

2012 Reynolds Grantee 10th Annual Meeting October 22, 2012

Disclosures

• I have no Industry Conflicts of Interest.

Contact • Email: curtis.l.whitehair@medstar.net

• Twitter: cwhitehair

• Web: www.drwhitehair.com

• Any updates to the presentation can be found at:

• www.drwhitehair.com > Links > Reynolds 2012 - SoMe

Social Networks

Real Simple Syndication

Micro Blogging

Blogging

Podcast

Wiki

Objectives

• Develop a familiarity of what is

social media

• Explore how digital learners

use social media

• Obtain knowledge of how to

use social media for educating

resident and fellow physicians

2011 Horizon Report Key Trends

• People expect to be able to work, learn, and study

whenever and wherever they want

• The world of work is increasingly collaborative, giving

rise to reflection about the way student projects are

structured

• The technologies we use are increasingly cloud-based,

and our notions of IT support are decentralized

http://wp.nmc.org/horizon2011/

What is social media? Social media is digital content that can be easily shared with other people via the internet using free web-based tools. Generally, viewers of this content are welcome to use and redistribute this content freely.

The social media frenzy began with the emergence of the „read-write

web‟ known as Web 2.0

no special „coding‟ or „language‟ skills needed to publish content

online

web applications that can be used to create social networks

The frenzy continues to grow, due in part to a narrowing of the digital

divide

more people have access to computers and the internet

more users in the 2-12 age group and 55+ age group Pew Internet reports

Web 1.0 Web 2.0 “read-only Web” “the read-write Web”

250,000 sites 80,000,000 sites

45 million global users 1 billion+ global users

published

content

user

generated

content

published

content

user

generated

content

collective

intelligence

1996 2006

Virtual Choir – Eric Whitacre, March 2010

http://youtu.be/D7o7BrlbaDs

Virtual Choir – Eric Whitacre, April 2012

http://youtu.be/V3rRaL-Czxw

Does Social Media Fit in Medical Education? • „Social‟ = people

• Our residents and fellows are

people. Our patients are people.

Our campus community is made

up of people. Our off-campus

community is made up of people.

• „Media‟ = information

• We create and use media. Photos,

video, audio, documents, websites.

Tutorials, maps, reviews. Web

links, news feeds, activity

calendars.

• We think so

• Social media may have a place in

medical education. However very

little literature in Medical Education

Image: http://www.virtualprojectconsulting.com/11-key-social-media-tools/

Social Networks

Real Simple Syndication

Micro Blogging

Blogging

Podcast

Wiki There are over 207 known social

networks (in USA)

Simulated map of Facebook Friends Connections

http://www.notcot.com/archives/2010/12/a-world-mapped-by-friends.php

Social Networks

Real Simple Syndication

Micro Blogging

Blogging

Podcast

Wiki

technology that provides you with a

method of getting relevant and up to date

information sent to you for you to read in

your own time. It saves you time and

helps you to get the information you want

quickly after it was published.

Social Networks

Real Simple Syndication

Micro Blogging

Blogging

Podcast

Wiki

Twitter Terminology

• Tweet – message that is 140 characters or less

• Retweets or “RT” – repeating the message

• @ Reply – a message to specific tweeter that is public

• Direct message or “DM” – a message to a specific tweeter that is private

www.twitterdoctors.net

Surgeon tweeting during Brain Surgery

http://youtu.be/dxJvbi6tW88

Uploaded April 12, 2011

Social Networks

Real Simple Syndication

Micro Blogging

Blogging

Podcast

Wiki

Social Networks

Real Simple Syndication

Micro Blogging

Blogging

Podcast

Wiki

A podcast is a type of digital media

consisting of an episodic series of files

(either audio or video) subscribed to and

downloaded through web syndication.

The word is a neologism derived from

"broadcast" and "pod" from the success

of the iPod, as podcasts are often

listened to on portable media players

http://youtu.be/qBgO30h2cY8

Social Networks

Real Simple Syndication

Micro Blogging

Blogging

Podcast

Wiki

A wiki is a web site that includes web

pages containing content. Wiki pages

are created using a collaborative

software program then published to

the web. In other words, a wiki is a

web-publishing tool.

Wiki software is designed for

collaborative web site creation. A

wiki is a website that includes the

collaboration of work from many

different authors.

Hawaiian Word = fast or quick

• Ward Cunningham

• 1994 WikiWikiWeb software

• 1995 installed on c2.com

• Named after Wiki Wiki Shuttle

at Honolulu International Airport

Basic wiki features

Functions

• Create new page

• Edit content on a page

• Delete a page

• View recent activity

• View revision history

• Comment on a page

• Manage access to content

• Limit access to editing tools

Types of content

• Text

• Images – photos or graphics

• Video

• Charts, tables, graphs

• Lists

• Links to other websites

• Attachments

NOTE: Revision History is a standard wiki function. All wiki software

includes the option to review changes, edits and new page creation.

Administrators have the ability to revert, edit or delete any content.

Managing

Wiki

Content

Use a wiki for collaborative writing

Instead of circulating documents

to a group of people via email,

create wiki pages that can be

edited and published easily

allowing everyone on your team

to see the most up to date

information!

Stop searching for that email with

an important attachment, unsure

if it is even relevant anymore.

Find the latest info on your team

wiki! KNOW when it was last

updated and by whom.

SoMe example in Medical Education

Social Media

Learning Cycle

Clinical Questions (at Point of

Care)

Tweet Question via Smart phone

(private twitter account)

Find answer to question on google reader

Write the answer on a

blog

Tweet or post on fb hyperlink to blog inviting

comments

Colleagues comment on each others blog or fb

collaborative learning

Adapted from www.neilmehta.com

Social Media or digital tools that I use most

often

Interactive Spaced Education

Spacing effect Testing effect

Q7

Don‟t forget:

You can copy-

paste this

slide into other

presentations,

and move or

resize the poll.

A. A plastic posterior leaf AFO set in a few degrees of dorsiflexion

B. A plastic AFO with a midline plantar stop and ankle joints

C. A metal double upright AFO with double-action ankle joints

with springs in the posterior channels

D. A solid plastic AFO with an anterior trim line set in 5 degrees of dorsiflexion

Answer: A

Question 7-Answer

• A - A plastic posterior leaf AFO set in a few degrees of

dorsiflexion

Born Digital – John Palfrey and Urs Gasser, 2010

• "We don't need to overhaul education to teach kids who

are born digital.

• There is a temptation among those who love technology

to promote radical changes in the way we teach our

students. … That instinct is wrong.

• Learning will always have certain enduring qualities that

have little or nothing to do with technology"

A Tech-Happy Professor Reboots After Hearing His Teaching Advice Isn‟t Working – The Chronicle of Higher Education, Feb 12, 2012

"They would just be inspired to use blogs and Twitter and technology, but

the No. 1 thing that was missing from it was a sense of purpose.“ –

Michael Wesch

Concrete Experience

experiencing

Abstract

Conceptualization

thinking

Active Experimentation

doing Reflective Observation

reflecting

Kolb

Learning Cycle

Thank You!

Questions?