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 · Use metaphors sparingly; although they can help simplify complicated ideas, metaphors can be distracting. Avoid mixed metaphors (e.g., a the- ory representing one branch of a

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Page 1:  · Use metaphors sparingly; although they can help simplify complicated ideas, metaphors can be distracting. Avoid mixed metaphors (e.g., a the- ory representing one branch of a
Page 2:  · Use metaphors sparingly; although they can help simplify complicated ideas, metaphors can be distracting. Avoid mixed metaphors (e.g., a the- ory representing one branch of a
Page 3:  · Use metaphors sparingly; although they can help simplify complicated ideas, metaphors can be distracting. Avoid mixed metaphors (e.g., a the- ory representing one branch of a
Page 4:  · Use metaphors sparingly; although they can help simplify complicated ideas, metaphors can be distracting. Avoid mixed metaphors (e.g., a the- ory representing one branch of a