7/31/2019 Usability Report on ESPN

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Jftrinuotjifti \hg

Uugdjsajfl

H_UF XskgjdjtyWhpirt

^ah `iddiwjfl js k uskgjdjty rhpirt oifnuothn wjta twi ushrs wai

ufnhrwhft shvhrkd tksbs if H_UF&oim& ^ah tksbs rh`dhothn tah uskgjdjty

i` tah whgsjth kfn tah ushrs kgjdjty ti qujobdy `jfjsa tah tksbs wjta ks

djttdh nj``joudty ks pissjgdh&

Gy MkttMhjhr

7/31/2019 Usability Report on ESPN

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Mktt Mhjhr | @kdd 75;;

;

JF^WINXO^JIF

^ajs uskgjdjty rhpirt `ioushs if twi ushrs hxphrjhfoh wjta oimpdhtjfl k sht djst i`

tksbs `ir H_UF&oim& ^ah `jrst ushr J dkghdhn ks k diw-hxphrjhfoh wjta H_UF&oim$ taiula ah

akn k bhhf jfthrhst jf spirts$ pkrtjoudkrdy `iitgkdd& Jf prhvjius njsoussjifs wjta tajs ushr$ ahakn mhftjifhn wkftjfl ti try iut `ir tah F\M_X `iitgkdd thkm jf tah aiphs i` ghoimjfl k

wjnh rhohjvhr& ^ajs ushr kdsi shhmhn `kjrdy knhpt kt usjfl tah Jfthrfht$ pkrtjoudkrdy ks tah thst

pdkyhn$ taiula ah dkobhn simh bfiwdhnlh i` ohrtkjf `hkturhs wjtajf tah Jfthrfht& ^ah shoifn

ushr J oifsjnhrhn ti gh k ajla-hxphrjhfoh ushr i` H_UF&oim$ wai akn k vhry jfthfsh jfthrhst

wjta spirts kfn wks kdwkys oahobjfl jf kt H_UF&oim& Jf tkdbjfl wjta tah shoifn ushr$ ah

mhftjifhn akvjfl kf igshssjif wjta rulgy kfn wks kdwkys bhhpjfl up-ti-nkth kgiut tah

dkthst fhws jf rulgy$ mkjfdy gy oahobjfl tariula H_UF&oim&

Gita i` tahsh thsts whrh oifnuothn if k tajrn `diir diuflh krhk jf _iuta Oimpdhx&

Gita sugchots ushn tah wjrhdhss Jfthrfht takt js kvkjdkgdh ti Firtawhst stunhfts if okmpus&

^ah dioktjif i` tah diuflh mht k oriss-shotjif i` twi akddwkys$ wjta k stkjrwhdd hftrkfoh kfn

hxjt jmmhnjkthdy wjtajf tah diuflh krhk& ^ajs oif`duhfoh i` tah stkjrwhdd kfn twi akddwkys

orhkthn ajla dhvhds i` trk``jo kt tjmhs$ wajoa oiftrjguthn ti njstrkotjfl gita mkdh pkrtjojpkfts&

Djlatjfl i` tah diuflh krhk wks vhry rhksifkgdh kfn oim`irtkgdh$ wjta fi ivhr-skturktjif i`

djlatjfl ir njmfhss ti gh fitjohn& Gita ushrs skt if tah skmh stydh i` oakjrs kvkjdkgdh jf tah

diuflh krhk$ wjta ajla krmrhsts wjta k `kjr dkjn-gkob mkffhr&

@JW_^^H_^_XGCHO^

^ah `jrst thst sugchot wks ^rkvjs Hmhrsif$ ;: yhkrs idn& ^rkvjs ushn tah soaiid-jssuhn

dkptips ti oifnuot tah tksbs takt J akn ljvhf ajm$ dhkvjfl tah dkptip if ajs dkp$ usjfl tah

tiuoa-pkn `ir miush oiftrid& @ir tahsh tksbs$ ^rkvjs ushn Jfthrfht Hxpdirhr : ks tah whg

griwshr i` oaijoh& Kooirnjfl ti k grjh` jfthrvjhw wjta ^rkvjs prjir ti tah thst$ ah stkthn takt

ah js fit k oimmif ushr i` H_UF&oim$ gut js k `rhquhft wktoahr i` H_UF if thdhvjsjif&

^K_B ;KFKDZ_J_

Xpif rhohjvjfl tah irnhrs `ir ^ksb ;$ ^rkvjs jmmhnjkthdy ushn Liildh ti shkroa&^rkvjs ushn tah Liildh ^ksb Gkr$ diokthn if tah tip-rjlat sjnh i` tah Jfthrfht Hxpdirhr :

griwshr& _hkroajfl ikbdkfn rkjnhrs iwfhr kd nkvjs njhs$ ^rkvjs sokffhn tariula tah shkroa

rhsudts if tah `jrst pklh& Ah oahobhn iut k djfb `rim OFF&oim$ sokffhn tah thxt grjh`dy

gh`irh ghjfl njstrkothn gy k lriup i` ljrds ks tahy pksshn gy$ okddjfl ajs ktthftjif ti tahm

kfn tkdbhn wjta tahm grjh`dy& Kppkrhftdy fit ghjfl sktjs`jhn$ ^rkvjs trjhn k fhw Liildh shkroa$

7/31/2019 Usability Report on ESPN

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Mktt Mhjhr | @kdd 75;;

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aiw kd nkvjs njhs& @rim tahrh$ ah `iufn k djfb ti s`lkth&oim$ wahrh ah sokffhn tah thxt$

vjsjgdy `rustrkthn takt ah wks fit `jfnjfl tah rhsudt ah wks diibjfl `ir& Njssktjs`jhn$ ah

fkvjlkthn ti H_UF&oim ti try ti `jfn rhdhvkft jf`irmktjif ti Kd Nkvjs nhkta& ^ah djfbs takt

whrh griulat up jf H_UF akvh fi rhdhvkft jf`irmktjif ti Kd Nkvjs nhkta$ jt kpphkrs&

Kljtkthn$ ^rkvjs hvhftukddy vhrgkddy ksbhn kfitahr jfnjvjnukd jf tah riim$ Kfnrhw Ghfsif!wai J thsthn dkthr*$ `ir tah okush i` nhkta i` Kd Nkvjs& Kfnrhw njn fit shhm ti akvh tah

bfiwdhnlh jf mjfn ti kfswhr tah quhstjif& Whturfjfl ti kf hkrdjhr Liildh shkroa rhsudt if Kd

Nkvjs nhkta$ ^rkvjs trkvhdhn ti X_K^inky&oim ti try ifoh mirh& Gut wahf fit lhttjfl kfy

jf`irmktjif fhhnhn ti oimpdhth ^ksb ;$ ^rkvjs lkvh up hftjrhdy kfn nhojnhn ti mivh ifti

^ksb 7&

^K_B 7KFKDZ_J_

K dit i` viokd njstrkotjifs ioour ks ^rkvjs griwshn dhjsurhdy tariula H_UF&oim& I`

fith$ ah diibhn kt whg pklhs rhdkthn ti `iitgkdd rkfbjfls kfn mjxhn mkrtjkd krts& Nurjfl tajsphrjin$ ah njn akvh jssuhs wjta ajs dh`t odjobhr if tah dkptip$ piufnjfl akrn shvhrkd tjmhs ti

odjob if k djfb& J tiib fith takt ah nihs fit ush tah tkp-ti-odjob `ufotjif takt js k pkrt i` tah

tiuoa-pkn if tah dkptip& Ukrt i` my nhthrmjfktjif `ir tah odjobjfl jssuhs krh prigkgdy whg-

rhdkthn ti H_UF&oim$ ljvhf takt tah odjobhr wirbhn phr`hotdy wahf oimpdhtjfl tah rhst i` tah

tksbs&

^K_B ?KFKDZ_J_

^rkvjs ghlkf ajs shkroa gy fkvjlktjfl ti tah FOKK `iitgkdd shotjif i` H_UF&oim& Ah

hvhftukddy `iufn k soahnudh djst i` kdd tah Njvjsjif J lkmhs takt whrh ti gh pdkyhn nurjfl

\hhb 1& Akvjfl fitjohn takt tah Fivhmghr 1 nkth wks fit djsthn$ ^rkvjs akn ti odjob kahkn ti

tah \hhb ;5 kfn \hhb ;; soahnudhs ti `jfn tah jf`irmktjif fhhnhn ti oimpdhth tah tksb&

^ajs tksb wks oimpdhthn `kjrdy grjsbdy&

^K_B >KFKDZ_J_

\ahf J lkvh tajs tksb ti ^rkvjs$ ajs `jrst rhkotjif wks ti ksb$ \akt js kf W__9 J

wjtaahdn thddjfl ajm njrhotdy$ si ks fit ti njstrkot ajm kt tah mimhft& Ah `jrst Liildhn rss

`hhn$ odjobhn if tah \jbjphnjk pklh rhdkthn ti W__$ kfn rhkn tah oifthft grjh`dy& Nurjfl tajs

qujob rhkn$ ah vhrgkddy oimmhfthn kgiut way kfyifh wiudn wkft ti sugsorjgh ti Gjdd

_jmmifs& K`thr rhknjfl kgiut W__ if \jbjphnjk$ ^rkvjs whft ti H_UF ti try ti njrhotdy shkroa

`ir Gjdd _jmmifs W__ `hhn& ^rkvjs tahf whft gkob ti usjfl Liildh ti try kfn `jfn Gjdd

_jmmifs `hhn& Ah mknh shvhrkd shkroahs jf Liildh rktahr qujobdy$ oakfljfl k `hw bhywirns

ti `jfn tah ghst rhsudts& ^rkvjs fhvhr odjobhn pkst tah pklh ; rhsudts& Ah hvhftukddy `iufn k djfb

7/31/2019 Usability Report on ESPN

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Mktt Mhjhr | @kdd 75;;

?

jf CUGutdhr&oim takt djfbhn wjtajf tah oifthft ti sugsorjgjfl ti Gjdd _jmmifs W__ `hhn& J

vhrj`jhn tajs djfb ti shh j` jt privhn oirrhot$ wajoa J oifodunhn jt njn&

^K_B 8KFKDZ_J_

^rkvjs rhturfhn gkob ti tah H_UF aimhpklh kfn priohhnhn ti sokf tah oifthft if

tah aimhpklh$ pissjgdy diibjfl `ir k djfb rhdkthn ti cigs kt H_UF& Ah soriddhn gkob up ti tah

tip i` tah aimhpklh kfn shkroahn cigs jf hspf& ^rkvjs sokffhn tah rhsudts qujobdy$

rhfhwhn ajs shkroa wjta tah bhywirn njljtkd mhnjk kfn trjhn klkjf& Ifoh klkjf$ viokd

njstrkotjifs `rim pksshrsgy stidh ^rkvjs ktthftjif `ir k wajdh& ^rkvjs trjhn k fhw shkroa klkjf

wjta cigs iphfjfls njljtkd mhnjk kfn odjobhn if tah `jrst djfb saiwf& \jtajf shoifns$ ah

odjobhn if kfitahr djfb if tah tip i` tah pklh$ tahf odjobhn kfitahr djfb `rim tahrh takt tiib

ajm ti cig pistjfls wjtajf H_UF& ^rkvjs sokffhn tah thxt kfn hvhftukddy okmh koriss djstjfls

wjtajf njljtkd mhnjk& Gy tajs pijft jf tah thst$ ^rkvjs akn ghoimh vjsjgdy kffiyhn wjta tah

thnjiusfhss i` tah tksbs kfn tah h``irt jt tiib ti `jfnjfl rhsudts& Ah pjobhn if i` tah njljtkdmhnjk cig pistjfls$ jmmhnjkthdy `iufn k guttif fhkr tah tip i` tah cig nhsorjptjif takt dhn

ajm ti kppdyjfl `ir tah cig&

^K_B 0KFKDZ_J_

^ajs tksb wks$ gy `kr$ tah qujobhst ti oimpdhth& ^rkvjs trkvhrshn gkob ti tah H_UF

aimhpklh kfn shkroahn hspf mklkzjfh& \jtajf k oiupdh i` odjobs$ ^rkvjs wks kgdh ti lht k

sugsorjptjif `ir H_UF mklkzjfh&

^K_B

7/31/2019 Usability Report on ESPN

5/8

Mktt Mhjhr | @kdd 75;;

>

_HOIFN ^H_^_XGCHO^

My shoifn thst sugchot wks Kfnrhw Ghfsif$ ;: yhkrs idn& Kfnrhw ushn ajs iwf

phrsifkd dkptip$ k MkoGiib Uri ti oifnuot tah tksbs$ prh`hrrjfl ti akvh tah dkptip rhst if

ajs dkp kfn ushn tah tiuoa-pkn `ir miush oiftrid& ^ah whg griwshr i` oaijoh `ir Kfnrhwwks tah _k`krj griwshr2 J njn fit oahob ti shh wajoa vhrsjif i` tah griwshr Kfnrhw wks

ruffjfl& Kfnrhw mhftjifhn prjir ti tah thst takt ah wks k ahkvy ushr i` H_UF kfn wks

pkrtjoudkrdy jfti rulgy&

^K_B ;KFKDZ_J_

Kfnrhw ghlkf ajs shkroa gy Liildjfl kd nkvjs& Ah iphfhn tah djfb ti \jbjphnjk kfn

cumphn ti tah Nhkta shotjif gy usjfl tah tkgdh i` oifthft djfbs kt tah ghljffjfl i` tah

krtjodh& K`thr rhknjfl tah gjt if Kd Nkvjs nhkta jf \jbjphnjk$ Kfnrhw oifodunhn takt fi okush

i` nhkta akn ghhf djsthn yht&^K_B 7KFKDZ_J_

\jta ghjfl k ahkvy ushr i` H_UF$ Kfnrhw sphft djttdh tjmh sokffjfl tah aimhpklh i`

H_UF&oim& Ah jmmhnjkthdy fkvjlkthn ti tah rulgy pklh jf H_UF& Nurjfl tajs tjmh$ Kfnrhws

ohdd paifh okushn ajm ti jlfirh H_UF `ir k sairt2 Kfnrhw hvhf mhftjifhn takt ohdd paifh

ush js k gjt i` k akgjt `ir ajm& K`thr thxtjfl$ Kfnrhw whft ti tah F@D pklh jf H_UF& Ah

sokffhn tah paitis takt rhvidvhn tariula tah mkjf krhk i` tah pklh$ takt js ti sky tah

mjnndh i` tah pklh kfn mist i` tah pklh& Ah ghlkf orjtjojzjfl H_UFs oaijoh `ir usjfl tah

paitilrkpas if tah F@D pklh$ mkjfdy pijftjfl iut aiw tah oimpisjtjif i` tah paitis wksthrrjgdh kfn fit pri`hssjifkd& ^ah vhrgkd rhkotjifs i` Kfnrhw lit ^rkvjs kfn kfitahr `hddiw

tkdbjfl kgiut `iitgkdd kmiflst tah tarhh i` tahm jf tah diuflh krhk& Kfnrhw tahf whft ti

tah LkmhA[ ohfthr jf H_UF kfn diibhn up stkts&

^K_B ?KFKDZ_J_

Kfnrhw shkroahs fivhmghr 1ta fokk `g kfn wks griulat up ti tah \hhb 1 djstjfls&

Ah tahf cumphn kriufn `rim \hhb ;7 ti \hhb ;; gh`irh `jfkddy `jfnjfl tah rhsudts ti

oimpdhth ^ksb ?&

^K_B >KFKDZ_J_

Kfnrhw ghlkf tah shkroa wjta gjdd sjmif jf H_UF& Njssktjs`jhn$ ah tkllhn jf rss&

^ah whgpklh diknhn rktahr sdiwdy `ir Kfnrhw& Nurjfl tah wkjt$ Kfnrhw iphfhn up k fhw

tkg jf _k`krj ti Liildh kfn shkroa gjdd sjmif& Ah qujobdy njsoivhrhn takt Gjdd _jmmif js tah

OHI `ir \kd-Mkrt kfn ghokmh simhwakt oif`ushn kt tah shkroa rhsudts& Ah odkrj`jhn ajs

shkroa jf Liildh wjta gjdd sjmif hspf& Kppkrhftdy ghoimjfl kffiyhn wjta tah dkob i` vjkgdh

7/31/2019 Usability Report on ESPN

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Mktt Mhjhr | @kdd 75;;

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djfbs$ Kfnrhw whft gkob ti H_UF kfn whft ti tah _jth Mkp kfn odjobhn if Oiftkot H_UF&

Ah trkvhdhn `rim tahrh ti Oustimhr Okrh$ gut wks `irohn ti hfthr phrsifkd jf`irmktjif$

wajoa shhmhn tii thnjius `ir Kfnrhw ti hfthr$ si ah gkobhn iut i` takt whgpklh& Kfnrhw

trjhn Liildh ifoh klkjf gy shkroajfl gjdd sjmif hspf klkjf& Ah tahf rhkdjzhn ah akn ghhf

sphddjfl tah fkmh wrifl kdd kdifl kfn oirrhothn ti gjdd sjmmifs hspf kfn shkroahn klkjfjf Liildh& @rim tahrh$ ah `iufn k djfb ti Gjdd _jmmifs gdil if H_UF$ odjobhn if Gjdd

_jmmifs pri`jdh kfn `iufn djfbs ti Gjdd _jmmifs& Kfnrhw odjobhn if ifh i` tah djfbs kfn wks

griulat ti k whgpklh `ir H_UF `hhns ti Gjdd _jmmifs&

^K_B 8KFKDZ_J_

Kfnrhw rhturfhn ti tah H_UF _jth Mkp `rim hkrdjhr kfn whft njrhotdy ti Cigs kt H_UF&

Ah odjobhn if tah _hkroa Cigs tkg$ kfn tahf whft ti Cigs gy Okthliry& Kfnrhw `jfns tah

cigs djstjfls ufnhr njljtkd mhnjk$ odjobhn if k pkrtjoudkr cig kfn `iufn tah kppdy guttif&

^K_B 0KFKDZ_J_

Kfnrhw shkroahn wjtajf H_UF `ir hspf tah mklkzjfh& Ah jmmhnjkthdy `jfns tah djfb

`ir sugsorjgjfl&

^K_B

7/31/2019 Usability Report on ESPN

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Mktt Mhjhr | @kdd 75;;

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Kfnrhw wks k mirh knhpt jfnjvjnukd wjta H_UF$ wahrh ah ghlkf kdd i` ajs shkroahs

usjfl H_UF& Ifdy wahf ah oiudn fit `jfn sidjn rhsudts jf H_UF wiudn Kfnrhw swjtoa ti usjfl

Liildh `ir ajs shkroahs& Kfnrhw kdsi shhmhn ti gh k mirh hxphrjhfohn ushr i` tah Jfthrfht$

sjfoh ah akn tah bfiwdhnlh i` bfiwjfl wakt kf W__ `hhn wks kfn fkvjlktjfl ti H_UFs sjth

mkp ti `jfn jf`irmktjif& Jf my hxphrjhfoh i` usjfl tah whg$ J akvh rkrhdy hvhr taiulat i`usjfl k whgsjths sjth mkp ti `jfn rhdhvkft jf`irmktjif&

^ah whg griwshr usklh `ir hkoa jfnjvjnukd wks kdsi hfdjlathfjfl kfn wirta fitjfl&

\ajdh gita ushn rktahr diw-spho griwshrs$ hkoa phr`irmhn knhqukthdy whdd `ir tah tksbs$

fkmhdy Jfthrfht Hxpdirhr :& J fitjohn takt _k`krj thfnhn ti ruf k gjt sdiwhr takf JH:$ nhspjth

tah `kot takt Kfnrhws MkoGiib Uri akn k ajlahr spho dkyiut takf ^rkvjs soaiid-jssuhn

dkptip& ^ah ifdy tajfl takt aurt gita griwshrs whrh tah sdiw niwfdikn tjmhs `ir tah \kdb

tah Udkfb lkmh if H_UF2 JH: shhmhn sdiwhr ti niwfdikn$ pissjgdy nuh ti tah diwhr

lrkpajos priohssir takt rufs jf tah dkptip&Jf thrms i` h``jojhfoy$ shvhrkd i` tah tksbs privhn qujth dkgirjius ti oimpdhth& @ir

^rkvjs$ tarhh i` tah tksbs whrh vhry nj``joudt `ir ajm ti oimpdhth& ^ah `jrst tksb$ shkroajfl `ir Kd

Nkvjs okush i` tah nhkta$ rhqujrhn mkfy shkroahs kfn muoa sokffjfl$ taiula ^rkvjs ushn

Liildh kdmist hftjrhdy `ir tajs tksb& Uhrakps jt saiudn gh fithn takt fi njrhot okush i` nhkta

akn ghhf fithn kt tah tjmh `ir Kd Nkvjs nhkta$ wajoa prigkgdy bhpt ^rkvjs if tah shkroa ti

`jlurh iut way Kd Nkvjs akn pksshn& ^ksb > kfn ^ksb 8 whrh kdsi nj``joudt `ir ^rkvjs2 tah dkob i`

bfiwdhnlh if W__ bhpt ^rkvjs `rim `jfnjfl tah W__ `hhn `ir Gjdd _jmmifs kfn fit shkroajfl

oirrhotdy `ir cigs kt H_UF jf tah njljtkd mhnjk shotir bhpt ^rkvjs `rim `jfnjfl tah oirrhot

jf`irmktjif&

Kfnrhw privhn muoa mirh h``jojhft kt whg griwsjfl kfn oimpdhtjfl tah tksbs& ^ah

ifdy nj``joudtjhs takt krish wjta Kfnrhw whrh tryjfl ti `jfn kf W__ `hhn `ir Gjdd _jmmifs$

wajoa rhqujrhn mkfy shkroahs ivhr kfn ivhr& Aiwhvhr$ Kfnrhws jfoirrhot sphddjfl i`

_jmmifs ti _jmifs prhvhfthn ajm `rim oimpdhtjfl tajs tksb qujobdy kfn h``jojhftdy&

Uhrakps akn tah sphddjfl ghhf oirrhot$ Kfnrhw oiudn akvh `iufn tah oirrhot jf`irmktjif

siifhr& Ukrt i` tajs hrrir okf gh kttrjguthn ti mh$ sjfoh J akn fit odkrj`jhn wjta Kfnrhw if tah

priphr sphddjfl i` _jmmifs&

Kfn jf thrms i` hrrirs$ ^rkvjs wiudn tkbh tah wjf `ir mist hrrirs& Mist i` tah hrrirs

`ir ^rkvjs sthmmhn `rim ajm jfoirrhotdy shkroajfl `ir jf`irmktjif2 ^rkvjs ghlkf mkfy i` ajs

shkroahs jf k vhry gksjo mkffhr$ tahf wiudn rhvjsh ajs shkroahs k `hw tjmhs gh`irh ah hjtahr

`iufn wakt ah wks diibjfl `ir ir ghljf k fhw shkroa hftjrhdy&

Jf oifodusjif$ J `iufn takt H_UF js whdd-okthrhn ti tah spirts jfnjvjnukd wai js kdrhkny

`kmjdjkr wjta tah H_UF sjth& Aiwhvhr$ H_UF nihs fit kpphkr ti gh whdd-sujthn `ir dhss

7/31/2019 Usability Report on ESPN

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Mktt Mhjhr | @kdd 75;;