USA Swimming

families will drive 16

minutes to get to the

pool vs. 7 minutes

for Rec families

Director of Marketing

@Foxram1261

JIM FOX • USA SWIMMING

Tiny Budgets, Big Results

A Guide to Facebook Advertising

Myth Busters

Myth: Facebook is Dying

Fact: The Social Network

Myth: Don Draper

Fact: Don Who?

For when you need a transition or extra emphasis

Myth: There’s No Time for Advertising

Fact: Set it up and Let it go

Myth: It’s too Expensive

Fact: You’re in Control

The Value of Facebook

Creating Facebook Ads

For a visual change up if you’d like

Step 1

Become an admin of your

team’s page

If you don’t have one ,

create one

Click create ad

Step 2

Choose your objective

Step 3

Choose your Audience

Step 4

Choose your Budget

Step 5

Ad Images

Step 6

Add Text

Best Practices

• Include a clear call to action

• Highlight any benefits, sales or similar specials

• Use a simple, eye-catching image

• Use key information in the headline

Targeting 101

For a visual change up if you’d like

Tiny Budget, Big Results

• Good “Bang for Buck”

• Don’t have to be an advertising guru

• Let it Go!

• Total budget control