US Perspectives onUS Perspectives onInternet PolicyInternet Policy

Opportunities and Challenges in Opportunities and Challenges in 20102010

David P. McClureDavid P. McClure

President & CEO President & CEO

US Internet Industry US Internet Industry AssociationAssociation

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Internal US IssuesInternal US Issues

Internal US Issues Include:Internal US Issues Include: National Broadband PlanNational Broadband Plan USF Reform USF Reform  Stimulus Funding, Rounds 1 and 2Stimulus Funding, Rounds 1 and 2 Network NeutralityNetwork Neutrality

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Core Global IssuesCore Global Issues

Global Issues Include:Global Issues Include: ACTA/Copyright EnforcementACTA/Copyright Enforcement Data RetentionData Retention Fraud and Identity TheftFraud and Identity Theft Botnets/SpamBotnets/Spam PrivacyPrivacy

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Three Levels of ImpactThree Levels of Impact

Driving FactorsDriving Factors

IndustryIndustry Consumers ConsumersGovernmentGovernment

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Driving FactorsDriving Factors

The Rapid Evolution of The Rapid Evolution of Technologies: 4G wireless, Wi-Fi, Technologies: 4G wireless, Wi-Fi, network vulnerabilities, social network vulnerabilities, social networksnetworks

Growth and Evolution of MediaGrowth and Evolution of Media The Digital DividesThe Digital Divides The Global RecessionThe Global Recession FUD: Fear, Uncertainty, DoubtFUD: Fear, Uncertainty, Doubt

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Industry ResponsesIndustry Responses

Maximize Revenues Through Buildout of Maximize Revenues Through Buildout of InfrastructureInfrastructure

Protection Against Privacy Protection Against Privacy Threats/Invasion of Privacy for Business Threats/Invasion of Privacy for Business PurposesPurposes

Protection Against Security ThreatsProtection Against Security Threats Desire for Governments to Help Fund Desire for Governments to Help Fund

BuildoutBuildout Desire For Governments Not To RegulateDesire For Governments Not To Regulate

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Consumer ResponsesConsumer Responses

The Rise of Early AdaptersThe Rise of Early Adapters Technology Driving Efficiency in a Technology Driving Efficiency in a

Global EconomyGlobal Economy The Rise of Connectivity and Social The Rise of Connectivity and Social

MediaMedia The Rise of the Consumer GenerationThe Rise of the Consumer Generation Fear of Technological Change/ Fear of Technological Change/

BacklashBacklash Fear of IsolationFear of Isolation

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Government ResponseGovernment Response

Desire To Utilize New TechnologiesDesire To Utilize New Technologies Desire To Protect ConsumersDesire To Protect Consumers Desire To Maintain Order and Desire To Maintain Order and

ControlControl A Struggle to Keep Pace With A Struggle to Keep Pace With

TechnologyTechnology Processes of Government Not Processes of Government Not

Nimble EnoughNimble Enough Shooting The MessengersShooting The Messengers

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The Roadmap For The Roadmap For NetworksNetworks

Build Out The InfrastructureBuild Out The Infrastructure Focus on Stimulating Broadband Focus on Stimulating Broadband

AdoptionAdoption Focus on the Protection of ConsumersFocus on the Protection of Consumers Create Opportunities for Public/Private Create Opportunities for Public/Private

Partnerships in Policy and GrowthPartnerships in Policy and Growth Engage in consumer demand studies.Engage in consumer demand studies. Get Engaged Locally and GloballyGet Engaged Locally and Globally

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Most ImportantMost Important

Don’t Do Anything Stupid.Don’t Do Anything Stupid.

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US Internet Industry AssociationUS Internet Industry Association

http://www.usiia.orghttp://www.usiia.org