Upload
ebuzzing
View
333
Download
2
Embed Size (px)
DESCRIPTION
Ebuzzing's analysis of the buzz surrounding the 2012 US presidential elections.
Citation preview
THE US ELECTIONS, SEEN FROM EUROPEOBAMA/ROMNEY,WHO WON THE BATTLE ON SOCIAL MEDIA
MENTIONED IN
OF TOTAL PUBLICATIONS57%
63 939
TOTAL NUMBER OF PUBLICATIONSABOUT THE ELECTIONS
MENTIONS OF EACH CANDIDATE
OB
AM
A RO
MN
EY
1
3.5MEDIA EQUIVALENT
MILLION POUNDS
Not only did Obama win the elections, he also won the battle on social media. 74% of all publications about the election mentioned the incumbent, far ahead of challenger Romney. This was due to Obama’s higher visibility as American President.
18TH SEP
DEBATE TIMES 3RD OCT TO 22ND OCTELECTION DAY 6TH NOVEMBER
3RD OCT23RD OCT
6TH NOV
BLOGS
41%
MEDIA
59%
The first peak (September 18th) was when a video aired that showed Romney talking about "47% of the US population will vote for Obama no matter what, since they're dependant on the Government who are victims..." Many publications reacted very negatively.
MENTIONED IN
OF TOTAL PUBLICATIONS
78% BLOGS / 71% MEDIA60% BLOGS / 55% MEDIA
74%
UNITED KINGDOMFOCUS
SHARE OF VOICEOF EACH
CANDIDATE
2
42%58%
0-5051-100
101-200201-300
301-400401-500
NUMBER OF BLOGS ACCORDING
TO THEIR EBUZZING RANKING
150
35 34 18 6 2
Looking at Ebuzzing’s top blogs, 150 of our most influential publishers talked about the elections.
Overall Obama acheived a higher share of voice than his rival across 150,000 UK blogs tracked by Ebuzzing
Liberal Conspiracy wrote 8 articles, focusing on various key aspects of the election, such as unemployment, Paul Ryan’s role and Obama’s plan to be re-elected.http://liberalconspiracy.org
Top blog communities impacted by this campaign 1. Politics 2. Culture 3. Technology
1.0MEDIA EQUIVALENT
MILLION POUNDS
THE FINAL RUSH ON FACEBOOK(30TH OCTOBER – 6TH NOVEMBER)
PAGE LIKES 30TH OCT
PAGE LIKES 6TH NOV
POSTS
POST LIKES
COMMENTS
ENGAGEMENT
SHARES
31 587 41832 120 33925
6 010 228325 445
23%
907 382
11 454 287
12 086 006
315 103 118
514 91149%
323 813
3