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US/CAN
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
TBD: dates were not available at time of print, but keep an eye out for these events.
HolidaysSportsEntertainment Conferences Other
Martin Luther King Jr. Day
1 2 3 4
5
12
19
2726 28
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13
7
22
9
14
21
29
8
15
30 31
16
23
10
17
24
11
18
25World Economic Forum
Igloofest (CAN)
Grammy Awards
New Year's DayNHL Winter Classic
Chinese New Year
Golden Globe Awards
Consumer Electronics Show
Winter YouthOlympics
20
Igloofest
Winter Youth Olympics
Consumer Electronics Show
World Economic ForumState of the Union (US)
1/16 – 2/1
1/9 - 1/22
1/7 – 1/10
1/21 - 1/24TBD
Tweet inspiration: Get in on the fun of award season (we see you, #GoldenGlobes and #Grammys ) with some ‘awards’ of your own.
Use Twitter Polls to have followers vote for their favorites — this could be research driven, like their favorite type of content or something purely fun, like their favorite emojis.
202001
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
HolidaysSportsEntertainment Conferences Other
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10
4
19
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18
26
5
12
27 28 29
13
20
7
14
21
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15
2217
New York Spring Fashion WeekLondon Spring Fashion WeekMilan Spring Fashion WeekParis Spring Fashion Week
Black History Month
DreamHack2/6 - 2/13 2/14 - 2/182/18 - 2/242/24 - 3/4
2/1 - 2/29
2/21 - 2/23
Black History Month
DreamHack 2020
Groundhog DayPuppy Bowl Super Bowl LIV
Presidents’ Day (US) National Margarita Day (US)
New York SpringFashion Week
Milan Spring Fashion Week
Paris Spring Fashion Week
Academy AwardsNational Pizza Day (US)
Valentine’s DayLondon Spring Fashion Week
Mardi Gras
Tweet inspiration: Like valentines themselves, Tweets are often best when short and sweet.
As you draft up your February and future Tweets, here are some things to keep in mind:• Condense your Tweet copy to its core message or hook • Limit yourself to 1-2 hashtags• Keep videos between 6-15 seconds
202002
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
TBD: dates were not available at time of print, but keep an eye out for these events.
HolidaysSportsEntertainment Conferences Other
St. Patrick’s DayMarch Madness
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15
23
30
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29
24
31
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9
3
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25
4
11
26 27 28
12
19
6
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20
7
14
2116
SXSWiHeartRadio Music Awards
Game Developer’s ConferenceOktane Conference
Red Nose Day (US)
SXSWFriday the 13th
3/13 - 3/22TBD
3/16 - 3/203/30 - 4/2
TBD
Women’s HistoryMonth
Purim
World Wildlife Day
JUNO Awards (CAN)
International Women’s Day
International Day of Happiness
MLB Season Begins
Twitter’s Birthday
World Water Day
Equal Pay DayIce Hockey Women’s World Championship
March Madness Ice Hockey Women’s World Championships
Women’s History MonthPurim
3/17 - 4/6 3/31- 4/10
3/1 - 3/31 3/9 - 3/11
Pi Day
Game Developer’s Conference
Oktane Conference
Tweet inspiration: There’s no shortage of events this month, and while you may not be attending them in person, it doesn’t mean you can’t attend in Tweet.
Use Event targeting within Twitter Ads to target an event’s relevant audience.
202003
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
TBD: dates were not available at time of print, but keep an eye out for these events.
HolidaysSportsEntertainment Conferences Other
RamadanStagecoach Music Festival
29
5
12
20
27
19
26
21
28 30
6
15
2
7
14
22
1
8
23 24 25
9
16
3
10
17
4
11
1813
Coachella (Weekend 1)Tribeca Film FestivalCoachella (Weekend 2)Stagecoach Music Festival
PassoverRamadan
Masters TournamentNBA PlayoffsStanley Cup Playoffs
4/10 - 4/124/15 - 4/26 4/17 - 4/194/24 - 4/26
4/8 - 4/164/24 - 5/23
4/9 - 4/124/19 - 6/5TBD
April Fools’ Day
Earth Day White House Correspondent’s Dinner
Passover Masters Tournament
NBA Playoffs Boston Marathon
March Madness Final
WWE Wrestlemania
Coachella (Weekend 2)
World Health Day
Tax Day (US)Tribeca Film Festival
National Pet DayCoachella (Weekend 1)Good FridayNational Siblings Day
Easter
Tweet inspiration: Internal research has shown Tweets with GIFs gained 55% more engagement than Tweets without them. (Added bonus: they’re free, easy, and usually adorable.)Consider using GIFs not only as outbound Tweets, but as replies — joining a popular conversation can be just as effective as starting your own.
Twitter Internal data: Based on study of 3.7M accounts
202004
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
HolidaysSportsEntertainment Conferences Other
Eurovision Cannes Film Festival
27
3
10
18
25
17
24
19
26 28 29 30
31
4
13
5
12
20
6
21 22 23
7
14
1
8
15
2
9
1611
PGA ChampionshipFrench OpenWomen’s College World Series
Graduation SeasonNational Small Business Week
EurovisionCannes Film FestivalNational Spelling Bee (US)
Dell Tech WorldCisco Live
5/11 - 5/175/24 - 6/7 5/28 - 6/2
5/1 - 5/315/3 - 5/9
5/12 - 5/16 5/12 - 5/235/24 - 5/29
5/4 - 5/75/31 - 6/4
Star Wars DayMET GalaDell Tech World
Mother’s Day
Victoria Day (CAN)
Cinco De MayoNational Small Business Week (US)
World Cocktail Day
Graduation Season
National Spelling BeeFrench OpenIndy 500
PGA Championship
Women’s College World Series
Kentucky Derby
Memorial Day (US)National Wine Day (US)
Cisco LiveTweet inspiration: Conversation targeting allows you to target people who are interacting with a particular topic. You can choose from 25+ categories and 10,000+ topics.
When it comes to fun holidays like #StarWarsDay, consider using Conversation targeting to promote your relevant Tweets to members of your audience already showing interest in that day.
202005
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
TBD: dates were not available at time of print, but keep an eye out for these events.
HolidaysSportsEntertainment Conferences Other
MTV Movie & TV AwardsUS Open (Golf)
24
7
15
22
14
21
16
23 25 26 27
28 29 30
1
10
2
9
17
3
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4
11
5
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US Women’s Open (Golf)UEFA EuroUS Open (Golf)Women’s PGA ChampionshipTour De FranceWimbledon
Governor’s Ball Bonnaroo Music FestivalTaste of Country Music FestivalFirefly Music FestivalSummerfest
Stanley Club Finals
ComputexCannes LionsEA Play
LGBTQ Pride Month
6/3 - 6/76/12 - 7/126/15 - 6/216/23 - 6/28 6/27 - 6/196/29 - 7/12
6/5 - 6/7 6/11 - 6/146/12 - 6/146/18 - 6/216/24 - 7/5
TBD
6/2 - 6/66/22 - 6/26TBD
6/1 - 6/30
LGBTQ Pride Month
Wimbledon
Firefly Music Festival
Tour De France
US Women’sOpen (Golf)
Women’s PGA Championship
Cannes Lions
Social Media Day
Bonnaroo Music Festival
Summerfest
BET Awards
Tony Awards
Computex
VidCon
UEFA EuroTaste of Country Music Festival
Summer Solstice
Best Friends Day (US)
Governor’s Ball National Donut Day
Father’s DayNational Selfie Day
Tweet inspiration: Going on summer vacation? Schedule your Tweets to keep your organic Tweets at work.
You can schedule your Tweets by visiting ads.twitter.com
202006
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
TBD: dates were not available at time of print, but keep an eye out for these events.
HolidaysSportsEntertainment Conferences Other
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13
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14
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26 2927 3028 31
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1
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2
9
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4
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Essence Festival Calgary Stampede (CAN)Just for Laughs FestivalPitchfork Music FestivalTomorrowlandLollapalooza
Shark Week
John Deere ClassicSummer Olympics 2020
San Diego Comic Con
7/3 - 7/67/3 - 7/127/17 - 7/197/24 - 7/267/30 - 8/27/15 - 7/26
TBD
7/6 - 7/127/24 - 8/9
7/23 - 7/26
Canada Day (CAN)
John Deere Classic
Calgary Stampede (CAN)Essence Festival
Just for Laughs Festival
Bastille Day
Independence Day (US)
World Emoji DayPitchfork Music Festival
National Ice Cream Day
Summer Olympics 2020Tomorrowland
LollapaloozaInternational Day of Friendship
San Diego Comic Con
Tweet inspiration: As the Olympics kick off, consider embracing the themes of teamwork and competition with a Tweet challenge of your own.This can be something simple, like “who has the most unread messages in their inbox?” or “what is your best caption for this GIF?”For anything involving an official contest or prizes, be sure to sync with your legal partners.
202007
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
TBD: dates were not available at time of print, but keep an eye out for these events.
HolidaysSportsEntertainment Conferences Other
US Open (Tennis) Paralympic GamesGamesCom
19
2
10
17
9
16
11
18 20 21 22
23 2624 2725 28
30
29
31
54
12 13 14 15
6 7
1
83
Outside LandsBurning ManSummer SonicBillboard Hot 100 FestivalTeen Choice Awards
Rogers CupUS Open (Tennis)2020 Paralympic Games
GamesCom
Back to School
8/7 - 8/98/30 - 9/7TBDTBDTBD
8/7 - 8/168/24 - 9/68/25 - 9/6
8/25 - 8/29
8/1 - 9/30
International Youth Day
International Dog Day
Burning Man
Back to School
Outside LandsRogers Cup
Hashtag DayWWE SummerSlamLittle League World Series
International Cat Day
Tweet inspiration: Internal research has shown that Tweets with video attract 10X more engagement.As you plan out your video strategy, remember: videos don’t have to be a heavy lift! There’s a lot you can do with slideshows, image animation apps, and your very own smartphone.
Twitter Internal data: Based on study of 3.7M accounts
202008
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
TBD: dates were not available at time of print, but keep an eye out for these events.
HolidaysSportsEntertainment Conferences Other
Ryder CupTwitchCon
16
7
14
6
13
8
15 17 18 19
20 2321 2422 25
27 29
26
28 30
21
9 10 11 12
3 4 5
Venice Internatinal Film FestivalNew York Fall Fashion WeekToronto International Film FestivalLondon Fall Fashion WeekParis Fall Fashion WeekMilan Fall Fashion Week
Primetime Emmy Awards MTV VMAsiHeartRadio Music Festival
UN General AssemblyOctoberfestNew York Advertising Week
9/2 - 9/129/5 - 9/139/10 - 9/209/13 - 9/179/23 - 10/19/17 - 9/23
TBDTBDTBD
9/15 - 9/309/19 - 10/4TBD
Oktoberfest
International Day of Peace
UN General AssemblyHispanic Heritage Month (US)
TechCrunch Disrupt
Rosh Hashanah
Yom Kippur
National Read a Book Day (US)
National Grandparents DayLondon Fall Fashion Week
Labor Day
Ryder CupWNBA Playoffs
Hispanic Heritage Month (US)Rosh HashanahYom Kippur
9/25 - 9/27TBD
9/15 - 10/159/18 - 9/209/27 - 9/28
Tweet inspiration: In the #BackToSchool spirit, consider serving up some educational content of your own. Some ideas: • Tweet a video tutorial • Use a Tweet thread to answer FAQs • Host a webinar or Periscope • Sharing a little #WednesdayWisdom
Venice International Film Festival
Toronto International Film Festival
Milan Fall Fashion Week
New York Fall Fashion Week
Paris Fall Fashion Week
202009
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
TBD: dates were not available at time of print, but keep an eye out for these events.
HolidaysSportsEntertainment Conferences Other
Mobile World Congress Americas
Oracle OpenWorld
New York Comic Con
Women’s History Month (UK)
Austin City Limits
Breast Cancer Awareness MonthWorld ExpoMobile World Congress Americas
10/1 - 10/31
10/2 - 10/11
10/1 - 10/3110/20 - 4/1010/28 - 10/30
14
5
12
4
11
6
13 15 16 17
18 2119 2220 23
25 27
24
26 28
7 8 9 10
1 2 3
3029 31
Women’s History Month (CAN)Breast Cancer Awareness MonthInternational Coffee Day
World Smile DayManufacturing DayAustin City Limits
National Taco Day World Teacher Day
World Expo
International End Poverty DayNational Pasta Day (US)
United Nations Day
Canadian Thanksgiving
Halloween
Oracle OpenWorld New York Comic ConCeBIT
MLB World Series
10/6 - 10/910/8 - 10/11TBD
TBD
Tweet inspiration: ‘Tis the season for planning! As you begin to outline your holiday content, here are some ideas to consider: • Gift guides • Product spotlights • Campaigns that give back • How-to videos • Pre-order campaigns
202010
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
TBD: dates were not available at time of print, but keep an eye out for these events.
HolidaysSportsEntertainment Conferences Other
Cyber MondayAmazon re:Invent
11
2
9
1
8
3
10 12 13 14
15 1816 1917 20
22
29
24 27
21
23
30
2625 28
4 5 6 7
DreamforceBuen FinCOP24
American Music AwardsLatin Grammy Awards
11/9 - 11/1211/13 - 11/16TBD
TBDTBD
ThanksgivingMacy’s Thanksgiving Day Parade
Rememberance Day (CAN)Veteran’s Day (US)
Dreamforce
Small Business Saturday
US Presidential Election
Black Friday
Friday the 13thBuen Fin
DreamforceAmazon Re:Invent
11/9 - 11/1211/30 - 12/4
Tweet inspiration: Twitter moves fast. Leverage this energy with flash sales, special offers, and urgent language such as “limited time only” and “buy now”.
Pro tip: when offering discounts, express them as a percentage, not a number.
202011
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
TBD: dates were not available at time of print, but keep an eye out for these events.
HolidaysSportsEntertainment Conferences Other
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27
22
29
25
19
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28
24
31
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30
26
2 3 4 5
HanukkahKwanzaa
Asian Music AwardsThe Game AwardsWWE TLC
12/10 - 12/1812/26 - 1/1
TBDTBDTBD
Giving Tuesday
Solar EclipseMiss France
HanukkahInternational Human Rights Day
Christmas Eve Christmas Day
New Year’s Eve
Winter Solstice KwanzaaBoxing Day
Miss America Competition
Presidents CupHeisman Trophy Presentation
Comic Con Brazil
TBDTBD
TBD
Tweet inspiration: December is a month of holidays — and a month of travel. If there is content you want people to read or listen to, consider framing — or even creating — it as a way to pass time en route.
202012
Notes and Tweet ideas
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