Urban Earth

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Table of Contents

Brand Vision 5In Collage 6

Mission & Values 8

Target Consumers 9

Mark, Logotype & Combination 20

Stationery 24

Design Libraries 27Grid System 28

Color Palette 29

Type Hierarchy System 30

Sample Layout 32

Graphic Elements, Textures, Fabrics & Photograph Library 34

Icon Library 36

Brand Marketing 37Web Design 38

Wireframe Designs 44

Magazine Spread 48

Outdoor Advertising 50

Product Placement 51

Products & Packaging 52

Architectural Illustrations 55Exterior Illustrations 56

Interior Illustrations 58

Credits 64

Brand Vision• In Collage

• Mission & Values

• Target Consumers

• Mark, Logotype & Combination

• Stationery

5

Inviting

Eco-friendly

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Oasis

Healthy

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Mission & ValuesOur repurposed hotel in downtown Omaha blends a modern yet rustic style with a commitment to the environment. We’re dedicated to sustainable services while giving our guests an outstanding experience. These priorities represent a vision for unique and attentive service.

Awareness: Care for the environment, for our guests and for the community.

Innovation: Using materials that are eco-friendly and repurposed in a modernized setting.

Quality: Commitment to sustainable living is evident in everything we do as a responsible hotel operator.

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Target ConsumersOur target consumers have a variety of information statistics and schedules. Everyone is vastly connected through media. Each consumer is environmentally conscious in various ways whether it is riding a bicycle through town, recycling items or supporting local businesses by buying their products rather than at a box store.

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rockywoods

TazoLED Warehouse

Alchemy Goods

PlayStation

Nivea Facebook

Canson

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Age: 32

Marital Status: Single

Location: Chicago, IL

Occupation: Artist/Freelancer

Income: $60,138

Education: Bachelor of Arts Sculpture, Minor in Fiber and Material Studies

Ethnicity: Asian

Auto: 1999 VW Bug, Schwinn Windwood Comfort Bike

Homeowner: Rents 1 bedroom apartment

Group Affiliations: Chicago Public Art Group, Chicago Sculpture International, SAIC Alumni

10:00 am Wakes up to alarm ring on Android. Takes a quick shower with Nivea body wash and uses Coconut Lime Breeze body butter. Puts on Lee jeans, Jessica Simpson top and Converse sneakers. Chews Eclipse gum.

10:45 Calls client about light installation, drinks Red Bull and puts it in bag of recyclable cans. Leaves for meeting with Alchemy Goods on Schwinn bike.

11:30 Takes out Canson sketchbook and Sharpies for meeting notes at client’s office. Gets a Dasani.

12:30 pm Goes to The Chicago Diner for lunch.

2:00 Gets Post-It list of art supplies. Drives to Blick Art Materials and gets Golden acrylic paints, and pays with Visa.

2:30 Gets home and turns on Sony Vaio. Looks at LED Warehouse. Checks Facebook and Twitter.

3:30 Works on painting project.

7:30 Checks Android for messages. Cleans painting space with Simple Green and washes hands with Dove soap. Puts on Coconut Lime Breeze lotion from Bath and Body Works.

8:00 Has Julie, Tim and Emma over for Jack’s Pizza. Talks about Adult Swim, Parks and Recreation, The Daily Show and digital sculpting.

10:30 Works on light installation designs. Makes notes in Microsoft Word while drinking Tazo black tea.

11:00 Checks Facebook, Twitter, checks Urban Earth Special Offers and watches The Daily Show on Vaio.

11:30 Works on painting project.

1:45 am Goes on rockywoods.com to research recycled fabrics for next project. Checks on LED Warehouse order.

3:00 Plays Final Fantasy XIII on PlayStation 3.

4:30 Goes to bed.

“ I love staying at Urban Earth when I visit Omaha.”

Nyah Cho

Schedule

Ambitious PassionatePatient DiligentDreamer Self-ConsciousExperimental VersatileMessy Nerdy

Info Qualities

ValuesResourceful—Always think outside of the box when you get stuck!

Persistent—Never give up on what you desire.

Creative—Imagination brings out the best quali-ties in people.

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Ralph Lauren

Microsoft Office

Hugo Boss

Coca-Cola

Keurig

CNN

Blackberry

Trader Joe’s

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Age: 47

Location: Charlestown, MA

Marital Status: Married

Income: $101,437

Occupation: Intelligence Engineer

Education: B.S. Information Systems and Business Statistics

Ethnicity: Middle Eastern

Autos: 2010 Hyundai Sante Fe, 2009 Hyundai Genesis

Homeownership: 3 bedroom loft

Children: Jada,13

Group Affiliations: California State University Alumni

6:00 am Wakes up, turns off Thunderclap alarm clock.

6:10 Showers with Hugo Boss shower gel, shaves with Schick Quattro razor and Schick Hydro Moisturizing gel. Puts on Ralph Lauren dress shirt and socks, Brooks Brothers Fitzgerald suit and Calvin Klein dress shoes.

6:45 Has Keurig coffee, Sara Lee whole wheat toast with I Can’t Believe It’s Not Butter and Dole banana.

7:00 Carpools to Partners Healthcare Admin Center.

7:30 Arrives to work, straightens Ralph Lauren tie. Turns on Dell computer. Checks Microsoft Outlook emails.

8:00 Meeting with Marketing VP, drinks Starbucks Medium Roast coffee.

9:00 Works with Microsoft Office Project and Excel to check on collection of web searches project for Partners Healthcare.

12:00 pm Lunch at Paolo’s Trattolia, pays with MasterCard.

1:25 Gets water from Belmont Springs Water Cooler. Checks Window Live Messenger for text from project teams. Checks Blackberry Bold for business voicemails and Omaha business schedule.

2:00 Meets with project team about web data collection. Uses Paper Mate pen to take notes on Staples note pad. Drinks Coca-Cola.

6:00 Dinner with Adrian and Jada—Thai Chicken Pizza, made with items from Trader Joe’s, drinks water from Pur water pitcher.

6:45 Plays Apples to Apples with Adrian and Jada.

7:30 Discusses going to Todd English’s Olives with Adrian.

9:30 Watches DirecTV HGTV with Adrian. Says good night to Jada. Reads Golf Magazine and Boston Herald.

10:30 Brushes teeth with Colgate toothpaste, uses Listerine mouthwash.

10:45 Turns on Thunderclap bed sounds, goes to bed.

Rami Uzan“ After a busy day of travel and meetings, Urban Earth helps me to relax.”

Schedule

Integrity—Be honest, ethical and responsible.

Loyalty—Stand by something to show how serious and focused you are.

Structure—Systems, orders and methods…They allow us to think freely easily without chaos.

InfoOrganized Stressed Nervous Doting Prepared Protective Traveler Forward-Looking Methodical Dependable

Qualities

Values

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Kleenex Samsung

Yankee Candle

Garnier

KindleSimply Basic Mrs. Meyer’s

Aquafina

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Location: Lexington, NE

Marital Status: Widow

Income: $55,077

Occupation: Mediator/Partner of Associates in Dispute Resolution LLC

Education: Bachelor’s in Social Work, Conflict Resolution Certification

Ethnicity: Caucasian

Auto: 2000 Toyota Camry

Homeownership: 2 bedroom home

Children: Byron 28, Kevin 35

Group Affiliation: NE Mediation Assoc., Lutheran Family Services, Our Redeemer Lutheran Church parishioner

6:30 am Quinn wakes up. Takes a shower using Suave shower gel, shampoo and conditioner. Uses Garnier hair product to style hair. Washes face with Avon’s Anew Age Repair cream cleanser.

7:30 Has Robert’s skim milk, Fiber One cereal and strawberries from local farmer’s market. Turns The Today show on Samsung TV.

7:50 Brushes teeth with Crest toothpaste. Puts on White Stag blouse, Geoge Women’s career pants and Aerosoles loafers.

8:30 Gets to office and turns on Dell computer. Looks over schedule of mediation on Microsoft Excel.

9:00 Two mediations. Takes notes on HP Touchpad. Converts notes to a document to make a mediation plan for later.

11:45 Goes to lunch with friend Lily at Dragon Garden Chinese, has a Sierra Mist.

2:15 pm Meeting with business partner. Has an Aquafina and a few Newton Fruit Thins.

4:30 Leaves work and goes to Plum Creek Market. Picks up Uncle Ben’s Ready Rice, Tyson chicken breast and a package of store brand washcloths.

6:00 Makes dinner—Stouffer’s chicken pot pie with salad and County Time Lemonade.

6:30 Lights Apple Cider Yankee Candle. Calls Byron on Samsung Chrono cell phone.

7:00 Wipes down kitchen with Mrs. Meyer’s Countertop Spray and hand washes dishes with Palmolive dish liquid.

7:30 Looks at Cox movie on demand list. Then browses on Kindle Fire. Checks phone for messages. Blows nose with Kleenex.

8:15 Calls Byron about going to Omaha for wedding. Calls Linda about Our Redeemer rummage sale.

9:30 Uses Avon Anew night time cream, Anew body lotion and hand moisturizer. Puts on Simply Basic Nightgown. Goes to bed.

Quinn Odegaard“ Urban Earth was the perfect place for my son’s wedding.”

Schedule

Info

Empathy—Put yourself in another’s person shoes. You learn a lot when you put yours back on!

Honesty—Being forthright prevents misunder-standing and conflict.

Trust—Is the foundation of any relationship and guides in uncertainty.

QualitiesOutgoing Meticulous Problem-Solver Sympathetic Chatty Inquisitive No-Nonsense Sounding Board Food-Lover Artsy-Craftsy

Values

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DellRedken

CanonHonda

Folgers

Whole Foods

Purex New Balance

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Jen Swierczek

6:00 am Wakes up, takes a shower using Dove body wash and Redken shampoo. Applies Jergen’s body lotion and Mary Kay cosmetics. Drinks Folgers coffee, eats Lender’s bagel, and checks email on Samsung Galaxy phone.

7:00 Drives 2010 Honda Accord to work.

9:00 Finishes reviewing report. Writes comments on Post-It Note.

11:30 Runs to Panera for a salad.

12:30 pm Sips on Arizona iced tea while working on her government issued Dell PC.

2:00 Gets a package of M&Ms from the vending machine and works until 4:00.

4:15 Stops at Whole Foods for groceries.

5:30 Unpacks groceries, feeds dog IAMS, puts load of laundry in washer with Purex detergent, changes into Nike shirt and shorts and laces New Balance running shoes.

6:00 Goes for a 2 mile run and listens to iPod.

6:30 Takes a quick shower and shaves legs with Venus razor and Skintimate shaving cream, dries off with Canon towel.

7:00 Eats a Whole Foods organic chicken breast, brown rice and broccoli while she watches The Big Bang Theory on 32” LG flat screen TV.

8:00 Checks Facebook, plays Words with Friends and Googles for decorating ideas.

9:00 Double checks Urban Earth reservation on Yahoo!

9:30 Reads latest Janet Evanovich novel on her Kindle.

10:30 Washes face with MaryKay Timewise cleanser, brushes teeth with Colgate Total and goes to bed.

“ I can’t thank the hotel staff enough for making my family reunion a memory I’ll always treasure.”

Schedule

InfoAge: 27

Marital Status: Engaged

Location: Monterrey, CA

Education: BS International Affairs, Virginia Tech

Occupation: USAF Intelligence Officer, 2nd Lieutenant

Annual Income $36,384

Ethnicity: Caucasian

Auto: 2008 Honda Accord

Homeownership: Rents

Pets: Black Labrador Retriever

Clubs: Optimists Club, Volunteers at animal shelter

QualitiesGood Listener Optimistic Introverted Helpful Compassionate Independent Confident Reliable Rule Conscious Trustworthy

ValuesService—Serving country and community are in-grained family traits.

Self Reliance—She is proud of her skills and confident in her abilities.

Fun—Leisure activities include playing with her dog and helping at the animal shelter.

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Hanes Axe

Apple

Method

Dr. MartensGatorade

ESPNSuper Target

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Brian Jensen

5:30 am Brian wakes up, takes a shower using Pert Plus shampoo and conditioner, uses Axe deodorant.

6:30 Has Robert’s 2% milk, Life cereal and bananas from local farmer’s market. Watches local news on NBC on Sony TV.

7:00 Brushes teeth with Crest toothpaste. Puts on uniform and Dr. Martens barney leather men’s shoe.

7:30 Leaves for work.

8:00 Gets to office and turns on Apple computer to check schedule.

8:30 Drinks Gatorade G-2 during morning briefing.

9:30 Walks across street to courthouse, checks Timex wrist watch.

1:00 pm Has a sandwich and Diet Pepsi from Subway in office, watches local news on Samsung flatscreen TV in his office.

1:55 Chews Stride gum. Checks online itinerary for a flight to Omaha on Southwest Airlines.

4:30 Leaves work and goes to Super Target. Picks up baked chicken, potato salad and red wine.

5:20 Gets home and surprises wife and kids with dinner.

6:00 Helps clean kitchen with Method all-purpose cleaner and recycles plastic containers.

6:30 Checks personal email on Hotmail account.

7:10 Chats with friend on iPhone about fishing trip.

8:00 Drinks a Heineken beer and watches a basketball game on ESPN.

9:55 Takes shower, brushes teeth, puts on Hanes boxers.

10:45 Goes to bed.

Schedule

“ Urban Earth is best place to stay in Omaha, Nebraska.”

InfoAge: 37

Location: Fallen, NV

Marital Status: Married

Income: $65,420

Occupation: Lieutenant, Fallen Police Dept.

Education: MS Criminal Law

Ethnicity: African American

Auto: 2010 Chevy Blazer

Homeowner: 3 bedroom home

Children: Sydney 5, Carter 2

Group Affiliation: Fallen Rod and Gun Club, Big Brothers

QualitiesVisionary Precise Driven Leader Risk Taker Hard-Working Questioner Atheletic Fact-Checker Outdoorsman

ValuesFamily—You have to take care of your loved ones.

Knowledge—Education is the doorway.

Success—Hard work and persistence open many doors.

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Mark, Logotype & Combination

Sizes

1.2” w x 1.5” h.5” w x .7” h

Colors

PMS 376 CPMS 1545 CProcess Black

Mark

The name Urban Earth was chosen to contrast the ideas of city and nature. The mark is an urban map with the contrasting colored shape symbolizing the location of the hotel. This is placed into an earthy leaf outline. Serifa, a slab serif font, was chosen for its visual weight which helps to support the rustic theme of the brand.

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Sizes

2” w x 3” h

Colors

PMS 376 CPMS 1545 C Process Black

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Logotype

Sizes3” w x .5” h1.5” w x .15” h.75” w x .075” h

ColorsPMS 376 CPMS 1545 C

Sizes3” w x .4” h1.5” w x .15” h.75” w x .075” h

ColorsProcess Black

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Sizes3” w x .335” h1.364” w x 1.061” h .75” w x .08” h

ColorsPMS 376 CPMS 1545 C

Sizes3” w x .335” h 1.364” w x 1.061” h .75” w x .08” h

ColorsProcess Black

Combination

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Postcard back

Mailing label

Postcard front

StationeryThe stationery uses the logotype and mark with the graphic line element. This help unifies the pieces as a set. All are printed in the primary brown PMS 1545 on 24# Classic Laid Natural Writing Paper. A brick graphic with the mark is used on the reverse side of the postcard and business card to provide color and interest as well as supporting the brand identity.

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Letterhead and envelope

Business card front and back

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Urban Earth Stationery System

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Design Libraries• Grid System

• Color Palette

• Type Hierarchy System

• Sample Layout

• Graphic Elements, Textures, Fabrics & Photograph Library

• Icon Library

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Grid SystemThe grid is based on 8.5” x 11” format. It has five columns and five rows to make layouts more varied. The inside margin is a bit larger than the top, bottom and outside in order to balance the negative space in a multiple page spread.

Margins

top - .5” inside - .75” outside - .5” bottom - .5”

Gutter size

height - .1667” width- .1667”

Cell size

height - 2.0778” width -1.2889”

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Color PaletteThe primary colors are colors of the earth and sky. They work well with each other to create a comfortable environment. The secondary colors are also colors you would find in nature. Some are brighter to add some pop when accented in combination with the primaries. Some are muted to create a warm mood in combination with the primary colors.

Pantone 376 C Pantone 5585 C Pantone 8281 C Pantone 1545 C Pantone P Process Black C

Pantone 472 C Pantone 467 C Pantone 460 C Pantone 372 C Pantone 400 C

Primary Colors

Secondary Colors

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Headline 1

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Headline 2


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Headline 3


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Subhead 1


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Subhead 2

16/20 Point Minion Pro Bold .0625” Paragraph Space Before

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Pull Quote Text

20/21 Point Minion Pro Semibold Italic .0625” Paragraph Space After

Type Hierarchy System Myriad Pro was chosen for its warmth, clean shapes, readability and its humanistic treatment of letter proportions and design detail. Minion Pro is a very classic and elegant typeface and is used for headlines and subheads to support the rustic elements of the brand.

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Note Text

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Chart Label

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Caption Text

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Body Copy


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Graphic Elements, Textures, Fabrics & Photograph Library

Graphic Elements

Textures

Lines in varying weights 1–10 points

Fabrics

The graphic elements consist of rules, a four square graphic and leaf silhouette. They were selected to reflect the modern, ecologi-cally friendly theme of the hotel while acknowledging the under-lying rustic nature of the renovated brick building. The texture library includes industrial swatches and fabric swatches. The library contains a selection of photographs suitable for hotel advertising.

Four squares in a symmetrical group can be used in varying sizes.

Leaf silhouette

Lines Four Squares

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Photographs

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Icon LibraryThe icons use primary colors to stand out when used in media and environmental design. Use of line and thickness allow for an easy read. Rounded shapes mimic some of the curvature in the mark. Some icons utilize a more simple version of the mark to be playful and truly unique.

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Brand Marketing• Web Design

• Wireframe Designs

• Magazine Spread

• Outdoor Advertising

• Product Placement

• Products & Packaging

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The Urban Earth web concepts use the three color concept for a clean look and an easy read for the viewer. Myriad Pro is used for body copy and headlines. Minion Pro is used for subheads. All navigation is on the top and bottom and the main content is in the middle of the page.

Web Design

Home Page

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Rooms & Suites Page

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Dining Page

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Special Offers Page

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Meetings & Events Page

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About Us Page

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Reserve a Room

Check in

Check out

Rooms

Guests(per room)

Promo Code

Need Help?

Rooms & Suites Dining Special Offers Meetings & Events

Click to Book

Home | About Us | Contact Us | Customer Feedback | Log In

Search

Sign Up for Special Offers

Welcome to Urban EarthUrban Earth recognizes the importance of implementing ways to conserve water and energy in our hotel. Open since 2003, the building was renovated using as many recycled materials and as little energy as possible. Our repurposed hotel in downtown Omaha blends a modern yet rustic style with a commitment to the environment. These priorities represent a vision for unique and attentive service.

Connect onSpecial Offers | Press | Careers | Contact Us | Privacy Policy | Site Map

About Us

© 2012 Urban Earth. All rights reserved.

Hotel Information

Check-in: 3:00 pmCheck-out: 12:00 pm

Smoking: Non-Smoking Our hotel is 100% non-smoking.

Parking: Self parking: $7.00 (Parking On-Site)

Valet: Not Available

Hotel Policies

1345 Leavenworth Street Omaha, NE 68102

p 402-478-9430f 402-478-9437

We blend a modern yet rustic style with a commitment to the environment

Join Club UE

Join Club UE

Special Discount Offers for Club UE members. Come and visit Urban Earth and receive a 25% discount for your stay.

Testimonials

We were all very impressed and the service was great!We will definitely be coming back.-Jackie

Links to Booking page

Links to Contact Us page

Click: Minicalendar pops up

Links to Home page

Links to Rooms & Suites page Links to

Dining page

Links to Special Offers page Links to Meetings

& Events page

Text Field Boxes

Text Field Box

Click: Drop down menu of numbers

Click: Drop down menu of numbers

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Links to Home page

Links to About Us page


Links to Customer Feedback page

Links to Log In page for Account Information

Internal page search engine: Links to search page

Click: Special Offerspop-up form:-First Name-Last Name-Email-Submit button links to Submission page

Links to new tab: Facebook page

Links to new tab: Twitter page

Links to Special Offers page Links to

Press page

Links to Career page


Links to Policy page

Links to Site Map page

Links to About Us page

Links to Policy page

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Click: Club UE Log In page

Wireframe DesignsThe Urban Earth website is set up with navigation at the top and at the bottom of the page. All content is in the middle of page. The “Reserve a Room” form is on most pages for the web user’s convenience as well as the “Event Registration” form on the Meetings & Events page.

Home Page

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image

image

View more photosClick: Goes to Room Photos page

Reserve a Room

Check in

Check out

Rooms

Guests(per room)

Promo Code

Need Help?


Click to Book


Search


About Us


Hotel Information





Hotel Policies


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Sustainable comfort at its finest

Rooms & SuitesIn all guest bathrooms are 2.5 gallon per minute shower heads, refillable soap dispensers and optional towel re-use by guests. Rooms also include recycled carpet content, low-emission paint, motion sense thermostats and 100% FSC recycled hardwood flooring.

Deluxe Guest RoomUrban Earth deluxe suites offer a furnished sitting room and balcony which overlooks the courtyard garden. Includes Sleep Comfort™ beds, deluxe bath amenities, 32” flat screen TV, cable TV, computer docking station, complimentary internet access, 24 hour room service and laundry available.

One Bedroom Guest RoomLarge living space with sofabed and dining area, separate bedroom with one queen Sleep Comfort™ bed or two full sized beds. Can accommodate up to four people. Includes 32” flat screen TV, cable TV and computer docking station.

Public SpaceUrban Earth embraces guests with its contemporary rustic design and spacious floor plan. Enjoy the outdoor garden and patio that utilizes an eco-friendly water recovery system for the courtyard garden. Relax in the lounge which boasts a wall of windows and stunning energy efficient fireplace.

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Click here for the Grreen Pear Menu

DiningThe Green Pear Restaurant is Omaha’s answer to healthy dining in a luxury setting. More than 25% of the food is purchased from local producers and organic farmers. Signature soups and salads by our Chef Francisco Ortega will please your palate while maintaining your waistline. Enjoy our Sunday brunch featuring healthful omelets and specialty waffles while you sip Green Pear’s Columbian coffee blend or selection of teas and fresh squeezed juices.

Reserve a Room

Check in

Check out

Rooms

Guests(per room)

Promo Code

Need Help?


Click to Book


Search


About Us


Hotel Information





Hotel Policies


p 402-478-9430f 402-478-9437

Try the Green Pear’s local and organic menu

Green Pear ScheduleMonday-Thursday 7:00 AM to 9:00 PM Friday 7:00 AM to 10:30 PM Saturday 6:30 AM to 10:30 PM Sunday 6:30 AM to 7:30 PM

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Click: Links to Green Pear Menu page

Rooms & Suites Page

Dining Page

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image

Sign up

image

Reserve a Room

Check in

Check out

Rooms

Guests(per room)

Promo Code

Need Help?


Click to Book


Search


About Us


Hotel Information





Hotel Policies


p 402-478-9430f 402-478-9437

Book your stay 21 days in advance and receive a 10% room discount

Special OffersCheck out our other offers below and sign up to get special offer updates and more detailed information. Visitors who stay for 3+ days receive complimentary internet access. Use promo code 3DAYINT

Government and Military DiscountsUrban Earth extends government and military discounts to those qualified guests. With the introduction of rate qualification guidelines, we provide increased availability and compliance to the GSA per diem rates at our hotel making it easy to do business with us.

Happy Birth Days!You can receive rates equal to your birth year at Urban Earth. For example, if you were born in 1973, your rate would be $73 a day! Sign up below for more information.

Would you like to sign up for a Club UE rewards card? Click on the button below to start the process!

Sign up for special offers

Name

E-mail

Already a member? Log in

Club UEJoin Urban Earth’s Club UE rewards to earn bonus points towards your next stay. Use your Club UE card for a 25% discount when you reserve a room.

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Text Field Box

Text Field Box

Click: Links Club UE form page

Links to Log In page

Event Registration

Name

E-mail

Phone Number

Event

Need Help?


Click to Confirm


Search


About Us


Hotel Information





Hotel Policies


p 402-478-9430f 402-478-9437

Let Urban Earth schedule you meeting or plan your wedding

DayNight

MeetingsOur Scott Banquet Room seats up to150 people and features a versatile area and state-of-the-art amenities to host your next business meeting. Automatic lighting systems are in most meeting rooms that turn on/off depending on room usage.

WeddingsThe Carlton Ballroom at Urban Earth, distinguished by a tradition of personal service and innovation, is committed to creating a truly unique wedding to mirror your personality and dreams.

Certified wedding planners offer intuitive expertise and valuable assistance in anticipating your needs and handling the finest details. Your family and cultural traditions will be handled with care and attention.

Culinary creations from our experienced catering team will personalize your wedding and dazzle the senses and are available for unforgettable wedding celebrations.

Urban Earth Event Staff

Any questions or would you like a consultation?Talk to Micah Suzophun, our head IT consultant.Click here

Any questions or would you like a consultation?Talk to Danell Klutke, our head wedding consultant.Click here

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Text Field Boxes

Text Field Boxes

Click: Check boxes

Click: Links to Confirm page

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Click: Links to Meeting page Click: Links to Wedding page

Special Offers Page

Meetings & Events Page

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Reserve a Room

Check in

Check out

Rooms

Guests(per room)

Promo Code

Need Help?


Click to Book


Search


About Us


Hotel Information





Hotel Policies


p 402-478-9430f 402-478-9437

Urban Earth is a hotel destination that reflectstoday’s modern ecological values

About UsFormerly the Cook Building in downtown Omaha, Nebraska, Urban Earth is conveniently located near Omaha’s finest attractions, including the historical Old Market, the Orpheum Theatre, Omaha Children’s Museum, Holland Performing Arts Center, Joslyn Museum, and the Century Link Omaha. Urban Earth is also close to the major corporate headquarters and offices in downtown. It was named to the National Register of Historic places in 1978 and was renovated in 2003 to provide an inviting hotel destination that reflects today’s modern ecological values.

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About Us Page

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Magazine SpreadThe magazine ad slogan “BIG COMFORT, small carbon footprint” emphasizes the comfort of the Urban Earth accommodations without sacrificing the mission to be an environmentally friendly brand.

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For reservations, call 1.800.543.2568

Seldom can an eco-friendly hotel legitimately claim the heartbeat of a city. More uncommon still is one that proves it every moment of your stay…

1345 Leavenworth St.Omaha, NE 68102 www.urbanearth.com

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Outdoor AdvertisingThe ad used in the magazine layout is displayed on video monitors in public venues such as airports where travellers can see it.

Airport Display

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Product PlacementUrban Earth wanted to do product placement on Modern Family since it fits the Urban Earth brand with its wide range of potential customers. In this episode, Jay, Gloria and Manny are in Omaha seeing the College World Series and staying at Urban Earth. They talk about what to do after one of the baseball games, carbon footprint and eating at the Green Pear Restaurant.

FADE IN

Jay, Gloria and Manny are walking outside of the TD Ameritrade Park.

Jay: So how awesome was that, huh?! I hope the Bears make it. It was great to go see an American pastime in person.

Manny: Yeah, I guess.

Jay: So what’s next on our itinerary?

Manny: Well, it’s time to go back to Urban Earth and wind down.

Jay: How about we eat some grub?

They all get in the car.

Manny (Looks through pamphlets): How about you eat light tonight? You had three hot dogs. I could give Chef Ortega a ring when we’re in the Deluxe Suite and he could offer some healthy choices.

Gloria: How about we all go swimming in the pool? That’s good exercise to lost the hot dog weight.

Jay: That’s not a bad idea. But I’m pretty beat. I want to sleep in that big bed. I never thought that recycled sheets would feel so nice.

Manny: Well, that’s what great about Urban Earth. They use recycled, renovated items to help keep the carbon footprint to a minimum. It’s good for the environment.

Gloria: Pero papi, what is a carbon footprint?

Manny: It’s about the total set of greenhouse gas emissions caused by people, events or products. Urban Earth is decreasing the amount of energy in emitting carbon by using sustainable and recycled materials.

Gloria: Oh. Why don’t they wear those Tom shoes? That would be helpful, right?

Manny: Um, sure but-

Jay: Hey! Why don’t we go swimming and instead of eating in the Deluxe Suite, we at the Green Pear Restaurant tonight?

Gloria: I love that idea!

FADE OUT

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Products & PackagingUrban Earth products include travel size green tea shampoo, conditioner, shower gel and mint mouthwash. Olive oil lip balm is in cardboard packaging and glacier water is in glass bottles for recycling potential. Also included in products is a caramel soy candle for a sensory keepsake of the customer’s stay. Gift bags and boxes are made of recyclable paper with a blown up version of the mark while the tissue paper utilizes a mark in a pattern to contrast size.

Urban Earth products and packaging

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Shower gel, mouthwash, conditioner and shampoo

Caramel soy candle Glacier water

Olive oil lip balm

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Gift bags and tissue paper

Gift boxes

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Keeping with the eco-friendly mission combined with a vision to contribute to the aesthetic of downtown Omaha, an original brick building has been restored and repurposed using materials that reflect an environmental awareness.

Architectural Illustrations

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Building Front View

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Building Three-Quarter View

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Lobby / Registration

The light-filled front Lobby at Urban Earth welcomes and surrounds guests with warm color palette featuring creams and rich woods. The Registration Desk is custom made with solid oak from the original building. The porcelain tile entryway made with post-consumer recycled

glass is an eco-friendly product that is cost effective, durable and virtually maintenance-free. A wrought iron chandelier hanging in the entryway is a design feature which contributes to the updated rustic decor.

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Atrium

After passing through the lobby, visitors enter the Atrium and are treated to a light-filled view of the floors above. Porcelain tile in a brick texture covers the floors, and leather, wood and wrought iron furnishings

fill the space. Rugs are hand-woven wool which by nature is known to be dirt and soil-resistant, fire-retardant and non-allergenic. The atrium also feature small trees, flowering plants and a small indoor pond with koi.

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Bedroom

Each bedroom reflects the updated rustic theme of Urban Earth.. Rich wood furniture and luxuriously soft 100% certified organic cotton provide luxurious comfort. Wall paint used throughout the hotel is zero VOC.

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Bathroom

Complimentary Urban Earth toiletries and silky soft, ultra-absorbent luxury bamboo towels (hypoallergenic and mildew resistant) contribute to a spa-like experience.

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Lounge / Bar

The Lounge area is located on the main floor and features restored hard wood and fixtures from the original building. Visitors can enjoy the full bar in a relaxed setting.

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Patio

Doors at the rear of the Lounge / Bar area, lead to a lush garden patio where guests can relax and enjoy the outdoors while sipping their drinks.

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Credits:Andrew [email protected]

Mark Design Color Palette Products & Packaging

Kathy [email protected]

Cover DesignIn Collage Logotype and Combination Design Customer Profiles Stationery Color Palette Graphic Elements, Texture & Photograph Library Sample Layout Wireframes Web ContentAdvertising CampaignArchitectural Outdoor & Indoor Illustrations

Tammy [email protected]

Brand NameIn CollageMission & Values Customer Profiles Grid System Type Hierarchy Color Palette Icon Library Home Page & Interior Page Concepts Wireframe Web Content & DesignsProduct Placement

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Urban Earth1345 Leavenworth StreetOmaha, NE 68102www.urbanearth.com

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Documents

Urban Earth