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AT UCLAUQ Marketing Virtual Intern

BY JASMINE LIN

1. UCLA is known for its beautiful college campus, made even more beautiful by the sunny Southern California weather. Personally, I was convinced to attend UCLA when I visited the school on a campus tour. As cliche as it sounds, I knew it was home the moment I stepped on campus, as it is for many other Bruins. 2. As a Division 1 school in football, UCLA has an insanely spirited fanbase. However, no matter if it’s a sports team, dance team, sorority, or band, students are proud to represent UCLA when expressing their talents and support other UCLA students in their pursuits. This unspoken sense of camraderie among UCLA students and alumni is what creates the Bruin family. 3. Although it is technically not UCLA property, Westwood Village serves as an extended campus for students to socialize. Students often spend weekend nights eating at famous L.A. restaurants like Diddie Riese and Fat Sal’s or catching star-studded premieres at Westwood Village’s three movie theaters. Westwood has come to embody UCLA’s student culture.

As a Design Contributor, I design News, Opinion, A&E, and Sports spreads weekly for the daily newspaper. I package the stories, photos, and ads in a way that caters to the reader.

DAILY BRUINAfter graduating as an intern during the fall quarter, I look forward to DJing my own music and talk show. In addition, I design fliers, banners, and logos under the Art & Design Department.

UCLARADIO.COMAs an Alumni Scholar, I have had the opportunity to establish many connections with fellow scholars, mentors, alumni, and professionals through networking events.

ALUMNI SCHOLARSThrough dancing with a competitive dance team, I have learned the values of teamwork, family, dedication, artistry, and passion.

ACA HIPHOP

NAME: Jasmine LinSCHOOL: Freshman at UCLABLOG: thornythicket.wordpress.comHOBBIES: Listening to music, blogging, dancing, going to concerts, exploring new places, taking photos, reading magazines, books, and blogs, watching films, yogaCOMPUTER APPLICATIONS: Adobe InDesign, Adobe Photoshop, Microsoft Word, PowerPoint, ExcelSOCIAL NETWORKING: Facebook, Twitter, Blogspot, Tumblr, Wordpress, Pinterest, Circle, MySpace, Instagram, Vine

ABOUT ME:

BRUIN WALK

Bruin Walk is a very unique walkway at UCLA that connects the dorms, gym, and student store to the rest of campus. Because a majority of students take this route to get to class, Bruin Walk is an ideal place to advertise an organization or event. As an UQ Marketing Virtual Intern, I would be able to reserve a table from the student union to display fliers, banners, and displays to promote the brand I’m representing. I would also be approach students passing by through Bruin Walk and talk to them about my cause on a more personal level in order to recruit UCLA students. I believe Bruin Walk is an essential tool for any brand trying to promote itself on the UCLA campus.

I believe I have an unparalleled passion and determination to get hands-on experience in marketing. Although I am only a freshman, I am very curious and determined, and I strive to learn more and develop my skills and experiences. I am both excited and challenged by the thought of developing a specific marketing strategy through thinking conceptually, conducting research, and problem solving. I’m very eager to jump head first into a marketing internship, because I believe that immersing myself in a hands-on experience in marketing will be much more fulfilling than learning out of a textbook. After spending my first quarter at UCLA adapting to college curriculum, I am anxious to apply myself to an internship so that I can make a real-world impact and advance my career.

My goal before coming to UCLA as a freshman was to immerse myself in my school’s culture. Before I arrived at UCLA, I had already done some research in which clubs and organizations I wanted to be involved in. I pushed myself to explore everything the campus and its students had to offer at the annual activities fair. I believe that being involved in many diverse on-campus clubs has allowed me to meet a variety of personalities and be immersed in a variety of experiences. I truly fell in love with UCLA when I saw the level of student activism, involvement, and expression that keeps the school constantly awake. I want to be the bridge that connects these driven students with great opportunities through giving a brand a more visible campus presence. In addition to my self-motivation, I have a lot of experience in marketing, blogging, and social media, as explained in detail on the next page.

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4. UCLA’s dining program is nationally ranked for its cuisine, facilities, and services. UCLA Dining Services has effectively reduced their waste footprint by serving sustainable food, including local and seasonal fruits, organic vegetables, cage-free eggs, and grass-fed meat. These values are most prominently reflected in UCLA’s new healthy and sustainable dining hall, Bruin Plate. UCLA’s dining program promotes and reflects sustainability and awareness among UCLA students. 5. Every year, UCLA hosts an enormous activities fair at Royce Quad, featuring arts clubs, community service organizations, greek life, recreational activities, and more. The hundreds of organizations present at the fair reflects the diverse and active student body. My favorite part about UCLA’s student culture is that its students have interests ranging across broad spectrums, while possessing the same spirit and passion. UCLA offers a variety of housing options ranging from more social halls to calmer suites with private bathrooms. For many first years, their hallmates become lifelong friends. Regardless, students are heavily influenced by their hallmates, as they grow together through the transition from high school to college.

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WHS 2013 V.P. When I launched my local middle school’s first online newspaper, Civic Bridge, I needed to recruit both readers and young staff members interested in journalism. Following an info session publicized through fliers and social media, our team held three days of convention-style workshops, allowing anyone to attend sessions of their choice to learn more about specific components of online newspaper: “How To Write A Lead,” “Interviewing Skills,” “Photography 101,” “AP Style Mania,” etc. We allowed students to choose which sessions they wanted to attend, and made the sessions more fun and interactive in order to generate interest in what can sometimes be dry subject matters. We mainly capitalized on the fact that these middle school students had the chance to be published online and recognized for their work in their community. I also collaborated with English teachers, who were willing to give extra credit to students who contributed at least two articles a month on staff. We were able to assemble a staff of 30 middle school students in the first year. In the beginning of 2013, my team and I were inspired by the success of the convention-style workshops we hosted for recruitment during the start of each school year, and decided to host an even broader convention based on inspiration open to both middle school and high school students. We named this convention Ideas2Impact, and promoted it through the Civic Bridge website, social media, and hard copy fliers around the local middle school and high school. We had speakers of national acclaim – the recipient of 12+ public speaking awards, Gulen Youth Congressional Award winner Brian Yu, CSPA Gold Crown and NSPA Pacemaker Award-Winning Publications Adviser Rebecca Chai, and an engineer who gave up his job to pursue his passion in creating a start-up company for making balloon animals. I spoke about the impact of graphic design in everyday life. The convention equipped me with presentation skills and an ambitious spirit to inspire others.

As a four-year Vice President of my high school class, I invented fundraising and publicity strategies that raised a record total of $28,000 throughout four years. To target student interests, we sold boba, popcorn chicken, slushies, wristbands, v-neck t-shirts, crew neck t-shirts, crew neck sweaters, and hoodies to raise most of our funds. In addition, we pushed our class to participate in school-wide restaurant fundraisers that awarded money to the class that raised the most money by passing fliers around school and standing outside of the restaurant. To publicize our fundraisers, we made hand-drawn posters, printed fliers, and online banners, made announcements through the school’s P.A. and marquee, and posted statuses, graphics, and surveys on Facebook, Twitter, and Tumblr. Because I had the most design experience and the largest online presence out of all of the officers, I resumed the role of designing graphics and running all our social networks. I was in charge of relaying messages to my class, especially during senior year, when there were many senior-specific announcements to communicate, like voting for a class motto, taking the panorama picture, etc. To promote events like Prom and rallies, I made promotional videos shown on our school’s broadcast and uploaded online. I was exposed to event-planning when I worked with an event planner, class advisers, and fellow officers to plan junior Prom and Senior Breakfast. In order to ensure good attendance, we had to keep in mind many factors that a good event consists of: venue, catering, entertainment, decorations, security, party favors, dance floor, photo booths, etc. Planning both events challenged me to exercise my creativity and improvisation skills. I also developed a different campaign theme every year that students could easily identify with, reflected in my photoshopped fliers, Facebook statuses, and speech. For my senior election, I capitalized on the fact that I had the same last name as basketball star Jeremy Lin, and centered my campaign around my last name, while making references to popular culture: “Linderella,” “All I do is Lin, Lin, Lin no matter what,” “Everyday I’m shuffLIN.” I plastered my fliers all over school, and made myself and my campaign extremely visible on campus. I believe the extra mile I put into creativity with my campaign concepts and posters, as well as numbers in terms of fliers, designs, and online posts, helped me acquire more votes than candidates with more predictable campaigns. Elections equipped me with both presentation skills and speaking skills to address people and promote my cause while also being personable.

CIVIC BRIDGE

As Head Chair of For All Mankind, a student-run nonprofit organization, from 2012-2013, I learned how to successfully run a nonprofit by effectively raising awareness and money for a given issue. After thoroughly researching various global issues, I, along with the FAM Board of Directors, decided to assist the work of The Water Project, which tackles health issues in poor communities in Africa by installing wells to provide clean water and proper sanitation. Being involved in the process of fundraising and educating my community about global issues has taught me values of altruism, integrity, and activism, while allowing me to make a difference in my school, my community, and the world. We organized restaurant fundraisers, a Goodwill Truck Drive, and an informational and entertaining benefit concert and sold bracelets to raise a total of $7,000 in one semester. I updated our Facebook and Tumblr with online fliers to promote our fundraisers, and designed an information sheet to distribute to potential sponsors.

FOR ALL MANKIND

BLOGGING EXPERIENCELeg Avenue– http://www.legavenue.com/blog/I assisted Leg Avenue, a famous costume and lingerie manufacturer, in developing its blog this past summer. I contributed coverage ideas as well as sample blog posts.Mind Equals Blown– http://mindequalsblown.netI was a staff writer for the online music review site in 2012. I reviewed and photographed live concerts, published album reviews, and updated the website’s live newsfeed. Walnut Patch– http://diamondbar-walnut.patch.comI contributed articles to a community-specific news platform. I gave my own perspective as a Walnut teenager, and also wrote about local happenings. Thorny Thicket– http://thornythicket.wordpress.comI started a personal blog in 2011, where I write about my thoughts and experiences. I plan to expand my blog this quarter to a more organized Tumblr and post more regularly about topics including fashion, music, dance, and culture in order to gain a bigger following. SHINE Magazine– formerly http://shine-magazine.comI wrote about my thoughts and perspective for an online magazine for Asian-American preteens. I also contributed to an in-person coverage conference before the site launch at Northwestern University, and gave feedback regarding coverage topics, visual design, and website navigation.S.C.O.L.S.E.– http://scolse.comI helped to launch SCOLSE blog, Student Commentary on Legal and Sociopolitical Events, by overseeing the visual aspects of the blog.