UQ consumer behaviour

  • View
    150

  • Download
    0

Embed Size (px)

Text of UQ consumer behaviour

  • Rejection. Believe in what we do.My job is to tell the Hello Sunday Morning story... share and recruit the best talent to come up with solutions that are going to change Austalias cultural dependance on alcohol.

  • At the end of my year, a couple of my mates said they wanted to go through a Hello Sunday Morning for themselves, then a couple more, we got a little media coverage and a year later there are now over 270 people across the country that have gone through a similar experience to me. That is going an extended period without drinking, when they are ready, and using a blog to journal the process of change.

    We have now set Hello Sunday Morning up as a registered Health Promotion Charity and employ six staff across a variety of different projects.

    SO how does Hello Sunday Morning work?

  • TASTE

  • IDENTITY

    Id

  • and giving out money left right and center to for people to come up with ideas and programs that packaged our national cultural dependence on alcohol as being quite squarely in the hands of irresponsible young people that dont know how to handle their drink. Essentially, making it about changing YOU in order to avoid the question of US.

    I believe the reason this is is because... As humans we inevitable dont want to take responsibility for our own dyscfuntionality, but are exceptionally good at finding the dysfunctionality in others to blame our collective problems on.

    When looking at campaigns that are targeted at influencing social behaviours one parrallel might be the issue of AIDS, or more so the issue of unprotected sex.

  • Today, The average Australian, just like me, is born into a culture that is embedded with drinking.

  • HSM

    HSM HSM

  • Choice.So the typical HSM process is this. You take someone that has grown up with their parents drinking almost every day, and they themselves have been drinking every weekend since they were sixteen. On and on and on. Until they are ready to challenge that. They go alright, I am committed to doing this HSM experiment. Hello Sunday Morning becomes a reason for an individual to become the person they really want to be. Independent. So, at the end of their 3, 6 or 12 months HSM, it doesnt really matter how much they drink, although it usually has an inevitable impacted by the experience because the REASONS why they are drinking are very different.

    What has been most fascinating about this program is that people often lump this opportunity as one solely made for people that have issues with alcohol, when in fact the kind of people that do it come from quite varied motivations.

    Id now like to invite Dr. Nicholas Carah who has been working with us in developing an understanding as to who are the types of people that are willing to challenge these belief systems and how do they go about doing that?

  • DRINKING CULTURE

    BAD SHIT THAT HAPPENSGOOD TIMES

    BELIEF SYSTEMS

    NEEDING vs. WANTING TO DRINK

    CULTURAL NARRATIVE

    20 x 52 x 10 years - 10,000 hrs.

  • DRINKING CULTURE

    ENOUGH TIME TO LEARN EXACTLY WHAT THAT MEANS FOR YOU...

    10,000 hrs of learning

  • Who believes

    in HSM?

    So the typical HSM process is this. You take someone that has grown up with their parents drinking almost every day, and they themselves have been drinking every weekend since they were sixteen. On and on and on. Until they are ready to challenge that. They go alright, I am committed to doing this HSM experiment. Hello Sunday Morning becomes a reason for an individual to become the person they really want to be. Independent. So, at the end of their 3, 6 or 12 months HSM, it doesnt really matter how much they drink, although it usually has an inevitable impacted by the experience because the REASONS why they are drinking are very different.

    What has been most fascinating about this program is that people often lump this opportunity as one solely made for people that have issues with alcohol, when in fact the kind of people that do it come from quite varied motivations.

    Id now like to invite Dr. Nicholas Carah who has been working with us in developing an understanding as to who are the types of people that are willing to challenge these belief systems and how do they go about doing that?

  • PROFILES

    Dramatic ChangePeer to PeerShake upCultural Critic

  • www.hellosundaymorning.comfacebook.com/hellosundaymorning

    Fortnightly newsletter