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Uponor Unipipe system –one pipe for all applications

Heiko FolgmannVice President, Sales & Marketing, Uponor Central Europe

Capital Markets DayFulda/Zella-Mehlis, 14–15 September 2005

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Contents

The UnipipeSystem

The MLCP market

The story how to sell

Unipipe

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Contents

The MLCP

market

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The MLCP market

The concept of MLCP – not a pipe but a system

• With MLCP not only a new pipe generation has emerged, but a completely new system philosophy

• Today, the customer is not just paying for two components, but the system know-how that makes these components fit together

1 + 1 > 2

• With the development of MLCP also a new fitting technology was born: the press fitting

• The press fitting has become the most preferred technology on the plumbing and heating market

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The MLCP market

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200

400

600

800

1.000

1.200

1.400

1.600

1.800

1992 1994 1996 1998 2000 2002 2004 2006

pip

e m

ark

et in

mil

lio

n m

eter

s

0%

20%

40%

60%

80%

100%

MLC

P m

ark

et s

har

e in

%

Total pipe market MLCP market share

Development of the European market for plumbing and underfloor heating pipes and MLCP market share

Source: KWD

Forecast

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MLCP shares of total market for plumbing and underfloorheating pipes 2004 in selected countries

The MLCP market

Source: KWD

0% 10% 20% 30% 40% 50% 60% 70%

Market share in %

France

Sweden

UK

CZ

Poland

Spain

Finland

Germany

Italy

Denmark

Hungary

Austria

Benelux

Switzerland

European average

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The MLCP market

Market coverage of fitting technologies in Germany (considering all types of pipe materials)

0%

10%

20%

30%

40%

50%

60%

70%

80%

Mar

ket

co

vera

ge

of

fitt

ing

tec

hn

olo

gie

s in

%

Press Solder Weld Compression Glue Push

Source: Querschiesser

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The Unipipe history

1984 1992 20041995

Foundation of UNICOR Rahn

Plastmaschinen

Development of a manufacturing process for MLC

pipes

Market launch of the Unipipe

Systems

Strong export orientation

1999

Integration in the Uponor Group

Continuous system

development

International expansion

300m metres of pipe +

100m fittingsDevelopment

and production of fittings

History 1984 - 2004

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Conclusion

• The success of multi-layer composite pipes reminds of a similar quantum leap in the plumbing and heating history:

In the early 70s copper pipes started to replace galvanised steel pipes as the number 1 choice in plumbing and heating installations. Thread-cutting was replaced by a new fitting technology: solder fittings. Copper pipes gained significant market share, but have in the meantime hit their peak.

• Multi-layer composite pipe systems have just started their lifecycle with growth accelerating quickly.

• Within a period of about 10 years, a completely new pipe philosophy changed the entire European market.

copper

MLCP

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Contents

The Unipipe

system

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The Unipipe system

Multi-layer composite pipes Fittings

AccessoriesTools

Pre-wallinstallation

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The Unipipe system

Tap Water

Pipes, fittings and accessories from the riser to the fixture

Applications: Plumbing

Radiator Connection

Fast and safe solutions for all kinds of requirements

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The Unipipe system

Applications: Heating / Cooling

Underfloor heating

Wall heating

Thermally activated building structures

Comfort and cosiness, energy saving and protection of the environment – these are the maxims on which which our heating / cooling systems are designed.

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The Unipipe System

• One pipe for all applications

• Easy installation

• Available in 12 dimensions from 14 up to 110 mm

• Comprehensive offering

• Innovative system solutions

• Pioneer and market leader in multi-layer composite pipe systems

• Highest competence due to own production of pipe and fittings

• Professional sales organisation

• Always close to the customer

Strengths of Uponor's Unipipe

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Unipipe worldwide

References: Germany

Uptown Munich

Dom Aquarée Berlin

Bundeskanzleramt Berlin

Soccer stadium Energie Cottbus

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Unipipe worldwide

References: international

Kempinski San Lawrenz Resort & Spa, Gozo, Malta

Lot Spa Hotel in Israel at the Dead Sea

Al Kalaa hotelJeddah, Saudi-Arabia

Fachadas Life Square e Le Parc Porto Alegre, Brasil

Apartment Building in Astana, Kazakhstan

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The concept behind Unipipe

Wholesaler

End user

Installer

Planer

Distrib

utio

n / M

arket Pu

sh

Customer-targeted market approach

Market P

ull

Influ

ence

- know-how- warranty- training- complete system- partnership- availability- on-site service

- service- software- data- training- security

- delivery service - sales support- marketing

Uponor

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Contents

The story how to sell

Unipipe

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As a master craftsman, I am not only an installer but also a consultant to

my customers.

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A young couple is planning to build a home.

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Unipipe – one system for all applications

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- One multi-layer composite pipe system for all applications

- Comprehensive product program for tap water, radiator connection and underfloor heating installations

The advantages of the Unipipesystem:

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Unipipe – the multi-layer composite pipe

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polyethylene outer pipe

adhesive layer

adhesive layer

polyethylene inner pipe

overlapped welded aluminium pipe

Unipipe advantages:

- The ideal combination of all advantages of metal and plastic pipes

- 5-layer composite pipe

- inner and outer layer made of plastic

- overlapped welded aluminium pipe

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Unipipe advantages:

- no corrosion

- no incrustation due to insignificant pipe roughness

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Unipipe advantages:

- absolutely oxygen tight

- photo resistant, thus no danger of germ penetration

- insignificant heat expansion

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The fitting technology

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Unipipe advantages:

- well-fitting press, compression or screw connections

- highest user friendliness

- meets the most stringent regulations for tap water installations

- a fitting technology for all requirements in practice

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Unipipe advantages:

- highest reliability in pressure testing

- new, innovative fitting technology

- easy to install

- with optical control and pressing jaw guidance

- tin-plated surface

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Unipipe advantages:

- As soon as a fitting has not been properly pressed, water will leak during the pressure test

- Just press the fitting – the connection will be tight permanently!

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System safety

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Unipipe advantages:

- Highest quality from the market leader

- Long life-time with long-term experience

- Tested and permanently monitored, also by independent institutions

- High temperature and pressure resistance

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Unipipe advantages:

- 10-year-warranty

- Patent-protected and constantly optimised

- Meets the prevailing regulations for tap water installations (e. g. TrinkwV in Germany)

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The installation

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Cutting, ...

... bevelling, ....

... done!

... insert the fitting, ....

... pressing, ....

Advantages for the installation:

- Fast, easy and safe installation

- Adjustments of the pipe possible even after pressing

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Advantages for the installation:

- Pipe can be bent very easily

- Flexible pipes for the distribution

- Rigid pipes for the risers

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Advantages for the installation:

- With the new fitting generation, the installation is even easier

- No sawing, soldering, welding, thread-cutting or the like

- System tools for all requirement

- Manual, electrical and battery pressing tools

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Unipipe – the safe and durable installation

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Advantages for the customer:

- odourless

- tasteless

- hygienically harmless

- reliable

- durable

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Unipipe service

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Unipipe service:

- On-site service

- Planning service

- Delivery service

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With Unipipe I get everything I need to be the number 1 choice for my customers!