Upendra Synopsis

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Synopsis

On

Comparative study between Reliance and BSNL InternetBroadband Services

Submitted By

Upendra P.Chauhan

MBA Third Semester 2010-11

Submitted To

Submitted To Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur

In Partial Fulfilment of the Academic Requirements for the Award of the Degree Of

MASTER OF BUSINESS ADMINISTRATION

Guided By:

Dr.P.HADKE

G.H. RAISONI SCHOOL OF BUSSINESS MANAGEMENT

MADHAV NAGARI NEAR C.R.P.F GATE

NAGPUR

For The Academic Year 2010-2011

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Introduction

ABOUT THE COMPANY

Reliance Communications

Reliance Communications is the flagship company of the Anil Dhirubhai AmbaniGroup (ADAG) of companies. Listed on the National Stock Exchange and theBombay Stock Exchange, it is Indias leading integrated telecommunication companywith over 35 million customers.

Our business encompasses a complete range of telecom services covering mobile andfixed line telephony. It includes broadband, national and international long distanceservices and data services along with an exhaustive range of value- added servicesand applications. Our constant endeavor is to achieve customer delight by enhancingthe productivity of the enterprises and individuals we serve.

Reliance Mobile (formerly Reliance India Mobile), launched on 28 December 2002,coinciding with the joyous occasion of the late Dhirubhai Ambanis 70th birthday,was among the initial initiatives of Reliance Communications. It marked theauspicious beginning of Dhirubhais dream of ushering in a digital revolution in India.

Bharat Sanchar Nigam Ltd. (BSNL)

BSNL is India's oldest and largest Communication Service Provider (CSP). Currently

BSNL has a customer base of 68.5 million (Basic & Mobile telephony). It has

footprints throughout India except for the metropolitan cities of Mumbai and NewDelhi which are managed by MTNL. As on December 31, 2007 BSNL commanded a

customer base of 31.7 million Wireline, 4.1 million CDMA-WLL and 32.7 million

GSM Mobile subscribers. BSNL's earnings for the Financial Year ending March 31,

2007 stood at INR 397.15b (US$ 9.67 b) with net profit of INR 78.06b (US$ 1.90

billion). Today, BSNL is India's largest Telco and one of the largest Public Sector

Undertaking with estimated market value of $ 100 Billion. The company is planning

an IPO with in 6 months to offload 10 % to public.

Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7th largest

Telecommunications Company providing comprehensive range of telecom services in

India: Wireline, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service,

MPLS-VPN, VSAT, VoIP services, IN Services etc. Within a span of five years it has

become one of the largest public sector unit in India.

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Chapter Scheme

1. Introduction of Topic

2. Profile of Company

3. Objective

4. Hypothesis of the study

5. Research Methodology

6. Data collection

a) Primary data

b) Secondary data

7. Data Analysis

8 Limitation

9. Conclusions

10. Suggestion.

11. Annexure/bibliography.

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EXECUTIVE SUMMARY

RELIANCE Communication

Growth on the Data Cards. Especially happen when business travellers, academicians

as well as other professionals need to access emails and corporate applications as well

as personal requirements during urgent trips and travels. Now, what kind of acompany enters an industry with competitors already entrenched? Which ones

actually succeed? The answer to both the questions is Reliance Infocomm now known

as Reliance Communication. Reliance Infocomm is a confident and smart company

that was able to enter a saturated and highly competitive industry, and emerge at the

top. The cut-throat competition in the telecommunication sector of India posed a great

threat to the development of Reliance Infocomm. The project aims to identify the

problems faced by Reliance Communication in the internet data card market. and to

also understand the satisfaction level of channel partner. and various promotional

activities that channel partner are doing to promote reliance data card.

Bharat Sanchar Nigam Ltd.

The Telecom industry is one of the leading and fastest growing in the world as

communication plays a vital role in the world and especially in India. It acts as a

major catalyst for the economic growth. BSNL has good brand awareness among the

people. This could be attributed to its long history in the market and continuedsupport from the Government. In todays competitive world, BSNL has to provide

excellent services to attain a major market share and keep their Customers satisfied in

all aspects. This research study is useful for BSNL to understand the expectations and

requirements of Customers and can serve them in a better way. This research was

conducted from May 2010- July 2010.

The BSNL staffs who were contacted to learn about the various BSNL packages and

policies were also the primary source of data. Questionnaire was designed after a pre-

survey interview covering all the aspects of BSNL services. Data analysis and

interpretation was done using the collected data with necessary tools including

percentage analysis, five point scales was used to grade the opinion of the respondents

regarding the various variables used, soft wares like SPSS were also used to enable

efficient analysis of data.

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INTRODUCTION OF THE TOPIC

Comparative study between Reliance and BSNLInternet BroadbandServices

This study is conduct to know the customer perception towards the use of Relianceand BSNL USB net connector. This is a time when the whole world is connected eachother with the help of internet. An ocean of the information. As well as the users ofthe internet arises many types of facilities and technologies are entered by the variousservice providers for making a comfortable and high speed net connector.

In India many companies are in market which is providing the facility for bet connect.One of the famous companies is Reliance, Tata, Bsnl, Idea, Airtel etc. But now thenew fashion is USB net connector. It is quite comfortable to use internet every where

No need any antenna. It can be used anywhere and get comfortable high speed for netconnecting. This is a technology which works without sim. The companies are

providing various plan pre paid and post paid.

This study is conducted to know the customer satisfaction which is the best companywhich is most used by the consumers. Which is the best company which consumer

prefer?

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Company profile

RELIANCE COMMUNICATIONS

Reliance is a $16 billion integrated oil exploration to refinery to power and textiles

conglomerate (Source: http://www.ril.com/newsitem2.html). It is also an integrated

telecom service provider with licenses for mobile, fixed, domestic long distance and

international services. Reliance Communications offers a complete range of telecom

services, covering mobile and fixed line telephony including broadband, national and

international long distance services, data services and a wide range of value added

services and applications. Reliance India Mobile, the first of Communications

initiatives was launched on December 28, 2002. This marked the beginning ofReliance's

Bharat Sanchar Nigam Ltd.

Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7th

largestTelecommunications Company providing comprehensive range of telecom

services in India:

BSNL has installed Quality Telecom Network in the country and now focusing on

improving it, expanding the network, introducing new telecom services with ICT

applications in villages and wining customer's confidence. Today, it has about 47.3

million line basic telephonecapacity, 4 million WLL capacity, 20.1 Million GSM

Capacity, more than 37382 fixedxchanges, 18000 BTS, 287 Satellite Stations, 480196

Rkm of OFC Cable, 63730 Rkm of Microwave Network connecting 602 Districts,

7330 cities/towns and 5.5 Lakhs villages.

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Objective

1. To find out the consumer satisfaction towards the internet services of both thecompany.

2. To compare the broadband scheme of both the company.

3. To identify the difference between market performance of Reliance andBSNL.

4. To compare various parameters of both the product,

5. To study customer buying behavior and factors which influence the purchasedecision process?

6. To suggest the necessary changes that can be made to make the service moreefficient

7. To study competitive marketing strategies adopted by Reliance and BSNLbroadband telecom services.

8. To evaluate the service quality of each product.

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HYPOTHESIS:-

From the study of internet broadband we will know about the need of

the people and the possible changes that can be made so that the common man can get

maximum advantage from it. This study will enable us to draw proper conclusion

about the internet service providers in India. Also this study enables us to suggest the

necessary changes the can be made to make the service more efficient.

1) It helps in improving service quality of the product.

2) It helps people to select right product as per their needs.

Research Methodology

Defining the problem is the most important part of the market research process,

because wrong definition misdirects research. The type of the research to be carried

out, the questions to be raised, and the sampling procedure to be followed and the data

to be collected, all depend on the current understanding of the problem.

RCOM is having tough competition in the market with other players, There are many

factors, which influence the buyer for purchasing the DATACARD. One of these

factors is sales and promotional activities as well

The procedures by which researchers go about their work of describing ,explaining,

predicting, phenomenon are called methodology.

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Data Analysis

Collection of Data:

1-Primary data:-

Under this come surveying, Personal Interviewing and contacts.

2-Secondery data:-

Internet, Books, Magazines.

Data Interpretation:-The data interpretation can be done after analyzed.

Conclusion:-Based on the interpretation.

Suggestion /Recommendation: -Based on the results obtained.

Annexture

Questionnaires: - Will be enclosed data.

BIBLOGRAPHY:-

Broachers of both the company, Magazines and Newspapers.

Websites:-

www.reliance.com

www.bsnl.co.in

www.google.com

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http://www.reliance.com/http://www.bsnl.co.in/http://www.google.com/http://www.reliance.com/http://www.bsnl.co.in/http://www.google.com/

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Upendra Synopsis