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Hno. 21, Street e2.1, Vatika India Next, Sector 82, Gurgaon – 122004
Professional Experience
Creative Head, NCPL (April, 2014-April, 2017)
Major Brands
Portea, Birla Cellulose (LIVA), Somany, Ambuja, TUI, GROHE, Truly Madly, Trident Hotels, Godrej Security Solutions
Highlights • Pitches won – Birla Cellulose, Portea,
Mantri, Embassy, TUI, Coke, Philips,
Merino Laminates, Truly Madly • Built award winning Business Networking
site (Mix of LinkedIn and IndiaMART) for
LIVA www.lapfconnect.com
Reason to leave: Daily 4-hour commute to and from NOIDA
ACD, Interactive Avenues
(August, 2013 to March, 2014)
Major Brands
British Council, Dabur, GSK, SBI, BJP, OPPO, DLF, ITC (Fiama Di Wills Men’s, Fiama Di Wills Women’s, Vivel), John
Players, Woodland, Woods, Usha, Dish TV
Highlights • Pitches won: BJP, DLF, Saket City
Hospital, Dabur, Trident, British Council • Commended for work on BJP & Dish TV
Reason to leave: More focused on selling Media than real engagement ideas
Creative Group Head, Chiel Worldwide (December 2011 - July 2013)
Brands
Samsung, Delhi Daredevils and pitches
Highlights • Was principal ideator of the successful
Samsung Mobile Pitch, which is one of the biggest online Ad spenders in India
• Conceptualized and wrote the much
appreciated BreakMilaNahi Customized video experience for Samsung Notebooks
Reason to leave: Wanted to work more on
Challenger brands 0
25
50
75
100
125
Work Creat ivity Crisis Conflict
Participative Delegative
Process Driven Time Bound
0
3.5
7
10.5
14
Years
Copy Sr. Copy
Group Head ACD
CD/HOD
Preferred Roles Copy Head, Creative Director, Head of Department (MarCom, Integrated Marketing)
PRASHANT GANDHI 8826838080 | [email protected]
17%
38%21%
25%
Direct Digital Integrated BTL
Experience (14+ years)
Years in Roles
Leadership Style
Creative at Iris Worldwide (November 2009 - November 2011)
Major Brands Coke, adidas, Sony Ericsson, Dell, Microsoft
Highlights
• Crafted many Integrated concepts for Sony Ericsson, Dell and AlphaG:Corp
Reason to leave: Wanted to explore ways to create Digital Experiences
Sr. Copywriter at Wunderman (March 2007 – October 2009)
Major Brands Oberoi, Trident Group of Hotels, Airtel, ING Vysya, Moolchand, Dura-Line, Mail Today, and India Today Book Club Highlights
• Commended for helping improve the Airtel business by 8-fold
Reason to leave: Wanted to move into Integrated space
Copywriter & Teacher at Chandigarh Polytechnic for Women (September 2002 - February 2007)
Highlights
• Created brand differential by relating the college with empowerment of women
Reason to leave: Moved to Delhi, post marriage
Educational Qualification
One year Diploma in Mass Communications, from Panjab University
Bachelor in Arts, from Panjab University
Ten Plus Two from Guru Nanak Public School, Sector 36, Chandigarh
Matriculation from St. John's High School, Sector 26, Chandigarh
In brief Updated Folio - http://bit.ly/pgfolio