BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD303 Semester Module Title Final Major Project Doc. Code OUGD30

Brief Title DFGA Yearbook 2012 Brief Create the 2012 Graduate Year book that communicates the diverse, creative and professional quality of the work produced on the BA (Hons.) Digital Film, Games and Animation course. This will need to be supported by screen-based content too. Background / Considerations The yearbook is an annual publication designed to showcase the graduating 3rd year. The book is distributed to Industry Contacts, potential applicants and visitors to the end of year show. We also use the yearbook as a marketing tool to raise the profile of the course with feeder colleges and the creative industries. In the light of this the Yearbook is a high concept, highly visual and professional publication that needs to communicate the practical and conceptual standards of the Graphic Design programme. You have been given a standard square format and the budget is approximately £ 2 500 (tbc) What production processes, stock decisions and colour options will best support the communication of your concept. What additional formats could you use (both print & digital). What other deliverables can you propose? Mandatory Requirements Deliverables

• The Course, Institutionʼs Name and year of graduation must be clearly presented on the cover and spine of the publication

• Each 3rd year is allocated an equal amount of space containing samples of work, a personal statement and photograph.

• The yearbook should be produced to a standard square format of 210mm x 210mm

• Additional mandatory content will be discussed with course leader.

• Square 210mm x 210mm publication • Digital version of publication • Promotional material

Studio Deadline Module Deadline April/May 2012

30/5/2012

This brief should be read in conjunction with the module brief. Please refer to module information

at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD303 Semester Module Title Final Major Project Doc. Code OUGD30

Brief Title D&AD – 21st Century Whisky Brief Create the identity, packaging and promotion for a 21st century whisky brand that challenges category conventions and appeals to an international female consumer. Background / Considerations

• Challenge category conventions in a category that hasnʼt changed much in centuries and that is ingrained with strong category codes – challenge the masculinity.

• Research into Scotch whisky market – have a look at whatʼs already out there (E.g. Johnny Walker bottle was revolutionary at the time it came out).

• Research into the background of whisky and challenge some of the conventions. • Challenge the container. • Consider the rituals related to drinking whisky – how itʼs transported, how itʼs poured, decanted, served, the

glasses, etc. – what can the new, 21st century ritual be? Mandatory Requirements Deliverables

• Engage emotionally with the consumer, grab them, draw them in and speak to them.

• Packaging has to stand out and stand for something.

• Brand must have a unique personality. • Consider the sustainability of the container &

packaging (not a crucial element though) • Inspire and shock the whisky industry.

• Name • Branding & identity • Container • Packaging • Glasses • Promotional material

Studio Deadline Module Deadline Competition deadline – 9/3/2012

30/5/2012

This brief should be read in conjunction with the module brief. Please refer to module information

at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD303 Semester Module Title Final Major Project Doc. Code OUGD30

Brief Title Fashion Branding Brief Create the identity and apply it across a range of stationary and promotional material for a fashion student. Background / Considerations In order to establish herself as a fashion designer, Danielle Robinson requires a brand identity under which she will produce her work. This identity needs to reflect the style of her work, which is bold, simple and quite architectural.

Mandatory Requirements Deliverables • The identity must be consistent throughout. • The identity must reflect the style of Danielleʼs

work. • Collaboration with a photographer will be

required in order to get professional quality photographs of Danielleʼs work to be used in a lookbook and on any collateral where necessary.

• Brand identity • Business cards • Stationary • Lookbook • Swing tags

Studio Deadline Module Deadline

30/5/2012

This brief should be read in conjunction with the module brief. Please refer to module information

at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD303 Semester Module Title Final Major Project Doc. Code OUGD303

Brief Title St Martins Practice Branding Brief Create the identity for St Martins Medical Practice. This identity will then be applied across a range of deliverables. Background / Considerations St Martins Practice is a medical practice located in Chapeltown, Leeds. It is moving into new premises in 2013 that will be shared with another medical practice. This other medical practice already has a strong brand identity, and as this will be located side-by-side with St Martins Practice, it is time that they got their branding sorted too. St Martins Practice sees a lot of patients with alcohol and substance abuse, however, they also deal with general health issues and are a family clinic. The practice is situated in a very diverse community, so the branding needs to work across all of the different ethnic groups they deal with. Mandatory Requirements Deliverables

• Identity must be consistent throughout. • Stay away from clichés and traditional medical

practice branding, such as the cross as it is very overdone.

• Try and communicate: Open door, accessibility, recognising differences (they see a lot of patients with alcohol and substance abuse and are accepting of patients that other doctors usually wouldn't really want to see). Long-term relationships (the same doctors have worked at the practice for a long period of time and they have a lot of long-standing patients), partnership (the type of practice, between the doctors and also between the doctors and patients), team approach. Friendly, caring, kindness, holistic. Quality.

• Consider NHS brand guidelines.

• Brand identity • Brand Guidelines • Stationery • Signage • Internal/external documents • Uniforms

Studio Deadline Module Deadline

30/5/2012

This brief should be read in conjunction with the module brief. Please refer to module information

at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD303 Semester Module Title Final Major Project Doc. Code OUGD303

Brief Title Range of Spices Brief Create the identity and packaging for a range of Indian spices to be sold at world food festivals and online. Background / Considerations

• Consider packaging nets for individual spices as well as a set. • Consider stock and materials • Consider how printed products relate to the online content. • Many spices are produced in India, and a huge variety is used within Indian cooking. Being half Indian, I am

interested in doing a brief to do with something about my cultural heritage.

Mandatory Requirements Deliverables • Brand identity must remain consistent

throughout • Range of Indian spices

• Brand identity • Custom typeface • Packaging for a range of 10 Indian spices -

tags/labels and bags • Stall/store signage - external signage and price

list • Pack of spices for cooking a particular Indian

dish (3 packs) • Proposed online store

Studio Deadline Module Deadline 30/5/2012

30/5/2012

This brief should be read in conjunction with the module brief. Please refer to module information

at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.