Update Oct 2016-Oct 2017 - d10k7k7mywg42z.cloudfront.net€¦ · 231 137 0 50 100 150 200 250 300 350 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17

Fernando Mendizábal FernándezPresident

Santa Barbara, CaliforniaWednesday, October 25, 2017

Update Oct 2016-Oct 2017



Main trend themes:

Sustainability of the industry – Technology, carbon FP

Communication with renderers and with the publicRequests from our customers – Sources of raw materials, DNA, Contaminants, BSE control

Public perception of our industry

Rendering 4.0

Edible fats

Oleochemical

Biodiesel

Composting

Incinerate

Feed

Oils &

Fats

MBM

PAP

UCO

Fats

Traceability

LEAP

LEAP



Main trend themes:




Communications Web siteStatus & statistics

And one Twitter account linked to both pages@WorldRenderers

Currently we have only used this account to:

Announce Congresses where WRO will be representedFollow other global organizations related with RenderingRe-tweet valuable information tweeted by global organizations we follow

We manage two web pages:www.worldrenderers.com and www.worldrenderers.net.com has limitations that we are avoiding in the .net

There are linked web pages pointing at the .com

After moving them to the .net we will turn off the .com

Status of prescence on digital media

http://www.worldrenderers.com/

http://www.worldrenderers.net/

Web PagesTraffic Overview - Visits by country

0 20 40 60 80 100 120

Mexico

United States of America

Brazil

Belgium

Canada

Germany

United Kingdom

Russia

Italy

(not set)

Visitors

Web pagesVisits by month

24

93 87

141150

133

180

139 144132

153

133

89

20

142 148

75

46

7157

98

4824

93 87

141

170

275

328

214

190203

210

231

137

0

50

100

150

200

250

300

350

Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17

.com .net Total

Month .com .net Total

oct-16 24 24

nov-16 93 93

dic-16 87 87

ene-17 141 141

feb-17 150 20 170

mar-17 133 142 275

abr-17 180 148 328

may-17 139 75 214

jun-17 144 46 190

jul-17 132 71 203

ago-17 153 57 210

sep-17 133 98 231

oct-17 89 48 137

Device type

1411

Desktop

Mobile

Tablet

Unknow

n

Desktop 1,411 88% 662 94%

Mobile 126 8% 43 6%

Tablet 57 4% 0%

Unknown 4 0% 0%

Total 1,598 705

worldrenderers.com worldrenderers.net

Direct 753 47% 241 82%

Google 462 29% 13 4%

nationalrenderers 115 7% - -

rendermagazine 90 6% 10 3%

others 178 11% 30 10%

1,598 294

worldrenderers.com worldrenderers.net

Visits Source

Direct

Google

nationalrenderers

rendermagazine

others

twitter:@WorldRenderers

Following 2016-

8 2017-10

Followers 2016-41 2017-53

Hamburg2017 EFPRA Congress

AustraliaARA 14th International Symposium

“What Tomorrow Holds”

MéxicoAOCS –LA

“Sustainability of the rendering industry”

Buenos AiresLivestock By-Product Chamber of the Buenos Aires Stock Exchange

“Rendering as a sustainable model”

May July September Oct 31-Nov 1

Events 2016-2017

TorontoGAPFA

“Transparency in pet food”

December October 6-7

RomeIFIF Meeting

“Antibiotics Resistance”

To assess and propose a communication strategy to WRO country members to diseminate the importance and value of our industry. One Global Message.

Communication objective

whisperconsultancy.com

edelman.com

harvest-pr.com/

adaccommunications.com

Global communications firms invited



Main trend themes:




We need to observe that during the last 28 years our industry has been busy on BSE control requirements.

Paradigm change: from BSE to GFSI2016 BSE cases: France 1 and Spain 1 – Controlled risk

The situation changes to a market requirement on security and quality standards

Panel on Transparency in Food Production

The “Transparency in petfood” theme would include such subjects as foreign materials in meat and protein meals, species integrity of materials (DNA testing) and the “origin of ingredients” for petfoods, particularly as perceived by scepticalconsumers.

Technical Congress 2017 on 31st October in Toronto

GAPFA would like to kindly invite Mr Fernando Mendizabal to join the ‘Panel on Transparency in Food Production’ to give a short presentation, you may wish to focus your presentation on the rendering story, sourcing of pet food and what safeguards are in place. As part of this presentation it may be interesting to address questions on DNA integrity, the meaning of transparency and consumer perception within your sector as well as how the rendering industry can support the pet food industry in busting the myths around quality and safety of meat meal. We would propose to dedicate around 15 minutes for your presentation, with questions/discussions at the end of this session.

Quality and safety of meat meal: Myths

MBM for petfood is manufactured from Fallen stock

False. Controls are in place

• Codex Code of Hygienic Practice for Meat

• Ante-mortem & post-mortem inspection

• Disposal of dead animals: Chapter 4.12, OIE

Species are mixed

False. Plants are registered and audited accordingly to processed specie

• Specialized Facilities and Logistics• DNA testing

GAPFA:Transparency in FoodProduction

Launch of GFSI Global Food Safety Initiative

2000

Accepted 4 Standards: EFSIS, BRC, IFS, Dutch HACCP

2003

GFSI Global Markets ProgrammeLaunched for Primary Production

2012

WRO HACCP plan for Rendering

2013

Global Food Safety Conference Houston 2017

2017 2017

Rendering in food and feed safety

Food Safety Requirements for Pet Food

ensure the production of safe pet food• food safety • regulatory aspects

Comparison of voluntary ISO2200 and Private Food Standars

http://www.mygfsi.com/

Model HACCP Plan for Rendering

The World Renderers Organization recommends that renderers should implement aHACCP plan to assist in the production of safe rendered products intended for use asanimal feeds.

Conduct a hazard analysis

Identify Critical Control Points

Establish critical limits for each CCP

Establish a monitoring system for each CCP

Corrective Action

Establish verification procedures

Establish documentation and record keeping

Model HACCP Plan for Rendering

Assemble HACCP team

Describe the product

Identify intended use

Construct a flow diagram

Verify the flow diagram

Preliminary step Principle

Recommendations Objectives

Provide management guidance on theproduction of animal by-products thatare safe for use as an animal feed and meet the needs of customers for hygienicproduction

Provide guidance on the configurationand maintenance of heat treatmentsthat ensure that relevant biologicalhazards that may be associated with theraw material are removed

Provide guidance on microbiologicaltesting in the finished product as a meansto verify that the practice of hygienerepresentation is effective and to alertmanagement to take corrective action.

Quality Management system (ISO 9001 and/or ISO 22000)

Hygienic construction of facilities

Operation of performance plants

Thermal treatments

Sampling and microbiological tests

Recommendations for traceability of products

Model for Hygienic Rendering



Main themes on trend:

Sustainability of the industry – Technology, carbon FPCommunication with renderers and with the publicRequests from our customers – DNA, Contaminants

in rendered productsGlobal Legal Framework - BSEPublic perception of our industry

And the great questions are:

What do we want to be recognized for in the next media publication ?

Are we communicating our value to customers? To authorities? To the public?

Can WRO serve as a point of agreement in having One Message out ?

Thanks for your attention!

Documents

Update Oct 2016-Oct 2017 - d10k7k7mywg42z.cloudfront.net€¦ · 231 137 0 50 100 150 200 250 300 350 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17