Update for StatesUpdate for StatesNovember 2011November 2011

Tackers Summary Tackers Summary - November 2011- November 2011• Yachting Australia preferred national junior (under 12s) sailing

program.• Major component of Yachting Australia funding from Australian

Sports Commission for Participation 2011-2014.• Target 5,500 kids per year in 3 years and 10,000 in 5 years.• Four years of development and piloting in Victoria 2007-11.• Yachting Australia now rolling-out with other States - Tasmania &

ACT in 2011.

The objectiveThe objective

The objective of the “Tackers” program is to attract a significantly increased number of primary school age children to sailing, especially those who would not otherwise, and have them participate in an initial “fun” sailing experience before progressing on a pathway, to a full learn to sail course over 3 main levels, then non competitive participation, and long term club membership.

Why? Victoria 2005Why? Victoria 2005

• Stagnant (at best) participation in sailing - declining junior & youth. • Over 80 competitor sports - many with strong junior programs &

plenty of other leisure options.• Fragmented approach - few clubs with junior programs and limited

consistency or marketing.• Club junior programs generally not based on research or a sound

child-based strategy.• Clubs said juniors & youth were highest priority.

Why - National 2011?Why - National 2011?

• Australia Bureau of Statistics and Australia Sports Commission data confirms sailing is under-represented in young age groups.

• gemba Project confirms

- Lack of children

- Sailing starts too late as a sport (compared to other sports)

- Strength of other sports junior programs

- Expectations of existing club members – they want juniors targeted

- Building a fan base for life needs to start early • Resources available from Australian Sports Commission funding

How? Tackers DevelopmentHow? Tackers Development• Methodology

- Research with other sports, & overseas

- Piloting of concepts & ideas

- Initial 3 locations now 18 (varying sizes of clubs)

- Improvements will be completed with Australia Sports Commission funding

- An overarching Tackers Mission & Eight guiding Tackers Values• Funding in the past

- VicHealth - $300k +

- Australian Sports Commission, Australian Sports Foundation, several private donors & Yachting Victoria - $100k +

Tackers Values Tackers Values

1. Kid centric - recognizes kids’ learning styles & behaviors are different to adults

2. Non competitive - fun & social

3. Professional young instructors

4. Program delivery consistent at every location

5. Branded modern presentation - in all regards

6. Targets kids outside existing club membership

7. Value for money relative to other sports - all inclusive fee

8. Graduated pathway over several steps & seasons - fundamental skills foundations & enthusiasm for long-term participation

What is Tackers?What is Tackers?

• Different to other junior learn to sail programs

- Targets younger - 7 year olds for Tackers

- Games-based learning

- Young professional instructors

- Contemporary presentation & branding• Similar to YA ‘Get into Small Boat’ sailing

- Must be a YA Training Centre

- Core syllabus = YA Small Boat (GISBS) = adapted = Tackers

- Multiple levels - Pathway based, Tackers 1,2 and 3 - each 20 hours leading to Green Fleet

Ozi Optimist is the preferred Ozi Optimist is the preferred boat but - boat but - It’s not about the boat!It’s not about the boat!

• For non-sailors its like Ikea - out of the box, available to buy online • Affordable - inexpensive!• Colorful - no white sails!• No Maintenance• Universal - identical for everyone • International - Provides a pathway to Optimist or others• Modified to suit the program - 20% < sail and 20% more hull weight

than Optimist, modified to fit 2 + kids

The Victorian experience The Victorian experience

YV Tackers numbers – Pilot Program

2007-083 Clubs

Total

2008-095 Clubs

Total

2009-107 Clubs

Total

2010-1110 Clubs

Total

Tackers 1 286 292 694 884

Tackers 2 40 30 245 356

Tackers 3 - - 110 158

Total 326 322 1049 1398

Add for 2010-11 Little Tackers Pilot (4-6yo ) = 73Tackers Introduction = 2579 Note the Boat Shed incl . Mobile = 50% = 663

Where to after Tackers Where to after Tackers = The Pathway= The Pathway• Ideally start at 7 years old (no later than 12).• Clearly defined & well communicated pathway. • Kids progress at own pace - one level per season. • During Tackers kids practice between levels.• Green Fleet (Level 4) - After Tackers 3 & before Club Racing (ISAF

Modified Rules for introductory racing - No Blue Book, & OziOpti). • After Green Fleet = recreational sailing or club racing (Level 5) in

any class of boat.

Tackers - other points Tackers - other points

• Tackers 1 - Having Fun is 2 kids per boat. • Tackers 2 - Tricks & Techniques and Tackers 3 - Sailing Fast is 1 kid

per boat.• There is a ‘Tackers Intro’ session of 2.5hrs.• Has been trialed with Australian Sports Commission for their Active

After School Program.• Club expected to supply boats right up to club racing. • Retail Price for programs to be $300 (+/- $50). In survey of

customers in Victoria 95% said this was good value.

What do Tacker’s Clubs Commit What do Tacker’s Clubs Commit to?to?• Following the Tackers guidelines – strictly. • Being a Yachting Australia Training Centre and following the

requirements – strictly. • Funding instructor training & uniforms. • Providing the resources and infrastructure - including all boats,

facilities organisation etc. • Appointing a Tackers Club Leader who will liaise with State

Tackers Leader. • Free Temporary Club Membership Category for participants for the

duration of the program (e.g., 8 weeks for an 8 week program).• At least 100 students per year.

Other benefits to Clubs Other benefits to Clubs

• Youth retention & engagement as they enjoy & earn income from the Tackers Instructor Pathway.

• Community & government profile as being active in encouraging junior sport.

• Involvement of non-sailing families in the club. • Range of local marketing materials. • Profitable to run & return from membership.

Local Marketing Materials Local Marketing Materials

Yachting Australian Training Yachting Australian Training Centre Guidelines Centre Guidelines • Risk Management & Insurance. • Safety & safety boats. • Qualified (including Assistant) Instructors. • MyCentre - entry of all students & issue of merchandise and

certificates. • The YA Small Boat (GISBS) syllabus.

Fees & Costs to ClubsFees & Costs to Clubs• Supply of OziOpti’s - minimum 6 ideally 10 or more.• Supply of Safety Boats - fuel etc… • Instructor & Assistant Instructor qualifications • Instructor uniforms (approx. $27 per instructor) • Tackers fee to Yachting Australia for 2011-12:

- Tackers 1 = $80 plus gst, Tackers 2 = $75 plus gst, Tackers - 3 = $75 plus gst.

- Includes insurance, kit & certificate for participants (different at each level)

- Instructor Manuals & resources

- Includes for Club promo materials such as posters, banners, activity sheets etc…

- 5% on line enrollment fee (optional)

What do Instructors Commit to?What do Instructors Commit to?

• Having Fun • The mantra “I want kids to come back”• Tackers guidelines (Instructor Manuals) • Completing the Tackers Instructor & Assistant Instructor Induction • YATC requirements • Tackers advocates & ambassadors • Wearing the Tackers outfit & having a nickname!• (Victoria has inducted over 100 young instructors and helped retain

them in sailing).

Parents & familiesParents & families

• Tackers is about attracting families to clubs. • Parents are not encouraged to be directly involved in delivering the

program.• Possible involvement as a Tackers Club Leader.• Provide a social viewing environment - at least an

espresso machine.• If they want “kid” sitting - provide it. • School holiday programs are important & very popular.

The Yachting Australia The Yachting Australia Roll-out Roll-out • States have a Tackers Agreement with YA (as Clubs have with

State Association).• There will be a passionate Tackers Leader in each state (as at

each club). • Australian Sports Commission via Yachting Australia is helping fund

the State Tackers Leader. • The values and guidelines will not be compromised but will be

continually improved. • Yachting Australia will be providing all State Tackers Leaders with

training & support & conduct the initial Tackers Instructor & Assistant Instructors Inductions.

Next DevelopmentsNext Developments

• All current materials updated for Yachting Australia.• More guidelines on Green Fleet & the Sailing Pathway. • Better IT support as part of MyCentre re-development:

- Online entry.

- Customer surveying & research.

- Online Shop for all materials, merchandise, & boats. • Increased marketing presence

- National plan materials & website • Little Tackers - 4-6 year old program, guidelines, resources, &

support.

More Information?More Information?

• See ‘Tackers Information and Application Guide 2011-12’• Email Daisy Brooke, Participation Manager, Yachting Australia

dbrooke@yachting.org.au