Embed Size (px)
Citation preview
Urban Outfitters x Jeremy Scott Pre-Fall Collection
• Distinctive style /design inspiration;
• Scott: growing Millennial and celebrity following ;
• Scott needs more unique collaborations – Urban customer gravitate to Scott;
• Both Scott and Urban are boundary pushers;
• Urban needs revitalization and growth in Millennial market;
• Urban’s size and unique retail footprint is ideal for Scott’s broad reach,
• The “Blending” of Aesthetics' is a win for both.
Jeremy Scott “X” Urban Outfitters
Color Pallete
Scott Mint Brilliance Blue Clementine Sandy Dee Persian Blue Bashful Red
Color Palette
Line Plan
Line Plan
Kung Fu Pant #0004661 Sizes: XS-‐XL Fabric and trims: -‐ Body: 80% French Terry,
20% Spandex -‐ Drawstring: 100% CoGon -‐ Waistband: 100% ElasJc
Print: -‐ Fruit Stripe
Retail Price: $65.00
Logan Babydoll #0004662
Sizes: XS-‐XL Fabric and trims: -‐ 100% CoGon Colors: -‐ Bashful Red -‐ ScoG Mint -‐ Sandy Dee Prints: -‐ Weekend Camo Retail Price: $105.00
Upfront Skirt #0004663
Sizes: XS-‐XL Fabric and trims: -‐ Shell: 5% Nylon, 30% tulle, 65% Rayon Sateen -‐ Lining = 100% Rayon Sateen Prints: -‐Petal Mesh Retail Price: $125.00
Legz Lounge Pant #0004664
Sizes: XS-‐XL Fabric and trims: -‐ Body = 100% Linen -‐ Waistband = 100% CoGon, Colors: -‐ ScoG Mint -‐ ClemenJne Retail Price:$80.00
Twofer Crewneck #0004665
Sizes: XS-‐XL Fabric and trims: Trin – 100% Acrylic Faux Fur Body-‐ 100% CoGon Fleece Colors: -‐ ClemenJne -‐ Persian Blue -‐ ScoG Mint Retail Price: $55.00
Tingle Bear Crewneck #0004666
Sizes: XS-‐XL Fabric and trims: -‐ Trim= 100% Acrylic Faux Fur -‐ Body = 100% CoGon Fleece Colors: -‐ Sandy Dee -‐ Brilliance Blue Prints: Retail Price: $105.00
Death Star Raglan #0004667
Sizes: XS-‐XL Fabric and trims: -‐ Shell = 100% CoGon -‐ Overlay: 100% Polyester -‐ GeorgeGe Colors: -‐ Bashful Red -‐ Brilliance Blue Retail Price: $40.00
Grant St. Jacket #0004668
Sizes: XS-‐XL Fabric and trims: -‐ 100% Lambskin Leather Colors: -‐ Black -‐ Bashful Red -‐ ClemenJne Retail Price: $325.00
Scuba Sandal #0004669
Sizes: 5.5 – 12 W Fabric and trims: -‐ Sole/heel: 100% Wood -‐ Body: 100% Neoprene -‐ Straps: 80% Leather, 20%
Spandex -‐ Buckle: PlasJc OR Brass* Colors: -‐ Brilliance Blue -‐ ClemenJne -‐ Black Retail Price: $225.00
Daisy Bucket Bag #00046610
Sizes: ONESIZE Fabric and trims: -‐ 100% Leather -‐ Hardware: 100: Gold plated
steel Colors: -‐ Black -‐ Sandy Dee -‐ ScoG Mint Retail Price: $175.00
Launch and Advertising -‐Pre launch adverJsing in all retail locaJons -‐AdverJsing on various social networking as TwiGer, Facebook, Tumblr & Instagram -‐video ads for the collaboraJon on sites such at YouTube -‐Launch parJes hosted at largest inner metropolitan locaJons globally (New york, LA, London, Paris, Berlin, Hongkong etc.)
Inside Label
Hang Tag Front
Back
Conclusion
The collaboration of Urban Outfitters and Jeremy Scott would prove to be a successful one due to the
facts that they both have a common youthful target market. Jeremy Scott would bring in a more modern playful edge to the boho-chicness to Urban Outfitters. This collaboration would introduce the
current customers of both Urban Outfitters and Jeremy Scott to each other. This would expose both
customers to new clothing ideas.
Reference Sources for flats: Flats Library. (n.d.). Retrieved April 26, 2015, from hGp://www.wgsn.com
Sweatshirt fabric: Sweatshirt Fleece Heather Grey. (n.d.). Retrieved April 26, 2015, from hGps://www.fabric.com/buy/0318644/sweatshirt-‐fleece-‐heather-‐grey Image Sources: (n.d.). Retrieved April 26, 2015, from hGp://stwww.skateboardermag.com/files/2013/02/sc01_11_Jeremy_scoG_mx001s_PressRGB-‐LR.jpg (n.d.). Retrieved April 26, 2015, from hGp://stwww.skateboardermag.com/files/2013/02/sc01_11_Jeremy_scoG_mx001s_PressRGB-‐LR.jpg (n.d.). Retrieved April 26, 2015, from hGp://fashionbomb.thefashionbomb.netdna-‐cdn.com/wp-‐content/uploads/2012/08/jeremy-‐scoG-‐nicki-‐minaj-‐adidas-‐originals-‐all-‐originals-‐represent-‐campaign-‐1.jpg (n.d.). Retrieved April 26, 2015, from hGp://www.highsnobiety.com/files/2013/01/Jeremy-‐ScoG-‐x-‐adidas-‐Originals-‐Spring-‐2013-‐American-‐Indian-‐CollecJon-‐Editorial-‐04.jpg (n.d.). Retrieved April 26, 2015, from hGps://encrypted-‐tbn0.gstaJc.com/images?q=tbn:ANd9GcSY87Y7asQCsDHRKO5c-‐qMOFqd_R2dG-‐Mzk-‐_cfuV6_OnNzS32xg (n.d.). Retrieved April 27, 2015, from hGps://encrypted-‐tbn2.gstaJc.com/images?q=tbn:ANd9GcRjiP1NdMJp7XgG9FWMsSq6N_UKWM3ZpyUcK-‐zn9N6fRGtDMYuJA (n.d.). Retrieved April 27, 2015, from hGps://i-‐d-‐images.vice.com/images/2015/02/19/jeremy-‐scoG-‐does-‐dollywood-‐for-‐autumnwinter-‐15-‐body-‐image-‐1424306126.jpg (n.d.). Retrieved April 27, 2015, from hGp://www.nicekicks.com/files/2013/07/adidas_Originals_Jeremy_ScoG_FW13_close-‐up_029.jpg (n.d.). Retrieved April 27, 2015, from hGp://www.thedailystreet.co.uk/wp-‐content/themes/thedailystreet/images/2012/05/Urban-‐OuuiGers-‐Summer-‐Catalogue-‐2012-‐04.jpg (n.d.). Retrieved April 27, 2015, from hGp://scstylecaster.files.wordpress.com/2014/09/miley-‐jeremy-‐scoG-‐nyfw.jpg?w=594&h=398 hGp://1id8hk189que3ci9s7vcok07.wpengine.netdna-‐cdn.com/wp-‐content/uploads/2010/08/urban-‐ouuiGers-‐fall-‐winter-‐2010-‐1.jpg
The End.
