CALL FOR PAPER

INTERNATIONAL CONFERENCE ON

INNOVATIVE TRENDS IN BUSINESS PRACTICES FOR

SUSTAINABLE DEVELOPMENT

7th

January, 2016

Organised By

Department of Commerce

University of Madras

Chepauk, Chennai – 600005

Tamil Nadu, India

Associate Partners

ABOUT UNIVERSITY OF MADRAS

The University of Madras has entered in 157th year of excellence in 2014-15. The University of

Madras, organised on the model of London University, was incorporated on 5 September 1857,

by an act of the legislative council of India. The university has as its motto ‘Doctrina Vim

Promovet Insitam’ meaning ‘learning promotes (one’s) innate talent’. Madras University is the

mother of almost all the old Universities of south India. The University area of jurisdiction has

been confined to three districts of Tamil Nadu in recent years. This is consequent to

establishment of various universities in the State and demarcation of the University territories.

This University has been growing from strength to strength while widening its teaching and

research activities. The University imparts both Under Graduate and Post Graduate Education

through the Affiliated Institutions which are spread over the districts of Chennai, Thiruvallur and

Kancheepuram. Apart from teaching, research activities in Arts, Humanities, Science,

Management and Technology shape the academic tenor of the University. A number of

institutions affiliated to Madras University concentrate on research activities offering Ph.D.,

Programmes in their respective field of specialisation. The University also offers teaching and

research programmes in its four campuses. The 68 University Departments of study and research

are spread over four campuses organised into 18 Schools each of which offer Post Graduate

Courses in respective specialisation, part time and full time Ph.D. Programmes, Diploma and

Certificate Programmes. Assessing the need for educating a large number of people in the

country, the University offers both Under Graduate and Post Graduate programmes through the

Institute of Distance Education. The Institute is popularly called IDE of Madras University.

Some of the courses offered by IDE has no parallel in this country to name a few. The University

has been accredited by National Assessment and Accreditation Council (NAAC) with the five

star rating first, and later with an A rating. The UGC has recognised the University as one of the

centres for "potential for excellence" in the country.

ABOUT DEPARTMENT OF COMMERCE

The Board of Studies in Commerce was first established in 1926 and B.Com.(Pass) course was

first instituted in March 1945. A full-fledged Commerce Department was established in 1952-53,

M.Com. Degree course was introduced in the year 1976-77 and Ph.D. course was commenced in

the year 1975-76. The Department specializes in International business and Finance,

Development Banking, Marketing, Business Finance, Organizational Behaviour, International

Business and Financial Markets. ESDC (Entrepreneurship-cum-Skill Development Centre) has

been established by the Department of Higher Education, Government of Tamil Nadu in July

2012. Further, the Department has been accorded permission by the Department of Higher

Education, Government of Tamil Nadu for the up-scaling of the department into a Centre for

Excellence in the year 2012. Our objective is to impart knowledge and skill in commerce and

business related courses, to provide exposure to business decision making skills, to prepare high

quality human resources for Teaching and Research, to develop positive attitudes and values so

as to strengthen the personality traits among students. Our mission is to provide quality

education and training in commerce and business related courses and to develop skilled,

knowledgeable human resources who by their positive thinking and value based personality

would provide effective leadership in teaching, research and careers in Commerce and business

related fields with the greater vision to grow to assume an enviable position in the realm of

higher education in the whole world

GENESIS OF THE CONFERENCE

Sustainability is the key driver of business innovation. The term sustainability is simply defined

as "the ability to sustain" or "the capacity to endure". Today sustainability is the future of every

society, for today industries and businesses; it is also about commercial success. It is mandate to

transform business to respect environmental limits while fulfilling social wants and needs has

become an unparalleled platform for innovation on strategy, design, manufacturing and brand,

offering massive opportunities to compete and to adapt to a rapidly evolving world. The change

everyone need is to transform markets i.e. both how to produce and consume as well the ways in

which we define and measure value and progress.

The big challenge confronts not just for business and economics, but for massive social, political,

technological, cultural and behavioral transition. to achieve sustainability governments need to

set incentives, targets and rules for a level for playing field, civil society actor to hold us to

account and to experiment with new ways of delivering social impact and every business has to

take action on their own to reward sustainable business models.

Today’s business transformation can be achieved by the way of innovation, execution, meeting

marketing needs promptly and effectively on international level without compromising the

ability of future generations to meet their needs. i.e. successful businesses of tomorrow will be

those that lead and create value both inside and outside the walls of the company i.e. managed by

both in long -term as well short term measures, developing strategies to balance the competition

and cooperation, design and deliver product and services that meet social and environmental

needs, shifting to more resilient business models by productive methods, incorporating true costs

of environmental and social resources in a transparent and collaborative manner is a sources for

competitive advantage of business. To understand simply, Sustainable development reinforce all

three pillars of development – economic, social, and environmental – and recognizes that long-

term prosperity requires a careful balance between benefits reaped today and ensuring the well-

being of people and planet tomorrow.

Sustainability means not only eco-efficiency, but also eco effectiveness, i.e. go green. Because

every business and communities depends upon healthy and productive ecosystems. Every

sustainable business can visualise - a world where all humans have access to healthcare,

nutrition, energy, shelter, mobility, education and economic opportunity (Access), where the

market system is based on fundamental ethics, inclusive and fair approaches, and transparency

(Accountability), where sustainable brands fulfill their promise to deliver goods and services that

satisfy societal and individual demand simultaneously (Consumers & Brands), where energy

systems power our economy without increasing global temperatures beyond 2°C (Energy &

Climate), where liberalized trading systems are truly free, fair and sustainable (Globalization),

where natural resources and systems are preserved and renewed (Resources & Ecosystems), and

where clear goals and the promise of value creation help companies to navigate the sustainability

journey (Strategy & Innovation).

CONFERENCE OBJECTIVES

The objectives of two days international conference will focus on how innovation drives

sustainable growth in all the functional areas of business and also bring together all leading

academic scientists, practitioners, industry people, researchers and research scholars to exchange

and share their experiences and research results about all aspects of Business Sustainability and

Innovation i.e. how innovation and sustainable practices help companies to gain competitive

edge, increase their market share and enhance their capabilities to boost shareholders value. It

also provides the premier interdisciplinary forum for researchers, practitioners and educators to

present and discuss the most recent innovations, trends, and concerns, practical challenges

encountered and the solutions adopted in the field of Business Sustainability.

WHO SHOULD ATTEND?

Academicians, Practitioners, Researchers, Research scholars, Policymakers, Leaders, Decision

Makers, Entrepreneurs, Investors, Managers and Professionals from Public & Private Sectors i.e.

Energy, Tourism, Agriculture And Services Industry Sectors: Banking, Investment, Insurance,

Risk Management, Advertising/ Branding, Marketing, Legal, Transportation, etc. as well those

who involved in CSR Activities, Resource Efficiency and Green & Blue Projects

CONFERENCE THEMES

All honourable authors are kindly encouraged to contribute to and help shape the conference

through submissions of their research abstracts, papers and e-posters. Also, high quality research

contributions describing original and unpublished results of conceptual, constructive, empirical,

experimental, or theoretical work in all areas of Business Sustainability and innovative trends of

various sectors such as Agriculture, Manufacturing, Energy, Commerce, Public & Private Sector,

Transport, Healthcare, Banking, Retail Education, Services etc. are cordially invited for

presentation at the conference. The conference solicits contributions of abstracts, papers and e-

posters that address themes and topics of the conference, including figures, tables and references

of novel research material. Papers also invited on the following sub themes and related thereto

• Business Sustainability – Issues and Challenges

• Environmental Sustainability – Issues and Challenges

• Sustainable Development : In Search of New Development Model

• Sustainable Business Model

• Sustainability for Next Business Wave

• Sustainable Supply Chain Management

• Sustainable Business Environment

• Market Opportunities

• Resource Sustainability

• Entrepreneurship

• Human and Institutional Capacity for Sustainability

• Remodeling of Growth on Sustainable Development Principles

• Indiscriminate Growth: Undermining Nature’s Economy

• Corporate Governance and Sustainability -Challenges, Issues and a Road Ahead

• CSR and Sustainable Development Models

• Creation of New Sustainable Industries

• Technological Innovations

• ICT

• Government Perspectives on Sustainability

• Information System, Education and Communication (IEC) for Development General

Management

• Education and Research Opportunities in Sustainable Business Practices

• Risk Management

• Green Technology

• Sustainable Consumption and Production

• Energy Conservation and Efficiency for sustainable Development

• Sustainability Impact on Consumerism

• Tax Schemes for Sustainability

• Transformational Action on Climate Change Innovation and Investment

• Youth Engagement in Sustainability

• Accounting for Sustainable development

All accepted full papers will be published in Conference Proceeding having ISBN and that will

be released on the day of conference.

GUIDELINE FOR PAPER SUBMISSION

Submission Process: Abstract and Full Paper must be submitted to

itbsd2016@gmail.com

Length: Full papers should not exceed 3000 words (including references).

Title: The title should be brief.

Abstract: Abstract not more than 150 words, It should also include up to five key words

about the paper.

Headings: Should be short and clear. The paper should have an introduction, literature

review, objectives/research gaps, methodology, limitations/scope for future work,

conclusion.

Format: The paper should have a cover page giving the title, author’s name, complete

address, telephone number, fax number, and email of the author. In case of co-authors,

these details should also be provided for each co-author. Correspondence will be sent to

the first author unless otherwise indicated.

Margins: 2.5 cm. or 1 inch, Font : Times New Roman, 12 point, Spacing : 1.5.

References: Citation to other publications must be in standard style. At the end of the

paper a reference list in alphabetical order must be given as follows:

o For books: Surname, initials, (year), title, publisher, place of publication.

e.g. Mckenzie J. (1996), Paradox: The New Strategic Dimension, McGraw

-Hill, Berkshire.

o For journals: surname, initials, (year), journal, volume (number), pages.

e.g. Volberda H.W. (1997), Building Flexible Organization for Fast

Moving Markets, Long Range Planning, 30 (2), 169183.

REGISTRATION FEE

The Registration fee is payable by each author and co- authors of the paper individually and

separately as detailed below:

**Early Bird

Registration on

or before

20/11/2015

Registration fee

after 21/11/2015

Foreign Author USD 100 USD 150

Delegates from Industry Rs.2500 Rs.3000

Academicians & Research Scholars Rs.1500 Rs.2000

Academician/Research Scholar

(Non- Paper Presenters)

Rs.1000 Rs.1250

Students (UG/PG) Rs.800 Rs.1000

For Extra Copies of Conference

Proceeding

- Rs.1000

*For paper presenters registration fee includes conference proceeding and Non-Paper

Presenters will get book with additional payment of Rs.1000.

Delegate fee shall be paid by means of Demand Draft favouring “Professor and Head,

Department of Commerce, University of Madras”, payable at Chennai. Delegates are

requested to write their details on the reverse side of the Demand Draft. Delegate fee once paid

will not be refunded. Tea and Lunch will be provided to all participants. The participants are

requested to make their own arrangement for accommodation. No TA and DA will be paid to

delegates. Registration fee can be paid through Internet Banking. Detailed information will be

sent once your Abstract/Paper is accepted. The Abstract and Full Paper must be submitted to

itbsd2016@gmail.com .

IMPORTANT DATES

Conference Date January 7, 2016

Last date of Abstract Submission November 12, 2015

Notification for Acceptance of Abstract November 15, 2015

Last date for Early Bird Registration November 20, 2015

Last date for Submission of Full paper &

Payment of Registration Fee November 30, 2015

FOR FURTHER INFORMATION CONTACT

Ms. M.P.Suganya 078109 88844 / 099401 45568

Mr. M.Selvarasu 099624 25906

Mr. P.M.Ramesh Kumar 095513 77374

Ms. Abinaya Priya 095001 03696

Email id itbsd2016@gmail.com

ORGANISING COMMITTEE OF UNIVERSITY OF MADRAS

Conference Patron Prof.R.Thandavan, Vice-Chancellor

Conference Convener Dr.S.Gurusamy, Professor and Head

Conference Director Dr.R.Shanthi, Assistant Professor

Conference Co-Director Dr.P.S.Buvaneswari, Assistant Professor

Faculty Coordinators Dr.R.Rangarajan, Professor

Dr.N.Ragavan, Associate Professor

Dr.S.Yuvraj, Assistant Professor

TASK FORCE COMMITTEE

Mr.R.Balachandar, Co-Founder & CEO, Wassup ondemand

Mr.Bastian Babu, Founder & CEO, Skillwise Consulting

Mr.Chackochen Mathai, Founder & CEO, Franchising Rightway

Mr.Oommen Abraham, Founder & CEO, Global Best HR & Management Consulting

Private Limited

INTERNATIONAL CONFERENCE ON

INNOVATIVE TRENDS IN BUSINESS PRACTICES FOR SUSTAINABLE

DEVELOPMENT

7th

January, 2016

Organised By

Department of Commerce, University of Madras

DELEGATES REGISTRATION FORM

Name :

Designation :

Organization / Institution :

Correspondence Address :

Mobile :

E-mail :

Contribution of Paper : Yes / No

If yes, Title of the paper :

Demand Draft Details :

Rupees :

Dated :

Bank :

Branch :

Date :

Signature of the Author(s):

Note:

• Demand Draft should be taken in favour of “Professor and Head, Department of Commerce, University of

Madras”, Payable at Chennai

• The early bird registration fees along with duly filled Registration form must reach the Conference

Director on or before 20/11/2015.

• The registration fees along with duly filled Registration form must reach the Conference Director on or

before 30/11/2015.

• Full paper should be sent to the email ID – itbsd2016@gmail.com

Dr. R. SHANTHI

Conference Director

Assistant Professor

Department of Commerce

University of Madras

Chepauk, Chennai – 05, Tamil Nadu, India.