Unveil THE Taste

ZARDETTO was one of the first Proseccos imported to

the U.S., upending the sparkling category forever.

With an innovative new look and a new attitude...

we’re CHANGING THE GAME again.

ZARDETTO’S NEW PACKAGING BEATS COMPETITORS ON SHELF

We had Nielsen conduct a WEBCAM EYE-TRACKING STUDY for Zardetto’s new package vs. current package and competitive set.

In Both Visibility as well as Share of Attention, the new packaging EXCEEDED COMPETITIVE SCORES as well as current.

VISIBILITYPercent of consumers looking at the

design in the first 4 seconds

58%SHARE OF ATTENTION

Percent of time the consumer spends on each design in the first 7 seconds

11%

NEWZardetto OLD

ZardettoBisol Cavit Luna Cupcake La Marca Mezza by

Mezza-CaronaNino

Franco

Riondo Ruffino Santa Margherita

ZoninMionetto

58%

11%

49%

11%

46%

9%

47%

9%

47%

9%

41%

8%

41%

8%

46%

9%

37%

7%

44%

8%

47%

8%

42%

7%

51%

9%

• Zardetto depletions GREW +7% in FY19, with particularly strong growth in On-Premise1

• Prosecco Buyers over-index in the 25 – 44 age bracket and the $70k – $100k income bracket.2

• Over 40% of Prosecco Buyers report wine consumption of 2 – 5 times per week while another 15% of Prosecco buyers report consumption of “most days.”2

• The Wine Market Council found that significantly larger percentages of the people in their 30s report regularly drinking sparkling wine some time during the year, compared with older age groups.3

AGGRESSIVELY TARGETING GROWING

CONSUMER GROUP

Sources: 1. Winebow LLS PTG Report, June 2019 2. Wine Intelligence ViniTrac study, July 20193. Beverage Dynamics, October 2018

MARKETING SUPPORT and Selling Tools

Ice Bucket Napkins

Window Display

Case Stackings

12 Btl: Prosecco, Rosé & Private Cuvée6 Btl: Prosecco Superiore DOCG: Extra Dry & Brut

ADDITIONAL TOOLS

Champagne Stopper

OFF-PREMISE TOOLS

©Imported by Winebow, Inc., New York, NY

Make the Perfect Bellini Cocktail1 bottle Zardetto Prosecco

Fresh peach puree (2 fresh peaches blended with a teaspoon of sugar)

©Imported by Winebow, Inc., New York, NY

A dreamy Italian sparkling

wine. Soft pink tones evoke

a romantic Venetian sunset.

Soft fruity flavors of cherries

and red currants on the palate

linger with a refreshing finish.

ROSÉ

©Imported by Winebow, Inc., New York, NY

3 parts Zardetto Prosecco DOC

2 parts Nardini Bitter

2 parts Club Soda

THE PERFECT SPRITZ STARTS WITH

© Imported by Winebow, Inc., New York, NY.

Multiple Shelf Talkers Available

JULY AUG SEPT OCT NOV DEC JAN FEB MAR APRIL MAY JUNE

SND, MarketWatch, Bev Media

Window Displays & Truck Wraps

Digital Ad Campaign

Spritz Campaign

Zardetto CALENDAR

Unveil THE Taste

ZARDETTO introduces its

new PEEL and REVEAL label

showcasing a piece of art on

the bottle. These PROSECCO

bubbles are bursting with

flavors of citrus, orange

blossoms, and stone fruits.

© Imported by Winebow, Inc. New York, NY

@ZardettoProseccoUSA | @ZardettoProseccoUSA

Case Card

was one of the fi rst Proseccos imported to the U.S.,

upending the sparkling category forever. We’re

changing the game again with a new look and a

new atti tude. Introducing our innovati ve PEEL and REVEAL

label and custom bott le.

Because we don’t just play the game, we

CHANGE THE GAME

THEGameChang�

© Im

po

rted

by

Win

ebo

w, I

nc.

, New

Yo

rk, N

Y.

FOR MORE INFORMATION CONTACT NationalAccountsON@winebow.com

Zardetto_InTheMix_Ad_F20_M1.indd 1 8/7/19 11:52 AM

Advertising

In The Mix, Market WatchShaken News Daily, Beverage Media

:15 Consumer Commercial to be placed on

2H F20: “Spring into Spritz” Influencer created recipe videos

Truck Wraps

Prosecco Brut DOC 750mL

Prosecco Brut DOC 187mL

Sparkling Rosé 750mL

Organic Prosecco DOCG 750mL

Item 30213822 30213823 30213825 30213821

Pricing SRP

Bottle

Bottle UPC 0 98709 42000 7 0 98709 42005 2 0 98709 42138 7 0 98709 42144 8

Size 750 mL 187mL 750 mL 750 mL

Bottles per case 12 24 12

Private Cuvée 750mLPrivate Cuvée 20L

KegExtra Dry DOCG

750mLLong Charmat DOCG

750mL

Item 30213820 30149570 30213828 30213826

Pricing SRP

Bottle

Bottle UPC 0 98709 42128 8 0 98709 42147 9 0 98709 42125 7 0 98709 42142 4

Size 750 mL 20 L 750 mL 750 mL

Bottles per case 12 N/A 6 6

© Imported by Winebow, Inc., New York, NY.

6