distinctive

Swissôtel Hotels & Resorts is an award winning and distinctive group of deluxe hotels for today’s discerning business and leisure traveller, combining the renowned Swiss hospitality with fresh, contemporary design.

Each Swissôtel extends personalised service with charm and efficiency. Located in popular gateway destinations and city centres, the hotels provide convenient access to business and shopping districts as well as local attractions.

The group’s Swiss heritage provides a clue to its mastery of organisational competence, punctuality, reliability, attention to detail and safety - ensuring that each guest enjoys a superlative experience and every Swissôtel stakeholder enjoys total peace of mind.

A PASSION FOR PERFECTION

THE BRAND

VISION, MISSION & VALUES

SWISS HERITAGE, SWISS VALUES

Swissôtel VISION: To become a highly recognised brand respected for its service delivery, diversity in design and contemporary Swiss attributes.

Swissôtel MISSION: Treat everyone as they wish to be treated and remain true to the company’s Swiss heritage.

Swissôtel VALUES: Respect, Integrity, Ownership, Safety & Security

10%

50%

40%

Americas

Europe & Middle East

Asia Pacific

GEOGRAPHIC DISTRIBUTIONOF HOTELS

ATTRIBUTES

EXCELLENT QUALITYGENUINE HOSPITALITY INTUITIVE RELIABILITY

welcome

Chicago

Quito

Lima

Dusseldorf Bremen

Berlin

DresdenAmsterdam

Geneva (2)

Basel

Zurich

Sydney

Singapore (2)Kolkata

Bangkok (2)

Foshan

Shanghai

Kunshan

Osaka

Beijing

Moscow

Kiev*

Izmir

Tallinn

Istanbul

Ankara

Makkah*

Phuket

Bangalore*

Odessa*

Chengdu*

Sochi* (2)

GATEWAY DESTINATIONS THROUGHOUT THE WORLD

*under development

growth30 YEARS OF SWISSÔTEL

1980: A joint venture by Swissair and Nestlé, the company assembles its initial portfolio of hotels by acquiring Hotel Le Président in Geneva and attaining long-term management contracts for further properties in New York, Bern and Zurich.

1990: Nestlé sells its stake and the hotel group becomes a fully owned subsidiary of SAirRelations/SAirGroup.

1996 : The group’s head office relocates from Zurich to New York.

2001: Singapore-based Raffles Holdings Limited purchases Swissôtel Hotels & Resorts.

2005: Raffles International is bought by the Los Angeles based firm Colony Capital LLC, a global private investment group specialising in the management of real estate assets and companies.

2006: Colony Capital and Kingdom Hotels International acquire Fairmont Hotels & Resorts. They founded the new hotel group, FRHI Holdings Limited with three strong brand names: Fairmont, Raffles and Swissôtel Hotels & Resorts

Today: FRHI now comprises nearly 100 hotels in over 25 countries. Swissôtel Hotels & Resorts, with its corporate headquarters in Zurich, has 29 properties as of December 2011. FRHI is owned by a group of highly experienced lodging investors with:

• Significant financial resources to support and enhance FRHI’s growth strategy

• Broad experience in hospitality and real estate

• Investments in both hotel management companies and hotel real estate

FRHI’s major shareholders are:

Voyager Partners is a private international investment firm focusing primarily on hospitality assets and operating companies. Additionally, Voyager has a strong relationship with FRHI’s strategic partner, Qatari Diar.

Kingdom Holdings, 95% owned by HRH Prince Alwaleed Bin Talal Bin Abdulaziz Alsaud, has been a long-term strategic partner of Fairmont and currently has a stake in a number of FRHI properties.

Colony Capital is a private international investment firm focusing primarily on real estate-related assets and operating companies.

1980 2012

HISTORY

A venture which came to life in 1980 with just a few hotels has now blossomed into a distinguished and internationally renowned hotel chain with deluxe hotels in 17 countries, across five continents.

2002Swissôtel The Stamford, Singapore

2004Swissôtel Nankai, Osaka

2006Swissôtel Ankara

2008Swissôtel FoshanSwissôtel Grand Efes, IzmirSwissôtel BremenSwissôtel Grand Shanghai

2012Swissôtel DresdenSwissôtel MakkahSwissôtel Resort Phuket

2001Swissôtel Merchant Court, Singapore

Swissôtel Berlin

2003Swissôtel Nai Lert Park, Bangkok

Restaurant Hôtel du Parc des Eaux-Vives, Geneva

2005Swissôtel Le Concorde, BangkokSwissôtel Krasnye Holmy, Moscow

2007Swissôtel KunshanSwissôtel Tallinn

2010Swissôtel Kolkata

1981Swissôtel Zurich

1989Swissôtel Dusseldorf/Neuss

1991Swissôtel The Bosphorus, IstanbulSwissôtel Beijing

1998Swissôtel Métropole, GenevaSwissôtel Lima

Swissôtel formed

1986Swissôtel Le Plaza, BaselSwissôtel Amsterdam

1988Swissôtel Chicago

1999Swissôtel QuitoSwissôtel Sydney

THE GUEST

THE NEW AFFLUENT GUEST: YOUNGER IN AGE AND SPIRITSwissôtel Hotels & Resorts positions itself within the deluxe segment, appealing to guests with a mid to high disposable income looking for an exceptional standard of accommodation.

Swissôtel guests appreciate excellence: in service and amenities, in contemporary styling and in a personable and friendly ambience. Whether travelling on leisure, or more frequently, on

business, they continue to enjoy European design and are sensitive to the way in which the property harmonises with the local culture and environment.

Online guest feedback is essential to stay abreast of guests’ needs. Valuable information is achieved with custom-made analytical, diagnostic and multilingual questionnaires, which supply the

group with real-time trending information, problem analysis breakdowns and key customer drivers.

Together with internal and external third party audits, Swissôtel can exploit every opportunity to adapt and develop its products and services - and enhance guest relations.Personable

eleganceSwissôtel accommodation is characterised by imaginative, modern design, state-of-the-art technology, exclusive amenities and timeless elegance. Each Swissôtel provides a wide selection of cleverly conceived accommodation choices: from classic rooms to decadent suites there

is an appropriate accommodation solution for each guest. Regardless of room category, each is equipped with all the services and conveniences needed for travellers to make business or leisure away from home a seamless experience.

THE GUEST ROOM

CONTEMPORARY AND UNCLUTTERED DESIGN

luxuryWhen you book a suite at Swissôtel, you are also booking:

• Early check-in and late check-out, whenever possible

• Personalised service you’ve only dreamt of• Executive Lounge access with complimentary

food and drinks throughout the day• Technology that isn’t just functional, but cool

too

And of course, so much space...

THE VERY BEST WITHIN YOUR REACH

THE SUITES AT SWISSÔTEL

Swissôtel fully understands the challenges of conducting business away from the office, often in a different language or culture. Its solution is the Swiss Advantage room, a special category of room designed to help business people perform at peak efficiency.

THE ADVANTAGE ROOM

PUTTING THE WORLD AT YOUR FINGERTIPSSwiss Advantage rooms feature:

• A large workspace with excellent lighting

• An ergonomic chair

• High-speed broadband connectivity

• 24/7 service efficiency

• Personal in-room espresso machine

• In-room printer and office supplies upon request

Access

Swissôtel Executive Floors provide guests with the ultimate business environment. Guest rooms located on the Executive Floors are more spacious and provide enhanced amenities and services. Exclusive access makes the Executive Lounge the perfect place to relax with friends or colleagues and enjoy complimentary breakfast, all-day snacks and drinks.

THE EXECUTIVE FLOOR

AN EXCLUSIVE ENVIRONMENT IN WHICH TO RELAX, OR CONDUCT BUSINESS

Ultimate

Club Swiss Gold is an exclusive Loyalty programme admitting only the most valuable guests for membership and rewarding them with a host of desirable privileges for making Swissôtel their hotel of choice every time they travel.

This multi-tier programme guarantees that the engagement of the Swissôtel frequent guest is

monitored and that products and services are aligned to accommodate the needs of the core client.

Club Swiss Gold is part of the greater FRHI tri-brand Loyalty Programme and as such members also receive privileges when staying at Fairmont or Raffles properties worldwide.

THE SWISSÔTEL LOYALTY PROGRAMME

FABULOUS SURROUNDINGS, ELEGANT ATMOSPHERE, WORLD CLASS DISHES

Graph:Membership Growth – don’t show figures just curve…

2008 31,0002009 81,0002010 105,000

WORLD-RENOWNED EFFICIENCY AND HOSPITALITY

success

MEETINGS FACILITIES & SERVICE

To ensure a superlative experience for every guest and total peace of mind for every event organiser, Swissôtel is obsessive about punctuality, reliability, attention to detail and safety.

Swissôtel offers two levels of meeting programmes worldwide: Swissôtel Meeting Advantage and Swissôtel Meeting Executive. Both guarantee a successful event, tailored to suit the specific requirements of the client, from an international conference for hundreds of delegates to an exclusive meeting of chief executives.

The conference centres and facilities provide the flexibility to accommodate substantial numbers of delegates and different sized events with comfort and ease. When it comes to a client conference, highly experienced organisers and state-of-the-art technical facilities help make each day run smoothly, attested to by the high number of repeat visits from clients around the globe.

At Swissôtel’s award winning hotels and resorts, dining exceeds expectations time and time again. Bars, restaurants and ballrooms are all created to be places of entertainment and destinations within the local community. Whether the ambience is formal or casual, dishes are prepared with the finest locally sourced produce and whatever the occasion, diners can be assured that every detail is attended to.

At many Swissôtel destinations, guests can also expect to be offered exciting dining opportunities outside the hotel grounds, whether it be by Lake Michigan or the Bosphorus, or in the shadow of Shanghai’s skyscrapers or the Sydney Harbour Bridge.

RESTAURANTS & BARS

FABULOUS SURROUNDINGS, ELEGANT ATMOSPHERE, WORLD CLASS DISHESdelight

ASIA PACIFIC

Swissôtel Grand Shanghai • ShanghaiTatlerBestRestaurantGuide2010and2011 Café Swiss, Shanghai’s Best Restaurant • TopExecutiveClubLoungeInternational2011 By Hurun Magazine

Swissôtel Foshan• FoshanMostPreferableF&BEnterpriseCompetition2010 Restaurant with the Best View Award - Cielo 51 By Foshan Pharmaceutical Supervision Bureau, Foshan Chamber of Commerce of F&B as well as by Foshan citizens

Swissôtel Nankai Osaka • BestofAwardofExcellence2010and2011 Sh’un Wine & Dine, Wine Spectator

SwissôtelMerchantCourt,Singapore• SingaporeTatlerBestRestaurant2009,2010and2011 BluePotato• TheSingaporeWomen’sWeeklyGoldPlateAwards2010 Buffet Lover’s Dream - Ellenborough Market Café

SwissôtelTheStamford,Singapore• No.39SanPellegrinoWorld’s50BestRestaurants2010 Jaan par André

• Timeout’sBestofSingapore’sAwards2010 NewAsia-BestBar

• Asia’s4thTopRestaurantandSingapore’s2ndTopRestaurant Jaan par André, The Miele Guide 2009/2010

• HospitalityAsiaPlatinumAwards2010and2011(SINGAPORESERIES) Jaan par Andre - Restaurant of the Year Jaan par Andre - Best Wine Experience Restaurant Jaan par Andre - Best Western Cuisine Restaurant (ranked 2nd) Equinox Restaurant - Best Wine Experience Restaurant (ranked 2nd) Equinox Restaurant - Best Western Cuisine Restaurant (ranked 3rd) Café Swiss - Best All Day Dining Restaurant (ranked 4th) Kopi Tiam - Best All Day Dining Restaurant (ranked 5th) New Asia - Best Entertainment Experience (ranked 2nd) City Space - Best Entertainment Experience (ranked 3rd)

FOOD & BEVERAGE AWARDS 2010 - 2011

SwissôtelLeConcordeBangkok• ThailandInternationalCulinaryCupbyThaiChef’sAssociation Overall Winner 2011 Several Gold, silver and bronze medals 2009

EUROPE

SwissôtelBerlin• Restaurant44-15GaultMillaupoints GermanGaultMillauGuide2011• 3diamantesinVartaRestaurantGuide2010 Restaurant 44• 6thBestRestaurantinBerlin2010 Trip Advisor - Restaurant 44

SwissôtelKrasnyeHolmyMoscow• TheBalticCup2011 Winner: Vitaliy Mouzichenka, Sommelier Kai Restaurant• CitySpaceBar&Lounge-BestBarmanofRussia2011 Igor Vakhabov: Diageo World Class Bartender of the Year

Pürovel is a distinctive group of deluxe spa & sport facilities located within Swissôtel Hotels & Resorts worldwide. This spa concept was created to specifically appeal to the Swissôtel guest and draw upon the strength of the company’s attributes: hospitality, quality and reliability.

Pürovel Spa & Sport provides the Alpine inspired solution to healthy living within a stylish and contemporary environment. The Pürovel philosophy is derived from the origin of wellbeing and use of nature’s resources, such as stone, wood, water, flora, pure invigorating alpine air and the changing seasons of the Swiss mountains. Pürovel spa treatments, using essential oils organically produced in Switzerland, work in symmetry with the well-designed and modern sports training facilities both of which invigorate and vitalise.

THE PÜROVEL GUEST

Pürovel Spa & Sport is positioned within the deluxe segment, appealing to those with a mid to high level of disposable income looking for a flexible and holistic approach to wellness. They appreciate excellence in service and amenities, friendly and personal service, contemporary styling, and the fact that the sports programmes and spa treatments are designed to fit around their requirements and often busy schedules.

The Pürovel client is equally likely to be male as female, and is motivated by leading a healthy and naturally vital lifestyle.

PÜROVEL SPA & SPORT

PURE, INVIGORATING, AND ALPINE

inspiration

Swissôtel works closely with owners to realise its vision for the future, the outcome of which is a unique property featuring energy-efficient solutions throughout. Following a simple philosophy of “unity, not uniformity” each environment has a character unique to its geographical location, the fresh aesthetic of the Swiss Alps informs all design. Solid, authentic materials synergise with functional, well-designed and smart details.

Environmental sensitivity and a constant striving for resource efficiency provide the creative spark for quality and comfort. New Swissôtel

properties make a feature of untreated natural materials: authentic stone and marble, solid oak and resin-scented pine.

Flawlessly integrated with these natural materials, state-of-the-art lighting, IT and communications infrastructure drive easy-to-use communications and control interfaces, resulting in effortlessly hospitable environments.

A CREATIVE, MODERN APPROACH, BUILDING ON SWISS EXCELLENCE

functionDESIGN & CONSTRUCTION

Countries represented 16Destinations represented 26Rooms 9849Spa & Sport Facilities 27F&B Outlets 123Conference Rooms 379

THE FACTS

NO

CO

NTE

NT

ZO

NE

- SPI

NE

TECHNOLOGY

EMPLOYING TECHNOLOGY TO INCREASE ROI ACROSS ALL ASSETS Exploiting the FRHI shared-service centralised technology platform, Swissôtel follows a strategy of providing the ultimate cost-efficient, customer oriented service.

By providing accurate guest information, the platform enables a consistently superior guest experience, while maximising operating performance and revenue.

Features of the shared technology platform:

• Distribution and sales systems architecture allows for easy integration of new hotels

• Centralised collection and management of profiles and information enables standardised service delivery across all customer touch points

• Advanced brand-unique applications that enhance the guest experience as well as employee productivity

• Standardised core applications ensure highest degree of inter-operability and cost efficiencies as a result of global purchasing agreements

• Centralised infrastructure resulting in higher levels of security for company information and data and lower overall costs for each hotel

• All solutions are web enabled and delivered via web portals dedicated for employees, in-house guests, future guest, and loyalty members

innovation

Frankfurt (3)

Milan (1)

London (9)

Moscow (3)

Saudi Arabia (2)

Dubai (1) - GEMS (1)

Tokyo (2)

Shanghai (2)

Hong Kong (2)

Singapore (3)

Beijing (1)

India (2)

Sydney (2)

Paris (1)

Zurich - GEMS (2)

Swissôtel has more global sales people per property than any of their competitors, with a global sales force - shared within FRHI - of 77 people. This allows each seller to work more closely with each hotel to deliver sustainable business. The sales people of Swissôtel are reachable, engaged and have expert knowledge of the hotels.

Relationships with key decision makers will continue to be of paramount importance within the hospitality industry. To this end Swissôtel continues to invest in their sales people, ensuring training, resources and sales enablement are of the highest standard. The use of information

and data to deliver the right sales presentation materials to the right customer at the right time will continue to be critical, especially for large corporate customers and individual travel agents.

While conforming to industry standard sales and marketing fees, Swissôtel believes in achieving maximum returns from budgets. To fully exploit new and emerging opportunities, a nimble approach is required and sales deployment, geographical location and target production are areas of ongoing review.

GLOBAL SALES NETWORK

AN UNMATCHED RATIO OF SALES PEOPLE TO HOTELS

7727

Global Sellers

Cities

Vancouver (2)

San Francisco (3)

Los Angeles (4)

Mexico (1)

Washington (2)

New Jersey (1)

New York (7)

Ottawa (1)

Moncton - GEMS (5)

Toronto (6)

Dallas (3)

Chicago (5)

Swissôtel sees its responsibility as meeting the economic, environmental and social needs of the present without compromising the needs of future generations.

By putting corporate sustainability at the forefront of all aspects of the business, Swissôtel ensures that customers, team members, the local community and all stakeholders understand and benefit from what they do.

Swissôtel considers the environment to be one of the most significant and challenging components of sustainable development. With human activity

changing the environmental landscape in a variety of ways, including climate change, water availability, deforestation and land use, Swissôtel Hotels & Resorts is committed to the continuous reduction of its impact upon the environment.

At each of its properties, it ensures it works to:

• Incorporate energy-efficient design solutions

• Minimise the effect upon the environment

• Ensure the health and safety of team members, customers and other stakeholders

• Communicate openly on sustainability issues

• Maintain an open dialogue with the local communities in which it operates

• Purchase from and sub-contract to companies who embrace sustainable development and ethical standards (such as the principles of the Fairtrade Foundation)

• Ensure that sustainability is a high priority for all team members

• Set targets to improve upon performance and report and review progress

• Listen to feedback from stakeholders

ISO 9001

ISO 14001

OHSAS 18001

Quality Management

Environmental Management

Health & Safety Management

SUSTAINABILITY

SUCCESSFUL BUSINESS AND SUSTAINABLE DEVELOPMENT GO HAND IN HAND

authentic

AN ACCENT ON PEOPLE

HUMAN RESOURCES

investmentIn the hospitality industry, a hotel group’s people literally embody the brand. Consequently, Swissôtel’s every decision takes into account those who constitute its ‘life and soul’. The group is thus proud to say that each of its European properties (inc. Turkey) as well as their Zurich corporate office, have received Investors in People (IIP) certification.

In such a competitive industry, success depends on well-trained, effective team members. Swissôtel’s strategy is to invest in a comprehensive development programme.

From new colleagues’ very first day, the multi-level training programmes immerse them in

the Swissôtel philosophy. However, the group is very aware - and proud - of the many different cultures that constitute its workforce around the world. Accordingly, training is adapted in terms of approach and material, ensuring relevance within each continent and country.

In order to understand how to maximise the development of its people, Swissôtel works closely with recognised international institutions. It also takes care to keep its people fully trained and equipped with the latest technology, a response not only to the needs and expectations of its younger colleagues, but also to its new generation of guests.

The internet has changed the way in which people of all ages research and narrow down their purchase decisions. Travel is possibly the foremost example of this. When it’s so easy to find hotels that meet one’s personal requirements in terms of location, facilities and ambience, the business traveller no longer relies solely on the advice of the traditional experts.

Swissôtel is a truly global player with hotels throughout the world. Having won numerous awards for excellence in service and product with concepts that are viewed as both innovative and successful, Swissôtel enjoys high customer acceptance, which in turn guarantees enviable customer loyalty and repeat business.

MARKETING

REACHING INDIVIDUAL GUESTS WORLDWIDE

foresightforesight

The corporate brand marketing department creates and refines the corporate identity around the Swissôtel brand, defines brand standards and guidelines, sets global and regional positioning and plans and manages the brand communication strategy. The department is the support and creation centre for all marketing collateral required by each hotel,

the global sales offices, business development offices and operational departments. It ensures that Swissôtel’s brand standards are maintained and that efficiencies of scale are optimised. Brand marketing works closely with the corporate communications department to ensure the right message is transmitted and the positioning of the brand “Swissôtel Hotels & Resorts” maintains its competitive edge.

consistencyENHANCING AND PROTECTING OUR ALL-IMPORTANT ASSET

BRAND MARKETING

Instead of relying on specific market segments Swissôtel’s revenue management strategy focuses on a broad segmentation mix. Today, no single segment contributes more than 15% of the total business mix.

With the recent fluctuations within the world economy, this strategy has proved highly successful.

Equally successful is the emphasis not only on Rev-PAR but on Rev-PAS and Rev-POS as well. It is not only important that the company achieves the highest revenue per available guest room but

also the highest revenue per available banqueting square metre or occupied square metre.

Similarly, Swissôtel reduces risk by appealing to an unusually broad-based international audience - in fact, its highest customer base (the USA) comprises less than 14% of all guests.

This strategy of diversity is equally important in regard to booking channels. With guests able to book via a wide range of third party bookers, Swissôtel maintains an enviable negotiating position with its booking partners.

COUNTRY OF RESIDENCE (TOP 10 COUNTRIES)

prudence

REVENUE MANAGEMENT

THE SUCCESS OF A CAREFULLY SEGMENTED STRATEGY

13.8%

11.6%

7.7%

6.2%

5.0%

4.9%

4.9%

3.2%

2.9%

2.1%

USA

China

Germany

Australia

Turkey

Japan

UK

Singapore

Switzerland

India

engagement

LOYALTY PROGRAMMES

WELCOME TO OUR CIRCLE OF FRIENDSSwissôtel Circle is a Swiss-inspired programme designed to recognise a circle of friends who enjoy staying at Swissôtel often and reward them with preferential treatment and personal privileges.

Our multi-tier programme monitors the engagement of frequent guests and guarantees that products and services are aligned to accommodate their needs.

Part of the greater FRHI tri-brand loyalty programme members also receive privileges when staying at Fairmont or Raffles properties worldwide.

A further two loyalty programmes, Famous Agents and ResPlus, address the needs of travel agencies and corporate bookers respectively.

www.swissotelcircle.com 1,600,000Members

Over

Seeing travel agents as valuable business partners, we have created a unique loyalty programme to serve this group. In addition to a points-based rewards component and other members-only perks, the programme includes education about our properties and brands, giving members a competitive professional edge.

Executive and administrative assistants do a great deal of booking on behalf of their companies. That’s why we’ve created the ResPlus loyalty programme - a programme that offers points-based rewards to the people who make the reservations, based on bookings across the three brands of FRHI.

Travel is both a powerful incentive and a fabulous reward, and our Ovation Rewards are a perfect way to show appreciation to those employees and clients who work hard for you, who go above and beyond, and who are loyal to your products and services. Presented in an elegant gift-certificate format, Ovation Rewards are redeemable for accommodation across our Swissôtel, Fairmont, and Raffles brands.

RECOGNITION & REWARD

NO

CO

NTE

NT

ZO

NE

- SPI

NE

NO

CO

NTE

NT

ZO

NE

- SPI

NESwissôtel’s partner marketing focuses on creating

and building lasting partnerships with a strategic selection of brands, with the aim of increasing brand awareness and recognition, as well as generating bookings directly through partner CRM programmes, particularly frequent flyer programmes and financial institutions.

Strong international and local partners assure a cascade of win-win outcomes. New markets can be tapped and joint promotions extend budgets. Swissôtel and its partners also gain from the mutual transfer of valuable market intelligence - fed back into the partner marketing mix.

PARTNERSHIPS

STRONG CONNECTIONS ADD VALUE

synergy

18517

Frequent flyer programs

Credit cards

Car rental

Lifestyle

For Swissôtel, web marketing encompasses far more than our website. It’s about managing the group’s online presence and customer interactions right across the internet.

From technical specifications and web-architecture to search engine campaigns, the web marketing department of Swissôtel Hotels & Resorts manages all aspects of the development and online marketing of the brand website to ensure a continued growth in both online presence and booking conversion.

Aspects of Swissôtel’s web marketing include:

• Direct management of PPC (pay-per-click) campaigns

• Customised CMS (content management system) tool for managing the content of individual properties

• Regular meetings with each property’s marketing and sales team to provide onsite training covering CMS tool, web-developments and general guidance on local web-marketing strategy.

• Tailor-made web analytics reporting for all properties

• DNS (domain name system) management, managing our valuable portfolio of domain names

THE GUEST EXPERIENCE BEGINS ONLINE

presenceWEB MARKETING

2009 : 50702010 : 68202011 : 9200

SWISSÔTEL PRINT MEDIA COVERAGE

Through effective and innovative media activities, the corporate communication department’s role is to generate brand awareness worldwide and raise the profile of each property locally.

Swissôtel Hotels & Resorts stays top of mind by engaging guests through all mediums whether it be in traditional print, on-line presence or social networks.

The department coordinates all media activities and focuses on a wide range of target groups. corporate communication is represented centrally in Zurich, with a regional media relations team in Singapore.

ENHANCING REPUTATION GLOBALLY AND LOCALLY

COMMUNICATION AND PUBLIC RELATIONS

attention

COMPETITIVE SET

COMPETITIVE SET:(alphabetical order)

Crowne PlazaHiltonMarriottRadisson BluRenaissanceSheraton

2011 SWISSÔTEL BRAND RevPAR RANKING: 2 OF 7

Global Brand Competitive Positioning Analysis by STR Analytics

Numbered grey circles denote performance rank within the brand competitive set for locations where Swissôtel operates. The numbers do not follow any corresponding sequence to the list

Occupancy

AD

R 5

1

SOURCE: STR TOUCHSTONE , LLC D/B/A STR ANALYTICS 2011-2012. Republication or other re-use of this data without the express written permission of STR Analytics is strictly prohibited. All rights reserved. STR Analytics warrants that by delivering the data to Swissôtel Hotels & Resorts it is not intentionally, knowingly or recklessly infringing on any third party rights. STR Analytics makes no implied warranties, including without limitation, any implied warranty of merchantability, non-infringement or fitness for any particular purpose or arising by usage of trade, course of dealing, course of performance or otherwise. No third-party confidential information was disclosed and no third-party rights violated by STR Analytics in the preparation of, or delivery of this data to Swissôtel. Please refer to your contract with STR for further warranties, representations and exclusions. In the event of a conflict between this paragraph and any warranty, representation or exclusion in the contract, the terms of this paragraph shall govern. The data points depicted in the slide represent Swissôtel and the competitive brands which Swissôtel has named in their competitive sets. The points “scatter pattern” correlates to each brand’s annual 2011 aggregate performance in those markets where at least one respective brand has a hotel operating and where a Swissôtel hotel also operates.

6

7

4

23

Swissôtel’s well-connected team is extremely familiar with a multitude of international legal jurisdiction prepositions and has excellent insight into complex cultures and legislation internationally.

A dedicated personal financial consultant is assigned to each Swissôtel property, ensuring that owners are provided with the level of expertise they need and deserve. Owners

can depend on a one-to-one service where accounting transparency, in depth financial analysis and appropriate corrective measures are the norm.

With stringent internal audits twice a year, careful monthly forecasts and zero based annual plans, Swissôtel provides well-regarded on-site financial competence, assuring optimum returns on owners’ investments.

A WELL-EARNED REPUTATION FOR FINANCIAL SOPHISTICATION

acumen

FINANCE

PROPERTY AWARDS 2010 - 2011

SWISSÔTEL HOTELS & RESORTS • HospitalityAwards/MKGAward2010 Best client’s experience - Kids Room

ASIA PACIFIC

• WorldTravelAwards2010and2011 Asia’s Leading Business Hotel Brand • China’sTopEmployersTMAward2010 Swissôtel Hotels & Resorts China, One of China’s Top Employers

SwissôtelBeijing• BestBusinessHotel2011 Voyage Magazine• OutstandingEstablishmentforitsWaterSavingamongnationalwideHotels&Resorts2010 by China Urban Water Association and Water Conservation Committee• OutstandingHotelPartnerinBeijing2010 Issued by booking.com• EnergySavingPioneersAward2010 by World Wide Fund (WWF)• CapitalZijinCup-BestHotelinBeijing2010 by Beijing Tourism Administration and Beijing Personnel Bureau

Swissôtel Grand Shanghai • WorldTravelAwards2010and2011 China’s Leading Business Hotel• TopExecutiveClubLoungeInternational2011 By Hurun Magazine• TRENDSAwardsandtheStylishHotelsAwards2010 The Best Hotel of Room Facilities• Expedia®Insiders’Select™2010 Top one percent of hotels in the world

Swissôtel Foshan• 10thChinaHotelForum-GoldenHorseAward2010 Best Business Hotel China and Owner’s Choice – Best International Hotel Brand - Swissôtel Foshan• FoshanHotelRankingCompetition2010 by Foshan Tourism Bureau and co-hosted by Foshan Daily Most Influential Hotel Brand

SwissôtelKunshan• GreenHotelAward2010 by the local government’s Environmental Protection Bureau

SwissôtelNankai,Osaka• WorldTravelAwards2010 Japan’s Leading Business Hotel• Expedia®Insiders’Select™2010 Top one percent of hotels in the world

SwissôtelMerchantCourt,Singapore• Expedia®Insiders’Select™2010 Top one percent of hotels in the world• AgodaGoldCircleAward2010• BestConciergeDepartmentinAlcatelLucentChallengeTrophy2010 Winner in the Superior Hotel Category

SwissôtelTheStamford,Singapore• WorldTravelAwards2011 Singapore’s Leading Business Hotel• GoldList2011 Condé Nast Traveler Magazine USA• WorldTravelAwards2010 Asia’s Leading City Hotel and Singapore’s Leading Business Hotel• WorldLuxuryHotelAwards2010 Overall Winner and Luxury Hotel & Conference Centre Award • TTGTravelAwards2010 Asia Pacific’s Best Business Hotel

SwissôtelNaiLertPark,Bangkok• WorldTravelAwards2011 Thailand’s Leading City Resort

Swissôtel Sydney• AustralianHotelsAssociation(NSW)AccommodationAwardsforExcellence Category Finance Officer of the Year• Expedia®Insiders’Select™2010 Top one percent of hotels in the world

EUROPE

SwissôtelBerlin• TripAdvisorTraveller’sChoiceAward2011

• Goldlist2010and2011 Condé Nast Traveler Magazine USA

SwissôtelKrasnyeHolmyMoscow• WorldTravelAwards2011 Europe’s Leading City Hotel and Russia’s Leading Business Hotel• WorldTravelAwards2010 Russia’s Leading Hotel• RussianBusinessTravel&MICEAwards2010 Moscow’s Most Dynamic Congress Hotel • Expedia®Insiders’Select™2010 Top one percent of hotels in the world

SwissôtelTheBosphorus,Istanbul• WorldLuxuryHotelAwards2011 Turkey’s Luxury Hotel• GoldList2010and2011 Condé Nast Traveler Magazine US• Istanbul’sBestHotel2010 by gecce.com (one of the biggest portals in Turkey) • TheBestHotelRestaurant2010 Gaja Restaurant by gecce.com

SwissôtelGrandEfes,Izmir• BestLuxuryHotelSpainTurkey2011 World Luxury Spa Awards• Izmir’sBestHotel2010 by gecce.com (one of the biggest portals in Turkey)

SwissôtelAnkara• Ankara’sBestHotel2010 by gecce.com (one of the biggest portals in Turkey)

SwissôtelAmsterdam• WorldTravelAwards2011 Netherlands’s Leading Business Hotel

Swissôtel Tallinn• WorldTravelAwards2010 Estonia’s Leading Hotel

• ExpediaInsidersSelectListAward2010 Top one percent of hotels in the world

• TopratedHotel2010 by hotel.de • Expedia®Insiders’Select™2010 Top one percent of hotels in the world

THE AMERICAS

SwissôtelChicago• Oneofthe500World’sBestHotels2010and2011 Travel + Leisure Magazine

• BestforBusinessTravelersandBestViewsAward2010 Frommer’s Travel Guide • PinnacleAward2010 Successful Meetings

SwissôtelLima• WorldTravelAwards2011 Peru’s Leading Business Hotel

SwissôtelQuito• Expedia®Insiders’Select™2010 Top one percent of hotels in the world

SWISSÔTEL HOTELS

www.swissotel.com

SWISSÔTEL MANAGEMENT LLC

GLOBAL SALES OFFICES

Europe/Middle East Phone Email

Estonia Swissôtel Tallinn +372 624 0000 tallinn@swissotel.com

Germany Swissôtel Berlin +49 30 220 100 berlin@swissotel.com

Swissôtel Bremen +49 42 162 0000 bremen@swissotel.com

Swissôtel Dresden +49 351 50120 0 dresden@swissotel.com

Swissôtel Düsseldorf/Neuss +49 2131 7700 emailus@swissotel-duesseldorf.de

Netherlands Swissôtel Amsterdam +31 20 522 3000 amsterdam@swissotel.com

Russia Swissôtel Krasnye Holmy, Moscow +7 495 787 9800 moscow@swissotel.com

Swissôtel Sochi Gorky Gorod (opening 2013) +41 44 317 6262 ask.us@swissotel.com

Swissôtel Sochi Kamelia (opening 2013) +41 44 317 6262 ask.us@swissotel.com

Switzerland Restaurant Hôtel Du Parc Des Eaux-Vives +41 22 849 7575 info@parcdeseauxvives.ch

Swissôtel Le Plaza, Basel +41 61 555 3333 basel@swissotel.com

Swissôtel Métropole, Geneva +41 22 318 3200 geneva@swissotel.com

Swissôtel Zürich +41 44 317 3111 zurich@swissotel.com

Turkey Swissôtel Ankara +90 312 409 3000 ankara@swissotel.com

Swissôtel Grand Efes Izmir +90 232 414 0000 izmir@swissotel.com

Swissôtel The Bosphorus, Istanbul +90 212 326 1100 istanbul@swissotel.com

Ukraine Swissôtel Kiev (opening 2013) +41 44 317 6262 ask.us@swissotel.com

Swissôtel Odessa (opening 2013) +41 44 317 6262 ask.us@swissotel.com

Saudi Arabia Swissôtel Makkah (opening 2012) +966 2 571 8000 ask.us@swissotel.com

Asia Pacific

Australia Swissôtel Sydney +61 29238 8888 sydney@swissotel.com

China Swissôtel Beijing, Hong Kong Macau Center +86 106 553 2288 beijing@swissotel.com

Swissôtel Chengdu (opening 2014) +41 44 317 6262 ask.us@swissotel.com

Swissôtel Foshan, Guangdong +86 757 8236 2888 foshan@swissotel.com

Swissôtel Grand Shanghai +86 215 355 9898 shanghai@swissotel.com

Swissôtel Kunshan +86 512 5788 5788 kunshan@swissotel.com

India Swissôtel Bangalore, Whitefield (opening 2014) +41 44 317 6262 ask.us@swissotel.com

Swissôtel Kolkata +91 33 6626 6666 kolkata@swissotel.com

Japan Swissôtel Nankai Osaka +81 6 664 61111 osaka@swissotel.com

Singapore Swissôtel Merchant Court, Singapore +65 6337 2288 singapore-merchantcourt@swissotel.com

Swissôtel The Stamford, Singapore +65 6338 8585 singapore-stamford@swissotel.com

Thailand Swissôtel Le Concorde, Bangkok +66 2694 2222 bangkok-leconcorde@swissotel.com

Swissôtel Nai Lert Park, Bangkok +66 2253 0123 bangkok-nailertpark@swissotel.com

Swissôtel Resort Phuket +66 7630 3000 phuket@swissotel.com

The Americas

Ecuador Swissôtel Quito +593 2 256 7600 quito@swissotel.com

Peru Swissôtel Lima +51 1421 4400 lima@swissotel.com

United States Swissôtel Chicago +1 312 565 0565 chicago@swissotel.com

Corporate Office Phone Email

P.O. Box CH-8058, Zurich Airport, Switzerland +41 44 317 6262 ask.us@swissotel.com

Corporate DepartmentsSwissôtel Circle +1 506 877 3154 circle@swissotel.com

Marketing +41 44 317 6262 marketing@swissotel.com

Public Relations +41 44 317 6262 marketing@swissotel.com

Human Resources +41 44 317 6209 ask.us@swissotel.com

Europe/Middle East Phone Email

Dubai +971 4 437 7400 dubaiglobalsales@frhi.com

Frankfurt +49 6172 171834 frankfurtglobalsales@frhi.com

Jeddah +966 2 614 0456 jeddahglobalsales@frhi.com

London +44 845 071 0170 londonglobalsales@frhi.comMilan +39 338 265 3287 milanglobalsales@frhi.comMoscow +7 495 510 5710 moscowglobalsales@frhi.comParis +33 1 45 60 05 47 parisglobalsales@frhi.comRiyadh +966 1 279 5055 riyadhglobalsales@frhi.com

Asia Pacific

Beijing +86 10 8507 3644 beijingglobalsales@frhi.com India +91 11 6453 0777 indiaglobalsales@frhi.comHong Kong +852 254 23399 hongkongglobalsales@frhi.com

Shanghai +86 21 6340 3200 shanghaiglobalsales@frhi.com

Singapore +65 6339 8377 singaporeglobalsales@frhi.com

Sydney +61 2 9238 8843 sydneyglobalsales@frhi.com

Tokyo +81 3 3211 8039 tokyoglobalsales@frhi.com

North America

Chicago +1 773 509 1762 chicagoglobalsales@frhi.com

Dallas +1 817 572 6428 dallasglobalsales@frhi.com

Los Angeles +1 323 656 1664 losangelesglobalsales@frhi.com

Mexico +55 5256 3515 mexicoglobalsales@frhi.com

New Jersey +1 856 988 7960 newjerseyglobalsales@frhi.com

New York +1 212 715 7000 newyorkglobalsales@frhi.com

Ottawa +1 613 562 7018 ottawaglobalsales@frhi.com

San Francisco +1 415 383 2070 sanfranciscoglobalsales@frhi.com

Toronto +1 416 874 2600 torontoglobalsales@frhi.com

Vancouver +1 604 669 2700 vancouverglobalsales@frhi.com

Washington +1 888 560 5066 washingtonglobalsales@frhi.com

For meetings and events, please contact your global sales representative, call 1 866 662 6060 (North America)or +1 506 877 3162 (international), or e-mail meet@frhi.com