MARCA VERDEMARCA VERDE

Unlocking the economic value of sustainability

Responsible and profitable

Strategic and operational

PeopleDrivers

PeopleImpact

Business Planet Pl t E iBusinessActions

PlanetDrivers

PlanetImpact

EconomicValue

Profit ProfitDrivers Impact

Value drivers and Value impactMARCA VERDE ... What to do, doing it, done it

ProfitProfit ProfitDrivers

ProfitDrivers

Value drivers and Value impactMARCA VERDE ... Did you do the right thing?

>>> Unilever’s Imprints

>>> Coke’s Live Positively

>>> Mars’ Sustainability

What are all of the most relevant “sustainability” issues for your business - from climate to biodiversity, carbon and water, health yand community?

H d i iti hi h tt t t b i ?How do you prioritise which ones matter most to your business? Where are your biggest risks? Where could you make the most positive impact?

How does this relate to business value creation? How do you ensure that "the right thing" engages consumers, delivers differentiation, and profitable growth?

Value drivers and Value impactMARCA VERDE ... What are your priorities?

Defining the1

gbusinessecosystem

2 3 4 5

Mappingthe  impacts

Defining thevalue

“baseline”

Benchmark tobest practices

Evaluating thevalue drivers

2 3 4 5

Developing Evaluating theDefining the Evaluating

96 7 8

Developingscenarios

Evaluating thedifferences

value “potential”

possibleactions

Developingvalue‐basedstrategy

10

Value drivers and Value impactMARCA VERDE ... The simple 10 step process

Defining the1

gbusinessecosystem

2 3 4 5

THE INSIGHTS LAB

Mappingthe  impacts

Defining thevalue

“baseline”

Benchmark tobest practices

Evaluating thevalue drivers

2 3 4 5EngagementMappingAnalysis

THE DESIGN STUDIO

Developing Evaluating theDefining the Evaluating

96 7 8

AnalysisEvaluation

CollaborationPossibilities THE IMPACT

ZONEDevelopingscenarios

Evaluating thedifferences

value “potential”

possibleactions

10

ScenariosEvaluation

ZONE

CommitmentBlueprint

Developingvalue‐basedstrategy

10BlueprintScorecardPriorities

Value drivers and Value impactMARCA VERDE ... With 3 collaborative workshops

Peter Fisk Becky Willan David HaighPeter FiskBrand strategy and 

sustainable innovation, author of new book People Planet Profit

Becky WillanSustainability analysis, strategy and branding, previously in lead role 

with Body Shop

David HaighBusiness strategy, brand and financial 

analysis and measurementPeople Planet Profit with Body Shop measurement

Value drivers and Value impactMARCA VERDE ... Working together with you

P l dPl t dP fitwww.PeopleandPlanetandProfit.com