Today’s traveller demands more: more choice and flexibility, a wider range of services and more personalisation than ever before.

In parallel, airlines are facing intense competition and diminishing yields and are looking at new revenue drivers. The opportunity is huge, and merchandising is key to an airline’s success. This success will be defined by their ability to engage with customers across the entire trip cycle, offering attractive products and services at decisive moments. For this to be attainable, they must be equipped with the best tools to drive their merchandising strategy.

Amadeus Anytime Merchandising is the means of achieving this. It is a user-friendly and intuitive solution that allows the airline marketer to effectively define, deploy, monitor, and adjust its merchandising strategy in a central place and all in real-time. Business rules can be defined and applied dynamically for any component of the merchandising strategy: traveller targeted, offer proposed, technique deployed, channel used, or price offered. As the bridge between the travellers’ retailing touchpoints and the airline’s servicing and delivery, Amadeus Anytime Merchandising is a crucial piece to drive an airline’s merchandising strategy.

Simplify merchandising strategy executionNow airlines can take full control of their merchandising strategy: create new offers, target campaigns, set any number of business rules for dynamic application, and much more. With just a few clicks airlines can create, deploy, monitor, and adjust their merchandising strategy. Airlines can also gain insights on campaign performance and adapt their strategy in real-time to maximise sales. Amadeus Anytime Merchandising is a single solution to control the entire merchandising strategy, allowing management of not only airline content but also third party and partner content, and not only the airline’s digital channels, but any airline touchpoint and travel agent channel. All this, while ensuring compliancy with industry standards such as NDC-XML.

Reach all travellers and increase their loyalty With Amadeus Anytime Merchandising, airlines can interact with all travellers at any moment of their journey, in the most optimal way. This dialogue can be targeted based on an endless number of traveller insights (current trip context, historical data, preferences or inferred information), to optimise each and every interaction. Meeting traveller expectations with valuable offers (relevant and personalised), including

reward or compensation when appropriate, enhances the travel experience, boosts loyalty and increases sales.

Amadeus Anytime Merchandising

AIRLINES

Amadeus Anytime Merchandising enables airlines to execute

successful merchandising strategies

Unlock the power of dynamic merchandising

Amadeus Anytime Merchandising is used in various phases of the customer journey. With this solution, airlines can:

_ take full control of their merchandising strategy: from creation, deployment, monitoring, and adjusting their merchandising strategy.

_ reach more customers and communicate with them at any moment of their journey

_ increase revenues through conversion with advanced and flexible merchandising techniques

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Key features of Amadeus Anytime MerchandisingDynamically set and deploy your business rules optimising the 5 components of a merchandising strategy: _ Timing: Interact at the decisive moments

across the entire traveller journey and optimise traveller interest and chances of conversion

_ Technique: use sales methods such as:• Packaging: fare families/branded

fares, service bundles, dynamic packs, subscriptions

• Customer contact: banners, push notifications, SMS, e-mails, agent alerts

• Value and usability: payment in miles, images, videos

_ Channel: deploy an offer on all channels/touchpoints (airline, travel agent, online/offline) or to a specific one

_ Offer: create and manage any airline or third party content such as hotel, car, insurance, airport services, ground transportation and destination services

_ Price: Adjust price in real time: apply discounts and promotions, exemptions for compensation or reward, opaque bundling

Personalise any aspect of your merchandising strategy by leveraging on traveller insight_ Current trip context_ Traveller 360° view

• Segmentation• Historical data • Traveller preferences (stated or implied)

_ Session history

Monitor and optimise merchandising strategy_ On-demand dashboard on strategy

performance by:• Region• Campaign • Segments• Time frame

_ The ability to test scenarios on a specific group and update in real time

amadeus.com

Let’s shape the future of travel Amadeus provides solutions which facilitate the entire travel journey, improving the traveller’s experience whilst helping airlines manage their own business more effectively. We are at the heart of the global travel industry, working with our customers and partners to shape the future of travel.

Find out more For further information, visit amadeus.com or speak to your Amadeus Account Manager today.

Increase revenues By refocusing the airline business into a travel experience business, airlines can unlock significant revenue opportunities generated by satisfied travellers. These opportunities are not only about practical needs but also about the more emotional desires of travellers, inspired for example by a campaign, a specific discount at the airport or some advertising on destination activities. Through Amadeus Anytime Merchandising, airlines can fully leverage on a large variety of different merchandising techniques that need to be carefully selected in order to optimise customer engagement and persuade travellers to buy. It also opens up new revenue streams with capabilities to manage diverse partner content... all of this across the entire customer journey and through each touchpoint, making the most of every opportunity to sell.

The five key components of a merchandising strategy:  time, technique, channel, service offer and price