Unlockof Device ID

to combat online fraud and abuse

Online businesses today face a daunting battle in combatting online

fraud and abuse. Existing identity-based and credit risk scoring systems

are being challenged by fraudsters and fraud rings. They capitalize on

cheap identities they use to repeatedly target a business or industry.

Using device identification to establish device reputations and expose

repeat offenders and fraud rings changes everything. Now our clients

can answer the following questions for any online interaction.

Have I or my peers seen this PC before?•

Does it have a history of fraud or abuse that I care about?•

ReputationManager

ReputationManager is a Software-as-

a-Service (SaaS) solution that reduces

operational costs, fraud losses and

online abuse while supporting

scalability and growth of the online

business. Using device identification

technology to create reputations for

tens of millions of Internet-enabled

devices, the service determines within

milliseconds whether an online

transaction is coming from a computer

that has a history of fraud or abuse.

Subscribing customers use this

information to gain better insight into

the computers accessing their network

so they can take immediate action

against a device. The service does not

impact the customer experience and

does not require any personally

identifiable information (PII).

The service is built on iovation’s

Device Reputation Authority™ (DRA)

database, the world’s only shared

device reputation network that

manages the reputations of more than

100 million computers and mobile

devices worldwide.

Reputation Management Offers:

• Fact-based Fraud Management

•Discovery of Hidden Associations

•IP Geolocation Data

Fact-based Fraud Management

iovation combines device parameters

and sophisticated pattern matching

techniques to accurately identify a

user’s device. This is done without

impacting the user’s online

experience—in many cases, without

any software downloads. Once a

customer’s device is uniquely

identified, the system develops and

maintains a fact-based reputation for

the device based on its historical

usage—appropriate or fraudulent—for

real-time forensic analysis.

Subsequently, fraudulent or abusive

activity is uncovered with minimal false

positives to mitigate the risk of

iovation ReputationManager™

the Power

“iovation has been nothing short of a

miracle. They’ve created what is in

my opinion the very best third-party

anti-fraud system out there.”

– John Kothanek,

Director Risk & Fraud, Obopay

iovation Reputation Manager™

alienating good users or causing

operational inefficiencies. Customers

can, in real-time, query the reputation

of a device with pre-configured

business rules that are most relevant

to the transaction being screened. For

example, when processing a financial

transaction, a subscriber can query for

evidence of prior fraud or identity theft

while ignoring other types of evidence,

such as chat abuse or spam.

Hidden Associations

Fraud and abuse is reported against

accounts or transactions through

ReputationManager’s administration

console. A device’s reputation is, in

turn, affected by accounts accessed

from it or by transactions completed

using it. Associations among devices

and accounts are formed whenever a

device accesses an account. These

hidden associations are identified in

real-time, and the administrative

console’s forensic capabilities allow

investigation and reporting of fraud. If

fraud is associated with one of the

devices or accounts, all associated

devices and accounts can be flagged

at once to prevent repeat offenders

from hiding behind multiple identities.

IP Geolocation Data

Checking an online user’s location is

useful in detecting and preventing

fraud when a disproportionate number

of transactions from that location are

fraudulent. Location data can also be

used for compliance programs with

regulatory restrictions regarding online

customers’ locations. The geolocation

data provided by ReputationManager

includes country, state/region, city,

and ISP codes. For forensic analysis

this data is displayed through the

system’s console. Additionally,

subscribers can query the system in

real-time for IP geolocation data.

With the New Account Velocity report, fraud managers can run reports specifying a minimum number of account creations.

Wouldn’t it be nice to know that the same device created 100 new accounts within the last hour?

iovation ReputationManager™

For every dollar spent on iovation, customer saved more than $7.

Identify over 43,000 •fraudulent credit applications in 1st year

Experience a breakeven •payback within 6 months

Save $8 million with a •321% ROI

iovation helped a Fortune 100 company:

F o r r e s t e r C a s e s t u d y

Proven ROI

Reputation Sharing

With Reputation Sharing configured,

a Web site that is protected by

iovation ReputationManager can

benefit from device reputation

intelligence contributed to the

iovation DRA network by other

subscribers to proactively defend

against online fraud.

If a device is used to access a

Web site for the first time, the

site benefits from the system’s

knowledge of any prior fraudulent

activity from that device submitted

by other subscribing sites.

Subscribers can choose to submit

evidence to the reputation

database with complete anonymity.

Using pre-defined evidence

categories and types, subscribers

can configure trust rules for

real-time fraud and abuse

prevention, such as choosing to

deny a purchase from a device

associated with chargeback and/or

shipping address fraud submitted

by other trusted subscribers.

Subscribers also have the option to

not trust evidence from others in

the network in their real-time

decisioning but simply to use this

shared information for monitoring

purposes.

iovation ReputationManager™

Exposes extended relationships with other networks.

Our clients benefit from the 100 million devices in our database. Eight percent of devices are seen at multiple customer sites across various industries. Even if this is the first time a device touches your site—if it has a history of fraud and abuse at another site within our global network—you’ll know about it.

The Power of Sharing

Expands a single network •into a centralized, global fraud database.

Subscribersbenefitfrom•peers’ resources, tools, and expertise.

Reputation Management

Key Features & Attributes Description Benefit

Highly Accurate Device Identification Combines device parameters and pattern matching techniques to uniquely identify devices, without requiring software downloads

Highly accurate and user-transparent device identification without impacting user experience

Device and Account Associations Uncovers direct and indirect device-to-account associations

A proven method for detecting new and existing account fraud and fraud rings

Fact-Based Fraud Management Uses the reputation of the customer’s device to detect and prevent online fraud

Enables fraud control without false positives to avoid impacting good customers

Real-time Reputation Queries Return the reputation of a device based on pre-defined business rules and evidence types relevant to the transaction

Offers ease of integration and support for transaction specific risk assessment

IP Geo-location data Provides country, state/region, city, and ISP codes associated with the IP address of the user’s device

Enables geographic risk assessment and compliance to regulatory requirements

Comprehensive Fraud Management Reports

Reporting and analysis tool for fraud analysts and customer service representatives

Fraud managers can efficiently perform forensic analysis, monitor and prevent fraud

Audit Logs Audit log of device access attempts and user logins

Ensures system access policies are being followed to meet internal and external compliance & audit needs

Business Rules Customize the fraud categories you care about and whose evidence you will act on

This provides a highly flexible system that allows you to tune your response to unique fraud management evidence

Reputation Sharing

Key Features & Attributes Description Benefit

Shared Device Reputation

Allows subscribing companies to share device reputation/evidence information to proactively combat online fraud

Offers a highly proactive fraud management capability guarding against known fraud

Reputation Trust Rules Configurable rules for sharing and taking action based on evidence submitted by other subscribers

Enables you to act on your own information or also act on your peers’ information—We give you the flexibility

Audit Logs Provides an audit log of customer access attempts and devices

Ensures meeting internal and external compliance needs

Legal Notice: ©2008 All rights reserved. All product or service names mentioned herein are the trademarks of iovation or their respective owners.

DS200810/24

111 SW Fifth Avenue, Suite 3200 Portland, Oregon 97204 +1 503.224.6010 www.iovation.com

Sales inquiries: sales@iovation.com

For more information and a demonstration on how iovation

ReputationManager can help you combat online fraud and abuse within

your business, please email info@iovation.com, call +1 (503) 224-6010

or visit www.iovation.com.

iovation ReputationManager™