UNIVERSITY WHICH MEETS - University of Applied Sciences · za početnike 1. Udžbenik hrvatskoga kao drugoga i stranog jezika, Hrvatska Udžbenik hrvatskoga kao drugoga i stranog

UNIVERSITY WHICH MEETSSTUDENTS' NEEDS

WINTER SEMESTER ( 44 ECTS )BUSINESS AND MANAGEMENT STUDY / Undergraduate Study

Financial institutions and markets 6 ECTS Entrepreneurship 5 ECTS Business English 3 ECTSBusiness German 3 ECTSCroatian language and culture for foreigners I 6 ECTS Cultural Policy 5 ECTSBasics of Sociology 6 ECTS Business communication and PR 6 ECTSBusiness Ethnics 4 ECTS

SUMMER SEMESTER ( 48 ECTS )E-communication channels 5 ECTSBasics of Management 5 ECTSDesign and Visual Communications 5 ECTSFinancial institutions business policy 3 ECTSBusiness English 3 ECTSBusiness German 3 ECTSCroatian language and culture for foreigners II 6 ECTSHR Management 5 ECTSBusiness Ethnics 4 ECTSCultural Tourism 3 ECTSOrganizational behaviour 6 ECTS

COMMUNICATION MANAGEMENT STUDY ( 31 ECTS )Specialist professional graduate study

Communicology 6 ECTSSocial research methodology 5 ECTSEnglish language 4 ECTSSociology of culture 6 ECTSCorporate social responsibility and public relations 6 ECTSCrisis communications management 4 ECTS

Meet our Erasmus team

Head of the International Relations and Mobility

doc. dr. sc. Alan Labuse-mail: [email protected]

Erasmus coordinator

Lana Domšić, prof.e-mail: [email protected]

Local Coordinator

Kristina Đolo Celizić, univ. spec. rel. publ.e-mail: [email protected]

WINTER SEMESTERBusiness and management study

1 BASIC INFORMATION ON THE COURSE

Course title:

Type of study:

Major:

Language of instruction:

Hours per semester:

ECTS credit:

Course status: obligatory

30

6

Year and semester the course is delivered in:

Professional study

Business Economics and Finance

2nd year, 3th semester

PART-TIME

FINANCIAL INSTITUTIONS AND MARKETS

Winter semesterFULL-TIME

Summer semesterFULL-TIME

- Understand the functions of the financial system.- Explain financial institutions, similarities and differences between them.- Define and distinguish the depository, non-depository and financial institutions of the state.- Obtain knowledge about payment transactions and its instruments- Explain the functions of financial markets, international finance, international banking and international monetary syste

Financial system, Depository institutions, Non-depository institutions, Financial institution of the state, Primary and secondary financial markets, Money market, Capital market, Foreign exchange market, Stock exchange, Payment system, Central bank and monetary policy, Monetary transmission mechanism

2LEARNING

OUTCOMES

3COURSE

CONTENTS

Financial Institutions and Markets

Required reading:

1. Sounders, Milton Cornett: Financial Markets and Institutions

Recommended reading:

1. Mishkin: Economics of Money, Banking, and Financial Markets2. Mishkin: Financial Markets and Institution

Lecturers, seminars

Face-to-face

Elements of assessment: Percent (%)Attendance, activity and creativity in class 20Homework 10Seminar paper, presentations 10Partial exam 30Final exam 30

Passing grade: 60% realization of each of the aforementioned elements

Non-academic behaviour: Negative percent (%)Copying homework 10Failing to meet the deadlines for completing assignments 20Presenting the work and solutions of others as their ownand using other inadmissible and immoral means whencompleting tasks, attending partial exams and the finalexam 50

4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT

METHODS AND CRITERIA


Course title:

Type of study:

Major:


Hours per semester:

ECTS credit:


6

60


Undergraduate study

Office Management, Cultural Menagement, Business Economy and Finance

2nd year, 3rd semester

English

PART-TIME

BASICS OF ENTREPRENEURSHIP



Knowlegde:

1. Introduction to theoretical approaches to entrepreneur and entrepreneurship 2. Comparing managerial functions in small entrepreneurship 3. Explanation of entrepreneurial alternatives, small enterprises’ business operations and evaluation of their performance

Skills:

1. Judging on the specifics and dimensions, and managerial procedures in managing small enterprise 2. Resolving situations and problems in the management functions of a small enterprise

Lecturers:

About the program and syllabus, Entrepreneurship and entrepreneurs - concepts, features, business activity, The concept, characteristics and classification of small enterprises, The entrepreneurial process and forms of organization of small enterprises, Entrepreneurial alternatives, Business plan, Innovation in entrepreneurship, Small enterprises’ business conduct.

Exercises:

Before you start your business, How to develop business ideas?, Student’s strart up project (duration: 5 weeks)

2LEARNING

OUTCOMES

3COURSE

CONTENTS

Basics of Entrepreneurship

Required reading:

1. Kuratko, F. D., Hodges, M.R.: Effective Small Business Management, Horcat Brace College Publisher, Fort Wort 2. Power Point presentations

Recommended reading:1. Funda, D.: Menadžment malog poduzeća, VŠPU, Zaprešić, 2011. (only translated parts)

Lectures are predominantly performed in a form of professor’s oral presentation. Purpose and tasks are determined for each topic. The lecture is accompanied by summaries in Power Point with an interactive approach to students. Clarification of questions will be performed using the teaching sheets and additional materials. Students are expected to develop a theoretical understanding of the issues and devise a practical way of solving them. In addition to lectures, lessons are conducted through exercises and seminars, under professors supervision.

Via “Baltazar” system, e-mail: [email protected] and during scheduled consultations

Requirements for obtaining signature and taking the exam: - exercises - writing and presenting two seminars - 70% attendance


Passing grade:

Non-academic behaviour: Negative percent (%)Copying homework 10Failing to meet the deadlines for completing assignments 10Presenting the work and solutions of others as their ownand using other inadmissible and immoral meanswhen completing tasks, attending partial exams andthe final exam 30

4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT


8PREREQUISITES

AND/ORCO-REQUISITES


Course title:

Type of study:

Major:


Hours per semester:

ECTS credit:

Course status: obligatory elective

33

30 2030


Undergraduate Proferssional Study

Business and Management

2nd year, winter semester, summer semester

English

PART-TIME

BUSINESS ENGLISH I & II



Upon successful completion of this course the students will be able to:define and explain topic related to the business setting in English: Companies and company structure, Management, Strategy, Finace, Pay (speaking skills) / independently read professional texts in English and interpret, analyse, paraphrase and summarize them (reading skills) / decribe graphs and use apporpriate expressions (speaking skills) / give a short presentation in English and use appropriate expressions (speaking skills) / implement Englihs grammar rules at CEF B2 level / define and explain topic related to the business setting in English: Recruitment, Outsourcing, Markets, Counterfeiting, Logistics, Marketing, Development (speaking skills) / independently read professional texts in English and interpret / analyse, paraphrase and summarize them (reading skills) / write a cover letter and a CV and use appropriate expression (writing skills) / implement Englihs grammar rules at CEF B2 level.

2LEARNING

OUTCOMES

Business English

Companies and company structure, Present simple and continuous, Leadership and Management, Strategy, Revision, Finance; Adjectives and adverbs, Describing graphs, Presentations Basics, Dilemma; Presenting a project (case study), Pay, Revision; Student presentations

Recruitment; Writing a CV and cover letter, Outsourcing; Conditionals, Counterfeiting, Counterfeiting; Markets; Reported questions, Revision, Marketing; Comparison of adjectives and adverbs, Logistics; Passive, Development; Modals, Revision

3COURSE

CONTENTS

Required reading:

1. Trappe, T., Tullis, G.: Intelligent Business – Intermediate, Pearson


1. Murphy, R.: New English Grammar in Use – Intermediate, Cambridge University Press2. Mascull B.: Business Vocabulary in Use, Cambridge University Press3. MacKenzie, Ian: English for Business Studies, Cambridge4. Kiss Kulenović, B., Lekaj-Lubina, B., Linčir-Lumezi, M., Planinšek Čikara, I: English for Business Coursebook, Ekonomski fakultet Zagreb5. Duckworth, Michael: Business grammar & Practice, Oxford

A primarily communicative approach, based on constructivist learning theory, with elements of both direct and functional methods are used.

Face-to-face supported by a Moodle-based online learning platform.

CEF B1/B2

Elements of assessment: Percent (%)Attendance, activity and creativity in class 20Homework -Presentation 20Partial exam 60Final exam -



4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT


8PREREQUISITES

AND/ORCO-REQUISITES


Course title:

Type of study:

Major:


Hours per semester:

ECTS credit:


3

2030 20


Professional study

All three majors

2nd year, summer semester

German

PART-TIME

BUSINESS GERMAN



Knowlegde:

After successfully completing this course the student will be able to:1 Explain the tasks and organization of financial institutions by using specific terminology 2 Correctly use grammatical structures at the B1-B2 level (speaking and writing)

Skills:

1 Listen to and understand a native speaker in everyday business situations2 Make telephone calls and write formal letters related to the above mentioned area of business

The aim of this course is to develop the four basic language skills (speaking, listening, writing and comprehension) in order to communicate successfully during personal and/or business contacts with German speakers. Also, developing discussion skills on topics from the area of economy and business: tourism, marketing, trade, fairs, money and banking.

2LEARNING

OUTCOMES

3COURSE

CONTENTS

Business German

Required reading:

1. „Poslovni njemački jezik 1 i 2“,Mikrorad, Ekonomski fakultet, Zagreb, Čičin-Šain, Kosanović, Buljan


1. Deutsch mit uns 2 i 3, Centar za strane jezike, Kovač, Maurman2. “Aktuell“ magazine

Full-time students: debates, pair work, group work, individual workPart-time students: pair work, group work and individual work

Face-to-face, supported by Baltazar


Passing grade: 60%


4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT



Course title:

Type of study:

Major:


Hours per semester:

ECTS credit:


6060

66


Professional study

Cultural management

Winter/Summer semester

English

PART-TIME

CROATIAN LANGUAGE AND CULTURE FOR FOREIGNERS I & II



Knowlegde:

1. Getting acquainted with the basics of Croatian language needed for everyday interaction and with the specifics of Croatian language situation as an integral part of Croatian culture, history and society.2. Getting acquainted with the basics of phonological, phonetical, morphological, syntactic and lexical system of Croatian language.3. Explaining the specifics of Croatian language in terms of comparison with dominant world languages, and the specifics of the context of Middle European language situation

Skills:

1. Mastering the Croatian alphabet and writing system2. Fluent reading of Croatian texts3. Mastering the basics of oral expression

1. Using Croatian language in the most common situations such as: introducing new people, getting directions, presentation of biographical facts, making appointments, making small talks, using temporal and geographical guidelines…2. Grammatical basis covering the basics of nominal and verbal system of the Croatian language: case system; conjugational system of the Croatian verb; personal, possessive, demonstrative pronoun system; most common adjectives and its comparison; prepositions; adverbs…

2LEARNING

OUTCOMES

3COURSE

CONTENTS

Croatian language and culture for foreigners I & II

Required reading:

1. Čilaš-Mikulić, M.; Gulešić Machata, M.; Pasini, D.; Udier, S. L..: Hrvatski za početnike 1. Udžbenik hrvatskoga kao drugoga i stranog jezika, Hrvatska sveučilišna naklada, Zagreb, 2013.


1. Kosovac, V.; Lukić, V.: Učimo hrvatski 1. Udžbenik I vježbenica s gramatikom, Školska knjiga, Zagreb, 2006.

Lectures and seminars. Lectures are oral presentations by the teacher, accompanied by PowerPoint presentations, additional and multimedia materials. The approach is interactive and encourages active student participation and discussion. Seminars are intended for practical tasks in which full-time students apply the knowledge they have gained.

In order to earn the teacher's signature, students need to meet the following conditions:1. regular class attendance (a minimum of 70%, 50 – 69% additional coursework, 0 – 49% take the course again)2. being prepared for exercises and actively participate in class

Face-to-face, supported by Baltazar.




4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT


8PREREQUISITES

AND/ORCO-REQUISITES


Course title:

Type of study:

Major:


Hours per semester:

ECTS credit:

Course status:

5

obligatory

45 20


Cultural management

Undergraduate professional study

3rd year, 6th semester

English

PART-TIME

CULTURAL POLICY



The aim of the course is to develop general and specific competencies and knowledge of basic principles regarding cultural policy, which plays an important role in cultural development of a country. Through this course the students will not only get acquainted with both European and worldwide models and approaches to cultural policy, but also with the most important organisations. They will learn about the specific issues and problems of Croatian cultural policy and its historical development. Special attention will be paid to the analysis of current questions and dilemmas of cultural policy in Croatia and worldwide.

1. To explain the notion of cultural policy and related notions.2. To define the concepts of cultural diversity management.3. To define the notion of cultural globalisation and explain its effect on the contemporary cultural policies.4. To describe the development of cultural policy in Croatia.5. To describe and evaluate the state of cultural policy regarding specific cultural activities in Croatia.6. To explain different models of cultural policies worldwide.7. To describe the specificities of the EU cultural policy.

2LEARNING

OUTCOMES

3COURSE

CONTENTS

Cultural Policy

Required reading:

1. Strategija kulturnog razvitka - Hrvatska u 21. stoljeću (Ed. by Biserka Cvjetičanin, Vjeran Katunarić) Zagreb: Ministarstvo kulture RH, 2003.2. François Matarasso & Charles Landry, Akt o usklanivanju: 21 strateška dilema u kulturnoj politici, Vijeće Europe, 1999. (Hrvatsko izdanje: Zagreb: Ministarstvo kulture RH, 2000.)3. Sanjin Dragojević: Multikulturalizam, interkulturalizam, transkulturalizam, plurikulturalizam: suprotstavljeni ili nadopunjujući koncepti, in: Kultura, etničnost, identitet, J. Čačić-Kumpes (Ed.), Institut za migracije i narodnosti, Naklada Jesenski i Turk, Hrvatsko sociološko društvo, Zagreb, 1999


1. Kultura, etničnost, identitet (priredila: Jadranka Čačić-Kumpes), Institut za migracije i narodnosti; Naklada Jesenski i Turk; Zagreb: Hrvatsko sociološko društvo, 1999.2. Transcultural Europe: Cultural Policy in a Changing Europe (Ed. By Ulrike Hanna Meinhof & Anna Triandafyllidou), Basingstoke – New York: Palgrave Macmillan, 2006.. Kulturna politika Republike Hrvatske: nacionalni izvještaj (Ed. by Biserka Cvjetičanin, Vjeran Katunarić - voditelj projekta), Zagreb: Ministarstvo kulture RH - IMO, 1998

The students are obliged to attend the classes, actively participate in classes and complete all the assignments set by the teacher. Also, the students are obliged to obey the academic rules during the classes, as well as all rules of conduct stipulated by the UAS Baltazar Zaprešić, which are specified in the decisions made by the competent authorities of the UAS Baltazar Zaprešić


4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT


Elements of assessment: Percent (%)Attendance, activity and creativity in class 10Practical classes 20Seminar paper, presentations 50Final exam 25

Passing grade: 51%

Non-academic behaviour: Negative percent (%)Failing to meet the deadlines for completing assignments 20Copying homework, seminar papers, projects etc. 30Presenting the work and solutions of others as their ownand using other inadmissible and immoral means whencompleting tasks, attending partial exams and the finalexam 100


Course title:

Type of study:

Major:


Hours per semester:

ECTS credit:

Course status:

5

obligatory

45


Cultural Management

Professional study

1st year, winter semester

English

PART-TIME

BASICS OF SOCIOLOGY



By successful completion of this course students will be able to:1. Define basic sociological concepts and concepts2. Describe the main sociological perspectives and explain the particularity of sociology as an academic discipline3. Discuss and critically judge individual sociological concepts, social institutions and / or current social events4. Develop sociological imagination5. Apply the basics of academic writing in writing professional and scientific papers

The course objective is to introduce students with basic sociological concepts and main sociological perspectives. Students will acquire basic knowledge of society, social institutions, processes and changes. At the end of the course, students will be able to explain the socio-historical context of the emergence of sociology as well as the methodology used and point out the particularity of sociology as an academic discipline. In addition to this, the goal of the course is to introduce a student with the basics of academic writing.

2LEARNING

OUTCOMES

3COURSE

CONTENTS

Basics of Sociology

Required reading:

1. Giddens, Anthony (2009) Sociology. Cambridge: Polity Press


1. Haralambos, Michael; Holborn, Martin (2013) Sociology: Themes and Perspectives. London: Collins

Lecture, class discussion and discussion groups, students reports, debate, reading materials, use of educational films and multimedia

Face-to-face

4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT


Elements of assessment: Percent (%)Attendance, activity and creativity in class 10Seminar paper 20Final exam 70

Passing grade:

Non-academic behaviour: Negative percent (%)Failing to meet the deadlines for completing assignments 20Copying homework 30Presenting the work and solutions of others as their ownand using other inadmissible and immoral means whencompleting tasks, attending partial exams and the finalexam 100

1. regular class attendance (a minimum of 70%, 50 – 69% additional coursework, 0 – 49% take the course again)2. active participation in class

8PREREQUISITES

AND/ORCO-REQUISITES


Course title:

Type of study:

Major:


Hours per semester:

ECTS credit:


15

6


Professional study

Office Management

3rd year, 5th semester

English

PART-TIME

BUSINESS COMMUNICATION AND PR



Knowlegde:

After completing this course, students should be able to:1. describe and explain elements of communication process2. identify factors which influence on the success of presentations of ideas and projects3. recognize importance of effective listening 4. describe and explain basic terms of PR5. recognize importance of the role of PR in business6. identify different audience7. to understand the way (new) media function

Skills:

After completing this course, students will gain:1. skills of clear, persuasive and effective speaking and writing2. skills of organizing business meetings and PR events3. skills of active listening4. skills of delivering information to different audience5. skills of creating communication plan

2LEARNING

OUTCOMES

Business communication and PR

Required reading:1. Guffey, M.E., and Loewy, D. (2013) Essentials of Business Communication, South-Western Cengage Learning2. Philips, D. and Young, P. (2009) Online Public Relations, Kogan Page Ltd

In contemporary, highly competitive environment, efficient interaction with stakeholders presents the key of company’s success. Hence, the main goal of this course is to introduce students with the basic elements and rules of business communication and PR. Course includes following topics:1. Communication as a process (forms and models of communication)2. Styles of communication3. Presentation of ideas, products and projects4. The rules of written communication and the rules of effective listening5. Intercultural communication6. Basics of PR (history and the main concepts)7. Managing identity, image and reputation8. Models of PR9. Media and construction of reality10. Ethics in public communication

Lectures, discussions, e-learning

Face to face (80%) and distance (online) learning (20%)




4LITERATURE

3COURSE

CONTENTS

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT


Business Ethnics


Course title:

Type of study:

Major:


Hours per semester:

ECTS credit:

Course status: major

15

4


Professional specialist study

Major course


English

PART-TIME

BUSINESS ETHNICS



The course outcomes are related with the basics of ethical thinking within Project Management context with an emphasis on distinguishing right and wrong in business practice and in human agency in general.Motivating the students in creating own critical thinking through studying and learning selected examples related with Project Development.Introducing the students into the world of morally based behavior in contemporary business practice and everyday (business) life.

Introduction into the course selected topics / Ethics and its ancient philosophical traces: the pioneers of ethical discipline I: Socrates and Plato / Ethics and its ancient philosophical traces: the pioneers of ethical discipline II: Aristotle / Contemporary approach to the selected ethical issues within Project Management business practice: (post)structuralism and macroeconomic environment / Theory of happiness / The concept of identity / Language and interpersonal business relationships I / Language and interpersonal business relationships II / The role of conscience within Project management making decisions I: the concept of conscience throughout the history of philosophy / The role of conscience within Project management making decisions II: the Kantian ethical turn / Corporate responsibility and Project Development / Ethics in Action: selected examples of non-ethical behavior within project Management context / Students presentations / Summary of the course / Final exam

2LEARNING

OUTCOMES

3COURSE

CONTENTS

Required reading:

Dafne Vidanec (2012), Man in the business world. Zaprešić: VSPU “BAK”


Course notes

Ex cathedra Work in pairsIndividual presentationGroup work

Depends on chosen topic.

Elements of assessment: Percent (%)Attending the course lectures 25Seminars and presentations 25Final exam 50

Passing grade: 51%

Non-academic behaviour: Negative percent (%)Ignoration of the course task 25Plagiarism 50

4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT


SUMMER SEMESTERBusiness and management study


Course title:

Type of study:

Major:


Hours per semester:

ECTS credit:


15

5


Professional study

Office management

2nd year, 4th semester

English

PART-TIME

E-COMMUNICATION CHANNELS



Knowlegde:

After successfully completing this course the student will be able to:1. understand the basic principles and to recognize the best practices of CRM 2. understand the way web 2.0 changes contemporary business3. explain the difference between traditional and new media4. understand all the opportunities offered by web 2.0 in marketing5. understand and explain behavior of customers in e-surrounding

Skills:

1. discover and use knowledge from data collected by using means of ICT2. use technology in customer relationship management3. apply e-channels of communication in business4. apply e-channels of communication in marketing

1. Basics of e-communication. Difference between traditional and new media.2. Information science. Information systems. Business information. Digital business.3. Business intelligence. 4. E-market research.5. Behavior of online consumers.6. Basics of CRM.7. Introduction to e-marketing.8. Web site. Optimization.9. Content marketing.10.Social media marketing. E-mail marketing.

2LEARNING

OUTCOMES

3COURSE

CONTENTS

E-communication channels

Required reading:

1. Ryan, D. and Jones, C. (2009) Understanding digital marketing, Kogan Page


1. Ryan, D. and Jones, C. (2011) The best digital marketing campaigns in the world, Kogan Page

Lectures, discussions, e-learning

Face to face (80%) and distance (online) learning (20%)




4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT


Basics of Management


Course title:

Type of study:

Major:


Hours per semester:

ECTS credit:


45 2045

5


Professional study

All majors

1st and 2nd year, summer and winter semester

Croatian, English

PART-TIME

BASICS OF MANAGEMENT



Knowlegde:

1. Define theoretical approaches to organization and management2. Explain the content of management as a process3. Identify the problem and propose alternative solutions4. Use swot analysis in defining the strategic alternatives of the organization

Skills:

1. Defining of organizational structure2. Planing operational and tactical goals3. Building a leadership style4. Allocating contents that are delegated

This course provides theoretical knowledge of organization and management. The aims and tasks of concept, types, objectives, principles and methods of organization, theories of organization and management, elements of management, decision making process, organizational structure, planning – organizing - HRM- leadership – control as a management functions, concept and content of management as a process, management systems.

2LEARNING

OUTCOMES

3COURSE

CONTENTS

Required reading:

1. Jurina, M.(2011)organizacija i menadžment. Zaprešić. Visoka škola za poslovanje i upravljanje s pravom javnosti „Baltazar Adam Krčelić“.


1. Sikavica, P. (2011). Organizacija. Zagreb. Školska knjiga.2. Buble, M. (2006). Osnove menadžmenta. Zagreb. Sinergija.3. Sikavica, P., Bahtijarević-Šiber, F., Pološki Vokić, N. (2008). Temelji menadžmenta. Zagreb. Školska knjiga

Full-time students: lectures, discussions, individual presentations of students' seminar papers Part-time students: Lectures, discussions





4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT


70 % class attendancePresenting a seminar paper

8PREREQUISITES

AND/ORCO-REQUISITES


Course title:

Type of study:

Major:


Hours per semester:

ECTS credit:

Course status:

20

3

obligatory

45

3

obligatory


Cultural management

Professional study

2nd year, 4th semester (summer semester)

Croatian, English

PART-TIME

DESIGN AND VISUAL COMMUNICATIONS



After successfully completing this course the students will be able to:1. Explain the concepts of visual communication and design and state their basic principles and elements.2. Identify and describe the most important periods, directions, movements and personalities in the history of design.3. Explain the main concepts and principles of graphic design4. Explain the concepts and principles of visual identity design.5. Describe the characteristics of online presentation and interpretation of the cultural product.6. Plan and design a publishing project.7. Valorize and critically evaluate the design of different cultural products and projects.

The course objective is to introduce students to the theory and history of visual communication and design as disciplines required for implementing projects within culture management and cultural and creative industries. Students will learn the processes and specific techniques of visual communication and design required in cultural projects. At the same time, it will develop their ability to interpret and critical evaluate visual communication of different cultural products, services and programs and they will be able to design their own cultural project according to the principles and procedures of design.

2LEARNING

OUTCOMES

3COURSE

CONTENTS

Design and visual communications

Required reading:

1. Lupton, Ellen and Cole Phillips, Jennifer (2008): Graphic Design, The New Basics. Princeton Architectural Press.2. Wolfe, Tom (2007): From Bauhaus to our home, Postscriptum, 2007.


1. Graphic design history, available at https://visualartsdepartment. wordpress.com/arts-crafts/ (selected chapters)

Lectures, discussions, individual presentations of students' seminar papers

Face-to-face, supported by Baltazar on-line teaching system.

4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT



Passing grade: 60%



Course title:

Type of study:

Major:


Hours per semester:

ECTS credit:


3

15


Professional study

Business economics and finance


PART-TIME

FINANCIAL INSTITUTIONS BUSINESS POLICY



- Become familiar with the goals and objectives of finance.- Acquire knowledge of the principles and rules of financing.- Acquire knowledge of the rules of banking business.- Understand the time value of money.- Understand the role and importance of financial management, cash flows and financial planning.- Become familiar with the adoption and implementation of business policies; banks and other financial institutions.- Understand the regulation system of financial institutions, monetary and credit policy, fiscal policy and international coordination of financial and monetary policies

Objectives of a company, financial goals, time value of money, financial risks, financial ratios, financial planning, liquidity and working capital management, principles of financing, rules of financing.

2LEARNING

OUTCOMES

3COURSE

CONTENTS

Financial institutions business policy

Required reading:

Van Horne: Financial management policy

Lecturers, seminars

Face-to-face

Elements of assessment: Percent (%)Attendance, activity and creativity in class 30Homework Seminar paper, presentations 10Partial exam 50+50Final exam 60



4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT



Course title:

Type of study:

Major:


Hours per semester:

ECTS credit:


33

30 2030


Undergraduate Proferssional Study

Business and Management

2nd year, winter semester, summer semester

English

PART-TIME

BUSINESS ENGLISH I & II



Business English

Upon successful completion of this course the students will be able to:define and explain topic related to the business setting in English: Companies and company structure, Management, Strategy, Finace, Pay (speaking skills) / independently read professional texts in English and interpret, analyse, paraphrase and summarize them (reading skills) / decribe graphs and use apporpriate expressions (speaking skills) / give a short presentation in English and use appropriate expressions (speaking skills) / implement Englihs grammar rules at CEF B2 level / define and explain topic related to the business setting in English: Recruitment, Outsourcing, Markets, Counterfeiting, Logistics, Marketing, Development (speaking skills) / independently read professional texts in English and interpret / analyse, paraphrase and summarize them (reading skills) / write a cover letter and a CV and use appropriate expression (writing skills) / implement Englihs grammar rules at CEF B2 level.

2LEARNING

OUTCOMES

Companies and company structure, Present simple and continuous, Leadership and Management, Strategy, Revision, Finance; Adjectives and adverbs, Describing graphs, Presentations Basics, Dilemma; Presenting a project (case study), Pay, Revision; Student presentations

Recruitment; Writing a CV and cover letter, Outsourcing; Conditionals, Counterfeiting, Counterfeiting; Markets; Reported questions, Revision, Marketing; Comparison of adjectives and adverbs, Logistics; Passive, Development; Modals, Revision

3COURSE

CONTENTS

Required reading:

1. Trappe, T., Tullis, G.: Intelligent Business – Intermediate, Pearson


1. Murphy, R.: New English Grammar in Use – Intermediate, Cambridge University Press2. Mascull B.: Business Vocabulary in Use, Cambridge University Press3. MacKenzie, Ian: English for Business Studies, Cambridge4. Kiss Kulenović, B., Lekaj-Lubina, B., Linčir-Lumezi, M., Planinšek Čikara, I: English for Business Coursebook, Ekonomski fakultet Zagreb5. Duckworth, Michael: Business grammar & Practice, Oxford

A primarily communicative approach, based on constructivist learning theory, with elements of both direct and functional methods are used.

Face-to-face supported by a Moodle-based online learning platform.

CEF B1/B2

Elements of assessment: Percent (%)Attendance, activity and creativity in class 20Homework -Presentation 20Partial exam 60Final exam -



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6MODE OF DELIVERY

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AND/ORCO-REQUISITES


Course title:

Type of study:

Major:


Hours per semester:

ECTS credit:


3

2030 20


Professional study

All three majors


German

PART-TIME

BUSINESS GERMAN



Knowlegde:

After successfully completing this course the student will be able to:1 Explain the tasks and organization of financial institutions by using specific terminology 2 Correctly use grammatical structures at the B1-B2 level (speaking and writing)

Skills:

1 Listen to and understand a native speaker in everyday business situations2 Make telephone calls and write formal letters related to the above mentioned area of business

The aim of this course is to develop the four basic language skills (speaking, listening, writing and comprehension) in order to communicate successfully during personal and/or business contacts with German speakers. Also, developing discussion skills on topics from the area of economy and business: tourism, marketing, trade, fairs, money and banking.

2LEARNING

OUTCOMES

3COURSE

CONTENTS

Business German

Required reading:

1. „Poslovni njemački jezik 1 i 2“,Mikrorad, Ekonomski fakultet, Zagreb, Čičin-Šain, Kosanović, Buljan


1. Deutsch mit uns 2 i 3, Centar za strane jezike, Kovač, Maurman2. “Aktuell“ magazine

Full-time students: debates, pair work, group work, individual workPart-time students: pair work, group work and individual work

Face-to-face, supported by Baltazar


Passing grade: 60%


4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT



Course title:

Type of study:

Major:


Hours per semester:

ECTS credit:


6060

66


Professional study

Cultural management

Winter/Summer semester

English

PART-TIME

CROATIAN LANGUAGE AND CULTURE FOR FOREIGNERS I & II



Knowlegde:

1 Getting acquainted with the basics of Croatian language needed for everyday interaction and with the specifics of Croatian language situation as an integral part of Croatian culture, history and society.2 Getting acquainted with the basics of phonological, phonetical, morphological, syntactic and lexical system of Croatian language.3 Explaining the specifics of Croatian language in terms of comparison with dominant world languages, and the specifics of the context of Middle European language situation

Skills:

1 Mastering the Croatian alphabet and writing system2 Fluent reading of Croatian texts3 Mastering the basics of oral expression

1. Using Croatian language in the most common situations such as: introducing new people, getting directions, presentation of biographical facts, making appointments, making small talks, using temporal and geographical guidelines…2. Grammatical basis covering the basics of nominal and verbal system of the Croatian language: case system; conjugational system of the Croatian verb; personal, possessive, demonstrative pronoun system; most common adjectives and its comparison; prepositions; adverbs…

2LEARNING

OUTCOMES

3COURSE

CONTENTS

Croatian language and culture for foreigners I & II

Required reading:

1. Čilaš-Mikulić, M.; Gulešić Machata, M.; Pasini, D.; Udier, S. L..: Hrvatski za početnike 1. Udžbenik hrvatskoga kao drugoga i stranog jezika, Hrvatska sveučilišna naklada, Zagreb, 2013.


1. Kosovac, V.; Lukić, V.: Učimo hrvatski 1. Udžbenik I vježbenica s gramatikom, Školska knjiga, Zagreb, 2006.


In order to earn the teacher's signature, students need to meet the following conditions:1 regular class attendance (a minimum of 70%, 50 – 69% additional coursework, 0 – 49% take the course again)2 being prepared for exercises and actively participate in class





4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT


8PREREQUISITES

AND/ORCO-REQUISITES

Human Resource Management


Course title:

Type of study:

Major:


Hours per semester:

ECTS credit:


30

4


Undergraduate study

Cultural management


English

PART-TIME

HUMAN RESOURCE MANAGEMENT



Knowlegde:

1. Learning about theoretical approaches to the development and use of human resources2. Explanation of human resources from the operational and managerial standpoints 3. Explanation of managing processes of development and use of organization’s human resources

Skills:

1. Drafting planning documents on human resources2. Resolving the situation and problems in human resources management

Lectures:

About the program and syllabus, Human resources and human capital of the organization - economic and sociological approaches, Human resources as a third managerial function, Deciding on the people in the organization, Selection, recruitment and choice of staff and managers, Motivating people for work, Professional career development, Benchmarking human resources

Exercises:

When benefits fade away, Selection of employees in Alpha enterprise, AG “Zeus”, Starbucks

2LEARNING

OUTCOMES

3COURSE

CONTENTS

Required reading:

1. Cascio, W. F: Managing Human Resources, MC Grow Hill, New York, 1998.2. Power Point presentations


1. Jurina, M.: O upravljanju ljudskim potencijalima (2. dio), VŠPU, Zaprešić, 2011. (only transleted parts)

Lectures are predominantly performed in a form of professor’s oral presentation. Purpose and tasks are determined for each topic. The lecture is accompanied by summaries in Power Point with an interactive approach to students. Clarification of questions will be performed using the teaching sheets and additional materials. Students are expected to develop a theoretical understanding of the issues and devise a practical way of solving them. In addition to lectures, lessons are conducted through exercises and seminars, under professors supervision.

Requirements for obtaining signature and taking the exam: - 4 exercises - writing and presenting two seminars - 70% attendance

Via “Baltazar” system, e-mail: [email protected] and during scheduled consultations


Passing grade:


4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT


8PREREQUISITES

AND/ORCO-REQUISITES

Business Ethnics


Course title:

Type of study:

Major:


Hours per semester:

ECTS credit:

Course status: major

15

4


Professional specialist study

Major course


English

PART-TIME

BUSINESS ETHNICS



The course outcomes are related with the basics of ethical thinking within Project Management context with an emphasis on distinguishing right and wrong in business practice and in human agency in general.Motivating the students in creating own critical thinking through studying and learning selected examples related with Project Development.Introducing the students into the world of morally based behavior in contemporary business practice and everyday (business) life.

Introduction into the course selected topics / Ethics and its ancient philosophical traces: the pioneers of ethical discipline I: Socrates and Plato / Ethics and its ancient philosophical traces: the pioneers of ethical discipline II: Aristotle / Contemporary approach to the selected ethical issues within Project Management business practice: (post)structuralism and macroeconomic environment / Theory of happiness / The concept of identity / Language and interpersonal business relationships I / Language and interpersonal business relationships II / The role of conscience within Project management making decisions I: the concept of conscience throughout the history of philosophy / The role of conscience within Project management making decisions II: the Kantian ethical turn / Corporate responsibility and Project Development / Ethics in Action: selected examples of non-ethical behavior within project Management context / Students presentations / Summary of the course / Final exam

2LEARNING

OUTCOMES

3COURSE

CONTENTS

Required reading:

Dafne Vidanec (2012), Man in the business world. Zaprešić: VSPU “BAK”


Course notes

Ex cathedra Work in pairsIndividual presentationGroup work

Depends on chosen topic.

Elements of assessment: Percent (%)Attending the course lectures 25Seminars and presentations 25Final exam 50

Passing grade: 51%

Non-academic behaviour: Negative percent (%)Ignoration of the course task 25Plagiarism 50

4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT



Course title:

Type of study:

Major:


Hours per semester:

ECTS credit:

Course status:

20

3

obligatory

45

3

obligatory


Cultural management

Professional study

3rd year, 6th semester (summer semester)

Croatian, English

PART-TIME

CULTURAL TOURISM



After successfully completing this course the students will be able to:1. Describe and explain basic concepts, definitions and forms of cultural tourism.2. Identify and describe cultural tourism as one of the selective forms of tourism and list and describe its specific forms.3. Explain the concept of cultural tourist and the main characteristics and typology of cultural-tourist motivation.4. Describe the role of international and national organizations and bodies in shaping cultural-tourist policies and strategies and the contemporary context of the cultural-tourism industry.5. Explain and differentiate the concepts of cultural-tourism resources and cultural-tourism products and the concepts of destination and attractions. List and describe different forms and modalities of cultural- tourism products.6. Explain steps and procedures in the research, planning and development of cultural-tourist products.7. Valorize and critically evaluate different existing cultural-tourism products.8. Create and plan innovative proposals for their own cultural-tourism products.

2LEARNING

OUTCOMES

Cultural Tourism

The aim of the course is introducing students to basic concepts in the field of cultural tourism, to point them the positive and negative aspects of culture and tourism interaction, to familiarize them with the contemporary context of the international cultural-tourism sector and to enable them to master practical knowledge about development and management of cultural-tourism product.

3COURSE

CONTENTS

Required reading:

1. McKercher, Bob i Du Cros, Hillary (2002). Cultural Tourism: The Partnership between Tourism and Cultural Heritage Management. The Haworth Hospitality Press.2. Richards, G. (2001, ed.) Cultural Attractions and European Tourism. CAB International, Wallingford. 259pp


1. Ivanovic, Milena (2008) Cultural tourism: Cape Town, South Africa : Juta.2. Cultural Tourism in a Changing World: Politics, Participation and (Re) presentation (2006)( ed. Melanie Kay Smith, Mike Robinson), Channel View Publications.

Lectures, discussions, individual presentations of students' seminar papers

Face-to-face, supported by Baltazar on-line teaching system.

Elements of assessment: Percent (%)Copying homework 30Failing to meet the deadlines for completing assignments 10Presenting the work and solutions of others as their ownand using other inadmissible and immoral means whencompleting tasks, attending partial exams and the finalexam 50

4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT


Organizational behavior


Course title:

Type of study:

Major:


Hours per semester:

ECTS credit:

Course status:

25

elective

45

6

obligatory


Office management

Professional study

3rd year, winter semester

Croatian, English

PART-TIME

ORGANIZATIONAL BEHAVIOR



Knowlegde:

1. Introducing students with a theoretical approach to organizational behavior2. Explanation of organizational behavior from the management standpoint3. Explanation and comparison of individual forms of organizational behavior of individuals and groups

Skills:

1. Creating models of organizational behavior2. Solving situations and problems that arise in the work processes at the operational level3. Observing communication problems and solving conflict situations4. Preparation and maintenance of a business meeting and proper negotiation 5. Forming and coordinating of successful teamwork

2LEARNING

OUTCOMES

This course provides theoretical knowledge of organizational behavior. The aims and tasks of humas behavior in organization, communication, conflict management, conversations and negotiations, impact of organization structure on organizational behaviour, change management, understanding stress at work and managing stress, teamwork.

3COURSE

CONTENTS

Required reading:

1. Jurina, M.: Organizacijsko ponašanje u menadžmentu, VŠPU, Zaprešić, 2011.2. Buble, M.: Osnove menadžmenta, Sinergija, Zagreb, 2006.3. Bahtijarević Šiber, F., Sikavica, P., Pološki Vokić, N.: Suvremeni menadžment; Školska knjiga, Zagreb, 2008.


1. Sikavica, P., Bahtijarević Šiber, F., Pološki Vokić, N.: Temelji menadžmenta, Školska knjiga, Zagreb, 2008.2. Žugaj, M., Šehanović, J., Cingula, M.: Organizacija, FOI, Varaždin 1999.3. Weichrich – Koonz: Menadžment, Mate, Zagreb, 1999.

Full-time students: lectures, discussions, individual presentations of students' seminar papers Part-time students: Lectures, discussions


4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT





70 % class attendancePresenting a seminar paper

8PREREQUISITES

AND/ORCO-REQUISITES

COMMUNICATION MANAGEMENT STUDYSpecialist professional graduate study

Communicology

Social research methodology


Course title:

Type of study:

Major:


Hours per semester:

ECTS credit:

Course status:

30

4

obligatory

030

elective


Communications Management

Specialist Professional Graduate Study

1st year, winter semester

English

PART-TIME

ENGLISH FOR COMMUNICATIONS MANAGEMENT



Upon the successful completion of the course the students will be able to: 1. structure a presentation in English2. choose adequate presentation techniques and rhetorical devices in English3. implement adequate frame expressions in English4. devise and design a presentation by means of a presentation software of choice5. implement the principles of nonverbal communicatiion while presenting6. summarize longer texts7. implement the general rules and etiquette of business communication in English

The course includes the following topics:- structuring and delivering a presentation in English and designing visuals- summarizing texts in English- business communication in English

2LEARNING

OUTCOMES

3COURSE

CONTENTS

English for Communications Management

Required reading:

Teacher's materials published on the LMS Baltazar


1. Mascull, B: Business Vocabulary in Use - Intermediate, Cambridge University Press (any edition)2. R. Murphy: New English Grammar in Use – Intermediate, Cambridge University Press, or John Eastwood: Intermediate Oxford Practice Grammar, Oxford University Press3. Longman Business English Dictionary (any edition)

Interactive lectures and workshops, peer learning (pair work and group work), peer assessment. Communicative and constructivist approach to teaching foreign languages.

Blended learning (face-to-face supported by distance learning)

4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT


Elements of assessment: Percent (%)Attendance, activity and creativity in class 25Presentation 25Writing assignment 25Final exam 25

Passing grade: 60 % on all the elements of assessment

Non-academic behaviour: Negative percent (%)Failing to meet deadlines 25Cheating on assignments, copying homework etc. 50Plagiarism 100

In order to earn the teacher's signature, students need to meet the following conditions:1. regular class attendance (a minimum of 70%, 50 – 69% additional coursework, 0 – 49% take the course again)2. active participation in class

8PREREQUISITES

AND/ORCO-REQUISITES


Course title:

Type of study:

Major:


Hours per semester:

ECTS credit:

Course status:

6 6

obligatory

32 32


Communications management

Specialist graduate study

winter semester

English

PART-TIME

BASICS OF SOCIOLOGY



Knowledge:

The purpose of this class is that students can be introduced with the basic knowledge of sociological aspect of the cultural phenomena , about founding the cultural , its purpose and meaning in the modern world , and the relationship between the culture and society. Special attention in given phenomena of the Mass Media and communications like the dominant part of the modern cultural production.

Skills:

1. Defining the basic meanings from sociology.2. Defining special terminology from the areas of Cultural Sociology3. Estimate pro existing cultural phenomena in the global multicultural society.4. Recognizing the ethic issues in cultural research.

1. Arguments of cultural sociology.2. Culture as a substitute for instinctive determinism3. Different cultural productions ( language , myth , religion , ritual , science and art and mass media4. Means of mass communications.5. History of the media 6. The roll of media and influence on society ( responsibility and other ethical problems )

2LEARNING

OUTCOMES

3COURSE

CONTENTS

Sociology of culture

Required reading:

1. Crespi Franco : Sociologija culture, Politička kultura , Zagreb, 2006.2. Moore, D.Jerry : Uvod u antropologiju , Teorije I teoretičari kulture, Jesenski I Turk, Zagreb, 2002.3. Giddens Anthony , Sociologija , Globus , Zagreb, 2007. Str. 450-488.


1. Skledar Nikola : Uvod u sociologiju kulture , Všpu Baltazar Adam Krčelić, Zaprešić,2009.2. Korenčić Kampl Konstanca ,Jemrić Ines : Osnove znanosti o društvu priručnik, VŠPU Baltazar Adam Krčelić , Zaprešić , 2007.



4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT





In order to earn the teacher's signature, students need to meet the following conditions:1. regular class attendance (a minimum of 70%, 50 – 69% additional coursework, 0 – 49% take the course again)2. being prepared for exercises and actively participate in class

8PREREQUISITES

AND/ORCO-REQUISITES


Course title:

Type of study:

Major:


Hours per semester:

ECTS credit:

Course status:

15

3


Economy, Communication

Winter

English

PART-TIME

CORPORATE SOCIAL RESPONSIBILITY AND PUBLIC RELATIONS



Understanding the value of ethical business and corporate social responsibility in the context of overall management of a company in private and public sector.Understanding key principles of stakeholder company, public relations and public affairs management necessary for performing managerial function in public affairs, or consultancy in public affairs and public relations in the context of corporate social responsibility/sustainability.Having basic knowledge of new models of business in the society

Corporate Philanthropy, Corporate Social ResponsibilityEconomy Society and EnvironmentCreating Value for StakeholdersSocial EntrepreneurshipPublic Relations and Sustainable Business

2LEARNING

OUTCOMES

3COURSE

CONTENTS

Corporate social responsibility and public relations

Required reading:

1. R. E. Freeman (2007), Managing for Stakeholders, The Darden School University of Virginia2. R.E. Freeman (2010), Strategic Management: A stakeholder approach, Cambridge University Press


1. John Mackey, Rajendra S. Sisodia, Bill George (2013), Conscious Capitalism: Liberating the Heroic Spirit of Business, Harvard Business Review Press

Lectures, seminars, exercises, debates

Blended learning (face-to-face + distance learning)

Elements of assessment: Percent (%)Project 70Participation 30

Passing grade: 60%

Non-academic behaviour: Negative percent (%)Plagiarism suspensionNon-participation 20

4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT


Crisis communications management


Course title:

Type of study:

Major:


Hours per semester:

ECTS credit:

Course status:

15

3


Economy, Communication

Winter

English

PART-TIME

CRISIS COMMUNICATIONS MANAGEMET



The objective of the course is to ensure acquiring knowledge in crisis management, including crisis management tools. in various situations and sectors. Special focus is put on planning and crisis communication.Following outcomes should be achieved.- Explain key concepts in crisis management and be able to compare them with other functions in the organization in a holistic approach- Demonstrate knowledge of using crisis management tools and understanding events in the past known crisis situations- Analyze risk and vulnerability in case studies- Create crisis management plans in case studies

- Incident management and crisis resolution- Crisis management tools: impact, probability, risk, mitigation, vulnerability, action- Crisis management planning- Managing crisis- Communicating in crisis

2LEARNING

OUTCOMES

3COURSE

CONTENTS

Required reading:

1. Crisis Management: Mastering the Skills to Prevent Disasters (Harvard Business Essentials) Harvard Business Essentials Edition,by Harvard Business School Press2. Damage Control (Revised & Updated): The Essential Lessons of Crisis Management Kindle Edition, by Eric Dezenhall & John Weber (Author)


1. Crisis management: The Art of Success&Failure: 30 Case Studies in Business & Politics, Kindle Edition, by Yunus D. Saleh

Lectures, seminars, exercises, debates

Blended learning (face-to-face + distance learning)

Elements of assessment: Percent (%)Project 70Participation 30

Passing grade: 60%

Non-academic behaviour: Negative percent (%)Plagiarism suspensionNon-participation 20

4LITERATURE

5 TEACHING METHODS

6MODE OF DELIVERY

7ASSESSMENT


www.bak.hr [email protected] +385 1 4002 782

Documents

UNIVERSITY WHICH MEETS - University of Applied Sciences · za početnike 1. Udžbenik hrvatskoga kao drugoga i stranog jezika, Hrvatska Udžbenik hrvatskoga kao drugoga i stranog