UNIVERSITY OF NEW BRUNSWICK · Fredericton Senate 4 20 October 2015 1. Announcements 1.1 Announcements for 20 October 2015 (posted with agenda) E. Campbell welcomed Senators to the

UNIVERSITY OF NEW BRUNSWICK

FREDERICTON CAMPUS SENATE MEETING The Fredericton Senate met at 4:00 p.m. on Tuesday, 20 October 2015 in Room 303, Tilley Hall. The President, H. E. A. (Eddy) Campbell, was in the chair, and the following members were present: A. Adam I. Allen B. Balcom N. Betts C. Brown J. Burkard D. Burns S. Cleave K. Collins A. B. Cooke R. Cunjak K. Cunningham E. Dalkir M. Davis S. DeVarenne C. Diduch D. DuPlessis

K. Englehart K. Fenwick J. Fritz A. Ghorbani M. Grant-McGivney S. Hanratty D. Hinton V. Husain K. Kent P. Kristmanson V. Lantz D. Lentz G. MacLean D. MaGee E. Mancke A. McAvoy J. McEvoy

T. Mengel N. O’Byrne A. Reid J. Reid J. Renaud D. Rendall A. Sankey A. Sears C. Shaw A. Sherman C. Stacey B. Vachon-Gravel K. Valentine K. Weaver J. Williamson

Also Present: K. Baird, Director, Budget Management and Academic Resource Management S. Gilks, Director, Communications L. Henderson, Assistant Vice-Present (Student Recruitment and Strategic Enrolment Management) J. Redstone-Lewis, Associate University Secretary R. Skillen, Vice-President (Advancement) V. Tasic, Faculty Member Unable to Attend: L. Balcom D. Bell D. Burke C. Canitz J. Eddy B. Leblon

R. MacKinnon M. Mancini D. Mitra M. O’Brien O. Palazhchenko L. Randall

D. Russell R. Sheppard M. Stewart R. Tervo M. Thomas D. Wright

Fredericton Senate 2 20 October 2015

CONTENTS Minute Page 1. Announcements .............................................................................................. 5 2. Approval of the Meeting Agenda and Minutes of 17 September 2015 ......... 5 3. Business Arising from the Minutes ................................................................. 5 4. Consent Agenda .............................................................................................. 6 4.1 Report of the Undergraduate Scholarships Committee ...................... 6 4.2 Report of the Senate Nominating Committee ..................................... 6 4.3 Activities of the Saint John Senate ...................................................... 7 4.4 Certificate and Diploma Candidates .................................................... 7 5. Graduation and Prize List for Fall Convocation 2015 ...................................... 8 5.1 List of Higher Degrees .......................................................................... 8 5.2 List of Bachelor’s Degrees .................................................................... 8 5.3 List of Prize Winners ............................................................................ 9 6. Question Period............................................................................................... 9 6.1 Question from Senator O’Byrne .......................................................... 9 6.2 List of Outstanding Questions.............................................................. 11 7. Strategic Discussion ......................................................................................... 12 7.1 ‘Why UNB’ Initiative ............................................................................ 12 8. President’s Report ........................................................................................... 15 8.1 October 2015 Report to Senates ......................................................... 15 9. Report of the Academic Planning Committee ................................................ 15 9.1 Report of 21 September 2015 ............................................................. 15 9.2 Report of 19 October 2015 ................................................................. 15 10. Preliminary Report on 2014-15 Enrolment to October 1, 2014 ..................... 15 11. Other Business ................................................................................................ 15


ATTACHMENTS TO THE OFFICIAL COPY OF THE MINUTES

Materials which were before members and which are not attached as an Appendix to the circulated minutes, are listed below and are attached to the Official Copy of the Minutes in the University Secretariat.

Minute 1. Announcements ............................................................................................ 3 pp. 4.1.1 October 2015 Undergraduate Scholarships Report ...................................... 4 pp. 4.2.1 30 September 2015 Nominating Committee Minutes ................................. 7 pp. 4.3.1 18 September 2015 Activities of Saint John Senate ..................................... 2 pp. 4.4.1 October 2015 Certificate and Diploma Candidates ...................................... 2 pp. 6.1 Question from Senator Nicole O’Byrne ........................................................ 1 pp. 6.2 Outstanding Questions.................................................................................. 1 pp. 7.1 Strategic Discussion: ‘Why UNB’ Initiative ................................................... 15 pp. 8.1 President’s Report to Senates – October 2015 ............................................. 8 pp. 9.1 21 September 2015 Academic Planning Committee Minutes ...................... 29 pp. 9.2 19 October 2015 Academic Planning Committee Minutes........................... 14 pp. 10.1 Preliminary Report on 2015-16 Enrolment to October 1 ............................ 15 pp.


1. Announcements 1.1 Announcements for 20 October 2015 (posted with agenda)

E. Campbell welcomed Senators to the meeting and referred them to the

announcements which were posted with the agenda. He encouraged Senators to attend the October 22 Convocation Ceremony. 2. Approval of Meeting Agenda and Minutes 2.1 Minutes of 17 September 2015 (posted with agenda) The President drew members’ attention to the 17 September 2015 Minutes, posted with the agenda. MOTION 2, 1 McEvoy/Mendel “That Senate approve the agenda for 20 October

2015, as presented, and the Minutes of 17 September 2015, as presented.”

CARRIED 3. Business Arising from the Minutes Senator Burns noted that a presentation on research rankings would be the strategic discussion item at the November Senate meeting. 4. Consent Agenda 4.1 Report of the Undergraduate Scholarships Committee 4.1.1 October 2015 Report (posted with agenda)

The Report of the Undergraduate Scholarships Committee was received for information and approval. 4.2 Report of the Senate Nominating Committee 4.2.1 Minutes of 30 September 2014 (posted with agenda)

The report of the Nominating Committee was received for information and approval of the following recommendations:

‘That the Committee recommend to Senate the Senate appointments to Senate Committees and other bodies to which Senate makes appointments for 2015-16, subject to their willingness to serve:

Committee Vacancy Volunteer

Admissions

Computer Science Alternate Weichang Du

Education Alternate Lyle Hamm

Law Primary John McEvoy

Undergraduate Scholarships Law Tammy Moore

Senate Review Senator Susan Blair (Arts)


4. Consent Agenda (cont’d) 4.2 Report of the Senate Nominating Committee (cont’d)

4.2.1 Minutes of 30 September 2015 (cont’d)

Joint Sub-Committee to Consider the Establishment of a Joint Senate Executive Committee

Senator Brigitte Leblon (FOREM)

Senator Allan Adam (Science)”

“That the Committee recommend to Senate the student appointments to Senate Committees and other bodies to which Senate makes appointments for 2015-16 as follows:

Senate Standing Committees: Student Positions

Committee Position Student Name

Academic Planning UG Primary Jesse Reid (BCS)

UG Primary Adam McAvoy (BSKin)

Academic Policy and Procedures

UG Primary Adam McAvoy (BSKin)

Library Graduate Student Adrian Hards (PhD Biol)

Nominating

UG Primary Student Senator Mark Mancini (JD)

UG Alternate Student Senator Jesse Reid (BCS)

Student Services Graduate Primary Tammy Oliver (MA Psyc)

Graduate Alternate Lyndsay Crump (PhD Psyc)

Student Standings and Promotions

UG Student #1 Mitchell McLean (BBA)

UG Student #2 Jesse Reid (BCS)

Teaching Excellence and Policy Graduate Primary Nathan Thompson (PhD Soci)

Technology Services Graduate Primary Thaleia Nicolaidou (PhD GGE)

Graduate Alternate Keely Wallace (MA Psyc)

Bookstore Advisory

UG Primary Student Senator Adam McAvoy (BSKin)

UG Alternate Student Senator Jesse Reid (BCS)

Joint Board/Senate Residence

UG Primary Student Senator Julian Renaud (JD)”


4. Consent Agenda (cont’d) 4.2 Report of the Senate Nominating Committee (cont’d)

4.2.1 Minutes of 30 September 2015 (cont’d)

“That the Committee recommend to Senate approval of the following Senate appointments, subject to their willingness to serve:

Search Committee Volunteer

Chair, Department of Political Science Vokid Urinov (Law)

Director, Centre for Enhanced Teaching & Learning

Reg Sheppard (Business Administration)

Ann Timmermans (Science)

Co-ordinator of Teaching & Learning Services Alyssa Sankey (Science)”

“That the Committee recommend to Senate approval of the following student appointments to Search Committees for 2015-16:

Search Committee Student Volunteers

Vice-President Fredericton (Academic) Katie Davey (BA.POLS)

Associate Dean, Faculty of Engineering Ben Doucet (BScE.EE)

Associate Dean, Faculty of Law Travis Payne (JD).”

“That the Committee recommend to Senate approval of the revised composition of the search committee for Director, Centre for Enhanced Teaching and Learning, as follows:

Associate Vice President Academic (Chair)

1 dean appointed by Deans Council

2 members appointed by Fredericton Senate

2 members appointed by and from the Centre for Enhanced Teaching and Learning

1 undergraduate student recommended by the Inter-Organizational Selection Committee

1 graduate student recommended by the Inter-Organizational Selection Committee

1 ALPS student recommended by the Inter-Organizational Selection Committee.” “That the Committee recommend to Senate approval of the revised composition of the search committee for Co-ordinator of Teaching and Learning Services:

Associate Vice President Academic (Learning Environment) (Chair)

1 dean appointed by Deans Council

1 member appointed by Fredericton Senate

1 student to be recommend by the Inter-Organizational Selection Committee, who may be a full- or part-time undergraduate or graduate student

1 faculty member with direct experience/involvement with the Teaching & Leaning Centre, as recommended by the Associate Vice-President Academic

Director of the Centre for Enhanced Teaching and Learning”


4. Consent Agenda (cont’d) 4.3 Activities of Saint John Senate

4.3.1 Activities of 18 September 2015 Senate Meeting (posted with agenda)

The Activities of the Saint John Senate were received for information. 4.4 Certificate and Diploma Candidates 4.4.1 October 2015 Undergraduate Candidates (posted with agenda)

The October 2015 Certificate and Diploma candidates were received for approval of the following recommendation:

“That Senate approve the list of certificates and diplomas in Applied Human Resources Management, Business Administration I, Business Administration II, Leadership Studies, Teaching English as a Second Language, Technology Management and Entrepreneurship, and University Teaching, as presented.”

MOTION 4, 1 Hanratty/McEvoy “That Senate approve matters included in the

consent agenda, from item 4.1.1 to 4.5.1.” CARRIED

5. Graduation and Prize Lists for Fall Convocation 2015

5.1 List of Higher Degrees (available for perusal at the meeting) D. Rendall presented the list of higher degrees.

MOTION 5, 1 Rendall/Burns “That Senate approve the list of Higher Degrees, as presented.”

CARRIED 5.2 List of Bachelor’s Degrees (available for perusal at the meeting)

J. Fritz presented the list of bachelor degrees, noting that the list included graduands from partner programs in Trinidad and at Humber College. She announced that there were a total of 367 students graduating from the Fredericton campus - 154 bachelors, 186 Masters and 27 PhDs. Two hundred twenty-five students will graduate from the University’s partner programs. The President noted the following additions to the list:

Bachelor of Education (ROYTEC) - First Division Jagdaye Rampersad Karen Paryag Ramsumair Bachelor of Education (ROYTEC) - Second Division Annette Pope Camelot Avone Rasheed


5. Graduation and Prize Lists for Fall Convocation 2015 (cont’d) 5.2 List of Bachelor’s Degrees (cont’d) Bachelor of Business Administration (ROYTEC) - Second Division Christopher Cox Donna Marie Cupen Nicole Krause Nisa Natalia Sargeant Sean Michael Small

Bachelor of Business Administration (ROYTEC) - Third Division Luke David Watkins

MOTION 5, 2 Fritz/Kristmanson “That Senate approve the list of Bachelor’s Degrees,

as amended.” CARRIED

5.3 List of Prize Winners (posted with agenda) E. Campbell presented the list of prize winners for Fall 2015. He noted that this year’s Governor General’s Gold Medal would be awarded to Jason Hall, PhD, for his thesis entitled “River of Three Peoples: An Environmental and Cultural History of the Welastekw / rivière St. Jean / St. John River, c. 1550 - 1850” on the Fredericton Campus. The Lieutenant Governor’s Silver Medal in Education would be awarded to Adrian Ireland. MOTION 5, 3 Stacey/McEvoy “That Senate approve the Prize List, as

presented.” CARRIED

MOTION 5, 4 Adam/Ghorbani “That Senate authorize the Registrar to make

changes to the Graduation and Prize Lists between now and 31 December for those who are deemed to have graduated in October 2015, after consultation with the Faculties or Departments concerned, and the Dean of Graduate Studies in the case of graduate degrees and prizes, with the approval of the President, and subject to later report to Senate.”

CARRIED

6. Question Period 6.1 Questions from Senator Nicole O’Byrne (posted with agenda) Senator O’Byrne asked about the development of a sexual assault policy. A written response was provided indicating that a policy is under development and that once a draft is complete, it will be circulated to the University community for feedback. Members discussed legal representation for faculty members should a harassment complaint be made. S. Cleave


6. Question Period (cont’d) 6.1 Questions from Senator Nicole O’Byrne (cont’d) explained that there is no provision that prevents faculty members from consulting with or being accompanied by legal counsel.

6.2 List of Outstanding Questions (posted with agenda) The President noted that, as requested by Senators at the November 2013 meeting, a table of outstanding questions has been created. The outstanding question is from former Senator Lowry about grade conversion tables. This question has been referred to SS&P for response. Senator A. Reid asked about the status of the Vice-President Academic (Fredericton) Search process. The President noted at the membership is being finalized and the Committee was expected to begin regular meetings over the next few weeks.

7. Strategic Discussion

7.1 ‘Why UNB’ Initiative (posted with agenda) The President introduced R. Skillen, Vice-President (Advancement). R. Skillen thanked Senate for inviting him to speak and noted that, in addition to this presentation, he would be visiting each Faculty Council to discuss the ‘Why UNB’ initiative. The ‘Why UNB’ initiative began in 2012 and included two research phases, quantitative and qualitative. Over 10, 000 people within and beyond the University community participated in surveys and focus groups to inform the University about the public perception of UNB and the types of messaging that best captured the University’s brand. He spoke to the enrolment challenge and the need to increase the size of the student body in order to assist in building the faculty complement. He noted that since 2007, enrolment at UNB has declined by some 1,300 students, a loss of over $8M in tuition revenue. Future projections predict further decline. The ‘Why UNB’ initiative is part of the University’s response to this challenge to help increase the number of applications, enrolments and students attending UNB. He spoke to the importance of faculty involvement in the process and the need to promulgate UNB’s reputation outside the Maritimes. R. Skillen spoke to the ongoing fundraising campaign, noting that 50% of the funds raised would go toward scholarships and bursaries. R. Skillen spoke to the importance of building awareness and consideration of the University. He explained the importance of a unified brand and the benefits of brand recognition among potential students and their parents. He noted that part of the ‘Why UNB’ funding was devoted to increasing marketing staff capacity so that Faculties are able to access central marketing support for updating websites, social media and producing recruiting materials. A new recruiting campaign is currently underway with imaging based on proof points highlighting the University’s strong research activities and using #OnlyHere to trend on social media. R. Skillen spoke to the benefits of investing in digital media as it was flexible and could be quickly changed to respond to the market. He explained the University’s current investment and the projected funding requirements for the next two years. He displayed an updated proforma, noting that it had been changed to include more aggressive targets for the Saint John campus since it was shown at the Board’s May 2015 meeting. R. Skillen spoke to the


7. Strategic Discussion (cont’d) 7.1 ‘Why UNB’ Initiative (cont’d)

partnership between marketing and recruiting, explaining that the unified effort is more cost effective and allows the University to be more effective in a very competitive market. He highlighted the branding and recruitment strategy undertaken by Dalhousie University, noting the difference in spending rates on marketing and communications and Dalhousie’s success in increasing its undergraduate enrolment and attracting of students from outside its home province.

Members discussed R. Skillen’s presentation at length. G. MacLean noted that first year enrolments in the Faculty of Arts for 2015 had increased by 33% (see clarification below). L. Henderson noted that the Faculties of Forestry and Environmental Management and Computer Science have also increased their enrolments. It was noted that the target of the initiative is undergraduate students but there likely will be spillover effects with graduate and international students. It was noted that increasing the number of students would need to align with the University’s current capacity. Some Faculties cannot accommodate additional students as they are at capacity. Members discussed incorporating information about capacity and demand for programs within academic planning reports. The President noted that income from increased enrolment would be reinvested to support the faculty complement and that different strategies are being considered to allow the University to meet the needs of these additional students in the meantime. Secretary’s Note: Senator MacLean submitted the following clarification regarding the

increased enrolment in the Faculty of Arts: Applications to Arts for 2015 increased by 5% from 2014; Accepted students in

Arts increased by 3%; New enrolled 1st year Art students increased by 9.5%; Arts 1000/1100 increased 14%.

The Arts 1000/1100 numbers are larger because they include transfer students who may not be first year university students. Our earlier calculation of a 33% increase for Arts 1000/1100 was not accurate because the 2014 and 2015 numbers from the Registrar’s Office were from different reporting periods. Our own internal statistics for Arts 1000/1100 in 2014 and 2015 shows an increase of 14%.

Members discussed the rates of conversion from application to enrolment. It was noted

that the University is employing a number of strategies at various levels to improve the conversion rate. It was also noted that the University may not wish to accept every student that applies and that some students offered admission may not choose to attend UNB. It was noted that, in Faculties like Computer Science, each faculty member committed to assisting in the conversion and recruitment processes and contacted prospective students on multiple occasions as well as visiting area high schools to give presentations. R. Skillen spoke to the importance of agreeing on desired outcomes and working together to deploy resources to meet those goals. L. Henderson noted that Faculties that were experiencing recruiting success would be consulted to share the strategies that these Faculties have been employing.


7. Strategic Discussion (cont’d) 7.1 ‘Why UNB’ Initiative (cont’d) The President excused himself from the meeting, noting a prior engagement; J. Fritz

assumed the chair. J. Fritz suggested that in order to address the challenges facing the University with

regard to declining enrolment, the entire University community would need to engage in a variety of strategies with regard to recruitment, retention, conversion, scholarship funding, research support, endowments, and the like to be successful. Senator Mancke noted that it may have been helpful to engage faculty members in the marketing and recruiting plans as they were being developed. R. Skillen noted that there were plans to continue to involve the Senates in the “Why UNB” initiative and that extensive consultations had been carried out in the University community. Members discussed conversion targets and capacity in specific Faculties at length. It was noted that part of the University’s strategy was to attract better quality students to Faculties that are at or near capacity.

Members discussed the University’s financial investment. It was noted that, in

comparison to the University’s competitors, UNB was spending considerably less on marketing and communications, which may have been damaging its opportunity to recruit students and be considered by students outside New Brunswick. Members discussed the proforma at length. L. Henderson explained that it had been altered to increase targets for the Saint John campus, at the request of that campus. It was suggested that the proforma be renamed and clearly indicate that it had been revised. Members discussed metrics to assess the success of the initiative. R. Skillen noted that the Board would be monitoring the initiative closely and that the Board would consider funding it annually. It was suggested that it may be more helpful if some of the incremental costs, such as resources needed to support students, be included in the financial information.

Members discussed the recruiting success of the Faculty of Computer Science, noting

that it may be helpful to hear what methods and funds the Faculty used to increase its enrolment. Senator Davis asked about support for updating departmental websites. R. Skillen noted that the communications department has a website content renewal strategy and will be working with Faculties to update their sites beginning in January. J. Fritz noted that she and Senator Cleave were developing a Strategic Enrolment Committee to support the recruitment initiative. Senator Rendall noted that graduate student enrolments have not declined over last year and expressed excitement about growing the University’s research capacity. He noted that the School of Graduate Studies was working with the marketing department to target areas where there is existing capacity for additional graduate students. J. Fritz thanked Senators for their passion and commitment to improving the University. She thanked R. Skillen and L. Henderson for attending the meeting and sharing some of the advancement and recruiting strategies used by the University.


8. President’s Report 8.1 October 2015 Report to Senates (posted with agenda) J. Fritz drew members’ attention to the President’s report for October. 9. Report of the Academic Planning Committee 9.1 Report of 21 September 2015 (posted with agenda) 9.2 Report of 19 October 2015 (posted with agenda) D. Magee presenting the reports of the Academic Planning Committee, posted with the agenda. He noted that the Committee considered a proposal to modify programs from the Department of Culture and Language Studies and a proposal to suspend admission to the majors in the Bachelor of Computer Science degree program. Students will continue to be enrolled in the Bachelor of Computer Science, but will not select a specific major (or area of specialization). MOTION 9, 1: MaGee/Ghorbani “That Senate approve the proposed

program modifications to the Major in Comparative Cultural Studies, as presented.”

CARRIED MOTION 9, 2: MaGee/Burns “That Senate approve the proposed suspension of

admission to the majors associated with the Bachelor of Computer Science, as presented.”

CARRIED 10. Preliminary Report on 2015-16 Enrolment to October 1, 2015 (posted with agenda) D. Hinton drew member’s attention to the Preliminary Report on 2015-16 Enrolment to October 1, 2015 posted with the agenda. 11. Other Business There was no other business.

The meeting adjourned at 6:16 p.m. Sarah DeVarenne, Secretary

Documents

UNIVERSITY OF NEW BRUNSWICK · Fredericton Senate 4 20 October 2015 1. Announcements 1.1 Announcements for 20 October 2015 (posted with agenda) E. Campbell welcomed Senators to the