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Universität Heidelberg
Urban Space
The Creative Economy
Advertising
Architecture
Arts and antique markets
Crafts
Design (or communication design)
Designer Fashion
Film, video and photography
Software, computer games and electronic publishing
Music and the visual and performing arts
Publishing
Television
Radio (DCMS 2006)
China·Shanghai1 UK2 Germany3 US4 Singapore5 R&D
industry design, product
and packaging design, IT
and software design,
advertisement and design,
craft
Architecture & Design
architectural design, urban
design and planning,
landscape design,
upholstery design
Culture Media
literature and art creation,
publishing, journalism,
music and performing arts,
Media (TV, Film, Radio),
network medium
Advisory Planning
marketing service,
consultation service,
exhibition and conference
service
Fashion Consumption
fashion design,
entertainment, sport,
wedding design,
photography
Advertising
Architecture
Art and antiques
market
Crafts
Design
Fashion
Film and video
Music
Performing arts
Publishing
Software
Television and radio
Video and computer
games
The core sectors of
the cultural
industries
publishing industries
film industries, music,
visual and performing
arts, journalists / news
agencies
museum shops, arts
exhibitions retail trade
of cultural goods
architectural offices
design industries,
The new creative
sectors
Advertising
manufacture of
software/games
Core copyright
industries
Advertising,
Collecting societies,
Film and video, Music,
Performing arts,
Publishing, Software,
Television and radio,
Visual and graphic art
Interdependent
copyright industries
Blank recording
material, Consumer
electronics, Musical
instruments, Paper,
Photocopiers,
photographic
equipment
Partial copyright
industries
Architecture, Clothing,
footwear, Design,
Fashion, Household
goods, Toys
IT and Software Services
Advertising
Broadcasting Media
Interior, Graphics and
Fashion Design
Architectural Services
Arts/Antiques Trade,
Crafts
Performing Arts
Cinema Services
Photography
Industrial Design
Sources: 1) SCIC (Shanghai Creative Industry Center), http://www.creativecity.sh.cn ; 2) DCMS (UK Department for Culture, Media
and Sport), 2006; 3) German Commission for UNESCO, 2007; 4) WIPO (World Intellectual Property Organization), 2003; 5) Singapore
Ministry of Trade and Industry, 2005.
•
•
•
•
•
807,242 924,755 1057,163 1249,457 1406,994 1504,645
1687,242
6,11% 5,94% 6,38%
6,94% 7,45% 7,63%
9,17%
0%
2%
4%
6%
8%
10%
0
400
800
1.200
1.600
2.000
2004 2005 2006 2007 2008 2009 2010
GDP (billion RMB) GDP share of creative indudstries
5,96 6,71 8,46
11,41
15,08 16,81
23,10
11,42%
22,79%
28,58%
20,83%
9,54%
15,60%
0%
10%
20%
30%
40%
0,00
5,00
10,00
15,00
20,00
25,00
2004 2005 2006 2007 2008 2009 2010
Added value of creative industries in Shanghai ($ billion)
Annual growth rate
West Nanjing Road in 1930s
Today
:
:
:
:
:
Attractive rent price
Policy initiatives
Building image
Galleries and studios
Contemporary art
Tongji University
•
•
•
-2
-1
0
1
2
3
4
5
Architecture
style
Environment of
public space
Environment of
community
Street
advertisement
and slogan
Landmark and
public art work
residents not in creative industry districts residents in creative industry districts
Negativ
e C
han
ges
postiv
e ch
an
ges
N=36 N=32
Gentrification
Displacement
Pulling
Pushing
High-end community in central
city
New apartments in suburban
regions
New middle class
Low-income working class
segregation of social class
0% 20% 40% 60%
Rigid
Conservative
Ordinary
Innovative
Avant-garde
residents in creative industry distrcts
residents not in creative industry districts
2% 25%
3%
98% 75%
97%
0%
20%
40%
60%
80%
100%
visitors residents not
in creative
industry
districts
residents in
creative
industry
districts
no yes
Thank you for your attention