Universal Graphic Guide

8/8/2019 Universal Graphic Guide

1/13

JMPDesigns

TextureCOMPOSITION

TIME

diagram

GRIDLayers

Message

Hierarchy

Color

FigureGround

CRAFT

SCA


2/13

TIME

Strengths o thisproject would bethat the emotion o

Anxiety was clearlyreplicated physicallyand emotionally. Theone issue I might have,is with the horizontalAnxiety Tweet, in that I

eel it doesnt have thegraphic harshness thatthe other two have.

The direct result ohow we compose adesign. Just the sameas a piece o music, the

order in which we placecomponents (notes),

eects their immediatesurroundings and theentire structure itsel.A lonely sharp noteclearly stands outjust as one green

square would in thebelow composition.

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3/13

TIME

A diagram is a graphicrepresentation o astructure, situation, orprocess. Diagrams can

depict the anatomy o acreature, the hierarchyo a corporation, orthe ow o ideas.Diagams allow us to seerelationships that wouldnot come orward in astraight list o numbersor a verbal description

Diagram

Planets

Stars

Moons

Space Trash

Satellites

RAFT

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diagram

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4/13

AnAlogous

An images color canentirely eect its moodand how it is perceived

thus how much it cansell or. Even a well

composed businesscard that only hassimple primary colors

will be unsuccessulagainst a card with thesame design that uses

sophisticated colors. Myweakness was creating a

sophisticated enoughdesign/composition orthe 50% o sale in theallotted time. I think I

was just too hungry to

do my best work. Mystrength was coloringin the M with colors

that are Complementaryand the same Value.

I was well eed whenI was completing that

assignment.-Ellen Lupton

VibrAtions

MoreVibrAtions

CoMpleMents

TIME

COMPOS

ITION

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GRID

diagram

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Color

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5/13

TIME Scale

To maximize the

relationship between

design elements

proportion and scale

are typically used. Scale

controls object size while

proportion manages

size ratio. Both make

sure everything is well

balanced and ensure a

smooth and eye-catching

design

itsallrelativeRAFT

Color

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6/13

Texture is the tactile

grain o suraces andsubstances. Textures inour enviornment help usunderstand the nature othings: rose bushes havesharp thorns o protectthe delicate owersthey surroud;smooth,paved roads signals saepassage; think og castsa veil on our view

The textures o des

elements similarlycorrespond to theirunction. An elegansmoothly patternedsurace might adorbuilt interior or pribrochure o a day a snaggle o barbewire could stand ametaphor or violeincarceration. -Ellen Lupton

exture

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diagram

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erarchy

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TIME


7/13

TIME

Time and motion areclosely related principles.Any word or image thatmoves unctions bothspatially an dtemporally.Motion is a kindochange, and chage

takes place in time.Motion can be implied aswell as literal, however.Artists have long soughtways to represent themovement o bodiesand the passage otime within the realm ostatic, two-dimensionalspace . Time and motionare considerations orall design work, rommultipage printed book,

whose pages olloweach other in time, toanimations or flm andtelevision, which haveiteral duration.

-Ellen Lupton TimeRAFT

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8/13

TIME

message

The message is simple;no cups here.Presented at the visualintersection or student

and visitor. The structurewas to fnd a corner inneed o signage andboy did I have a corner!As a receptionist at anUniversity Art School it isoten my job to loan outand provide materialsto aculty and students.Writing utensils, tape,paper, glue etc Butthere comes a pointwhen its just not my job

(nor should it ever be)to provide EVERYTHINGto EVERYBODY.Students must attendclass prepared with allmaterials. This includescups or jars or mixingpaint and ink. Also,my building has waterountains (bubblers{pronounced Bublah

in Boston}) and watercoolers. I you haventcaught my drit yet, theproblem that needed

signage was that No, Ido not have, nor shouldI have a cup or you todrink out o or to use tomix paint This requestor cups will be askedmultiple times a shit,sometimes by the samestudents and can comeacross as obnoxious,to say the least. TheAnswer needed to besimple, quick, and

clear. Visible to studentswho were walkingtoward the desk as toprevent the dreadedquestion; do you haveany cups? thus, themessage NO CUPS onthe inside corner in aartsy grafti style. Theletter C in cups has anarrow pointing the view

too observe the othemessage and explanas to why the ront ddoesnt provide cups

on the other side o tcorner. It reads:This eloquent invitatito take part in the inthe green-alution thais ever so currentlymainstream, acts as complement but alsoinstillation in itsel inGallery it co-exists into perspective studenand their parents, anany other non-studen

that may happen tocome across my deskIts subtly in their visurange and not abraslike its counterpart. Hare the three perspecone might encountermessage in all its glo

-Ellen Lupton

NesaDisaNeNviroNmeNtallycoNscious

establishmeNt

aNDDoesNtNotproviDe, Distribute

orcoNDoNeDisposablecups,

uteNsils,oraNyotherharmfullitter

thatmayjeoparDizeourmotherearth

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9/13

TIME

CRAFTThe skills, knowledge,

and dexterity involved

in creating works

o art. Generally

reers to skill in

producing expertly

fnished products; fne

workmanship.

Skill, knowledge andneatness resulting in expert

workmanship.

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10/13

TIME

GRID

A grisd is a netwolines. The lines in atypically run horizoand vertically in e

paced increman

But grids can bangled, iregular, o

circular as we

A well-mad gencourgages the d

to vary the scaleplacement o elem

without relying won arbirary or wh

judgments.

The grid oers a rand a starting

or each compoconverting a blan

into astructured

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diagram

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ierarchy

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11/13


12/13

TIME

The form of an object is notmore important than the form

of the space surrounding it.All tings exist in interactionwith other things, in music, areseparatioins between notesles important than the notesthemselevex?

-Malcom Grear

Figureground

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13/13

The concept o

layers comes

rom the physicalworld, and it has

a long history

in the traditions

o maping and

muical notation.

Maps and

time lines use

overlapping

layers toassociate

dierent

levels o date,

allowing them

to contribute to

the whole while

maintation they

own identities.

Layers

Most printeing

techniques

require thatan image be

split into layers

beore it can be

reproduced. From

ink-jet printing

to silkscreen

and commercial

lithography, each

color requiresits own plate,

flm, screen,

ink cartridge or

toneer drum,

depending on teh

process, digital

technologies

automate this

process, makitit more or less

invisible to the

designere.

-Ellen LuptonTIME

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Texture

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Universal Graphic Guide