UNITING DEPARTMENTS to Better Impact Our CustomersMarketing | Customer Service | Technicians

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2018 Impact Conference Iowa Communications Alliance

G O L D

S I LV E R

2018 SPONSORS!A L L- S TA R

D I A M O N D

For full agenda, speaker, and sponsor profiles, download the ICA Conference App from the App store.

Sponsored By:

2018

FULL AGENDA

T H A N K Y O U T O O U R

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11.15.188:30 AM

9:00 AM

10:00 AM

10:15 AM11:15 AM

12:20 PM

1:25 PM

2:30 PM

2:45 PM

3:30 PM

Registration

Opening KeynoteUnderstand People and You’ll Be More SuccessfulDoug Pals, Re:Sourceful Communications

Break

General SessionWorkplace Harassment: The Big Picture Kirsten Anderson, Equitas Solutions

Lunch

Breakout Sessions

Breakout Sessions

General SessionInter-office Communication & Education - Panel Bryan Nelson, Mike Leeds, Curt Thornberry, Dave Sherlock, and Lisa Dvorak

Closing Remarks

Foyer

Sequoia

Foyer

Sequoia

Sequoia

See pg. 11

See pg. 12

Sequoia

Sequoia

THURSDAYT I M E E V E N T L O C AT I O N

11.14.188:30 AM

9:00 AM

9:10 AM

10:15 AM

10:35 AM

11:35 AM

12:20 PM

1:30 PM

2:30 PM

2:45 PM

3:45 PM

4:00 PM

4:45 PM

Registration

Welcome

Opening Keynote Programming Challenges Today With OTT, Skinny Bundles – Where Do We Go With Video? Frank Hughes, NCTC

Break

Breakout Sessions

Lunch

General SessionTelco Roleplay - A Closer Look at Our Connection Lisa Dvorak & Mike Leeds

Breakout Sessions

Break

General SessionCyber Security and How Individuals Can Protect ThemselvesJake Anderson, BevComm

Break - Grab a Drink! General SessionDry Topic - Wet Bar Roundtables

Networking Reception

Foyer Sequoia Sequoia

Foyer See pg. 7

Sequoia Sequoia

See pg. 8

Foyer

Sequoia

Sequoia

Sequoia

Foyer

WEDNESDAYT I M E E V E N T L O C AT I O N

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2018 Impact Conference

Find out how partnering with Des Moines Area Community College is the solution you’ve been looking for to solve your employee recruitment, training and talent development needs online for those not in central Iowa.

Understand the drivers for bandwidth and learn why deploying fiber is necessary to handle today’s needs. We will look at the development of fiber and the transition away from copper plants. We will look at various fiber designs, construction techniques, and deployments while incorporating some basic knowledge to gain a better understanding how fiber optics works.

T E C H | Training at DMACC: Credit Coursework & Continuing Education Training OptionsTeresa Tripp, DMACC | 10:35 AM | Cypress

M A R K E T I N G & C S R | Why Fiber? Basics of Fiber Design and DeploymentTim Locker, CBM | 10:35 AM | Sequoia

We all have a common goal to connect people with our communication services. Just getting from one day to the next can be a challenge. We all focus on what we need to do and lose sight of the fact that within our offices we are connected as well. Please plan to attend this fun and inter-active communication session to examine and improve our daily work flow from initial phone call to billed service. All departments are encouraged to attend.

Telco Roleplay - A Closer Look at Our ConnectionLisa Dvorak, Northwest CommunicationsMike Leeds, Huxley Communications

12:20 PM | Sequoia

G E N E R A L S E S S I O N

B R E A K O U T S E S S I O N S

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WEDNESDAY

Today’s video marketplace is in a state of flux. What should traditional MVP’s do? Should they embrace and encourage customers to take OTT products? How can they continue to provide video and try to make some reasonable margin on their video product?

Programming Challenges Today With OTT, Skinny Bundles – Where Do We Go With Video? Frank Hughes, NCTC

9:00 AM | Sequoia

O P E N I N G K E Y N O T E

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Have you been hacked? Would you know? See why anti-virus software, firewalls and other technology doesn’t protect you from the number one source of data breaches – Social Engineering. In this low-tech session you’ll see how phishing, vishing, and on-site breaches can wreak havoc on your company and personal information. Learn how to protect yourself and see real, first-hand examples of how social engineering attacks are planned and executed.

Visit with your peers in an informal forum to discuss best practices, new trends, and other emerging topics of interest during this interactive roundtable session. Yes, the bar will be open during this session!

Cyber Security and How Individuals Can Protect ThemselvesJake Anderson, BevComm

Dry Topic - Wet Bar Roundtables

2:45 PM | Sequoia

4:00 PM | Sequoia

G E N E R A L S E S S I O N

WEDNESDAY

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This session provides an overview of the different types of Wifi devices and how to use Calix Support Cloud to effectively deploy and maintain devices. As well as basic installation and troubleshooting of Wifi devices.

Open discussion on lessons learned and best practices in marketing and managing fiber-to-the-home projects. Presented from an industry leader with a proven track record of building Gigabit Communities. This session will cover topics related to evaluating interest, marketing materials/strategies, and demand management.

The crisis you never expected suddenly strikes. Five hungry reporters are outside your door, demanding answers. Three dozen customers have phoned in the past 15 minutes wanting to know what happened and why? How will your organization react, and who will do what? We invite you to learn what it takes to plan, practice, respond, and recover from a crisis in the digital age. When an emergency occurs, the need to communicate is immediate. Crises operate at the speed of light, leaving little time for reaction. Proactively preparing your organization is critical.

T E C H | Ensuring Successful Home Wi-Fi DeploymentsBret McElwee, Calix | 1:30 PM | Sequoia

C S R | Marketing and Managing Fiber Builds in New CommunitiesJacob Terstriep, CheckPoint Solutions | 1:30 PM | Cypress

M A R K E T I N G | Crisis Communication in the Digital Age Cyndi Fisher, Aureon | 1:30 PM | Linden

B R E A K O U T S E S S I O N S

2018 Impact Conference

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As the country wrestles with the aftermath of the #metoo movement, Kirsten will provide a comprehensive look at what many are not talking about, dealing with, and thinking about when it comes to the pervasive problem of workplace harassment. This session covers harassment from both an employee and employer perspective and focuses on what needs to be examined, communicated, and proactively accomplished in order to avoid damaging workplace outcomes.

Workplace Harassment: The Big PictureKirsten Anderson, Equitas Solutions

10:15 AM | Sequoia

G E N E R A L S E S S I O N

In the criminal justice system, technology-based offenses are considered especially heinous. In South Dakota, the dedicated Red-Team hackers who investigate these vicious felonies are members of an elite squad known as the Telco Victims Unit. These are their Stories.” This session focuses on true-life findings from Vantage Point Cyber-Security Red-Team exercises. Don’t miss your chance to hear firsthand on all the unique new ways hackers are stealing your data through the eyes of a white-hat hacker. Dumpster diving, hiding in supply closets, stealing cars and even leveraging data from the Equifax breach are just some of the techniques covered in this session.

T E C H | Law and Order TVU – Telco Victims Unit. True Stories of a White-Hat Hacking TeamBrandon Knutson, Vantage Point | 12:20 PM | Cypress

B R E A K O U T S E S S I O N S 1

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THURSDAY

We all have our quirks. Each of us has pet peeves and odd traits, and all of us have good and bad days. Yet, even with all these factors, some companies manage to have healthy, professional relationships with co-workers and customers. And when conflict occurs, and it does occur, the company manages a positive outcome. How does this happen? No, they haven’t made lucky hires. No, their customers aren’t better behaved than yours. The company has likely developed a good culture. What is that and how can you do it? That is what this session is all about. Together, we will expend some energy learning about generations, gender, personality and leadership and how those attributes, and others, can impact your company culture. Engaged participants have the opportunity to grow professionally and personally during and after this session.

Understand People and You’ll be More Successful Doug Pals, Re:Sourceful Communications

9:00 AM | Sequoia

O P E N I N G K E Y N O T E

THURSDAY

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In the past year, 76% of U.S. broadband households reported using Wi-Fi as their primary connection technology. However, 37% of those households reported their Wi-Fi network seemed slow, 20% reported Wi-Fi coverage problems, and 19% reported that their Wi-Fi network stops working almost weekly. For all of its many benefits, home Wi-Fi represents a significant source of frustration and disappointment for consumers. Helping subscribers with their Wi-Fi issues presents an opportunity for service providers to address consumer demands for ease of use.

C S R & M A R K E T I N G | Leveraging Data for Marketing and Customer CareDerek Kiger, Calix | 1:25 PM | Sequoia

Communication is one of the most important aspects of a work environment. If your communication is off the entire organization can reap the wrath. This session will cover how to better communicate amongst your colleagues, teams, and employer for a more productive and successful work environment.

Bryan Nelson, Mike Leeds, Curt Thornberry, Dave Sherlock, and Lisa Dvorak

2:45 PM | Sequoia

G E N E R A L S E S S I O N

Inter-Office Communication & Education

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Increasing consumer demand for bandwidth and unpredictable growth, Dura-Line provides the perfect solution with Microtechnology. Microtechnology increases fiber density while lowering construction, restoration, upgrade, and maintenance costs by using reduced sizes of the pathway, components, and fiber cables.

T E C H | Evolution of the Pathway into MicrotechnologyDavid Johnson, Dura-Line | 1:25 PM | Cypress

B R E A K O U T S E S S I O N S 2

Marketing today is as misunderstood and confusing as it has ever been. There are more options, tools and expectations than ever, so it’s easy to follow the crowd or get lost in the weeds of analytics. Marketing to rural consumers offers a unique set of challenges because of the wide range of age and economics involved. This session will give you insight, as well as tips and tricks – both basic and advanced. Bring your questions and expect to take home something you can start using tomorrow.

M A R K E T I N G | How to Market to Different Generations, Genders & TribesDoug Pals, Re:Sourceful Communications12:20 PM | Sequoia

The crisis you never expected suddenly strikes. Five hungry reporters are outside your door, demanding answers. Three dozen customers have phoned in the past 15 minutes wanting to know what happened and why? How will your organization react, and who will do what? We invite you to learn what it takes to plan, practice, respond, and recover from a crisis in the digital age. When an emergency occurs, the need to communicate is immediate. Crises operate at the speed of light, leaving little time for reaction. Proactively preparing your organization is critical.

C S R | Crisis Communication in the Digital Age Cyndi Fisher, Aureon | 12:20 PM | Linden

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2018 Impact Conference Iowa Communications Alliance

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UPCOMING EVENTS

Annual Meeting & ExpoMarch 25-27, 2019Iowa Events Center730 3rd Street | Des Moines, IA 50310

Golf & Grill ClassicJune 17-18, 2019Lake Panorama National Golf Course5071 Clover Ridge Road | Panora, IA 50216

General Manager’s Roundtable & Legislative Welcome Back ReceptionJanuary 15-16, 2019Embassy Suites101 East Locust Street | Des Moines, IA 50309

THANKS AGAIN, ALL-STAR SPONSORS!

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2018 Impact Conference

THANK YOU FOR ATTENDING!