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7/31/2019 United Kingdom Smartphone Market Forecast and Opportunities 2017
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2012
TechSci ResearchWe Deliver What You Need
United Kingdom Smartphones Market
Forecast & Opportunities, 2017
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United Kingdom Smartphones Market Forecast & Opportunities, 2017 2
About Us
TechSci Research is a global market research and consulting company with offices in
Canada, UK and India. TechSci Research provides market research reports in a number of
areas to organizations. The company uses innovative business models that focus on
improved productivity, that also ensure the creation of high-quality reports. The focus is on
capturing the respondents observations, expectations, satisfaction, confidence, and
attitudes pertaining to different aspects of a specific sector.
TechSci Researchs expertise lies in the dynamic combination of industry and country risk
analysis. The proprietary forecasting models use various analyses of both industry-specific
and macroeconomic variables on a state-by-state basis to produce a unique bottom-up
model of country, regional and global industry prospects. Combined with the detailed
analysis of company activity and industry trends, the result is a uniquely rich evaluation of
the opportunities available in the market.
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mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]7/31/2019 United Kingdom Smartphone Market Forecast and Opportunities 2017
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Table of Contents
1. Executive Summary
2. Global Smartphones Market
2.1. Market Size
2.1.1. By Volume Shipments
2.1.2. By Volume Sales
2.1.3. By Value
2.2. Market Share
2.2.1. By Company
2.2.2. By Operating System
2.2.3. By Region
2.3. Pricing Analysis
3. United Kingdom Mobile Phone Market Overview
3.1. Market Size
3.1.1. By Volume
3.1.2. By Value
3.2. Market Share
3.2.1. By Company
3.2.2. By Network Operators
3.2.3. By Region
4. United Kingdom Smartphones Market
4.1. Market Size
4.1.1. By Volume Sales
4.1.2. By Value
4.2. Market Share
4.2.1. By Company
4.2.2. By Operating System
4.2.3. By Region
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4.3. Pricing Analysis
5. United Kingdom Smartphones Channel Partner Analysis
6. United Kingdom Smartphones Applications Market
7. United Kingdom Smartphones Operating Systems Market
8. Competitive Landscape
8.1. Five Forces Analysis
8.2. Leading Companies
8.2.1. Apple Inc.
8.2.2. Research In Motion Limited
8.2.3. Samsung Electronics
8.2.4. HTC Corporation
8.2.5. Nokia Corporation
9. Strategic Recommendations
10. Disclaimer
List of Figures
Figure 1: Global Smartphone Market Size, Volume Shipments, Unit Millions, 2008-2011
Figure 2: Global Smartphone Market Size Forecast, Volume Shipments, Unit Millions, 2012-2017
Figure 3: Global Smartphone Market Size, Volume Sales, Unit Millions, 2008-2011
Figure 4: Global Smartphone Market Size Forecast, Volume Sales, Unit Millions, 2012-2017
Figure 5: Global Smartphone Market Size, by Value, US$ Billions, 2008-2011
Figure 6: Global Smartphone Market Size Forecast, by Value, US$ Billions, 2012-2017
Figure 7: Global Smartphone Market Share, by Company, by Volume, 2011
Figure 9: Global Smartphone Market Share, by Operating Systems, by Volume, 2011
Figure 10: Global Smartphone Market Share Forecast, by Operating Systems, by Volume, 2017
Figure 11: Global Smartphone Market Share, by Region, by Volume, 2011
Figure 12: Global Smartphone Market Share Forecast, by Region, by Volume, 2017
Figure 13: Global Smartphone Average Selling Price, US$, 2008-2017
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Figure 14: UK Mobile phone Market Size, by Volume Sales, Unit Millions, 2008-2011
Figure 15: UK Mobile phone Market Size Forecast, by Volume Sales, Unit Millions, 2012-2017
Figure 16: UK Mobile phone Market Size, by Value, US$ Billion, 2008-2011
Figure 17: UK Mobile Phone Market Size Forecast, by Value, US$ Billions, 2012-2017
Figure 18: UK Mobile Phone Market Share, by Company, by Volume, 2011
Figure 19: UK Mobile Phone Market Share, by Network Operators, by Volume, 2011
Figure 20: UK Mobile Phone Market Share, by Region, by % Users, 2011
Figure 21: UK Smartphone Market Size, by Volume Sales, Unit Millions, 2008-2011
Figure 22: UK Smartphone Market Size Forecast, by Volume Sales, Unit Millions, 2012-2017
Figure 23: UK Smartphone Market Size, by Value, US$ Billions, 2008-2011
Figure 24: UK Smartphone Phone Market Size Forecast, by Value, US$ Billions, 2012-2017
Figure 25: UK Smartphone Market Share, by Company, by Volume , 2011
Figure 26: UK Smartphone Market Share Forecast, by Volume, by Company, 2017
Figure 27: UK Smartphone Market Share, by Volume, by Operating Systems, 2011
Figure 28: UK Smartphone Market Share Forecast, by Volume, by Operating Systems, 2017
Figure 29: UK Smartphone Market Share, by Volume, by Region, 2011
Figure 30: UK Smartphone Market Share Forecast, by Volume, by Region, 2017
Figure 31: UK Smartphone Average Selling Price, US$, 2008-2017
Figure 32: UK Smartphone Market Share, by Channel Partners, By %, 2011
Figure 33: UK Smartphone Applications Revenues, by Category, 2011
Figure 34: UK Smartphone Free v/s Paid Apps by Storefronts %, 2011
Figure 35: Forces Driving Competition in the UK Smartphone Market, 2011
Figure 36: Drivers of Buyer's Power in the UK Smartphone Market, 2011
Figure 37: Drivers of Supplier's Power in the UK Smartphone Market, 2011
Figure 38: Factors Influencing Entry in UK Smartphones Market, 2011
Figure 39: Drivers of Degree of Rivalry in the UK Smartphone Market, 2011
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List of Tables
Table 1: Key Facts: Apple Inc., 2011
Table 2: Key Facts: Research In Motion, 2012
Table 3: Key Facts: Samsung Electronics, 2011
Table 4: Key Facts: HTC Corporation, 2011
Table 5: Key Facts: Nokia Corporation, 2011
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Executive Summary
Smartphone is most likely the best technological advancement of the last decade. It has
moved all of us towards a world where everyone will be connected all the time. In many
ways, it has defined a whole new era of opportunities and growth stories. A Smartphone
characteristically combines a mobile phone, an internet communication device based on an
operating system providing a series of additional applications to its users. Its a multitasking
device which can perform a series of functions on the go.
Earlier, Smartphones were generally seen as enterprise devices with a limited number of
features with a high price. The market was barely covered with few Smartphones from HTC,
Motorola, etc. which had very limited capabilities. The Smartphones actually became popular
in 2007, when Apple Inc. launched its first generation iPhone in June 2007 which gave a
whole new definition to Smartphones. The company sold over XX Million iPhones in just
three months which became the most successful launch of the decade. From that time, the
global Smartphone industry has been transformed with most modern technological
advancements which have powered Smartphones with incredible capabilities.
In our day, consumer expectations have been raised for Smartphones which can surf
the web capably and support a series of multimedia functions. Companies especially
Apple and BlackBerry have been exceedingly successful to offer their products tailored
to consumer needs leading an oversize demand from consumers across the globe. As a
result, the global Smartphone shipments grew more than double fold between 2008 and
2011 reaching total volume shipments of XXX Million units in 2011. The global Smartphone
revenues registered a growth rate of XX% between 2008 and 2011, reaching a total market
value of US$ XXX Billion in 2011. The compounded annual growth rate (CAGR) for 2008-
2011 was recorded at XX% representing an outstanding market growth.
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UK Smartphone market is forecasted to grow constantly to reach a value of US$ XXX Billion
by the end of 2017, with the forecasted CAGR of XXX% representing a moderate growth
between 2011 and 2017.
In 2011, the worldwide smartphone distribution was mostly dominant in the Asia Pacific
region which constituted XXX% of the total units sold in global Smartphone market; standing
ahead of Europe which was the second largest region with XX%, followed by North America
with XX%. Regions like Middle East, Africa and Latin America accounted nearly for XX% of
the global Smartphone sales volume during the same year. Though the numbers are not
huge, but these countries are in transition to adopt Smartphone as their primary phone.
Following the rising keenness for Smartphones worldwide, the UK also excitedly adapted
this widget. As a result, the UK Smartphone market grew almost triple fold with the CAGR of
XX% between 2008 and 2011, reaching total sales volume of XXX Million units in 2011
which has intensified competition between leading players Apple, BlackBerry, Samsung,
HTC and Nokia. In 2011, these five players covered nearly XX% of the total units sold in
smartphone sales in the UK; where Apple dominated the market with XX% of the market
share. The UK smartphone market revenues was recorded at US$ XXX Billion in 2011,
which is forecasted to reach US$ XXX Billion by the end of 2017. The CAGR of the same
during 2011-2017 is forecasted to be XXX% representing a first-rate market growth.
The global Smartphone industry has been enormously treasured between the four year
period from 2008 and 2012, when technology adoption increased extremely in most parts of
the world. In the same way, this trend is expected to continue assertively in the UK till 2017
when nearly XX% British consumers will own a Smartphone. Apple is expected to continue
its market lead throughout 2017 with nearly XX% of the UK Smartphone sales volume.
However, it will face intense competition from BlackBerry and Samsung which will compete
for the second place.
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By operating system, Googles Android is forecasted to lead the UK smartphone market with
nearly XXX% of the market share, followed by Apples iOS with XXX% by 2017. The
competition in the UK Smartphone market is further expected to intensify and companies
successfully utilizing their economies of scale and scope would be able to survive the
competition and sustain their growth for a longer period of time. Most prominently, delivering
what consumers want will turn out to be in companys good turn.
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