United Kingdom Smartphone Market Forecast and Opportunities 2017

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    2012

    TechSci ResearchWe Deliver What You Need

    United Kingdom Smartphones Market

    Forecast & Opportunities, 2017

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    United Kingdom Smartphones Market Forecast & Opportunities, 2017 2

    About Us

    TechSci Research is a global market research and consulting company with offices in

    Canada, UK and India. TechSci Research provides market research reports in a number of

    areas to organizations. The company uses innovative business models that focus on

    improved productivity, that also ensure the creation of high-quality reports. The focus is on

    capturing the respondents observations, expectations, satisfaction, confidence, and

    attitudes pertaining to different aspects of a specific sector.

    TechSci Researchs expertise lies in the dynamic combination of industry and country risk

    analysis. The proprietary forecasting models use various analyses of both industry-specific

    and macroeconomic variables on a state-by-state basis to produce a unique bottom-up

    model of country, regional and global industry prospects. Combined with the detailed

    analysis of company activity and industry trends, the result is a uniquely rich evaluation of

    the opportunities available in the market.

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    Table of Contents

    1. Executive Summary

    2. Global Smartphones Market

    2.1. Market Size

    2.1.1. By Volume Shipments

    2.1.2. By Volume Sales

    2.1.3. By Value

    2.2. Market Share

    2.2.1. By Company

    2.2.2. By Operating System

    2.2.3. By Region

    2.3. Pricing Analysis

    3. United Kingdom Mobile Phone Market Overview

    3.1. Market Size

    3.1.1. By Volume

    3.1.2. By Value

    3.2. Market Share

    3.2.1. By Company

    3.2.2. By Network Operators

    3.2.3. By Region

    4. United Kingdom Smartphones Market

    4.1. Market Size

    4.1.1. By Volume Sales

    4.1.2. By Value

    4.2. Market Share

    4.2.1. By Company

    4.2.2. By Operating System

    4.2.3. By Region

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    United Kingdom Smartphones Market Forecast & Opportunities, 2017 4

    4.3. Pricing Analysis

    5. United Kingdom Smartphones Channel Partner Analysis

    6. United Kingdom Smartphones Applications Market

    7. United Kingdom Smartphones Operating Systems Market

    8. Competitive Landscape

    8.1. Five Forces Analysis

    8.2. Leading Companies

    8.2.1. Apple Inc.

    8.2.2. Research In Motion Limited

    8.2.3. Samsung Electronics

    8.2.4. HTC Corporation

    8.2.5. Nokia Corporation

    9. Strategic Recommendations

    10. Disclaimer

    List of Figures

    Figure 1: Global Smartphone Market Size, Volume Shipments, Unit Millions, 2008-2011

    Figure 2: Global Smartphone Market Size Forecast, Volume Shipments, Unit Millions, 2012-2017

    Figure 3: Global Smartphone Market Size, Volume Sales, Unit Millions, 2008-2011

    Figure 4: Global Smartphone Market Size Forecast, Volume Sales, Unit Millions, 2012-2017

    Figure 5: Global Smartphone Market Size, by Value, US$ Billions, 2008-2011

    Figure 6: Global Smartphone Market Size Forecast, by Value, US$ Billions, 2012-2017

    Figure 7: Global Smartphone Market Share, by Company, by Volume, 2011

    Figure 9: Global Smartphone Market Share, by Operating Systems, by Volume, 2011

    Figure 10: Global Smartphone Market Share Forecast, by Operating Systems, by Volume, 2017

    Figure 11: Global Smartphone Market Share, by Region, by Volume, 2011

    Figure 12: Global Smartphone Market Share Forecast, by Region, by Volume, 2017

    Figure 13: Global Smartphone Average Selling Price, US$, 2008-2017

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    Figure 14: UK Mobile phone Market Size, by Volume Sales, Unit Millions, 2008-2011

    Figure 15: UK Mobile phone Market Size Forecast, by Volume Sales, Unit Millions, 2012-2017

    Figure 16: UK Mobile phone Market Size, by Value, US$ Billion, 2008-2011

    Figure 17: UK Mobile Phone Market Size Forecast, by Value, US$ Billions, 2012-2017

    Figure 18: UK Mobile Phone Market Share, by Company, by Volume, 2011

    Figure 19: UK Mobile Phone Market Share, by Network Operators, by Volume, 2011

    Figure 20: UK Mobile Phone Market Share, by Region, by % Users, 2011

    Figure 21: UK Smartphone Market Size, by Volume Sales, Unit Millions, 2008-2011

    Figure 22: UK Smartphone Market Size Forecast, by Volume Sales, Unit Millions, 2012-2017

    Figure 23: UK Smartphone Market Size, by Value, US$ Billions, 2008-2011

    Figure 24: UK Smartphone Phone Market Size Forecast, by Value, US$ Billions, 2012-2017

    Figure 25: UK Smartphone Market Share, by Company, by Volume , 2011

    Figure 26: UK Smartphone Market Share Forecast, by Volume, by Company, 2017

    Figure 27: UK Smartphone Market Share, by Volume, by Operating Systems, 2011

    Figure 28: UK Smartphone Market Share Forecast, by Volume, by Operating Systems, 2017

    Figure 29: UK Smartphone Market Share, by Volume, by Region, 2011

    Figure 30: UK Smartphone Market Share Forecast, by Volume, by Region, 2017

    Figure 31: UK Smartphone Average Selling Price, US$, 2008-2017

    Figure 32: UK Smartphone Market Share, by Channel Partners, By %, 2011

    Figure 33: UK Smartphone Applications Revenues, by Category, 2011

    Figure 34: UK Smartphone Free v/s Paid Apps by Storefronts %, 2011

    Figure 35: Forces Driving Competition in the UK Smartphone Market, 2011

    Figure 36: Drivers of Buyer's Power in the UK Smartphone Market, 2011

    Figure 37: Drivers of Supplier's Power in the UK Smartphone Market, 2011

    Figure 38: Factors Influencing Entry in UK Smartphones Market, 2011

    Figure 39: Drivers of Degree of Rivalry in the UK Smartphone Market, 2011

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    List of Tables

    Table 1: Key Facts: Apple Inc., 2011

    Table 2: Key Facts: Research In Motion, 2012

    Table 3: Key Facts: Samsung Electronics, 2011

    Table 4: Key Facts: HTC Corporation, 2011

    Table 5: Key Facts: Nokia Corporation, 2011

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    Executive Summary

    Smartphone is most likely the best technological advancement of the last decade. It has

    moved all of us towards a world where everyone will be connected all the time. In many

    ways, it has defined a whole new era of opportunities and growth stories. A Smartphone

    characteristically combines a mobile phone, an internet communication device based on an

    operating system providing a series of additional applications to its users. Its a multitasking

    device which can perform a series of functions on the go.

    Earlier, Smartphones were generally seen as enterprise devices with a limited number of

    features with a high price. The market was barely covered with few Smartphones from HTC,

    Motorola, etc. which had very limited capabilities. The Smartphones actually became popular

    in 2007, when Apple Inc. launched its first generation iPhone in June 2007 which gave a

    whole new definition to Smartphones. The company sold over XX Million iPhones in just

    three months which became the most successful launch of the decade. From that time, the

    global Smartphone industry has been transformed with most modern technological

    advancements which have powered Smartphones with incredible capabilities.

    In our day, consumer expectations have been raised for Smartphones which can surf

    the web capably and support a series of multimedia functions. Companies especially

    Apple and BlackBerry have been exceedingly successful to offer their products tailored

    to consumer needs leading an oversize demand from consumers across the globe. As a

    result, the global Smartphone shipments grew more than double fold between 2008 and

    2011 reaching total volume shipments of XXX Million units in 2011. The global Smartphone

    revenues registered a growth rate of XX% between 2008 and 2011, reaching a total market

    value of US$ XXX Billion in 2011. The compounded annual growth rate (CAGR) for 2008-

    2011 was recorded at XX% representing an outstanding market growth.

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    UK Smartphone market is forecasted to grow constantly to reach a value of US$ XXX Billion

    by the end of 2017, with the forecasted CAGR of XXX% representing a moderate growth

    between 2011 and 2017.

    In 2011, the worldwide smartphone distribution was mostly dominant in the Asia Pacific

    region which constituted XXX% of the total units sold in global Smartphone market; standing

    ahead of Europe which was the second largest region with XX%, followed by North America

    with XX%. Regions like Middle East, Africa and Latin America accounted nearly for XX% of

    the global Smartphone sales volume during the same year. Though the numbers are not

    huge, but these countries are in transition to adopt Smartphone as their primary phone.

    Following the rising keenness for Smartphones worldwide, the UK also excitedly adapted

    this widget. As a result, the UK Smartphone market grew almost triple fold with the CAGR of

    XX% between 2008 and 2011, reaching total sales volume of XXX Million units in 2011

    which has intensified competition between leading players Apple, BlackBerry, Samsung,

    HTC and Nokia. In 2011, these five players covered nearly XX% of the total units sold in

    smartphone sales in the UK; where Apple dominated the market with XX% of the market

    share. The UK smartphone market revenues was recorded at US$ XXX Billion in 2011,

    which is forecasted to reach US$ XXX Billion by the end of 2017. The CAGR of the same

    during 2011-2017 is forecasted to be XXX% representing a first-rate market growth.

    The global Smartphone industry has been enormously treasured between the four year

    period from 2008 and 2012, when technology adoption increased extremely in most parts of

    the world. In the same way, this trend is expected to continue assertively in the UK till 2017

    when nearly XX% British consumers will own a Smartphone. Apple is expected to continue

    its market lead throughout 2017 with nearly XX% of the UK Smartphone sales volume.

    However, it will face intense competition from BlackBerry and Samsung which will compete

    for the second place.

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    By operating system, Googles Android is forecasted to lead the UK smartphone market with

    nearly XXX% of the market share, followed by Apples iOS with XXX% by 2017. The

    competition in the UK Smartphone market is further expected to intensify and companies

    successfully utilizing their economies of scale and scope would be able to survive the

    competition and sustain their growth for a longer period of time. Most prominently, delivering

    what consumers want will turn out to be in companys good turn.

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