Unite 9 Final

8/4/2019 Unite 9 Final

1/15

CEM 2.0Exploring nextgeneration customerexperience management

Deutsche TelekominterviewOlivier Baujard, CTO,comments on the technologytopics of tomorrow

The rise ofcloud computingWe look at how thecloud can supportindustry growth

ALSO INTHIS ISSUE

unite magazineIssue 9

Transform

around thecustomer


2/15

unite | Issue 9

Do you sometimes feel you are missing

out on a terric new business opportunity

because it requires changes to the way

your company works that are too costly

or take too long to implement?

Id guess that a majority of executives in

the communications sector would admit to

answering yes. Given the breakneck pace

of change in our industry, with innovation

around every corner, its probably a

situation that will pop up more and

more often.

What would it take to be able to answer

never to this question?

At Nokia Siemens Networks, we think it will

take agility, the ability of a communications

service provider (CSP) to identify new

opportunities early and capitalize on them

quickly with minimal effort. Such agility is

achieved by transforming networks and

business processes. Software, processes

and services must be designed to enable

CSPs to pursue new opportunities by

managing the complex array of multi-

vendor, multi-technology networks

and services.

Competition is intensifying and coming at

CSPs from all angles. Not just from other

CSPs, but from cloud players, media

companies, and consumer electronics

rms. To continue to serve their customers

well, CSPs must have an incentive to

continue to invest in their networks

and businesses.

Such investment is vital to ensure that

communications continues to bring benets

to people everywhere, transforming their

lives. In a time of economic uncertainty,

countries can raise their GDP signicantly

by making broadband more widely available.

Remote working, smart energy grids,

mobile banking services, replacing physical

products with virtual ones all are benets

that communications brings to the world.

Only by investing in infrastructure and

proactive, automated business processes

can CSPs continue to support and provide

these benets.

Transformation will enable CSPs to

continuously improve the services they

offer and reduce their time to market.

Todays short service lifecycles quickly

erode the potential of a particular service

to make a prot, so a continuous cycle

of new offerings is essential. Yet even

service innovation is not enough.

Services need to be more attractive

and unique for customers.

Nokia Siemens Networks can help CSPs

to transform the customer experience by

making full use of their customer insights,

assets and resources through optimized

and automated processes. We offer

the opportunity to outsource non-core

activities allowing CSPs to focus on their

key strategic objectives. And we offer

dynamic business models with managed

transformation, combining products and

services for the ultimate agility.

Networks and processes need to be smart

to cope with the speed of change that is

upon us. Agility will be vital.

Rajeev Suri

Chief Executive Ofcer

Stay agile to stay in front

In this issue:3 TeliaSonera unies customer data

across borders4-5 CEM 2.0: High performance customer

experience management6-7 Technologies for the future: Deutsche

Telekoms view8 Telefnica Lab probes the smartphone

experience9 New Korean Smart Lab extends

global collaboration10 Vodafone brings mobile broadband to Albania11 Vodacom supports football fans at World Cup

12 Communications: The power behind smart grids13 Chileans embrace mobile broadband14-15 SaskTel brings next generation networks

to rural Canada16-24 Technology talk25 Industry-leading Health and Safety

recognized in India25 Partnership enables integrated services26 The skys the limit for cloud computing27 New group to smooth the way for Asian

cloud computing

Rajeev Suri

TeliaSoneraunies customerdata across borders

In the rst project ofits kind, TeliaSonerais unifying subscriberdata from six countriesonto a single platformto achieve higheroperational efciencyand faster timeto market.

Part of an extended network modernization

program, TeliaSonera has implemented

an initiative to bring together subscriberdata from six countries onto a single

management system. When nally

completed in about two years, the project

will enable TeliaSonera to service ten

million mobile subscribers in Denmark,

Estonia, Finland, Lithuania, Norway and

Sweden from a single access point.

To help it achieve its ambitious goal,

TeliaSonera has chosen the Nokia Siemens

Networks Subscriber Data Management

generate insights on customer behavior

easily and develop services catering to

the specic needs of different users.

Integrating the platform with its existing

IP Multimedia Subsystem (IMS), also

from Nokia Siemens Networks, will

further enable TeliaSonera to widen the

management of subscribers to include its

xed line customers. Clearly, the Nokia

Siemens Networks SDM solution will be

easier to integrate with our IMS, but the

key reason we selected the system was

its proven reliability in several deployments

around the world, says Ljunggren.

The Nokia Siemens Networks One-NDS

subscriber database solution has been

deployed by 110 CSPs serving more than

1.8 billion subscribers worldwide.

When you are putting so much cr itical

data onto one system you cannot affordfor it to fail. The robustness of the solution

is absolutely crucial and its a challenge

when six countries are involved,

Ljunggren concludes.

solution, encompassing One-NDS

centralized subscriber repository,

Home Location Register (HLR),

Home Subscriber Server (HSS) and

Mobile Number Portability (MNP).

The platform will consolidate into a single

database all the subscriber data from

multiple applications across our GSM,

3G and LTE networks in six countries.

Centralizing the data will simplify our

systems and enable us to reduce our

operational workload. While the cost

savings wont quite be down to a sixth,

they will still be signicant, explains

Mr. Tommy Ljunggren, Vice President

for Systems Development, TeliaSonera.

We will also achieve a much faster time

to market for services, saving up to months

in the most complex c ases.

Consolidation of data also reduces greatly

the number of network elements and sitesneeded, resulting in lower operational costs

and maintenance effort.

Managing more customers, more easily

Nokia Siemens Networks One-NDS

provides open interfaces for the seamless

integration of any network application, as

well as Operations and Business Support

(OBS) and Customer Relationship

Management (CRM) systems. This

capability will allow TeliaSonera to

Tommy Ljunggren


3/15

unite | Issue 9

Study revealstransformation bestpracticesIn recent years, several communications service

providers (CSP) have embarked on major projects

that aim to transform their businesses.

To understand the dos and donts from these

transformational efforts, Nokia Siemens Networks

has conducted a detailed study of 13 transformatio

projects by various CSPs including British Telecom

France Telecom, Deu tsche Telekom, AT&T,

Belgacom and others.

The study reveals ve key lessons.

1. Transformation initiatives lacking well-dened

objectives and clear scorecards will ultimately gooff-course. Transformation needs clear, robust

objectives and nancial targets that must be

rigorously pursued.

2. Transformation is not just about investments an

developing next generation technology and ser

it requires a fundamental shift in the way CSPs

plan and execute their businesses, with fully

engaged staff.

3. Transforming OSS/BSS is vital to drive efcienc

improve quality and enhance the customer

experience.

4. Lack of nancial and management backing is

a recipe for transformation failure. In one case,

the CSPs management became distracted

by privatization issues. The result was an

underdeveloped new generation product portfo

and inability to launch new services on time.

5. CSPs need to shift their focus from being techno

product and network based, and move towards

becoming software-led, service-driven and

customer-centric businesses. For example, the

impact of LTE goes beyond being just another la

in the radio access network, it should be seen aopportunity for a major business overhaul.

The key lesson is that successful CSP

transformation programs are designed consciously

from the beginning, anchored on ambitious goals,

measured by real tangible metrics and have a

real commitment from top management,

says Ankur Bhan, Head of Transformation

Consulting for Nokia Siemens Networks.

neric, manual and reactive are no longer an option. To provideustomer experience that wins new subscribers and keeps them

ppy, it takes a virtuous circle of insight and capabilities to driversonalized, holistic, automated, proactive business processes,in real time.

In todays world, customer experience

matters more than ever. Managing the

customer experience is a Communication

Service Providers (CSP) clear path to

market differentiation and leadership.

According to a Nokia Siemens Networks

analysis of one UK CSP, raising customer

satisfaction to the average European level

would cut churn rates by 7%. And that

would translate into a cumulative increase

in gross prot over four years of more than

GBP 200 million.

other devices to rate messaging and

Internet quality as the reason they stay with

their provider. Not surprisingly then, 39% of

smartphone users now say they are likely

to change their CSP.

All of which makes the issue of how to

deliver a superior customer experience

a top business goal for many CSPs.

To help them achieve this goal, Nokia

Siemens Networks has long played a

pioneering role in developing solutions for

Customer Experience Management (CEM),

establishing a # 1 position in Subscriber

Data Management (SDM) with over

1.8 billion subscribers and more than

100 customers, as well as 120 customer

insight projects.

Now we are taking CEM to the next

level of performance, bringing together

telco-IT-web capabilities in a turbo-charged CEM 2.0.

Adding insight where it counts

Unlike many other approaches, CEM 2.0

draws customer insight data from multiple

sources, including the network, service and

device performance, real-time subscriber

experience and service use. This goldmine

of information is critical to identify where,

when and how to focus improvements in

network and business processes that will

reap the highest return at each stage

of the customer lifecycle.

To make these improvements requires

best-in-class business processes across

the CSPs functions, from assurance

to charging to fulllment to campaign

management to customer care, and more.

With real insight driving these business

processes, CSPs can make fundamental

changes in their operations. As processes

become automated, holistic and

personalized, CSPs can act rather thanreact on the basis of immediate, real-time

data from across their organization.

Lets take a closer look at how this

works in practice.

Proactive and real time, not reactive

and late

By monitoring the performance of the

network and services in real time, CSPs

gain valuable insight for a proactive

response. By monitoring how services

are being used right now, and by following

network alarms and network performance

in real time, they can immediately pick up

any service quality issues that arise.

Suppose there is a problem in the

end-users device conguration. Maybe

they cannot roam or access their content.

The network automatically recognizes

the inconsistency and raises an alarm.

This then triggers the device management

system to access conguration data to

identify the incorrect setting and then send

the right data to the device in real time.

The issue is corrected proactively,sometimes even before the customer

realizes there is a problem and calls the

CSPs helpline. Or, if the problem cannot

be corrected, it is escalated to the trouble

ticketing system which automatically feeds

a simplied explanation to the customer

care team, who can deal with the issue by

explaining to the customer that they are

already solving the problem.

Automated customer experience

Whats also important to underline is that

the action taken to identify and solve the

issue or to escalate it to technical support

all happens automatically, ensuring

high efciency and speed. Processes

are managed and implemented across

domains and systems, to create more

powerful and more efcient responses,

effectively turning silos into a holistic

business process.

From the standpoint of customer

experience, any problems that arise are

solved quickly and effectively with minimal

fuss, making an excellent impression witha superior personalized service. The CSP

achieves this high level of service using

deep customer insight to turn generic

processes into subscriber-specic attention.

The impact of such an enhanced customer

experience is almost immediate on the

bottom line, translating into lower churn and

higher ARPU, as well as lower operational

costs in terms of reduced OPEX and faster

time to market.

Thanks to Nokia Siemens Networks exible

delivery model, CEM 2.0 can be adopted

for any CSP business. Implementation can

be a turnkey project covering business

process design and delivery, as well as

Nokia Siemens Networks products. It can

also comprise a systems integration project

involving selected third-party products,

and CEM 2.0 is even available in the form

of a service.

In short, CEM 2.0 is the industrys most

complete offering across network and

IT and the end-to-end customer lifecycle.

For CSPs, it is the key to driving loyalty,efciency and revenue streams. For

subscribers, it is the key to a much more

immediate, relevant and personalized

customer experience.

The Nokia Siemens Networks Acquisition

and Retention study backs up this analysis.

The latest results show that network and

service quality have the greatest inuence

on customer retention in mature markets.

Since 2009, there has been a doubling in

the number of people who cite quality as

the reason they stay with their CSP. The

rise of the smartphone has had a clear

inuence on peoples expectations for

higher quality. In fact, smartphone users

are 2.5 times more likely than users of

CEM 2.0: High performancecustomer experiencemanagement

NCE

Real-time, end-to-end insightACTIVATES business processes

Business processes DRIVE thecustomer experience

Unified capabilities ENABLE best-practice insight and processes

Subscriber Service

Usage Network

Device

Holistic Automated

Real-Time

Personalized Proactive

Subscriber

Data

MGMT

Service

Quality

MGMT

Reporting

& Analytics

Identity

MGMT

Device

MGMT

Customer

Care

Automation

Network

& Service

Assurance

Charging

1 2

3

Customer Experience ManagementBest-in-Class Insight & Action


4/15

unite | Issue 9

Technologies for the future:Deutsche Telekoms view

mmunicationsrvice providers (CSP)ound the world areoying the fruits of rapid growth inbile broadband.t, as always, withportunities comeallenges. What doajor CSPs see as they issues of today andmorrow? To nd out,ite interviewed

vier Baujard, CTODeutsche Telekom.

unite: Lets start by looking at the effects

that the mobile broadband boom is having

on networks. What are the key challenges

facing Deutsche Telekom?

Baujard: Before talking about challenges,

we should rst recognize that the data

boom is a huge opportunity for the entire

mobile industry and it is fueling all our

futures. Customers are still willing to pay

a reasonable amount for access to the

services, products and content carried

by mobile networks.

However, it is true that the growth has

been so fast and so big that it has created

tension on infrastructure. We are bumping

into new barriers. The new devices and

applications behave in a way that is often

not optimized for mobile networks. Many

applications on smartphones for instance

are almost always alive and exchanging

information with the network even when the

customer is not actively using them! They

create an ever present noise in the form of

signaling that can stress the network. We

have to cope with this.

Its a complex problem because there is

IP plus wireless plus mobility to take into

account. The CTOs of the world must focus

on anticipating that trend and optimizing

their networks for further growth.

But how to do that? The answer is to

combine several technologies, including

HSPA, LTE and WLAN, to create the

access capacity necessary to provide the

best broadband coverage everywhere.

We will push HSPA to ever higher bandwidths,

we will introduce LTE, and we will boost

our WLAN proposition to build coverage.

We also need to develop all the

engineering behind that the backhaul,

the servers which are at least as

important as the access capacity.

We have to work with vendors to

collectively invest in new and resilient

architectures and new ways of

developing networks. And also in

new systems and network architectures

that will allow for separate dimensioning

of trafc and signaling.

But thats not the whole story. We also

need to work with the developer community

to help them design their applications to

work more intelligently with the networks.

It is in their interest that their applications

are more efcient and can deliver a better

experience on smartphones and tablets

for the customers benet.

unite:What will the new types of device

(tablets and new smartphones) coming

onto the market mean for your business?

Baujard: Everyone agrees that by about

2012 and maybe even already in 2011

there will be more smartphones sold every

year than PCs which will shift access to

the Internet towards mobility. Then there is

the tablet phenomenon. They are coming

and will be as disruptive as the smartphone

was. We can already measure their impact

and see that they are positioned between

the smartphone and the PC in terms of

data and variety of applications.

With a tablet you can watch a long video

or football match in high denition. Its a

great experience. Tablets will become

mass market and will be the true personal

mobile device with many applications and

consuming high levels of video. To cope,

the scalability of networks that we are

preparing now will need to be expanded

by orders of magnitude.

unite:How does the rise of over-the-top

players affect the conventional telco

operator business model?

Baujard: First, we should recognize

the traction created by the over-the-top

providers, especially when they create an

appetite in customers to pay Deutsche

Telekom to access and browse the Internet,

or to interact with social networks or

download digital books! Imagine what the

industry would be like without Yahoo or

Google or Facebook and so on. We would

all be in deep trouble because there would

be much less demand for broadband, or for

devices with advanced features, or for tripleor quad play packages. A lot of current

consumption is being driven by the

over-the-top players.

In DTAG, we want to, for instance, combine

our own innovation with that from the

over-the-top side. We will provide secure

and exible charging and billing services,

identity protection and other services that

complement our offers and those of third

parties. We can help other industries and

bring value to them. All these new business

models are more complex than the old one

of customers just paying for c onnectivity,

but there is great opportunity here. We are

ready to take up the over-the-top approach

to enrich our c ustomers experience.

unite:What other key technologies

do you see as being important for

Deutsche Telekom?

Baujard: We are keen to use more agile,

software-based technologies, particularly

in the OSS and new services development,

which are extremely critical for us.

New business cases will mean that we

have to be able to experiment, adapt and

expand our offers more easily and morerapidly than in the past.

The machine-to-machine market has

also started to grow. Yet if the market

is to achieve its true potential, then two

things must happen: a clear segmentation

of the offer and some technological

breakthroughs. Think, for instance, of the

way the machines will be authenticated and

billed: the current technologies, for example

SIM and billing models, will have to strongly

evolve. Security is also very important to

avoid people hacking into your systems.

The massive number of objects that

are about to be connected will inevita

lead to new technologies.

Finally, we need to remember that th

network of tomorrow must be a platfo

that enables business. What matters

the services that are made possible

the platform. And to meet the huge a

complex challenges that we face, we

need to simplify and standardize the

network platform.

Nokia Siemens Networks is a strong

and has long supported us in resolvi

many of the challenges we have faceIn particular they have worked well to

develop an end-to-end platform to de

effectively the services of tomorrow.

At Deutsche Telekom we want to wo

with such strategic partners and mak

our shared vision a reality.

unite:Thank you for your time and

fascinating insights Mr. Baujard.

Olivier Baujard


5/15

unite | Issue 9

Telefnica Lab probeshe smartphone experience

According to many media pundits, this

years Consumer Electronics Show in

January in Las Vegas was a tablet bonanza

with an estimated 100+ tablet computers

on display. As more and more of these

sophisticated mobile devices come onto

the market, adding to the population of

smartphones, what will be the impact

on networks? How can communications

service providers (CSP) ensure they can

continue to deliver a winning customer

experience?

Tablets are more complex, more

powerful and more demanding on the

network than smartphones. We expect

to see the number of applications for

tablets increase greatly, and their bigger

screens will lead to higher consumption

of video content, generating much morethroughput, explains Mr Cayetano Carbajo

Martn, Technology Director, Telefnica

Corporation.

To help it better understand the impact

of smart devices on its networks,

Telefnica has joined up with Nokia

Siemens Networks and Nokia to establish

a Smart Lab, announced in August 2010.

The lab aims to dene the most effective

conguration among smartphones,

applications and networks to achieve

minimum signaling, maximum device

battery life and fast network responses,

leading to a balance of the best possible

customer experience with the lowest

possible impact on the network.

Based at its Madrid premises, the lab

will provide vital support for Telefnica

as it tackles the opportunities of the

rapidly growing population of smartphone

subscribers in Spain and across the world.

Smartphones bring growth

Smartphones are a great opportunity.

They bring new ways to deliver a wider

range of services, providing a main driver

of growth for us. However, their interaction

with the network raises some challenges.

Smartphones use up more network

resources and the network needs to be

adapted accordingly. Coverage is another

issue. Our customers use smartphones

everywhere and expect to be able to

access data in the same places they

get voice services, so we need to extend

network data coverage, says Mr Cayetano

Carbajo Martn.

The Madrid Smart Lab is staffed by

engineers from all three partners and is

fully equipped to test smart device behavior

over mobile networks and WiFi access.

Telefnica is contributing applications and

information on user and trafc proles,

Nokia is testing a variety of terminals, and

Nokia Siemens Networks is providing

network elements and trafc management

solutions. The Telefnica Smart Lab

also benets from continual information

exchanges with the other three Nokia

Siemens Networks Smart Labs globally,

located in Espoo, Finland, Dallas, USA,

and Seoul, Korea.

The Telefnica labs rst results were

published at the end of 2010 and have

focused on the key area of how to reduce

the impact of signaling trafc generated

by smartphones, while simultaneously

increasing their battery life. The tests

have found that some of the most

popular applications, such as email,music streaming and web browsing, are

also some of the greatest generators of

signaling trafc. The ndings provide

essential insight for Telefnica to

recommend network conguration and

parameterization changes to its operating

companies around the world. For example,

implementing Cell_PCH in the network and

optimizing network inactivity timer settings

can halve the volume of signaling trafc

generated and extend smartphone battery

life by up to one third.

Owning the customer relationship

The customer experience will benet. The

recommendations coming out of the Smart

Lab will help to improve the performance of

smartphones on our networks, increasing

device battery life and helping to make

smartphones more responsive. As

smartphone penetration rises we will be

testing more complex applications and

devices and the importance of the Smart

Lab will grow, comments Mr Cayetano

Carbajo Martn.

Being able to provide a superior customerexperience for smartphone users is an

important aim and one that entails more

than just optimizing the access network,

says Martn. We are in the middle of a

transition period in the broadband era.

More ber in xed networks and the

coming of LTE to mobile networks will

inevitably increase trafc in the transport

network, which we need to address, while

we also need more intelligence in the

core network.

This is a very exciting period for changing

and evolving our network to be ready

for increasing demand and to meet the

new competitive landscape. CSPs have

many advantages over other players in

the market. They can control the quality

of service and manage the end-to-end

customer experience better than any other

company. If a customers application is not

working properly online, it is the CSP

that will receive the customer care call,

not the application developer or the web

page owner. This puts us at the center

of the game.

But we have to be open to innovation

on the Internet. We have to change and

be more agile in providing services to

customers. For sure, we will be successful

when we do these things, concludes

Mr Cayetano Carbajo Martn.

Cayetano Carbajo Martn

A new Nokia Siemens Networks Smart

Lab is being opened in Seoul, Korea, to

develop smart device-optimized applications,

services and networks and to explore

how wireless broadband technologies can

deliver a superior customer experience.

The Korean Smart Lab joins the NokiaSiemens Networks existing line-up of Smart

Labs in Finland, Spain and the United States.

The labs collaborate with local communications

service providers (CSPs) and handset

manufacturers to focus on supporting trends

such as cloud computing, machine-to-machine

smart devices and other developments.

Korea has a strong 3G infrastructure and

the highest broadband penetration globally.

As adoption of smart devices grows, all

stakeholders are aggressively driving deployme

of LTE and beyond, says Hossein Moiin, Chief

Technology Ofcer, Nokia Siemens Networks.

The countrys status as a global information and

communications technology (ICT) innovation

hub and an important market in its own right

made it an obvious choice for our Smart Lab.

The Smart Labs explore the ideal conguration

among mobile handsets, applications and

networks to minimize any negative network

impact from smart devices, improve resource

consumption and achieve better handset and

application performance. Smart Lab projects

range widely and have included investigations

of the network effect of mobile networkedgaming, examining how to optimize rewall

settings for smartphones, and exploring the

impact of new handset operating systems and

applications on networks before launch.

New Korean SmartLab extends globalcollaboration

The smartphone boomshows no signs ofslowing. Smart devicesare becoming more

sophisticated with theappearance of newtablets. Telefnicas newSmart Lab in Madridis investigating hownetworks, applicationsand smartphones canwork together moreeffectively to deliverthe best customerexperience.


6/15

unite | Issue 9

Vodacom supportsfootball fans at World CupLarge, short-lived events like the 2010 FIFA World Cup create hugemobile trafc demands at a time when the delivery of top quality servicesis critical for the network operators reputation. So Vodacom South Africaturned to Nokia Siemens Networks to help it meet the communicationsneeds of half a million football fans ooding into the country.

In 2010, the rst football world cup to be

held on African soil put South Africa and its

preparations for the FIFA tournament in the

global spotlight. With half a million visitors

expected, demand on mobile networks

was bound to be intense.

Despite the pressure, Vodacom South

Africa turned in a superb performance with

its network delivering excellent voice and

data services and seamless connectivity

throughout the event. The triumph was due

mainly to the close c ooperation between

Vodacom, other suppliers and Nokia

Siemens Networks, which deployed its

Special Event Support services, starting

preparations a full six months before the

opening game on 11th June.

The challenge was to continue normal

operations despite the expected

increase in network load, says Andries

Delport, Executive Director, Network and

Information Technology, Vodacom South

Africa. Almost a year before the games,Nokia Siemens Networks approached us

outlining the threat to our services and

network. We are glad that we nally roped

the company in. Its services and keen

understanding of trafc patterns during

major events ensured we were prepared.

Nokia Siemens Networks has extensive

experience of preparing networks and

CSPs for large temporary events ranging

from the Summer Games in Greece and

Beijing, to the yearly Hajj Pilgrimage

to Mecca.

Systematic, phased approach

Nokia Siemens Networks rst embarked

on a capacity dimensioning exercise to

forecast network requirements in trafc

hotspots such as stadiums, airports and

hotel areas. At the end of this phase,

around January, Nokia Siemens Networks

laid out how much network capacity

needed to be added across these hotspots.

Then came the ramp up phase with Nokia

Siemens Networks providing optimization

services to ready the network. A parallel

Network Operations Center (NOC) was

also set up, manned by about 30 Nokia

Siemens Networks staff. The NOC would

monitor Vodacoms multi-vendor radio

access network, transmission network,

and service delivery during the event.

By March 2010, Nokia Siemens Networks

had established processes for event set

up, risk and crisis management, as well

as reviewing operational readiness on

a regular basis together with Vodacom,third party vendors, and internal teams

such as technical support. This entailed

coordinating many different parties; a key

benet of involving an external vendor in

the project says Delport. As an established

supplier, not only did Nokia Siemens

Networks know our network inside

out, but they were able to work with all

the stakeholders using streamlined

processes to get everybody working

together effectively.

Vuvuzelas disrupt voice calls

During the tournament itself, the NOC and

a Nokia Siemens Networks Care team

solved any issues before they could affect

services. At one point, a 500% increase

in network trafc was seen on a single

base station, illustrating the scale of trafc

demands that such events can produce.

Interestingly, there was an unexpectedly

high demand for messaging services as

spectators deafened by Vuvuzela horns

sent SMSs and MMSs rather than making

voice calls.

Nokia Siemens Networks conducted a

detailed trafc analysis after each match

and made adjustments when required.

The increase in GSM data trafc, for

example, was so dramatic that Vodacom

had to adapt its radio network to meet the

increase in data needs. This approach

resulted in a high quality and stable

network throughout the tournament,

concludes Delport.

Vodafone bringsmobile broadband to Albania

banians are starting to enjoy mobile broadbandrvices as Vodafone rolls out its new 3G networkross the country, supplied and implementedclusively by Nokia Siemens Networks.

With one of Europes lowest xed line

penetration rates, the growth in mobile

subscribers in Albania has been one of

the continents fastest. Consequently,

the number of Albanian Internet users is

low, making the market ripe for the roll

out of mobile broadband services. Its

an opportunity that has not escaped the

attention of Vodafone Albania.

Having won the countrys rst 3G spectrum

license in November 2010, Vodafone was

able to bring to a conclusion a long-running

3G vendor selection process and chose

Nokia Siemens Networks as its exclusive

3G radio supplier.

To maintain our leadership, we are

pioneering the countrys rst 3G service.

We selected Nokia Siemens Networks

because its technical expertise and rapid

roll-out capabilities were best suited to our

needs, says Mr. Stamatis Kapralos, Chief

Financial Ofcer, Vodafone Albania.

Install 3G, replace 2G

Under the ve-year deal, Nokia Siemens

Networks will build Vodafone Albanias 3G

radio access network, introducing its Flexi

Multiradio Base Station (BTS). In addition,

Nokia Siemens Networks will replace the

existing GSM radio network provided by

Vodafone Albanias previous radio network

vendor. The deal also includes consulting

and civil works support, network planning

and optimization, and on-site training and

maintenance services.

Key to the roll out will be the Flexi BTSs

compact size, creating minimal disruption

during installation around the existing base

station sites. Flexi BTS is only 20% the size

and weight of traditional network equipment

and consumes about 70% less energy thanprevious models.

The roll out will be fast, to help Vodafone

meet its 3G license conditions, with 65%

coverage targeted within 2011.

Long-term partners

A further benet is Flexi BTSs single RAN

capabilities that will enable Vodafone

to upgrade the network to LTE with

minimal future investment. Upgrading is

achieved by software, with no hardware

modications required.

Nokia Siemens Networks has quickly

established itself as a close and valued

partner for Vodafone Albania, providing us

with local and daily support, says Kapralos.

They resolve proactively and immediately

any issues that come up, saving us

considerable hassle and administrative

work. We are looking forward to a long

and successful relationship.

We selected Nokia Siemens

Networks because itstechnical expertise and rapidroll-out capabilities were bestsuited to our needs.

Stamatis Kapralos


7/15

unite | Issue 9

Chileans embracemobile broadband

Communications:The power behind

smart grids

Movistar in Chile hasseen a ve-fold rise inmobile data trafc since2008, with no signsof slowing. DeployingNokia SiemensNetworks HSPA+ ishelping Movistar tomeet demand.

In Chile, only half of the households have

a landline, which makes mobile broadband

the only way that many people can get

online. So, its no surprise that since 2008,

when mobile broadband dongles appeared

in Chile, their take-up has been rapid.

Movistar, Telefnicas brand in Chile, has

enjoyed a year-on-year doubling of mobile

broadband customers. Reaching more than

300,000 subscribers in mid-2010, Movistar

now commands 40% of the market.

As well as providing Internet at home, PCdongles are very popular for access on

the move, says Fernando Saiz, CEO of

Telefnica Moviles Chile. Smartphones

are seeing similar growth, reaching 10% of

the subscriber base. Consequently, mobile

data trafc is growing very fast and we

expect that to continue.

As Chiles market leader in both xed and

mobile, the Movistar success is built largely

on its convergent Banda Ancha Total

Rising environmental awareness, higher

energy prices, aging infrastructure and

growing energy demand are some of the

main drivers of the development of smart

grids. Its a growing market that CSPs can

tap into to raise substantial new revenues.

Phones, laptops, printers, cameras,

exercise monitors and vehicles are some

of the many types of smart, connected

devices that are bringing new levels of

convenience and security to peoples lives.

Meanwhile, connected machines are

helping to reduce operational costs for

businesses, adding value to their products

and services and helping to meet ambitious

CO2 reduction targets.

Machine-to-machine (M2M), or smart

object, communications is a fast-

developing market and one that

communications service providers (CSP)

are well placed to prot from. As the

providers of connectivity, CSPs can

also offer well-developed provisioning,

authentication, charging and billing

solutions, all of which underpin

successful M2M operations.

(Total Broadband) service, which offers

an xDSL router with a PC dongle backup.

When the router is out of service, the 3G

dongle cuts in automatically, at no extra

cost to the customer. The subscriber can

also use the dongle when travelling, simply

paying a usage fee in the monthly bill.

Mobile revenue rises

With this convergent vision, approximately

half of our mobile broadband customers

are also xed broadband customers,

while the others are pure 3G broadband

subscribers. Growth in mobile broadband

and our strategy of addressing all customer

segments, prepaid, postpaid, dongles

and smartphones, has increased the

importance of data revenue, growing

from 7% to 12% of total revenue by

mid-2010. With smartphones, we expect

data revenues to represent 22-25% of

total mobile revenue in the coming years,

comments Saiz.

To keep pace with demand, Movistar

selected Nokia Siemens Networks HSPA+

technology to improve its network capacity

and performance, and prepare for Long

Term Evolution (LTE). The upgrade will

increase downlink speed to 21 Mbps and

uplink to 5.8 Mbps peak data rates and

raise overall network capacity.

The upgrading of all our base stations toHSPA+ is one of our key actions to manage

more data trafc without increasing the

number of sites. We see HSPA+ as part

of a journey, where new technical features

will help meet the data trafc needs of our

customers and optimize network costs,

Saiz says. LTE is the natural evolution of

HSPA+. The Chilean regulator is already

working on this issue and we expect

to have new spectrum and a new LTE

network ready by end of 2011, or early

One of the most advanced sectors to

deploy smart objects, in the form of smart

meters, is the power industry. As energy

networks transform from centralized to

distributed architectures, utilities are seeing

smart grids as critical for achieving more

efcient operations, as well as meeting new

regulatory pressures.

Huge potential for smart grids

Smart grids electricity transmission

and distribution that uses two-way

communications to optimize supply and

demand are vital in managing energy

consumption, integrating renewable and

micro power generation, and supporting

the greater use of electric vehicles.

The benets of smart grids could be

substantial. In the United States alone,

successful deployment of smart grid

technologies could yield savings to

society of USD 130 billion annually

claims a recent McKinsey magazine.

The deployment of smart metering is

already well advanced in Finland, Italy,

Sweden and California. Smart meters

provide information for utilities to measure

2012. LTE will complement the exist

network, optimizing access in very d

areas and, in some cases, helping to

optimize our xed broadband offer.

Smooth deployment after earthqu

The deployment of HSPA+ has gone

says Saiz, despite exceptionally dif

circumstances caused by the tragic

earthquake in February 2010. Most

our efforts were directed to rebuildin

the network and assuring services

in devastated towns. Nokia Siemens

Networks helped us to deploy HSPA

a very short time, so we could meet

data trafc demand after the earthq

and then reuse the additional capac

in our normal business.

Rolling outelectric vehicles

This could be the year that sees

electric cars move from pipe dream to

commercial reality. With many mass-

market car makers rolling out new

models and governments providing

more support for consumers buying

them, electric cars are set to make a

breakthrough in 2011.

energy consumption in real time and for

customers to follow the amount and cost

of their consumption. Trials have shown

that peak loads can be reduced by 20%

simply by making consumption data

available to consumers.

Many pilots underway

CSPs are involved in several smart grid

programs internationally. Nokia Siemens

Networks is working with many research

projects, helping to bring the requiredtechnologies to fruition, says Seppo

Yrjl, Principal Innovator, Nokia

Siemens Networks.

A good example is the German Smart@

Wheels project consortium, which is

focused on integrating electric vehicles into

smart grids and public utility infrastructure

to be able to offer new energy sources and

to balance potential load uctuations.

Nokia Siemens Networks will apply its

identity management and charging and billing

expertise by working with other consortium

partners to conduct eld tests in Aachen.

We have many other pilots to develop

technologies for smart metering, eld

service management, micro-grid

management, distribution automation and

others. Power utilities, energy technology

vendors, automation companies, and the

IT and telco industries are all converging

to evolve smart grids, says Yrjl.

The US Department of Energy/Electric

Vehicle Project, for example, aims todeploy nearly 15,000 charging stations

in 16 cities in 2011.

Yet manufacturing the cars themselves

is just one part of the jigsaw. Utilities

also need to develop the infrastructure

to allow customers to charge their

vehicles anywhere and pay conveniently.

The challenges of this task are

similar to those already solved by the

communications industry, including

network management, roaming, charging

and billing, and customer identication.

Just like subscribers roaming in

mobile networks, electric vehicle owners

demand the same level of convenience of

recharging their vehicle batteries at multiple

locations operated by different service

providers. Nokia Siemens Networks

user-friendly authentication, billing and

roaming can address this need, explains

Seppo Yrjl, Principal Innovator,

Nokia Siemens Networks.

We are extremely happy wNokia Siemens Networksin this project. The HSPA+deployment was very smo


8/15

unite | Issue 9

SaskTel is working hard to

meet the needs of a customer

base that is spread far andwide across Canadas huge

geography and is deploying

its new 3G plus network with

Nokia Siemens Networks

being the principal vendor.

unite catches up with Stacey

Sandison, VP Marketing,

SaskTel, for an insight into

the communications service

providers (CSP) strategy.

unite:This has been a challenging year

for the industry with growing broadband

demand and competition. What is SaskTel

doing to keep up with customer needs

and to drive c ontinued growth?

Stacey: While these times have

been very demanding, it has been an

incredibly exciting time. What we see is a

continuing shift in how consumers want

to communicate and what that means

to them. We want to help our customers

use our network to run their lives better

and more simply whether they are a

consumer or a business. And we want to

invest in the technology that keeps us at the

forefront in terms of our network, devices,

applications and functions. Customers

dont think about convergence, they just

think about an access point to everything

they want to do.

unite:SaskTel is launching a robust

3G network. What are the benets

for your customers?

Stacey: We serve about one million people

who are very spread out geographically,

with a good portion located in rural

areas. In fact, we have lots of customers

in communities of two hundred to four

hundred people and many connecting

corridors that are well-travelled.

Our challenge today is to get this new and

exciting network to overlay our existing

CDMA investment as quickly as possible.

A customer purchasing a device on the

new 3G plus network will want to be able

to use it wherever they are. Our challenge

is to keep up with that geographical

coverage demand.

Another challenge is to ensure that we

communicate to all of our c ustomers the

many benets of the new network. With our

new 3G plus network, the customer has

greater speed and access for anything they

want to do in the wireless world, offering

more coverage internationally and access

to a greater range of devices. Its an easy

story to tell and understand.

unite:The Canadian wireless market is a

challenging space with strong competition.

What is SaskTels strategy to differentiate

itself, retain customers and attract

new subscribers?

Stacey: Our company has a reputation

for serving our customers well with a full

portfolio of services. We want to make

sure we are meeting and exceeding their

expectations for information, entertainment

and communication. Whether that means

access to a network, access to a device,

access to troubleshooting or customer

care handling, whatever denes what a

customer needs from us, we want to be

able to do that very well and consistently

across all of our channels.

With all the millions of data points we

have about our customer usage, our next

challenge is to gure out how we can ser ve

our individual customers better driving

customer satisfaction and loyalty. Its a

wonderful challenge that has great returns

for carriers everywhere.

unite:Many of todays CSPs focus

on maximizing network efciency

and delivering an individual customer

experience. What is SaskTels go-to-market

strategy and key marketing priorities?

Stacey: SaskTel is very committed to

proactive technology investment and wehave demonstrated that throughout our

companys history. With a population that

is so dispersed and customers who travel

across the province, we have to pay extra

attention to our coverage plan. Even with

500 towers servicing our wireless network,

we have white spots without coverage.

We work hard to ll the gaps balancing

the customer experience with good

economic decision-making. This enables

us to build a very good evolution plan.

unite:Consumers are embracing smart

devices and CSPs are experiencing huge

data trafc surges. What is SaskTels plan

to encourage data use and adoption,

yet grow protability?

Stacey: If you go back and look over

the growth of smartphones or a carriers

growth in data access, demand and

capability, it is pretty much straight up.

The hockey stick adoption curve is driven

by the consumer. Your wireless device runs

your world from the palm of your hand.

That model is not going away and is

engrained in the minds of consumersand businesses.

None of us truly understand the boundaries

of the user. You might see 2% of your

user population being extreme in their

consumption, but 98% who hover around

the same amount of constant consumption.

I dont think we have seen these patterns

settle out yet. We are in a learning curve as

an industry to gure out how we balance

consumption requirements with a protable

economic model. Well get it right.

unite:What are the challenges and

opportunities in the dynamic Canadian

communications industry. Where doyou see SaskTel as a future player

in your market?

Stacey: Our customers are hungry to do

new things with us. And we will continue

with an aggressive technology investment

strategy. But the one piece that is going

to make us think differently is that our

customers lifestyle hinges more and more

on mobility. Its about, I want everything

I need, where I am right now, and I want

access to it and have it delivered in the

way that I want.

And that is a huge challenge for any carr ier.

Customers are excited to try new things,

they will push us as carriers and vendors

to experiment and explore. Their demand

will cause us to create new and better

partnerships to deliver quickly. Its going to

be a very exciting future we have nothing

but growth and opportunity ahead of us.

SaskTel is the leading full-service

communications service provider based

in Regina, Saskatchewan. SaskTel offers

a wide range of communications productsand services including voice, data, Internet,

entertainment, security monitoring,

messaging, cellular, wireless data

and directory services.

Stacey Sandison

Your wireless device runsyour world from the palm ofyour hand. That model is notgoing away and is engrainedin the minds of consumersand businesses.

SaskTelbrings next generation

networks to rural Canada


9/15

Technologyunite | Issue 9

echnology talk:

We take a look at some of the latest innovationsom Nokia Siemens Networks product,olutions and service portfolio.

Technologytalk

out of ten emails are spam. There

een a hundred-fold increase in

umber of different malware strains

ed in malicious emails since 2009.

nd 95 billion phishing emails are

ated to have been in circulation in

Such numbers, from Symantecs

ageLabs Intelligence 2010 security

t, reveal the stark reality of the rising

of being online.

dition, the proliferation of diverse

e smart devices and their use by

umers and enterprises raises further

rity issues. In a recent report, ENISA,

U IT security agency, said that

tphones are a goldmine of sensitive

ersonal information. The report

es the main risks as the accidental

ge of sensitive data, for example

through GPS data attached to images;

data theft from malicious apps and from

stolen, lost or decommissioned phones;

diallerware, which makes unauthorised

phone calls; and the overload of network

infrastructure by smartphone apps.

The security of their personal data, who

can access it and the way that it is being

used, are growing concerns for people.

And thats on top of high prole security

needs, such as protecting children from

harmful content.

There is a clear opportunity today for

communications service providers (CSP) to

not only protect and raise their brand image

by ensuring their network and systems

are clean and totally secure, but also to

offer security services to their subscribers.

People are now more aware of possible

threats and are willing to pay to ensure the

security and condentiality of their data.

Enterprise customers, especially, represent

an opportunity for CSPs, who can pick up

more business by offering fully managed

outsourced security operations.

CSPs as trusted partners

Even better, CSPs command a high level of

trust among consumers. The ndings of a

2010 Nokia Siemens Networks survey

of Europeans attitudes to data privacy show

that users trust established companies such

as banks and communications providers

more than virtual companies like online

shops or communities. CSPs rank second

only to banks and are more trusted over the

top players, insurance companies

and governments.

ecurity services captureew revenue streams

CSPs are in the unique position of being

able to provide clean connections for

xed and mobile communications from

a central platform. They also have the

trusted customer relationship to address

the secure communications needs of

consumers, as well as large organizations

and small and medium-sized enterprises

(SME), many of which lack the sk ills andresources to cost-effectively implement

highly secure company-wide security.

In addition, CSPs are well placed to help

private individuals protect their lives

from guarding minors against harmful

content, to securing all devices, to ensuring

condentiality of personal data.

Yet providing security is a multifaceted

task, with new threats arising daily and a

wide range of customers and devices to

protect. The sheer complexity demands

considerable CSP resources to operate

long term. The solution is for end users,

both private and enterprise, to outsource

security using a cloud-based model.

Security-as-a-Service solves the issues

This is the logic behind the new Nokia

Siemens Networks Security-as-a-Service

solution. With this cloud-based solution,

CSPs can offer their customers reliable,

easy to manage, always up-to-date

protection that is device independent,

without having to invest in expertise,

and with low ongoing costs.

The solution is built on a modular portfolio

of services that can be tailored to each

CSPs needs.

The elements of the solution encompass:

Secure Web including Web/WAP ltering,

parental control, guardian control for

enterprises, anti-virus, anti-Phishing,

ads-blocking, anti-malware,

anti-spyware and le blocking

Secure Mail with anti-spam, anti-virus

and le blocking

Automatic Notices Service

Web Portal for self care and repor ting

to allow users to manage their

security easily

Network Security for SMEs, including

rewall, intrusion detection, IPSEC VPN

services for site-to-site connections and

remote access, and remote access

via SSL VPN.

These services are based on best-of-breed

products chosen from Nokia Siemens

Networks broad partner eco-system.

The solutions are integrated into the CSPs

infrastructure and are based on a exible

software licensing model for low nancial

risk. Rapid and cost-effective roll out is

achieved by deploying fully tested solutions

matched to the specic needs of CSPs,

such as carrier-class performance.

Czech companies gain secure

Internet access

One of the rec ent implementations of the

new Security-as-a-Service solution is by

Telefnica O2, which is offering companies

in the Czech Republic greater control and

more security in their Internet access. By

deploying the Nokia Siemens Networks

solution at a xed monthly fee, the CSP

is helping its enterprise customers to

protect their infrastructure, data and

staff cost efciently.

Nokia Siemens Networks has integrated

its security-as-a-service into Telefnicas

operational support system/business

support system (OSS/BSS) platforms.

The security service is delivered to

Telefnica O2s enterprise customers

from the CSPs secure, centralized, and

continuously updated platforms in O2 data

centers to protect xed Internet access.

The Internet is central to most businesses

today. But there are concerns about

security threats such as malware, and

the implications of access to the web that

a company provides and is responsible

for, but cannot exercise control over,

says Oscar Gmez, director of Product

and Services at Telefnica O2 Czech

Republic. With its thorough knowledge

of our network and expertise in smooth

deployment of security suites, Nokia

Siemens Networks was chosen to create

a bespoke Internet service that we can

offer to enterprises that addresses both

security threats and responsible use.

curity has become an essential need for every consumer and business.

adopting cloud-based security, CSPs generate new revenue

providing security services to their own customers.


10/15


echnology talk:

okia Siemens Networks has become the rst vendor to migrate

s 100th customer from legacy mobile backhaul technology to

P/Ethernet.

ransformation to all-IP networks is gaining momentum. Moving to

cost-effective, highly reliable and scalable IP/Ethernet backhaul is

critical step to meet the growing capacity demands on networks

aused by the rise of smart devices and always-on applications.

he Nokia Siemens Networks approach to backhaul migration

arts with consulting to help build tailored transport networks that

rovide a direct path to LTE. This is backed by a comprehensive

P transport portfolio that supports all radio technologies and

ncompasses integration capabilities to complement transport

solutions with partner products. Nokia Siemens Networks partners

with leading IP/Ethernet vendors to integrate their products into

end-to-end transport solutions. Meanwhile, the multi-vendor

end-to-end NetAct management system enables the network

management of partner products and supports point-and-click

Ethernet service provisioning and optimized QoS (Quality of

Service) handling.

In addition, Nokia Siemens Networks offers end-to-end services to

ensure that the mobile backhaul network is optimized from access

to core, provides a single IP/Ethernet network for all services and

enables unied network management. Nokia Siemens Networks

also has the capability and experience to manage day-to-day

operations of the transport network.

Fiber speeds doubled to

pass 400G development

milestone

An important step in the development of 400G networks

was completed in September 2010, when Nokia Siemens

Networks became the rst company to transmit data at 200

Gigabits per second (200G) over standard optical ber.

The lab trial demonstrates that the speed per wavelength

of existing ber can be doubled, helping many operators to

avoid the high cost of laying additional ber lines to meet

growing capacity demand.

Operators are likely to start deploying 400G-ready optical

networks during 2011. The move to 400G is the next step

in optical transport, following the c urrent 10/40/100G

networks. Re-using existing ber for higher-capacity

networks will protect the operators investments, while

providing higher data speeds for end users.

The successful trial was completed using Nokia Siemens

Networks recently announced 400G-ready Dense

Wavelength Division Multiplexing (DWDM) equipment.

00th customer migrated to IP-based mobile backhaul

Many communications service providers (CSP) have abandoned at-rate tariffs in

favor of tiered charging structures for smartphones. The aim is to protect infrastructu

from being overloaded by the heaviest users, but in competitive markets with changi

customer expectations, CSPs face difcult choices.

Several business challenges and risks emerge from the new tiered structures.

Can CSPs match the revenues achieved with at-rate tariffs? Will the new structures

dampen the enthusiasm of users for mobile broadband? How can CSPs avoid being

trapped in a bit-pipe business model and take on players that provide competing

services over their networks? The right approach can address all these concerns.

Next-generation tariff plans must balance three competing areas to optimize their

overall performance. First is the customer expectation of service. Second is the cost

delivering the service over the network. Finally, the service must be protable. CSPs

therefore take a more active role in managing customer expectations and the impact

customer behavior on the network in order to meet their overall business objectives.

Managing all three areas at once means that tariff management must be integrated

closely with a range of functional areas, such as policy management, quality of servi

management, the service delivery framework, subscriber data management and

business intelligence. Only CSPs with a holistic business vision can explore the

full range of opportunities when dening future strategies.

The rst step is to unify the charging systems to obtain a single view of the customer

regardless of payment type, network type or service type. Nokia Siemens Networks

can help.

Smart business beyond at ratesAccelerating mobile

broadband with

TD-LTE

Enabling communications service providers (CSP) to

take advantage of unpaired spectrum to deliver high

speed mobile broadband, Time Division Duplex (TDD)

LTE, or TD-LTE, became a global technology in 2010.

Important milestones included the rst TD-LTE call in

India Broadband Wireless spectrum at 2.3 GHz and the

success of TD- LTE tests by Chinas Ministry of Industry

and Information Technology (MIIT).

TD-LTE is a natural evolution of TD- SCDMA, and

WiMAX networks and takes care of interworking,

coexistence and roaming between different

technologies. TD-LTE also helps WiMAX CSPs to

enjoy the economies of scale, roaming and network

sharing benets of the large 3GPP ecosystem,

therefore making it important for WiMAX and

TD-LTE to co-exist.

Leading manufacturers are developing TD-LTE

terminals, while chipset and platform vendors are

announcing availability of multi-mode LTE (FDD and

TDD) offerings to ensure CSP service roll-outs with

one common technology platform. Nokia Siemens

Networks has made signicant c ontributions to

TD-LTE development. The companys TD-LTE

Open Labs facility in Hangzhou, China is fostering

and accelerating developments by enabling vendors

to undertake end-to-end testing and validate their

solutions before delivery.


11/15


echnology talk:

When any new technology is introduced, communications service

providers (CSP) need to look at their options for protecting

and securing their networks, particularly when it comes to the

transformation to all IP. And so it is with the roll out of LTE.

In GSM and UMTS networks, trafc is generally protected by

encrypting it between the user equipment and the radio network

controller, typically installed in a building and trusted environment.

LTE architecture is different because its at and there is no controlle

Instead, encryption is typically applied at the LTE base station. Base

stations are increasingly installed in public places and can be more

exposed to unauthorized access. Moreover, vulnerabilities may beexacerbated by the use of Femto cells to boost network capacity in h

spots such as shopping malls and airports. So information is secure

between the user and the base station, but also needs to be secured

between the base station and the core network. Other factors also

need to be considered from a security point of view, the use of IP

transport networks for the backhaul, which by nature are more

open than traditional transport networks and may be shared

with other parties.

A solid approach is to use IPSec tunnelling between the base station

and a security gateway (SGW) located on a trusted site in the core

network to secure information.

Nokia Siemens Networks offers solutions that ensure the highest

possible security in LTE networks compliant to the 3GPP standard

right from the start. The Flexi Multiradio BTS provides built-in IPSec

with high throughput, linked to the SGW, which terminates the IPSec

tunnel. Finally, strong authentication ensures that only CSP-authoriz

base stations and SGWs are granted access to the network. Efcien

operation is provided through fully automated certicate life cycle

management for both the LTE base station and security gateway.

Delivering security for LTEQoS differentiation boosts quality

of experience on 3G and LTE

nd-to-end quality of service (QoS) differentiation keeps

etwork trafc owing smoothly at busy times by allocating

fferent priorities to trafc from different users and applications.

t Mobile World Congress Nokia Siemens Networks is

emonstrating its QoS differentiation solution that provides

nd-to-end differentiation in both 3G and LTE networks.

he solution operates in heavily loaded networks when

equests to use the network exceed the available capacity.

prioritizes data trafc according to subscriptiongreements to divide resources fairly.

ifferent priorities can be allocated dynamically to different

ser segments or applications depending on the network load.

he Nokia Siemens Networks QoS-aware scheduler allows

oS priorities to be changed even during a data session

and can maintain a particular bit rate regardless of other

simultaneous upload and download sessions. It simultaneously

schedules different bitrates and measures the load every

2 milliseconds.

There are lots of QoS solutions, but most cannot co-operate

with the radio interface in real time, says Elisas Timo Sippola.

The Finnish CSP found in eld measurements that

implementing QoS-aware scheduling yielded immediate

benets in the quality of experience for its customers duringbusy times.

The components for the Nokia Siemens Networks solution are

essentially the same for 3G and LTE in the base station, the

core network and in policy control and the OSS. This ensures

a smooth evolution from 3G to LTE.

Worlds most powerful base station controller

cuts energy costs by 80%

Nokia Siemens Networks has introduced a new Flexi BSC

(base station controller) conguration that offers up to 80%

reduction in energy consumption along with a 40% increase

in capacity over existing base station controllers.

The Flexi BSC is future-proof, providing for the rst time in the

industry a handling capacity of 4,200 transceivers and over25,000 Erlangs in a compact and single cabinet. This implies

that, with the new Flexi BSC c onguration, CSPs can replace

up to 32 existing base station controllers in the eld and enjoy

high efciency in building and operating GSM networks.

With the benets of an optical interface, fewer connections

are required, which translates into reduced installation

effort, faster rollout, and lower maintenance costs. The new

Transcoder TCSM3i conguration also offers 40% more

capacity while maintaining the compact size.

Flexi BSC also introduces Packet Abis and A over IP

to provide CSPs with a strong evolution path to all-IP.

These two new transport features enable CSPs to

upgrade backhaul to IP over TDM lines or all-IP

to reduce operational costs.

CSPs will now be able to sustain rapid growth in voiceand data use while maintaining cost efciency by using

IP over Ethernet transport, the common transport

technology for GSM, 3G and LTE.

Flexi BSC also provides an evolution path to the Nokia

Siemens Networks Multicontroller BSC that can be used

to extend the capacity of the Flexi BSC. The latest software

for Flexi BSC and Transcoder TCSM3i is based on 3GPP

Release 8, and commercial deliveries are already in progress.

A clear evolution path to take High Speed Packet Access

(HSPA) to speeds that equal LTE has been set by the 3G

Partnership Project (3GPP). 3GPP Release 10 for HSPA

aggregates four carriers using MIMO (Multiple Input

Multiple Output) to enable HSDPA to reach a peak downlink

data rate of 168 Mbps with 20 MHz of spectrum.

Looking even further ahead, the development of HSPA

beyond 3GPP Release 10, called Long Term HSPA

Evolution, will aggregate eight carriers to ultimately push

peak downlink data rates to 672 Mbps, which will rival

the speeds provided by LTE Advanced.

The idea of aggregating multiple carriers to increase

performance is included in both LTE and HSPA. A lo

step to fully leverage existing HSPA deployments an

future LTE deployments is to aggregate the capacity

systems and tie them together into a single mobile sy

Such aggregation of LTE and HSPA will enable the p

data rates of the two technologies to be added toget

The Nokia Siemens Networks Flexi Multiradio Base

is ideal for LTE and HSPA aggregation thanks to its u

software-dened radio capability, which supports bo

systems using the same hardware.

Making HSPA go faster and faster


12/15


echnology talk:

Get set for the

future with Flexi

Multiradio 10

Base Station

3GPP release 10 is fast approaching

and new and powerful technologies

will be arriving along with it, including

LTE Advanced (LTE-A). Nokia Siemens

Networks is well prepared for the new

technologies and is using Mobile World

Congress 2011 to launch the Flexi

Multiradio 10 Base Station, which can

support four radio technologies from acompact 25 liter baseband enclosure

setting a new reference in terms of

integration density achieved.

Incorporating GSM, 3G, LTE and LTE-A,

the Flexi Multiradio 10 BTS offers ten

times the capacity of previous base

stations over 10 Gbps in its advanced

conguration. In addition, this new

version of Flexi base station achieves

a further 30% reduction in power

consumption. In fact its a world lead

using about 1 kW to serve all 3GPP

technologies. Its also easy to upgrad

remotely using only software.

Communications service providers

(CSP) can protect their investments

expanding previous Flexi Base Stati

with the new units, both indoors and

outdoors. Both generations look the

same with the same dimensions and

they can be interconnected providin

backwards compatibility and even

higher combined capacity. The Flexi

Multiradio 10 BTS also optimizes

investments by enabling CSPs to sta

small and scale up in line with marke

demand, thanks to the exibility of

sub-modules that slot in to add

baseband capacity when needed.

Nokia Siemens Networks Flexi

Multiradio 10 base stations will help

CSPs to decouple network trafc an

costs by providing a cost-efcient,

energy-efcient and future-proof

solution for high-speed mobile

broadband networks.

New functions

make GSM

networks smarter

Nokia Siemens Networks has launched

the smart GSM network functionality that

will allow communication service providers

(CSPs) to provide consistent, high quality

concurrent voice and data services on their

GSM networks. A simple software upgrade

to the existing GSM network, this solution

also enables CSPs to manage up to four

times the number of smart devices on

their network.

With the mobile data boom in full swing,

the number of smartphone users accessing

services wherever they are, even outside

3G coverage, is growing. Conventionally,

GSM does not support simultaneous

voice and data calls, so while using data

services, users cannot make or receive

voice calls. The new solution overcomes

this and other limitations by deploying

three technologies:

eCCCH (Extended Common Control

Channel) can support up to four times as

many smart device users by increasing the

CCCH (signaling) capacity. This improves

GSM network efciency by ensuring that

trafc channel capacity is not wasted

because of signaling congestion

Paging Co-ordination allows reception

of voice calls during data calls, eliminating

incoming voice calls being directed

to voicemail, with missed call text

messages being sent to the user

DTM (Dual Transfer Mode) enables

simultaneous voice and data calls.

Without this feature, data calls are

put on hold during voice calls.

There are currently no alternatives for

eCCCH and DTM, while other vendors

solutions for Paging Co-ordination may

require the core network to be upgraded.

The new functions will help CSPs to meet

the demands that smart devices make

on their GSM networks, without heavy

investments or affecting the experience

of other users.

New network operations centers for Brazil and Russia

okia Siemens Networks is to open two Global Network

perations Centers (GNOC) in Brazil and Russia. Adding to

he two existing GNOCs in India and one in Portugal, the two

ew centers bring the number of GNOCs worldwide to ve.

he GNOC near Moscow is expected to begin network

anagement operations during the second quarter of 2011.

he center is designed to operate multi-vendor networks.

ommunications service providers (CSP) will benet from

oser operational control, increased efciency, improved

ervice delivery, and high reliability, uptime and data security.

Meanwhile, the Brazilian center planned in Sao Paulo will host

p to 300 expert technicians, responsible for managing up to

0 million subscribers in Latin America. The center will not only

erve Latin American CSPs, but CSPs around the world. All the

enters will have tools and processes based on the Managed

Services Operational Model to cater for the growing number

of CSPs looking to outsource their network management.

GNOCs are part of the Global Service Delivery model that

delivers network operations remotely, such as fault and

conguration management and alarm monitoring. Through

the GNOCs, Nokia Siemens Networks operates CSP

networks and optimizes end-to-end network performance

cost effectively. The GNOCs provide complete visibility

of network performance and drive efciency and quality,

using automated and standard tools and processes.

The way we set up these centers means that they are all

interconnected so resources can be optimized and allocated

intelligently, says Arto Vilkman, Head of Services at Nokia

Siemens Networks Latin America. Our GNOC in Brazil will

help our customers get more value from their businesses.

LTE: Ten times faster from now on

During 2010, the number of LTE network commitments

counted by GSA more than doubled, yet Nokia

Siemens Networks beat the global growth trend by

more than tripling its commercial LTE deals.

The gures reect two trends. First, the demand for

faster and more widely available mobile broadband

services continues to rise. Second, LTE is generally

accepted as the most efcient technology to deliver the

best broadband customer experience to more users.

Industry condence in LTEs maturity as a technology is

growing, bolstered by practical experiences such as that

of TeliaSonera with its world-rst LTE network launch.

Advertised as ten times faster, people visiting Telias LTE

network in Gothenburg, Sweden, have been impressed.

Average data speeds of about 40 Mb/s in the downlink

and more than 20 Mb/s in the uplink while driving through

the streets of the city mark the beginning of a new era.

While moving from one radio cell to the next, handovers on

the network have been measured during drive testing to be as

good as those in GSM or 3G. When Signals Research Group

visited the network in September 2010 to conduct

extensive drive tests, the company conrmed the

data rates, saying: we witnessed the theoretical

peak throughput of a Category 3 LTE device

(102.05 Mbps) without even trying in the Gothenburg

network. (The full report is available from Signals

Research Group, www.signalsresearch.com).

Telia, Sweden is one of 31 c ommunications service

providers (CSP) worldwide that have selected

Nokia Siemens Networks as their commercial

LTE network supplier. 26 CSPs have selected

Nokia Siemens Networks for LTE radio, 13 CSPs

have selected Nokia Siemens Networks as their Evolved

Packet Core supplier and 1 CSP for Voice over LTE.

Tele2, also in Sweden, launched its LTE network

commercially in mid-November 2010, running on the

Nokia Siemens Networks Evolved Packet Core, which

features unique scalability in the four dimensions of

trafc throughput, session density, signaling and service

intelligence. The Telia and Tele2 networks prove that

Nokia Siemens Networks continuous focus

on the commercialization of LTE has been

instrumental in making LTE a reality today.


13/15


echnology talk:

Partnership enables

integrated services

Nokia Siemens Networks and OpenCloud have

signed a deal to integrate OpenClouds applicati

servers and service broker systems into the Nok

Siemens Networks charge@once unied suite fo

convergent charging and billing. The resulting joi

offering will help communications service provid

(CSP) to converge their existing telecom assets a

new IP capabilities to deliver new services acros

their entire customer base, including postpaid an

prepaid, xed and mobile.

The latest deal builds on two years of working

together successfully, resulting most recently in a

contract with Vodafone in Portugal, which leverage

OpenClouds Service Broker technology to reduce

the time and cost of launching new services.

This investment will allow Nokia Siemens Network

address the considerable Converged Charging an

Service Delivery Platform opportunities in the mar

says Rick Centeno, head of Charging, Billing and

Care, Nokia Siemens Networks.

ell_PCH is a technology from Nokia Siemens Networks that

elivers smartphone battery lifetimes up to 50% longer, data

onnection setup times that are up to four times faster and anverage reduction of 30% in signalling trafc.

s easy to check if a network has Cell_PCH enabled using a

okia S60 phone and access to the Ovi Store. Heres how:

Install the free Energy Proler app from the Nokia Ovi store.

Go to Options, select Settings, then Views and set

3G Timers to Active.

Start the Energy Proler running. The view that shows if Cell_

PCH is being used is the one with a pink line showing Ch as

the units on the left. This shows which channel is being used.

Now check the baseline, which is the point which the phone

returns to after any activity. If its at the 3Ch level, then Cell_

PCH is active.

If the pink line isnt varying at all, keep Energy Proler running

and initiate a data connection. Return to the Energy Proler

and see whats happened.

Whenever youre abroad you can test all of the available

networks to nd one that will optimize your battery life

and give you the fastest connections.

How smart is your network?

Nokia Siemens Networks SON (Self

nizing Networks) Suite is currently

g tested and implemented in mobile

orks throughout the world. The rst

mercially available SON features

erate LTE network roll-outs and

de additional benets for existing

etworks.

SON Suite supports open standards

as also complementary features to

re that all the different requirements

mmunications service providerss) will be met fully. For example,

Suite is the only solution that includes

3GPP standard Automated Neighbor

ions (ANR) and additional ANR

res, eliminating the need to rely on

ANR-capable handsets, the market

tration of which is likely to remain

or months or even years.

SON Plug and Play feature for

mated base station integration is

her example of how SON accelerates

and 3G network roll-outs, as well as

ON is reality with Nokia Siemens Networks

minimizing human errors and time spent

on site. Nokia Siemens Networks SON

Plug and Play Auto-connection and

Auto-conguration have been tested in

several networks, proving it to be the most

mature plug and play solution available.

SON Plug and Play, Self-Healing phase 2

and ANRs are all commercially available

today for both 3G and LTE. SON Suite

also includes a full range of network

management and integrated optimization

services and solutions, ensuring

efciency of investment.

Protecting personnel from harm during the course

of their work is a top priority for Nokia Siemens

Networks and one that has led to two signicantachievements in India.

At the end of October 2010, Nokia Siemens Networks Global Services organization

for Vodafone in India gained BSI (British Standards Institution) certication to OHSAS

18001:2007 (Occupational Health and Safety Management Systems).

The OHSAS 18001 global standard covers requirements for the control of occ upational

health and safety risks. The BSI auditors were impressed by Nokia Siemens Networks

eld engineers practical implementation of health and safety systems, commenting that

very few organizations have OHS as part of their cor porate values.

The BSI approval follows an earlier success in May 2010 when Nokia Siemens Networks

won Vodafones rst Health and Safety Award at the Vodafone Supplier Conference in

Luxembourg. This award is testimony to Nokia Siemens Networks strong health and

safety processes that have improved signicantly the working environment in Vodafones

priority countries.

The achievements are even more impressive considering the diverse operational

environment in India with many different languages across 19 region

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