Unit 8 marketing & Unit 8 marketing & Text & ExercisesText & Exercises

Unit 8 marketing & Unit 8 marketing & Text & ExercisesText & Exercises

Contents• 1. Greet students and check up

attendance • 2.Study the dialogue.• 3.Study useful expressions• 4.Do dialogue.• 5. Arrange the homework:

• A: You’re doing very nicely in our market. But you could be doing better if you developed some kind of sales network there.

• B: We’re also thinking of getting a way to reach all our potential customers. So we want to have an agent to push our products in your country. Would you like to accept the appointment?

• A: We should be very pleased to represent you, if terms and conditions are right.

• B: What’s the annual order you can guarantee?• A: To stand on the safe side, not less than $200,00

0 for a start. I needn’t mention that the price you give us must be competitive.

• B: Certainly. Terms for our agents are usually the best ones. Now what is the territory to be covered?

• A: The whole country.• B: And the commission you expect?• A: 10% on total sales.• B: We can’t go as far as that. We generally allow

our agents in this line a commission of 8%.• A: In that case, anything less than 10% is not

worth the trouble. You know we have to fight for every dollar we make.

useful expressions• 1.We’d like to have the right of sole distribution o

f your sports goods in our area. 我们想要你们体育用品在我地区的独家经销权。

• 2.We’re now working on your sports wear. I’m thinking of expanding into sports equipment.

• 现在我们经营的是你们的运动服装。我打算扩大到做运动器材。

• 3.That market, as I see it, has got a lot of potential. 依我看来，这个市场潜力很大。

• 4. We would arrange the best space to display your goods. 我用最显著的位置来展览你的产品。

• 5. We’ll take a stand at the coming International Fair to make your brands know in the trade.

• 我们还要在即将举行的国际博览会设立摊位，使你的品牌在本行业中成为众所周知的产品。

• 6.To impress the buying public, how about the after-sales service?

• 给买货的人们留下深刻的印象。售后服务怎么办 ?

• 7. Why not place a trial order to sound out the market potential?

• 为什么不先订购一笔试试，试探一下市场的潜力。

• 8. we’re just taking up the line, I’m afraid we can’t do much right now.

• 我们才着手经营这行当，恐怕眼下做不了多少。

• 9. That’s under our line of business. 那属于我们的业务范围。

• 10. I hope we can do a lot of business together in the future 。我希望将来我们能做很多生意。

Exercises:Translation• 1.We’re thinking of getting a way to break i

nto that market.

• 2.How long have you been in this business ？

• 3.We have very good connections with wholesalers ， chain stores ， and distributors.

• 4.We’re pleased with what you’ve done to expand the market.

• 5.We need an experienced representative for our products in France. How about you ？

Arrange the homework: P12 Exercise Ⅰ

Thank You!