Unit 3 RECREATIONAL DEMAND & SUPPLY 2015.ppt

8/9/2019 Unit 3 RECREATIONAL DEMAND & SUPPLY 2015.ppt

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RECREATIONAL

DEMAND and SUPPLY



TOURISM DEMAND

What induces them to leave thei homeaea to visit othe aeas!

What "actos condition thei tavel #ehavio$ in"luencin% thei choice o"

destination$ itineaies "ollo&ed andactivities undeta'en!



Touist (Consume) *ehavio

Stimuli

ProductPricePlace

PromotionPeoplePackagingProgramming

Other Stimuli

Economic TechnologicalPoliticalCultural

Consumer’s BlackBox

Tourist(Consumer)Characteristics

ConsumerDecision Process

Tourist (Consumer)Responses

Destination Choice

RecreationalActivities



Consumer

(Tourist) Decision Process

TouristPostpurchase

Behavior

TouristPurchaseDecision

n!ormatio

nSearch

"eedRecognitio

n

Evaluationo!

#lternatives



RECREATIONAL DEMAND

Is a schedule o" +uantities o" somecommodit, that &ill #e consumed at vaious-ices

Limited utilit, to eceation -lannes #ecause it tells nothin% a#out tends in-atici-ation o cuent levels o" unmet need

Unmet need (latent demand) . unsatis"ied

The desie "o a -s,cholo%ical e/-eience



HOUSEHOLD FIAL COSU!PTIO E"PEDITURE$nd %uarter $&'$ and $nd %uarter $&'#T CRRE"T PRCES* " +,,O" PESOS

ITE!#$

$%&$#$ $%&'

roth Rate(*)

HOUSEHOLD FIAL COSU!PTIOE"PEDITURE

&+,$-+&.$

$+%-/+'$-

-0/

'. /ood and "on0alcoholic 1everages 2$$*234 224*$5& 2.'

$. #lcoholic 1everages* To1acco $6*'5 $7*752 6.3

. Clothing and /oot8ear $4*&3$ $*&7 ''.$

3. 9ousing* 8ater* electricit:* gas andother !uels

$36*2&2 $64*622 6.7

6. /urnishings* household e;uipmentand routine household maintenance

2*$ 26*23' .&

7. 9ealth 35*& 6'*72 4.2

5. Transport $&2*'52 $$'*&4 7.$

2. Communication 7*722 77*465 6.'

,0 Recreation an2 culture '$+.-' '3+$34 &&0-

'&. Education 5$*'5& 54*$$ 4.2

''. Restaurants and hotels 7*6&6 74*57 4.$

'$. +iscellaneous goods and services $*532 $7&*&4' ''.

urce: National Statistical Coordination Board (NSCB) Poste25 $, Au6ust $%&'



HOUSEHOLD FIAL COSU!PTIO E"PEDITUREAnnual $%&& an2 $%&$

ITE!S

At Current Prices At Constant Prices

$%&& $%&$roth

Rate(*)

$%&& $%&$roth Rate

(*)

HOUSEHOLD FIALCOSU!PTIOE"PEDITURE

5*'$*62'

5*25*22'

4.43*'72*4'&

3*33$*6$

7.7

'. /ood and "on0alcoholic1everages

*&6*35

*3*3$5

4.6'*563*&$'

'*264*55&

7.&

$. #lcoholic 1everages*

To1acco 4'*55& '&&*4& '&.& 64*2' 7*'7 6.2 . Clothing and /oot8ear '&&*227 '&2*34$ 5.6 5$*5&7 53*766 $.5

3. 9ousing* 8ater*electricit:* gas and other!uels

254*$2 476*56 4.2 362*2$4 326*43 6.4

6. /urnishings* household

e;uipment and routinehousehold maintenance

$4'*4& '&*$34 7. $2*$32 $36*$'4 $.4

7. 9ealth '5*333 '44*2$' '6.$ 4$*'$7 '&$*422 ''.2

5. Transport 55&*3 25*674 2.5 33*656 73*775 6.2

2. Communication $$6*62 $35*437 '&.& $'6*$22 $7*&3 4.7

,0 Recreation an2culture

&$,+3%4 &.$+/4& &%0$ ,'+/.& &%$+',, ,0&

'&. Education $2$*2'7 &$*55$ 5.' '3*263 '2*&'2 $.Source: National Statistical Coordination Board (NSCB) Poste25 $, Au6ust $%&'



De"inition o" Receation Demand

Estimated num#e o" -eo-le &hoae -o0ected to -atici-ate in a

-aticula eceation o--otunit,at some -edetemined "utue

time and location1



RECREATIONAL DEMAND

Pat o" the eason &h, -eo-le undeta'e leisue andeceational activities can #e "ound in the process ofsocialization and personality traits.

Crandall’s list of motivations

21 En0o,in% natue$ esca-in% "om civili3ation41 Esca-e "om outine and es-onsi#ilit,

51 Ph,sical e/ecise

61 Ceativit,

71 Rela/ation

81 Social contact

91 Meetin% ne& -eo-le

:1 ;eteose/ual contact

<1 =amil, contact

2>1 Reco%nition o status



RECREATIONAL DEMAND

Anal,sis o" demand should conside

why people do not participate and

examine ways of overcoming such obstacles

#, the -ovision o" ne& esouces as &ell as

undestandin% #aies1



*aies and Ovecomin% *aies

*aies?Cost Accessi#ilit,

LocationTans-ot Availa#ilit, o" activitiesLac' o" s-ecialist e+ui-ment

Lac' o" s-ecialist sta""

Ovecomin% *aies? Ada-tin% "acilities =indin% an altenative souce o" activities Im-ovin% tans-ot lin's Ada-tin% the -o%am o" activities Installin% s-ecialist e+ui-ment and de-lo,in% s-ecialist sta""



The Demand "o Touism and Receation

Touism e-esents a valued cate%o, o"leisue$ &hee thee is a degree of

commonality #et&een "actos motivatin% #oth touists and eceational activities and

man, o" the needs that can #e "ul"illed in a

eceational o touist conte/t1





Im-otance o" Receation Demand

• ;el- ensue that -u#lic a%encies supply therecreation opportunities desied #, the -u#lic

• Identi", the -o0ected num#e o" visitos

• ;el- identi", the -u#lic@s demand "o eceationo--otunities$ e/-eiences$ #ene"its and settin%s

• Conside ma'et aea visitation an%e

• Anal,3e the "actos and cicumstances that have

a""ected the -evious demand and the -esent





• 21 Exploration? A secet s-ot is discoveed$ no amenities

41 Involvement? A "e& locall,.un cam-s and a "e& concessions aeesta#lished

51 Development? A &ell de"ined touism indust, is develo-ed &ith

advetisin% the destination

61 Consolidation? Touism #ecome a dominant "eatue o" the localeconom,

71 Stagnation? Touism %o&th slo&s and ca,in% ca-acit, is eached$

the aea is no lon%e a ne& hots-ot$ ma,#e its ove#uilt81 Decline or rejuvenation: Decline esults as touists choose othedestinations$ e0uvenation t,-icall, e+uies attactin% a di""eent 'ind o"touist1



Com-onents o" Su--l,

atural !esources andEnvironment

. "undamental measue o" su--l,$ ve, much #asis

o" touism . -h,sio%a-h,

. climate

. -eo-le . esident

. touism ma'et



"uilt Environment . cultue -emanent chaacteistic

. in"astuctue on%oin% needs o" the esident. su-estuctue es-ond to the demands o"

visitos

. technolo%, in"luential$ most -o&e"ul

. in"omation success o" the destination

. a#ilit, to assem#le and inte-et

. %ovenance





#perating Sectors of the $ourismIndustry

Tans-otation Accommodation

=ood Sevices

Attactions

Events Adventue and outdoo eceation

Entetainment

Tade secto B touism sevices



Spirit of %ospitality . hi%h +ualit, and memoa#le e/-eiences

in &am hos-italit, . visitos have a natual human desie

"o &am acce-tance and teated as %uests

. es-ect$ "ainess and a level o" -oliteness




Leisue Poduct (Poduct Levels)



A0 Core Pro2uct < ans8ers the ;uestion o! 8hat the1u:er is reall: 1u:ing. Ever: product is a package o!pro1lem solving process

70 Facilitatin6 Pro2ucts < services or goods that must1e present !or the guest to use the core product

C0 Su88ortin6 8ro2ucts < extra products o=ered toadd value to the core product and to helpdi=erentiate it !rom the competition

D0 Au6mente2 8ro2ucts < include accessi1ilit:*atmosphere* customer interaction 8ith the serviceorgani>ation* customer participation* and customer’sinteraction 8ith each other.

Product ,evels



Leisue Poduct (Poduct Levels)

Cultural facilities &musement 'acilities

Concet hallsCinemasE/hi#itionsMuseums and at %aleiesTheates

*in%o ;allsCasinos=estivitiesNi%ht clu#sO%ani3ed events

(hysicalCharacteristics

Socio)culturalfeatures

'acilitating (roducts

Ancient monuments andstatusEcclesiastical #uildin%;a#ous;istoical steet -attenInteestin% #uildin%Pa' and %een aeas Wate$ canals and ive"onts

=ol'loe=iendlinessLan%ua%eLiveliness and am#ianceo" the -laceLocal customsSecuit,

Pa'in% "acilitiesSi%n-ostsuidesMa-sLea"lets

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Unit 3 RECREATIONAL DEMAND & SUPPLY 2015.ppt