Unit 1: The UK Travel and Tourism Sector

Assignment 2

Learning Intention:- To outline the roles of the

different types of organisation in the UK travel and tourism sector (P3)

- To describe the different types of interrelationship between travel and tourism organisations (P4)

Yr11 Travel and Tourism

Key Words:Interrelationships

What Does Success Look Like?- ALL pupils will be able to

outline the roles of different types of organisation in the UK travel and tourism sector and their interrelationships

- MOST pupils will be able to describe the roles of different types of organisation in the UK travel and tourism sector and their interrelationships

- SOME pupils will be able to describe in detail and evaluate the roles of different types of organisation in the UK travel and tourism sector and their interrelationships

Starter

In pairs, try and explain the following terms:

• Private sector• Public sector• Voluntary sector

Pair work!

• Private sector – owned and controlled by private individuals or shareholders. Main aim is to make profit by selling a large range of products to tourists. E.g. Thomas Cook, Merlin Entertainment, Virgin Atlantic Airways

• Public sector – funded, and sometimes owned, by the government. Main aim is to provide a service. E.g. National Tourist Boards, Tourist Information Centres

• Voluntary sector – charitable sector, not part of the government and do not exist to make profit. Aim to promote a particular viewpoint. E.g. National Trust, Youth Hostel Association

Roles of Organisations

• Supplying products and services – e.g. Tourist Information

• Making a profit – e.g. Alton Towers• Regulation – e.g. – Office of Rail Regulation• Promotion – e.g. Visit Britain• Supporting members – e.g. ABTA – The Travel

Foundation

Task – P3 Criteria

• Create a powerpoint presentation which focuses on the roles of organisations

• When looking at the different roles of travel and tourism organisations you need to state whether it is domestic, inbound or outbound tourism

• You will also need to give an example of a private, public and

voluntary organisation Learning Intention:- To outline the roles of the different

types of organisation in the UK travel and tourism sector (P3)

Independent work!

Roles of Organisations• Supplying products and services • Making a profit • Regulation • Promotion • Supporting members

All need to be include – one per slide

You need to give…..- A definition

- An example of an organisation, stating whether it is private, public or voluntary

- Refer to whether this organisation is linked to domestic, inbound or outbound tourism

Extension

• Research Merlin Entertainments and find out the different types of organisations they work with, and the different services they offer

• Produce a short report which details this information

Learning Intention:- To outline the roles of the

different types of organisation in the UK travel and tourism sector (P3)

- To describe the different types of interrelationship between travel and tourism organisations (P4)

Yr11 Travel and Tourism

Key Words:Interrelationships

What Does Success Look Like?- ALL pupils will be able to

outline the roles of different types of organisation in the UK travel and tourism sector and their interrelationships

- MOST pupils will be able to describe the roles of different types of organisation in the UK travel and tourism sector and their interrelationships

- SOME pupils will be able to describe in detail and evaluate the roles of different types of organisation in the UK travel and tourism sector and their interrelationships

Interrelationships between Organisations

• Working together

• Common ownership

Why would it be beneficial for

different organisations to

have a partnership? E.g. hotel and travel

companies?

Can you think of any companies which

would be classified as ‘common ownership’?

Working Together

Often travel and tourism organisations will work together in order to:• Provide a better service to their customers• Receive greater protection for smaller,

independent organisations• Influence government policy on important issues

affecting the sector• Arrange discount packages and deals that will

appeal to their customers• Raise awareness and promote the sector

Common Ownership

Interrelationships also exist where different brands or companies are owned and controlled by the same organisation. The major tour operators, for example, own their own hotels, airlines and travel agencies. This provides various benefits including:• The ability to control the quality of all the different

products in the package• Offering value for money holiday packages in a

price competitive market• Giving the customer a seamless holiday experience

Key Terms

Ancillary organisations – support travel and tourism. Offer tourists additional products and services that complement their main product e.g. buying a package holiday may also require travel insurance and car hire

Tour operator – puts together different components of a holiday e.g. accommodation, transport, excursions and transfers. Produce brochures to distribute their packages

Domestic organisationsMeet the needs of tourists travelling around the

UK, such as tour operators, accommodation and transport providers, visitor attractions and other support and ancillary organisations

Domestic tour operators arrange holidays and short-breaks in the UK for residents of the UK

Full-service scheduled airlines

• Privately owned companies that operate to a timetable

• Fly at a set time regardless of the number of passengers

• Example: British Airways

Transport providers

Transport providers allow tourists to

move around the country by road,

rail or air….

Low-cost scheduled airlines

• Also known as ‘budget’ or ‘no frills’ carriers

• Operate to a scheduled timetable, but often with reduced services and strict terms and conditions

• Usually charge for additional extras

• Examples: Ryanair, easyJet, Flybe and Jet2.com

Transport providers

Transport providers allow tourists to

move around the country by road,

rail or air….

Accommodation Providers

Guest accommodation

HotelsOther e.g. cruise

ships, barges, eco-lodges

Hostels

Serviced apartments

Campus accommodation

Holiday villages

Camping parksSelf-catering

Visitor Attractions

Natural Attractions

A natural feature of the environment• Mountains• Forests• Beaches• River and lakes

Built Attractions

Some charge an admission fee, others don’t• Country parks• Historic houses• Zoos• Theme parks

Heritage Attractions

Conserve protect and celebrate historical and past traditions, events, ways of living and working• Castles• Stately homes• Heritage coasts and trails

CASE STUDYIronbridge Gorge

What do you know

about Ironbridge?

Why would you want to visit each of these places?

Supporting Organisations

The UK travel and tourism sector is supported and developed by a range of different local, regional and national organisations:

• VisitBritain• Visit Wales

• Regional Tourism Boards

Outbound Organisations

You now need to research those organisations which fit within the

‘outbound’ sector and describe their roles:

• Tour operators• Travel agents

• Transport providers (ferries, eurostar, etc)

• Supporting organisations (ABTA)

Look these up:

Key Terms

- Multiples- Independents- Bonded

P4 AssignmentInter-relationships between organisations

There are two types of inter relationships• Working together• Common ownershipWorking together - You need to state what working together is and the

benefits• You will need to give examples of organisations which include

domestic, inbound and outbound organisations (pg 14-15, 26)Common ownership - You need to state what common ownership is

and the benefits• You will need to give examples of organisations which include

domestic, inbound and outbound organisations. (pg 14-15, 26-27)CASE STUDY – You need to include a case study on Merlin

Entertainments, describing the interrelationships between the companies involved within the organisation

Produce a PowerPoint

presentation completing the following task

Learning Intention:- To outline the roles of the

different types of organisation in the UK travel and tourism sector (P3)

- To describe the different types of interrelationship between travel and tourism organisations (P4)

Yr11 Travel and Tourism

Key Words:Interrelationships

What Does Success Look Like?- ALL pupils will be able to

outline the roles of different types of organisation in the UK travel and tourism sector and their interrelationships

- MOST pupils will be able to describe the roles of different types of organisation in the UK travel and tourism sector and their interrelationships

- SOME pupils will be able to describe in detail and evaluate the roles of different types of organisation in the UK travel and tourism sector and their interrelationships