Upload
others
View
4
Download
0
Embed Size (px)
Citation preview
UNIQUELY PROFITABLE SOLUTIONSFOR YOUR BUSINESS
Our family has been involved in the Dairy Bar & Ice Cream Store industry formore than 50 years, opening well over a thousand Ice Cream Store & DairyBars in that time frame. We were around when the very first automatic soft-serve ice cream machines rolled-out for the world to see. We were also pres-ent at the inception of Slush machine. Throughout the years, our family hasestablished itself internationally as an innovator in the industry.
The last half century in the Dairy Bar & Ice Cream Store industry has seenmany trends come and go, some of them with considerably more stayingpower than others. In the intervening years since 1953, our family has wit-nessed these many developments in the industry not only from the perspec-tive of equipment & supply companies, but as operators of retail Ice CreamStores as well.
We know from first-hand experience that while retail operators want toremain competitive in their new menu offerings, many feel strangled forspace as it is and have, for the most part, very limited available capital fornew equipment expenditures.
Having learned over the years which core menu items are the greatest profit-yielders, we have focused most of our energy on developing creativeways to increase the volume of sales on those high profits items, withoutneedlessly tying-up capital in lots of equipment or squandering precioussquare footage. Thus, it is with a measure of pride that we introduce to youour uniquely profitable solutions for your business.
24 FLAVORSIN THE PRESS
It's obvious we alsolike lots of differentchoices of flavors.
The more the better.
Don Douglas and KimMalatesta just took overthe business in April, andthey've been attractingswarms of people with a new machine that letsthem make 27 flavors
of soft ice cream.
"You can always get adifferent flavor," added
Sandra Mellinger ofHarrisburg. "It's verysmooth and probably
the creamiest ice creamI've ever tasted."
He's using the samemachine as Ice CreamHeaven to create 24
flavors of made-to-ordersoft ice cream, plus 24flavors of no-fat frozen
yogurt.
"When I got the softice-cream machine,
I went from selling 65percent hard ice creamto 65 percent soft icecream," says Miller.
Here are a few newspaper articles from thenortheast that mention the 24 Flavors System.Our particular interest is a feature story on theHarrisburg, Pennsylvania area’s favorite IceCream stores. Although there are only twocustomers in the entire area, the stores with24 Flavors System came in first and third outof thirty-one stores! (second place went to astore that serves hard ice cream only). The 24Flavors concept allowed those customers, intheir first year of operation, to out-perform allthe long established ice cream outlets in thegreater Harrisburg area.
The Ice Cream Corralon Sabbattus Street inLewiston can whip up248 different flavors
of ice cream.
Dartmouth students discovered Wilder's hidden treasure and
news of the fantasy icecream stand spread like
wildfire
He usually tells adultsit's the work of his
"special machine", thekey to his success...From there, it's just
magic."
One of the main attrac-tions is the unbelie-
vable variety. There aremore than 250 flavorslisted on a board next to the order window
Specifications:28" Width / 25" Height / 9" DepthWeight: 70 lbsElectricity: 115 Volts, 2.1 amps
The unit fits easily at the back of a preparation counter and needs only a standard electrical outlet for installation.
24 FLAVORS OF SOFT SERVEYour soft serve machine can be the source of 24 naturally deliciousflavors of soft ice cream or yogurt or any soft frozen dessert, simply by adding the 24 Flavors System.
The 24 Flavors System allows the operator to transform vanilla softserve, or soft frozen yogurt, into any one of 24 different flavors on acone by cone basis. In other words, one customer can order a bananacone while the very next decides to have a strawberry one.
It's like having twenty-four soft-serve machines all in a row!
The 24 Flavors System attracts more customers with the variety of flavors itallows you to serve, and the exquisite taste of these flavors will bring themback with their friends. This unit allows you to make specialty recipes by mixing flavors, adding fruit, nuts, chocolate chips, bits of candy, etc.
How does it WORK ?It's as easy as
The 24 Flavors System comes with everything you need to offer 24 delicious flavors of soft serve, including:
• A variable speed footswitch• 5 special cups with caps• 24 - 8 oz bottles of flavor extracts giving a total yield around 7,000 servings• 24 special pumps to fit the 8 oz bottles of extracts• Effective trademark point-of-sale merchandising items• One special cleaning cup with brush
Other advantages of the 24 Flavors System: • Operates independently from your soft serve machine • Stainless steel construction • Easy maintenance • Easy to use
1 2 3
AlmondAmaretto *+Apple pieApricot *+Banana *+Blackberry *+Black cherry *+Black raspberry *+Black walnutBlueberry *+BubblegumButter pecan *ButterscotchCantaloupe +Cappuccino +Caramel *Cheesecake *ChocolateCinnamonCoconut *+Cotton candy
Cranberry +Creme de menthe *+CustardEgg nogEnglish toffeeEspresso roast *+French vanilla +German chocolate cake *Grape +HoneyIrish cream +Kahlua +Kiwi +Lemon *+LicoriceLime +Malted milkMango +Maplenut *MarshmallowMocha +
Orange *+Papaya +Peach *+PearPeanut butter *PeppermintPiña colada *+Pineapple +Pistachio nut *PralinePumpkinRootbeerRum *+SkittlesStrawberry *+TeaberryTutti frutti *Watermelon +White chocolate
* One of the 24 original flavors that are included in the 24 Flavors System+ One of the 30 original flavors that are included in the 30 Flavors of Icebergs System
All our flavors are classified as:
• Fat free• No sugar added• No cholesterol• Low calorie• & Delicious!
The system comes with an 8 oz bottle of each of the original flavors.
AVAILABLE FLAVORS
FLAVOR EXTRACTSNUTRITIONAL CONTENT
Nutritional Labeling and Education Act (NLEA)Nutritional Profiles
Flavoring extracts, essential oils, colors, spices and other aromatic chemicalcompounds by definition are exempt as per the rules for compliance as publi-shed in the Federal Register on January 6, 1993, (Volume 58, No. 3).
The strength and usage of such material in finished food products are deter-mined under normal usage to fall under the published guidelines to be regardedas zero (o).
Total calories: Less than 5 caloriesTotal fat: Less than 0.5 mgCholesterol: Less than 2 mgCarbohydrate: Less than 1 gmProtein: Less than 1 gm
The flavor extracts have either no nutritional value or level of no nutritional significance in respect to vitamins, minerals or fiber content.
Fat content: 0.00Carbohydrates: 0.00(in the form of sugar)
Each product has some caloric content derived from the solvents used in theproduction of the flavoring such as ethyl alcohol, propylene glycol, glycerin, etc.Also, some caloric content is derived from the essential oils, botanicals or aro-matic chemicals in the flavoring.
This caloric content ranges from 59-90 calories per 100 grams of material. Basedon the usage strength of these additives, the value of these additives on a per ser-ving basis would be negligible or less than of nutrional significance. Using themost caloric extract in a 24 flavors cone, it is 1.36 calorie.
The F.D.A. regulations are directed toward the nutritional value of the food con-sumed. Your processing or the consumer's preparation of the final food productmay alter the nutritional value of our products in your customer’s food product.
2 GREAT REASONSFOR OUR CONCEPT VS. ANY OTHERGet greater profits and expand your Ice Cream menu's RETAILvalue with a 24 Flavors Soft Ice Cream Shop.
1st Get an edge on the competition and increase the number of customers per day(Draw some away from the competition and see your existing customers more often)
Given the double advantage of low start-up costs & greater profitability on every conesold, the 24 Flavors Soft Ice Cream Shop is the obvious choice.
RegularSoft Serve
Cone Break Even @ $0.35 @ $0.50
24 Flavors Cone
$1.50$0.17$1.33
$1.52$0.19$1.33
$1.85$0.19$1.66
$2.00$0.19$1.81
Selling PriceLess: Cost
Gross Profit
Was sellingper day
50 cones150 cones300 cones
Now sellingper day
80 cones200 cones400 cones
Added Yearly Profit24 Flavors @ $0.35
$17,928$29,880$59,760
Example
Selling Price & Gross ProfitConsider that once you are above break even, Gross Profit = Additional Profit
Based on 30 days per month and 12 months a year
2nd Get increased profit on each cone sold
Cones sold
per day
50 150 300
Regular Soft
Serve
$23,940$71,820$143,640
24 Flavors@
$0.35
$29,880$89,640
$179,280
AddedYearly Profit
$5,940$17,820$35,640
24 Flavors@
$0.50
$32,580$97,740$195,480
AddedYearly Profit
$8,640$25,920$51,840
Based on 30 days per month and 12 months a year
Example
The SMARTway to
Serve Soft.
Why settle for just vanilla?
A world of flavors for your customers
to discover
30 FLAVORS OF ICEBERGS
Icebergs use the same fat-free, cholesterol-free, naturally deliciousGalaxy Flavor Extracts that your customers have grown to know & love,in a non-dairy frozen beverage.
Because of their all-natural flavor, Icebergs are more akin to a Fruit “Coolatta’’ beverage than to a slushie-type drink.
Icebergs can be served not only as natural fruit-ice beverages, but as Fruit Smoothies and Frozen Coffee Beverages as well!
A world of flavors for your customers to discover
Specifications:28.5" Width 31.5" Height18.5" DepthWeight: 85 lbsElectricity: 115 Volts, 4.5 amps
The unit fits easily at the back of a preparation counter and needs only a standard electrical outlet for installation.
16 oz cups sold per day
10 cups20 cups50 cups
Monthlyadded Profit
$456$912
$2,280
Yearly added Profit
$5,472$10,944$27,360
Monthlyadded Profit
$600$1,200$3,000
Yearly added Profit
$7,200$14,400$36,000
Kids love the natural flavors of Icebergs with real flavor extracts like Grape,Watermelon and Strawberry (as opposed to Purple, Pink & Red flavored artificialsyrup!). Most importantly, Iceberg's naturally delicious flavors capture the imagi-nation of Moms (who drive the kids in the minivans, making them your true tar-get audience) with frozen beverage treats like Mango, Kiwi-Strawberry-Banana &Piña Colada.
The finished product cost on Iceberg is only 3 cents per ounce including the fla-vor extracts, making it a very high-profit, premium frozen drink. Like the 24Flavors System, the 30 Flavors of Icebergs System is a sure fire customerfavorite that will perform virtually maintenance free.
The 30 Flavors of Icebergs System comes with everything you need to offer 30 delicious flavors of Icebergs, including:
• Iceberg base (1 case)• 30 - 8 oz bottles of flavor extracts (enough for over 3,000 12 oz servings)• 30 special pumps to fit the 8 oz bottles of extracts• Effective trademark point-of-sale merchandising items
Iceberg
Selling PriceLess: Cost
Gross Profit
Fruit-Ice Drinks
$2.00$0.48$1.52
Smoothie Drinks
$2.50$0.50$2.00
16 ozserving
Fruit-Ice Drinks Smoothie Drinks
Based on 30 days per month and 12 months a year
Example
Selling Price & Gross ProfitConsider that onceyou are abovebreak even, Gross Profit =Additional Profit
DELIGHTFUL DIPSAdd variety to your menu and increase your profits by adding our 12 Flavors of Delightful Dips system to your business. Now your customers can enjoy all the flavors of Delightful Dips, all the time!
Specifications:22" Width / 9" Height / 14" DepthWeight: 25 lbsElectricity: 115 Volts, 10 amps
The unit fits easily at the back of a preparation counter and needs only a standard electrical outlet for installation.
The kit contains: 1 or 2 warmers for 6 flavors of dip
Flavors: Banana, Blue raspberry, Bubble gum, Butterscotch, Cherry, Chocolate,Cotton candy, Espresso, Grape, Lime, Orange, Peanut Butter, Piña colada,Strawberry, Toasted coconut. Dip once in Cherry and double dip the top inChocolate!
Nothing tops-off a Soft Serve treat like a Dip Top coating - but why limit yourselfto just Chocolate and Cherry? In any retail sales environment, square footage isat a premium. If you're like most Ice Cream store operators, when it comes tocounter-top space, square inches are at a premium! In the amount of counter-top space a conventional Dip warmer holding only two number 10 cans wouldtake, one of our warmers can handle six delicious flavors of Delightful Dips!
RegularSoft Serve
Cone Break Even @ $0.35 @ $0.50
Delightfully Dipped Cone
$1.50$0.17$1.33
$1.54$0.21$1.33
$1.85$0.21$1.64
$2.00$0.21$1.79
Selling PriceLess: Cost
Gross Profit
Delightful DipCones sold
per day
10 cones20 cones50 cones
Monthlyadded Profit
@ $0.35
$93$186$465
Yearly added Profit
@ $0.35
$1,116$2,232$5,580
Monthlyadded Profit
@ $0.50
$138$276$690
Yearly added Profit
@ $0.50
$1,656$3,312$8,280
Based on 30 days per month and 12 months a year
Example
By now you have begun to notice a pattern developing – All of our uniquely profitable solutions for your business share at least three things in common:
1. You get the variety that would normally only come to those who've spent much more on equipment.
2. This tremendous variety does not come at the cost of tying-up your limited counter-top space.
3. These concepts require minimal cleaning & virtually no maintenance, helping you increase your proportion of sales on the menu itemsthat bring in most of the profits!
Selling Price & Gross ProfitConsider that once you are above break even, Gross Profit = Additional Profit
For more information call toll-free: 1-877-36 EAGLE (1-877-363-2453)Email: [email protected] us online: 87736EAGLE.com