CREATIVITY, THE KNOWLEDGE CONNECTOR

CONTENT• UNILEVER

INTRODUCTION1• Rationale2• Chronology of Creativity

Programs at Unilever3• Creativity Session in

Action4• How Successful Are Creativity

Sessions?5• Organizational Enablers for

Creativity6

• Conclusion7

UNILEVER INTRODUCTION

S. HARISH BABU111071058

PROFILEType : PublicIndustry : ConglomerateFounded : 1930Headquarters : Unilever House,

London, United KingdomArea served : WorldwideKey people : Michael Treschow (Chairman)

Lord Simon of Highbury (Vice Chairman)

Paul Polman (CEO)Revenue : €39,823 millionOperating income : €5,020 million Net income : €3,659 million Employees : 163,000 Website : http://unilever.com

Unilever is one of the world’s leading suppliers of fast-moving consumer goods. We

aim to provide people the world over with products that are good for them and good for

others.

Creating a better future every day

Our vision

We work to create a better future every day.

We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.

We will inspire people to take small everyday actions that can add up to a big difference for the world.

We will develop new ways of doing business that will allow us to double the size of our company while reducing our environmental impact.

Fast facts

163,000 employees at the end of the year

20 nationalities among our top tier managers

More than 170 countries in which our products are sold

264 manufacturing sites worldwide

€891 million invested in R&D worldwide

€89 million invested in community programmes worldwide

People are the heart of our business.

Our people

We aim to create an environment in which all employees can fulfil their potential.

Unilever is one of the world’s most culturally diverse companies. Our Board is made up of six nationalities and the nine members of the Unilever Executive come from six different countries.

Top 25 brands = almost 75% of Unilever’s sales*.

* As at end 2009

Big global brands

RATIONALE P. PARTHA SARATHY

111071106

12

Decision gatesInnovation Process Model

Ideas Feasibility CapabilityLaunchPrepn.

Post LaunchEvaln.

Rollout

Checklist/Matrix

Screening LCA

Full LCA

LAUNCH

Environmental Assessment Tools

CHRONOLOGY OF CREATIVITY

PROGRAMS AT UNILEVER

S. KOTHANDARAMAN111071080

Creativity Awareness Program

CREATIVITY SESSION IN

ACTIONR.N. AKILANDESWARI

111071007

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Windows NT Server (Port Sunlight)

LCA Web application and tools (to create control panels and standard report formats)

Product System Templates, TEAM™ Software, Databases

END USER (Trained)

Remote PC plus Web browser (e.g. IE5)

EXPERT / SYSTEM ADMINISTRATOR (SEAC LCA)

Remote PC plus Web browser (e.g. IE5)

Request submitted via WEB using standard Control Panel

Results returned via WEB in selected standard format

Create product templates, control panels, standard report formats, database maintenance and access control

Experts use system for LCA studies

LCA WEB TOOL

HOW SUCCESSFUL ARE CREATIVITY

SESSIONS?

V. RAMYA111071124

ORGANIZATIONAL ENABLERS FOR

CREATIVITY

J. SUBALAKSHMI111071157

Attitude

Behavior

Techniques

Structures

Environment

Criteria for creativity

New Environment

New Colleagues

CONCLUSION K. DHIVYA111071037