Upload
mike-dagostino
View
306
Download
1
Embed Size (px)
Citation preview
Next Generation Brand Protection
Pharmaceutical
What are NanoTags?
• A microscopic, metallic "tags" of between 0.3 and 1.0 millimetres (smaller than a grain of sand)
• Each NanoTag has a unique six digit alphanumeric security identification code, allowing for over 2.6 billion unique batches
• Each NanoTag can have unique company identification
• NanoTags are virtually indestructible
• Adhere to any surface
• Most important - Cannot be replicated
New Technology – Solving Old Problems
NANOTAG MAGNIFIED
• HUNDREDS OF NanoTags are applied to protect the item both covertly and overtly
• Each NanoTag has a unique company identifier and can be customised to reflect different manufacturing locations and batches
• Policing is simple and cost effective
• No specialist training required
• Literally anyone can verify the presence of the tags
BRAND & ASSET PROTECTION
What Can NanoTags Protect
• Vehicles – cars, motorbikes, trucks, trailers
• Cable and wire
• Heavy Equipment – Construction equipment
• Tools
• Commercial items – office equipment – laptops-cellphones
• Meters and instrumentation
• Documentation – via a printing process and labels
• Pharmaceutical products
• Semi Conductors
• Virtually anything of value
No Headaches
Pharmaceutical counterfeiting and product tampering/diversion costs legitimate companies billions in profits every year. Furthermore,
consumers are directly endangered as the health and safety of millions of people rely on industry-approved testing for their authentic
prescriptions and over-the-counter medications.
NANOTAG PACKAGING SOLUTIONS
NanoTag Technology offers the best multilayered Packaged Goods Protection on the market – fully flexible, cost-saving and watertight solutions with proven counterfeit detection results.
Whether you require overt or covert protection for your products, NanoTags team of experienced professionals will creatively tailor a state-of-the-art security strategy across the supply chain of your valuable pharmaceutical brand.
Effective Identification And Authentication
Securing your business against malicious threats requires solutions that are dependable and able to control illegitimate activities on multiple levels.
The chosen security system should provide effective identification and authentication capabilities, giving maximum visibility of all product movements, and ability to implement measures quickly and seamlessly to avoid excessive damages.
How are NanoTags Applied
Spray, brush, pen, printed, injection molding, tape, labels
How are NanoTags Applied to Pharma Products
• Blister Packs – via Injected mold process – using NanoTag “MASTERBATCH”
• NanoTag Master Batch is added to the plastic that forms the clear blister placing NanoTags on every blister
• Each blister can be marked with the new “Super” NanoTags” .15 to .2 mm
• Cannot be seen to the naked eye
Please note the superdots are not visible to the naked eye leaving the blister looking clean
NANOTAGGED MASTERBATCH
How are NanoTags Applied to Pharma Products
FOILSusing
Nordson System
How are NanoTags Applied to Pharma Products
PRINTING
NanoTag employs a range of printing techniques using UV curable inks providing incredible accuracy and very low cost
Given the nature of counterfeits in the market the solution must be retroactive and easily identifiable by all concerned
Customs, Law enforcement, UNILAB, Pharmacy's and the general public
Discovery of counterfeits must be met by the full force of the law
How Do We Prevent Counterfeits
• By detecting the presence of NanoTags the item is authenticated –Track and Trace capability
• If further verification is required the NanoTag can be read and security identification code checked in the NanoTag database
• If no NanoTag is found, the item is suspect and requires further investigation
AUTHENTICATION
• Is simple. Just shine a UV light to detect the NanoTags
• No NanoTags = action required
• No special training or expensive enforcement required
• For further verifcation the NanoTag can be read and checked on the NanoTag database
Verification
Verification is Absolute
YOUR TAG
YOUR PRODUCT
Can NanoTag Help?
NO MATTER IF THE ISSUES ARE COUNTERFEITING, DIVERSION OR THEFT OR A COMBINATION,
NanoTag COMES TO THE RESCUE
BUT
HOW?
By creating a unique Customer Identity
LETS CALL IT XXXXX DNA
By Creating A Unique Identity
Absence of XXXX DNA = Counterfeit
CASE STUDY 1 TIRE PROTECTION
• Each tire is marked with unique NanoTags• Unique to a plant and a batch• From the date of commencement all units must be tagged or they are not considered genuine• Nanotags can be located on the inside and outside of the tire.•Inspection teams can quickly identify genuine or other units.
NANOTAGSNANOTAGSNANOTAGS
• Ultimately its the user who pays the maximum penalty, poor performance, unmatched tires, vehicle damage, insurance and worst case scenario .....
• For Brand Owners, loss of faith in the brand, revenue and jobs
• If this is not addressed it can only grow and become a much bigger problem
Consequences of Counterfeits
TIRE PROTECTION
• Tires now can be quickly and easily identified by
customs, Company HQ, dealers and the general public
• A simple education program at every dealership will give the customer faith in the tires they are buying and help protect the outlet from selling counterfeits and prosecution
Brand Certified
Customers and Distributors can take comfort in Brand Certified products
Inspection teams can easily recognize real and substituted products
GSK
AWARENESS
EDUCATION AND AWARENESS PROGRAMS WILL ACCELERATE EFFECTIVENESS
POSTERS AND TARPAULINS AT DRUG STORES DOCTORS SURGERYS AND HOSPITALS
PHARAMACIST BRIEFINGS
DRUG REPS CAN BE THE FRONLINE TO EDUCATION AND AWARNESS
POLICE AND LAW ENFORCEMENT EDUCATION PROGRAMS
MOST IMPORTANTLY THIS WILL BE COMPANY DRIVEN
Applied At Manufacturing Stage
Applied After Manufacture
EACH ITEM IS MARKED WITH HUNDREDS OF UNIQUE CUSTOMER NANOTAGS, BOTH
OVERT AND COVERT
Can NanoTag help Customs?
NanoTag Technology offers an extensive range of solutions for your complete counterfeit protection system, for everything from legal documents, certificates, contracts, wills, witness submissions and judicial/police reports to currencies and bank checks.
Bureau of Customs
• Mission• To enhance revenue collection• To provide quality service to stakeholders with
professionalism and integrity• To facilitate trade in secured manner• To effectively curb smuggling• To be compliant to international best practices and
standards• Vision• A customs administration which is among the world’s
best that the Filipino can be proud of.
PhP 25 M Fake Medicines Seized by BOC
By creating a unique Identification
Toyota Genuine Spare PartsNanoTags are placed on every spare part not just the packaging
No supply chain is secure without NanoTag
LUXURY GOODS
DOCUMENTATION
• EXCISE LABELS
• PACKING LISTS
• CUSTOMS DECLARATIONS
• IMPORT AND EXPORT PERMITS
• DUTY AND TAX PAYMENTS
• NANOTAG CAN AUTHENTICATE
And simple verification of real and fake products, documents, licenses, certificates