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Understanding what Idahoans think about Energy Codes. PRESENTER Sharon Grant, Eco Edge April 30, 2014. 2013 Idaho Homeowner Energy Code Survey. THANK YOU. The Team. Jennifer Pope, Office of Energy Resources David Eberle, Boise State University - PowerPoint PPT Presentation
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B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
Understanding what Idahoans think about Energy Codes
PRESENTER
Sharon Grant, Eco Edge
April 30, 2014
2013 Idaho Homeowner
Energy Code Survey
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
THANK YOU
2
Jennifer Pope, Office of Energy Resources
David Eberle, Boise State UniversityRebecca Elmore-Yalch, Northwest Research Group, LLC Nathan Wiggin, Northwest Research Group, LLC
The Team
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
Notable Top drivers for supporting energy codes include lower
monthly costs and a belief that they have a right to a new home purchase that meets energy standards.
Idahoans agree that the State should adopt a state energy code consistent with national standards. However, less than half say that they trust the State to adopt the right energy codes.
A payback period of 7 years is acceptable.
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B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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Objectives Methodology Results Lessons Learned
TODAY’S AGENDA
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
OBJECTIVES
Determine if Idahoans value energy efficiency
Establish a priority of value
Determine if Idaho homeowners value statewide standards for energy efficiency
Determine how much Idaho homeowners are willing to pay for energy efficiency
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1234
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
METHODOLOGY
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600 Random Digit Dial surveys
13 minutes each
30% wireless
Homeowners and renters, over age 18.
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
METHODOLOGY
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B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
METHODOLOGY
Pre-tested n=30 respondents ISO 20252:2012 Market Research Standards December 12-December 22, 2013 Demographics monitored
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+/- 4%variance 95% confidence level
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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RESULTS
Home Energy
Consumption Attitudes
towards Energy
Codes
Key Drivers
Idaho Energy
Standards
Willingness to
Pay
Energy
Consumption
Attitudes
Education /
Sources of
Information
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
65% favor energy codes
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B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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Key DriversF
inan
cia
l Co
nsid
erat
ion
s
Ind
ivid
ual
Att
itude
s
Base: Random selection respondents (weighted n=277-323 / unweighted n=300)
Arrows indicate statistically significant difference at 95% confidence level
Bolding indicates statistically significant difference at 90% confidence level
Northwest Research Group, February 2014
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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Key DriversIn
div
idua
l Atti
tud
es
Base: All respondents (n=600)
Arrows indicate statistically significant difference at 95% confidence level
Bolding indicates statistically significant difference at 90% confidence level
Northwest Research Group, February 2014
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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Attitudes toward Energy CodesIdahoans strongly agree that energy efficient homes have a higher resale value and also increase the
purchase price of a home.
Arrows indicate statistically significant difference at 95% confidence level
Bolding indicates statistically significant difference at 90% confidence level
Northwest Research Group, February 2014
Base: Random selection respondents (weighted n=277-323 / unweighted n=300)
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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Idaho Energy StandardsNearly 2 out of 3 Idahoans agree that the State should adopt a state energy code consistent with
national standards; however, less than half say that they trust the State to adopt the right energy codes.
Arrows indicate statistically significant difference at 95% confidence level
Bolding indicates statistically significant difference at 90% confidence level
Northwest Research Group, February 2014
Base: All respondents (n=600)
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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Willingness to PayIdahoans appear to be willing to pay as much as $10 per month in additional rent or mortgage costs to
save $16 per month on energy bills. Those living in Southwest Idaho are willing to pay more per month
in rent or mortgage costs to save money on energy while those living in Northern Idaho are willing to
pay less.
$10payment to save$16 per month
Idahoans appear to be willing to accept a payback period of about 7 years to build a more energy-
efficient home.
7year simple payback
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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Home Energy Consumption
Arrows indicate statistically significant difference at 95% confidence level
Bolding indicates statistically significant difference at 90% confidence level
Northwest Research Group, February 2014
Nearly 4 out of 5 Idahoans feel their home is at least somewhat energy efficient.
Base: All respondents (n=600)
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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Energy Consumption AttitudesMore than three quarters of respondents (77%) agree that they can make a real impact if everyone
conserves energy.
Base: All respondents (n=600)
Arrows indicate statistically significant difference at 95% confidence level
Bolding indicates statistically significant difference at 90% confidence level
Northwest Research Group, February 2014
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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Disagreement with Energy Codes
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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Education / Sources of Information
Base: All respondents (n=600)
Just under half of the respondents are interested in learning how their homes compare to others.
Arrows indicate statistically significant difference at 95% confidence level
Bolding indicates statistically significant difference at 90% confidence level
Northwest Research Group, February 2014
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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Education / Sources of InformationThe most believable information sources would be local people such as an architect, a local building
inspector, or their local utility.
Arrows indicate statistically significant difference at 95% confidence level
Bolding indicates statistically significant difference at 90% confidence level
Northwest Research Group, February 2014
Base: All respondents (n=600)
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
LESSONS LEARNED
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Idahoans perceive their homes as energy efficient but need education on what makes it energy efficient.
Emphasize financials such as resale value and monthly savings.
Don’t step on rights; recognize them. Idahoans agree that Idaho should adopt a state energy
code consistent with national standards. Communicate how much it will cost and how much it will
save within a 7 year payback.
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
NEXT STEPS
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1. Revise the marketing and outreach plan for Idaho, reflecting the 2013 survey results.
2. Explore opportunities to share the results.
3. Apply the insights gained from the survey results and make an impact in Idaho and beyond.
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
ADDITIONAL OPPORTUNITIES
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1. Future presentations of results (Eco Edge at EEBA Green Building Conference and Idaho Building Code Board).
2. Other data analysis-GIS maps etc.
3. Results and documents to be made available on www.idahoenergycode.com and future energy publications.
Questions? Sharon Grant [email protected]