Understanding Schema.org

Presenters:

Dan ScottSystems Librarian

Laurentian University

Jason A. ClarkHead of Library Informatics & Computing

Montana State University

June 29, 2014Sponsored by ALCTS & LITA

#alctsAC14

Context: Discovery ElsewhereIntroduction of Speakers

Jenn RileyAssociate Dean, Digital Initiatives

McGill UniversityCo-Chair, ALCTS/LITA Metadata Standards Committee

Let’s face it.Google is just BETTER at

this than us.

They have:Large scale user behavio(u)r data

More resources

Integration with other data sources (browser, bookmarks, etc)

More resources

Ability to do real-time experiments at scale

Did I mention they have more resources?

Here’s a reality check about Google

Crawls 20 billion pages per day4

A Knowledge Graph of 500 million things4

Nearly 50,000 employees3

$13.966 billion operating income in 20132

Made ca. 550 tweaks to their search algorithm in 20101

1. http://www.wired.com/2010/02/ff_google_algorithm/all/12. http://www.sec.gov/Archives/edgar/data/1288776/000128877614000020/0001288776-

14-000020-index.htm3. http://investor.google.com/financial/tables.html4. http://searchengineland.com/google-search-press-129925

Why not leverage this rather than try to replicate it?

Record-based

Sorting

Boolean logic

Teaching users to use the system

Index created from all possible sources

Relevance ranking

Vector spaces

Intelligence in the system

Library systems approach

Web scale approach

Nearly 40% of faculty1…89% of students2…

84% of general public3…

start discovery with a search engine

1. Ithaka US Faculty Survey, 20122. OCLC College Students Perceptions of Libraries and Information Resources, 20053. OCLC Perceptions of Libraries, 2010

So how do we leverage these strengths? Get our stuff out

ON the web. Discoverable there.

Usable there.

schema.org is step one towards this goal

Remember this?

From http://www.criticism.com/seo/dublin-core-metadata.php

Now we’re getting more granular

And bringing in structured data

From http://schema.org/docs/gs.html

Our Speakers

Dan Scott, Laurentian University@denials

Jason Clark, Montana State University@jaclark

#alaac14 #alctsAC14 #schema

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