Understand the principles of effective

communicationAssessmentObjective

Two

Pass Level Criteria

Explain the principles of effective communication

Discuss potential barriers to effective communication

Demonstrate a range of effective interpersonal skills

Distinction Level Criteria

Explain how some of the potential barriers can be reduced.

Portfolio Activity

A local company is reviewing their current business documentation. They are concerned that the information isn’t being effectively communicated.

Introduction

Poor communication is at the root of a large number of organisation problems

Effective communication is essential for success

Effective Communication Principles

Completeness

• Provide all necessary information– Being Accurate and Using the W’s

• Answer all questions asked– Replying with all needed information

• Give something extra

Conciseness

• Be the following– Brief – Relevant and to the point– Say it once!

Consideration

• Focus on “You” rather than “I”– Assumes you know their needs

• Showing an interest– Talk about their benefits

• Emphasising the positive and the pleasant– Turn a Con into a Pro

Concreteness

• Use Specific Facts and Figures– Ie GCSE Results are up– Use GCSE results are up 5% this year

compared to 3% the year before

• Actions• Vivid and Image building words which

are impressive and appealing

Clarity

• Precise, Concrete and Familiar words

Familiar Words Pretentious Words

Home Domicile

Pay Remuneration

After Subsequent

Attention to detail

Seldom

Clairty

• Construct effective sentences and paragraphs– Length (Keep it Simple Stupid)– Unity (One main idea in one paragraph)– Say it clearly

Courtesy

• Be sincere, tactful, thoughtful and appreciative

• Expressions which show respect– No stupid expressions or questionable

humour

• Non-discriminatory expressions– No slang!

Correctness

• Use the right level of language– Participate or Join– Procure or Get– Endeavour or Try– Ascertain or Find Out

• Check the accuracy of figures, facts and words– Check, Check and Check Again

Task One

• Where can you see any evidence of the 7C rule used on the articles in front of you?

Portfolio Task

• Create an A3 poster / checklist explaining each of these principles of effective communication with examples.

• Maintain a good mix of visual style for the poster, but information required to pass.

Quality is judged by Accuracy, Clarity and Presentation, as well as the actual message itself.

Barriers

With world wide communication possible in seconds, what can occur to stop us in our tracks and fail in communicating?

Language

http://youtu.be/Cz2-ukrd2VQ

A much bigger problem now in a

worldwide business place?

Language

Words being “Lost in Translation” has caused problems for companies expanding into new markets

Get into teams of threeAre the following statements of poor

language translation true, or false?

Compatibility

FaceTime requires compatible apple productsMacs arn’t compatible with all communication featuresSoftware need compatible Hardware

When have you seen this?

Finance

Finance dictates infrastructure, equipment, training, hardware and software

Any of these missing can be a huge barrier to effective communication – Why?