UNDERAGE DRINKING Causes, Conditions,

and Community Solutions

Nigel Wrangham

Taryn Mack

IT’s NOT THE SAME WORLD WE GREW UP IN…

•Teens drink to get drunk

•Faster

•More

•Teens mix alcohol with harder drugs

•Date rape and sexual assault have increased by over 100 per cent since 1970’s

•Girls are now drinking as much as boys

•Specific beverages are aimed at you

•Alcohol is cheaper than ever

THINGS ARE DIFFERENT TODAY

TEMPTEMP

WHAT DO WE KNOW?

•Earlier age of onset = higher lifelong risk

Youth Aren’t Immune to Youth Aren’t Immune to InfluencesInfluences

Youth Behavior

School

Parent

Leaders

Policy

Peers

Media

Church

We can make change in two ways:We can make change in two ways:

IT’S ABOUT CREATING A

COMMUNITY WHERE

THEY DON’T START

What do things cost?

How available are they?

Who has money?

ECONOMIC CONDITIONS

What do people think and believe?

What is considered okay?

What’s normal?

SOCIAL CONDITIONS

What are advertising messages?

What is promoted?

What is normalized through media?

MEDIA CONDITIONS

Who has power?

Who enforces the rules?

Are the laws applied strictly and fairly?

POLITICAL CONDITIONS

Individual EnvironmentalIndividual Environmental

About choicesAbout choicesAbout About knowledgeknowledgeAbout About someone’s someone’s behaviorbehaviorOne-time dealOne-time dealCHANGES A CHANGES A PERSONPERSON

About About CONDITIONSCONDITIONS

EconomicEconomicSocialSocialMediaMediaPoliticalPolitical

Changes the Changes the world around usworld around us

An effective project has both an IMPACT and an OUTCOME:

The initial results and impressions – short term

The overall change in attitude

and behavior – long term

SUSTAINABLE PROJECTS

Use relevant, current Use relevant, current datadata

Address underlying Address underlying conditionsconditions

Involve key Involve key stakeholdersstakeholders

Increase capacity by Increase capacity by fostering fostering collaborationcollaboration

Utilize best practicesUtilize best practices