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Katie Corbin and Haley Sudduth
Uncertainty Reduction Theory
Charles Berger
1.
Overview
Uncertainty reduction
theory…
f o c u s e s o n h o w h u m a n communication is used to gain knowledge and create understanding.
• “The beginnings of personal relationships
are fraught with uncertainties.”- Berger
2.
Reasons why we
want to reduce
uncertainty
1. Anticipation of future interaction
we know we will see them again
2. Incentive value they have something we want
3. Deviance: they act in a weird or odd way
4. We have a natural curiosity when meeting someone new.
5. To “make sense” of our interpersonal world
3.
UCR: to predict
and explain
Predictability is the opposite of uncertainty
As predictability increases, uncertainty decreases,
and vice versa.
Predictability and uncertainty have an inversely proportional relationship.
Attribution theory explains how people draw inferences about the character of others based
on observed behavior.
We constantly draw inferences about why people do what they do. As humans, we need to predict AND explain their behavior.
Two kinds of uncertainty
Behavioral
and
Cognitive (the one URT focuses on)
Uncertainty reduction: more knowledge of the kind of person someone is will help you predict how future interactions
with them will turn out
4.
An Axiomatic Theory:
Certainty about
Uncertainty
8 key variables of
relationship development:
verbal communication,
nonverbal warmth,
information seeking,
self-disclosure,
reciprocity,
similarity,
liking,
& shared networks
a self-evident truth t h a t r e q u i r e s n o additional proof
Axiom:
Axiom 1: Verbal Communication
https://www.youtube.com/watch?v=YH7NSVqbluk(stop at 1:09)
As verbal communication between strangers increases, uncertainty for each will decrease.
As uncertainty is reduced, verbal communication will increase.
Axiom 2: Nonverbal Warmth
As nonverbal warmth (expressiveness) increases, uncertainty levels will decrease in an initial interaction.
Decreases in uncertainty level will cause increase in nonverbal expressiveness.
Axiom 3: Information Seeking
High levels of uncertainty cause increases in information-seeking behavior.
http://www.youtube.com/watch?v=HOoHh7wHtvQ (0:34-2:06)
A s u n c e r t a i n t y d e c r e a s e s , information-seeking behavior decreases.
Axiom 4: Self- Disclosure
High levels of uncertainty in a relationship cause decreases in the intimacy level of communication content.
http://www.youtube.com/watch?v=ZA16qR2tx6A
Low levels of uncertainty
produce high levels of intimacy.
Axiom 5: Reciprocity
High levels of uncertainty produce high rates of reciprocity.
Low levels of uncertainty produce low levels of reciprocity.
Axiom 6: Similarity
Similarities between individuals reduce uncertainty, while dissimilarities produce increases in uncertainty.
http://www.youtube.com/watch?v=BsbQrS6yC4A
Axiom 7:Liking
Increases in uncertainty level produce decreases in liking.
decreases in uncertainty produce increases in liking.
Axiom 8: Shared Networks
Shared communication networks reduce uncertainty, while lack of shared networks increases uncertainty.
Relationships in relative isolation tend to have higher levels of uncertainty.
5.
Theorems: The Logical
Face of Uncertainty
Axioms
Theorem: a proposition that logically and necessarily follows from
two axioms.
28 theorems that give you the big picture of interpersonal development.
The intersection shows: the number of Berger’s theorem and the correlation between the two variables.
A plus sign (+) shows that the two variables rise or fall together.
A minus sign (-) indicates that as one increases, the other decreases.
6.
Message Plans to Cope
with Uncertain
Responses
(Focuses on The thought processes people go through in order to produce the messages they speak)
Most social interaction is goal-driven.
Message plans: mental representations of action sequences that may be used to achieve goals
“How do individuals cope with the inevitable uncertainties they must face when constructing messages?
class activity
4 Situations:
1. parent/child
2. boyfriend/girlfriend
3. online dating
4. roommate
Strategy 1: Seeking
Information
three approaches we can use to find out how others might react to our messages…
Passive strategy: form impressions by watching how a person interacts with others.
Active strategy: form impressions by asking a third party about a person
Interactive strategy: impression formation through face-to-face discussion with a person; quickest route to reducing uncertainty
Strategy 2: Choosing plan
complexity
Plan complexity: the level of detail the plan includes and the number of back-up plans prepared in case the original one doesn’t work
Strategy 3: Hedging
The use of strategic vagueness and humor to provide a way for both parties to save face when a message fails to achieve its goal
Strategy 4: Hierarchy Hypothesis
The prediction that when people are dissatisfied in their attempts to achieve goals, their first tendency is to alter lower-level elements of their message
7.
Anxiety/Uncertainty
Management
(AUM) Theory
AUM theory says that h i g h l e v e l s o f uncertainty and anxiety l e a d t o g r e a t e r misunderstanding when s t r a n g e r s d o n ’ t communicate mindfully
AUM theory Differs in 5 significant
ways from Berger’s URT
• Anxiety: the feeling of being uneasy, tense, worried or apprehensive about what might happen • Effective communication
» End goal of AUM theory is effective communication rather than closeness or relational satisfaction » Effective communication is the extent to which a person interpreting a messages does so in a way that’s relatively similar to what was intended; minimizes misunderstanding.
• Multiple causes of anxiety/uncertainty • Lower and upper thresholds for fear and doubt
» There’s a balance for fear and doubt, and in that balance is where we actually communicate
• Mindfulness » According to AUM, the process of thinking in new categories, being open to new information, and recognizing multiple perspectives
8.
Critique: Nagging Doubts
about Uncertainty
Positives
The linkages between the theorems is seen as a blueprint for building solid relationships
NEGATIVES • Reliance on the concept of uncertainty and the assumption that we are all motivated to reduce it
• Glitch in theorem 17 – involves axioms 3 and 7 – Axiom 3 is the problem
• Disagree with Berger’s claim that uncertainty reduction is the key to understanding early encounters – Sunnafrank insists that the early course of a relationship is guided by its predicted outcome value (POV). The primary goal of our initial interaction with another is maximizing our relational outcomes rather than finding out who he or she is.
– Predicted outcome value: a forecast of future benefits and costs of interaction based on limited experience with the other.
Additional Research
The Facebook phenomenon: online self-disclosure and uncertainty reduction
First Comes Love, Then Comes Google
More self-disclosure on one’s FB page leads to less perceived uncertainty about the individual
Photo links
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