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UN MARCO DECISIONAL EN EVALUACIÓN Y
COMUNICACIÓN: RESUMEN DE INVESTIGACIÓN-
ACCIÓN.
Ramirez, Ricardo;
;
© 2018, CREATIVE COMMONS BY
This work is licensed under the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/legalcode), which permits unrestricted use, distribution, and reproduction, provided the original work is properly credited.
Cette œuvre est mise à disposition selon les termes de la licence Creative Commons
Attribution (https://creativecommons.org/licenses/by/4.0/legalcode), qui permet
l’utilisation, la distribution et la reproduction sans restriction, pourvu que le mérite de la
création originale soit adéquatement reconnu.
IDRC Grant/ Subvention du CRDI: 107064-001-Developing Evaluation and Communication
Capacity in Information Society Research (DECI-2)
Un Marco Decisional en Evaluación y Comunicación:
Resumen de Investigación-Acción
RicardoRamírez
ProyectoDECI-2
CongresoInternacionalEvaluacióndelaComunicaciónparaelDesarrolloyelCambioSocial.Cádiz9-11mayo,2017
Contexto
• Nuestrainvestigaciónexperimentadeformatransdisciplinariaeinvolucraalosproyectossociosyanuestroequipoenunaprendizajeconjunto
• Nuestroespaciodetrabajo:unproyectodeinvestigación-acciónencapacitación
• Elproyectobrindaanuestrossocioscapacitaciónenevaluaciónycomunicacióndeformaintegrada
• Lacapacitaciónsebrindamedianteunacompañamiento(mentoría)
• Lamayoríadenuestrossociossonredesdeinvestigación(ysussub-proyectos)enTICsyDesarrolloAbierto(OpenDevelopment,IDRC)
Mentores/Facilitadores:3equiposregionales
4Redesglobales 4Redesregionales5sub-proyectostor)
0CSDNeQ
CONDATOS
Open Dela LACNIC-Frida
conference
ROER-ID
¿Quésucedecuandosecombinandosmetodologías?
¿Quésucedecuandosecombinandosmetodologías?
• Laterminologíadeunapuedearrojarinterpretacionesoconnotacionescontrastantesenlaotra
• Lalógicadeunaaportaelementosquelaotradesatiende
• Lospasosdeunaintroduceoportunidadesparaentrelazarconlaotra
Teorias, Modelos, Enfoques
CDMPLEIIDAD
EvALuAcIéN COMUNICACION
CONCEPTOS, PRINCIPIOS, ESTRATEGIAS
ENTERTAINMENT- SOCIAL
EDUCATION MARKETING
\ \ \V
smzhal & Rogers Andreasen
\ / /
Pmlrov Kmler & Roberta
\ r
Eandura Elliot
\
PARTICIPATION, MOBILIZATION
\ \'- »,Gummo-Dagr6nWll
'““;*°" V y Kamlangera
McKee Agunga Hamelmk
Servaes ’Eesseme
Iwlme
Quebral MadyRogers
\ / /
DIaz-Eordenave
I-Icrmk
Lemar & Schramm
_/\§Behaviour change
Eelkrén
rrene I
L——\_cnnqne of dependency
Enlaces
• Compromiso:Laimportanciadelaparticipacióndelosinteresados• Compromiso::Trabajocolaborativoentrelosdiferentesactores• Estrategia:Respuestasflexiblesajustadasacadacontexto• Logro:Empoderamientodequienesrecibenlosresultadosdela
evaluacióny/odefinenestrategiasdecomunicación• Logro:Incrementoenlacapacidaddeauto-reflexión
ENTERTAINMENT- SOCIAL
EDUCATION MARKETING
\ \ \V
smzhal so Rogers Andreasen
\ / /
Pmlrov Kmler & Roberta
\ r
Eandura Elliot
\
PARTICIPATION, MOBILIZATION
\ \'- »,Gummo-Dagr6nWll
'““;*°" V y Kamlcngera
McKee Agunga Hamehnk
Servaes ’Eesseme
IWlute
Quebral ModyRogers
\ / /
DIaz-Eordenave
Hormk
Lemar so Schramm
_/\§Behaviour change
Eelkrén
rrene I
L——\_cnnqne of dependency
NETWORKORPROJECTNAME� AUTHOR � Date
Verifying&CommunicationImpact–[arrowssignaliterativeadjustments&complementarity]
EVALUATIONUSES
o Objective2:a)ToanalysetheeffectivenessoftheROER4Dnetworkhub’scapacitybuildingstrategiesb)TohelpimprovethewayROER4Dbuildsresearchcapacity,harmonisesquestionsandsharesinformationaboutresearchcapacitybuildingbestpracticeso Objective3:ToanalysetheeffectivenessofROER4D’s
networkingmodelso Objective4:ToanalysetheeffectivenessofROER4D’s
communicationstrategyo Objective5:ToanalysetheeffectivenessofROER4D’s
curationstrategy
AUDIENCES/STAKEHOLDERSo OER and open education researchers in
Global South o OER researchers worldwide o Policy makers in governments and
education departments in Global South o Funders of OER and educational research o Educational institutions in Global South o ROER4D network researchers and
stakeholders
METHODS&MEDIAObjective1-3:Visibility
• Website,socialmedia(Twitter,Facebook)andSlideShare • Conferences
Objective4:Knowledgegeneration(openresearch)• Website,SlideShare,publications,socialmedia,webinars
Objective5:Knowledgegeneration(findings)• Website,Openrepository,Slideshare,publications(e-book),social
media,webinars,blogpostsObjective6:Networking:
• Website,newsletterandsocialmedia;face-to-faceeventsObjective7:Researchcapacitybuilding(shareresources)
• Vula,Website,NewsletterandOpenUCTObjective8:Researchcapacity(tosupportandbuildresearchskills)
• live webinars, recorded webinars, presentations available viawebsite,workshopsessions
DATACOLLECTIONINSTRUMENTSObjective2:Researchcapacitybuilding• Surveys• EventattendancedataObjective3:Networking• Onlineanalyticsandmeasurements• Self-reportednetworksandnetworking• InvitationsforresearchadviceandparticipationObjective4:Communication• Onlineanalyticsandmeasurements• Trackingofdialogueandinvitationstoparticipate• eBookoptionsandprocessrequirementschecklistsObjective5:Curation&Dissemination(note:currentlyundergoingsomechanges)• Measureagainstbestpractice(DCCchecklists&openstandards)• Onlineanalyticsandmeasurements
COMMUNICATIONPURPOSES
o Visibility o Knowledge generation o Networking o Research Capacity Building
KEY EVALUATION QUESTIONS oObjective 2: Research capacity building To what extent has working on the ROER4D project built research capacity among ROER4D researchers? oObjective 3: Networking To what extent has ROER4D built a network of OER scholars? oObjective 4: Communication 4.1 How well is the ROER4D communication strategy working? 4.2 How well was the ROER4D research output disseminated (communicated)? oObjective 5: Curation & Dissemination Has all ROER4D documentation & research output been curated as open content?
COMMUNICATION OBJECTIVES Visibility
1. ToestablishROER4DasasignificantOERResearchproject 2. Toestablishcredibilityandreceptivity 3. Toengagethoseinthebroadereducationalfield
Knowledge generation 4. To share research process openly 5. To communicate findings
Networking 6. TobuildlinksamongresearcherswithintheROER4Dnetwork
ResearchCapacityBuilding7. To share resources 8. To support and build research skills
o
EVALUATIONUSERS o Cheryl Hodgkinson-Williams
(Networking) o Tess Cartmill (Networking) o Sukaina Walji
(Communications) o Henry Trotter (Research
capacity) o Michelle Willmers (Curation
& Dissemination) o Thomas King (Curation &
Dissemination) WHO
WHY
HOW
WHAT
Summary of objective 3: Networking Uvdaled:
— Euild a network of em scnoizrs""’°" 2"“
Use(s) | | KEQ(s) I Meosnreisi
3.1 To what extent
has ROER4D bui\t a
network of OER
—Tc have proof of ,, scholars?
concept about
ROER4D's
networking model
— Requests for
research advice/
participation
— Se|f—reported
network it;
possibly strengthof interaction)
3.2 Which of
ROE R4D's
actions/strategieshave been most
effective at
growing the
network?
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Principiosyprácticas
• LaEOU:unmarcodecisional
• Comunicaciónorientadahaciacambiosenpolíticasyprogramas
• Laimportanciadelaprontitudodisponibilidaddelproyecto
• Apoyoenmentoría/acompañamientoalritmodelproyecto
• Sepronosticalanecesidaddeajustarlaestrategiasobrelamarcha
• Lautilizacióncomoaspectoprioritariodesdeelinicio
• Unprocesodeaprendizajecolaborativo
• Participaciónyunsentidode‘propiedad’sobreelproceso
• Compromisoparareforzarcapacidadesindividualesyorganizativas
• Sepresumelacomplejidaddeloscontextos
RicardoRamírez
e v a l u a t i o n a n d c ommun i c a t i o n i n p r a c t i c e . n e t
‘ DEVELOPING EVALUATION AND
‘I COMMUNICATION CAPACITV IN
‘ INFORMATION SOCIETY RESEARCH