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ULTRA HIGH DEFINITION MARKET OUTLOOK AND NEXT STEPS Christoph LIMMER, Director Commercial Development Broadcast & Video
Michel CHABROL, Marketing Director Innovation
Market environment
Technical framework & Commercial activites
AGENDA
3
Over 800 Ultra HD channels within the next 10 years predicted*
With more than 2/3 of channels distributed, Direct-to-Home will drive Ultra HD roll-out*
Growth mainly driven by North America, Western Europe and East Asia
The eco-system for UltraHD is already more established by comparison to the initial HD development life-cycle
Prices for Ultra HD TV sets have already reached affordable price points and are largely available in-store
Broadcasters in East Asia have already started launching commercial Ultra HD offerings to subscribers
SUCCESS INDICATORS FOR ULTRA HD
2 *Nothern Sky Research, 2014
Over 800 Ultra HD channels within the next 10 years predicted with a CAGR of almost 50%*
Growth mainly driven by North America (40%), Asia (17%) and Western Europe (14%)
HTS will support roll-out in selected regions, notably in North America and Western Europe
PREDICTED ULTRA HD CHANNEL GROWTH
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*Nothern Sky Research, 2014
Number of UltraHD Channels*
SATELLITE TO DRIVE ULTRA HD CHANNEL GROWTH
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DTH Others
With almost 70% of channels distributed via DTH platforms, satellite will drive Ultra HD roll-out*
For 2015, already 12 UltraHD channels are expected
About 60% of channels broadcast via satellite will be from North America, Western Europe and East Asia
Number of UltraHD Channels by platform*
*Nothern Sky Research, 2014
COMMERCIAL ULTRA HD OFFERS ALREADY AVAILABLE
3
South Korean DTH operator KT SkyLife and Japanese Sky PerfecTV! have launched first UltraHD channels in June 2014
KT SkyLife is broadcasting 4 hours of UltraHD content per day and is planning to have 2 full UltraHD channels by beginning of 2015
NexTV via Sky Perfect JSAT broadcasts 6 hours of Ultra HD content per day
Sky Perfect plans to open an Ultra HD commercial channel in 2015
Three 4k TV channels planned in Japan in 2016
Major US player DirecTV announced UltraHD VoD for end of 2014
CONSUMER EQUIPMENT "ULTRA HD READY "
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UltraHD availability already much higher than what immediately comes to mind
UltraHD devices are already in the living environment and actively used
Chinese manufacturers offer Ultra HD TV sets for less than US$1,000
Film studios already produce massively UltraHD content
UltraHD is in a much better position moving forward compared to the initial HD development life-cycle
Market environment
Technical framework & Commercial activites
AGENDA
9
Ultra High Definition TV (Ultra HDTV) will offer
Higher resolution
Higher frame rate(s)
More colours
Higher Dynamic Range (HDR)
Immersive audio
ULTRA HDTV IN A NUTSHELL (1)
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ULTRA HDTV IN A NUTSHELL (2)
High Definition and Ultra High definition … High Definition (HD) HDTV (ITU-R BT.709)
Up to 2.1 Mpixels per frame (1920 pixels x 1080 lines)
Frame rate: 25 or 30 fps (frames per second or Hz)– May be 50 / 60 fps (3G) in the future
Colour depth : 8 bits (16.7 Mcolours) in DTH (Direct To Home), 10 bits in contribution (1 Billion)
Ultra HDTV : 2 formats defined by ITU* (ITU-R BT.2020)
UHDTV1 (“4k TV”) : 3840 x 2160 pixels = 8.3 Mpixels
UHDTV2 (“8kTV” / Super Hi-Vision by NHK): 7680 x 4320 pixels = 33.2 Mpixels
Note: Quad HD = « Temporary » Ultra HD format based on BT.709
*ITU = International Telecommunication Union
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ULTRA HDTV IN A NUTSHELL (3)
Ultra HDTV should also offer: Progressive mode (instead of interleaved)
Frames rates: − The experts recommend 50 / 60 fps as a minimum for UHDTV1 (Phase 1)
− Higher frame rates later on (100 / 120 fps): Phase 2 of UHDTV1 + UHDTV2 (Super Hi-Vision)
Colour depth: 10 bits (1 billion colours) or 12 bits (68.7 billion colours)
Colour gamut : considerably increased (see slide 6) − More colours and more nuances
High Dynamic Range (also possible with HD): greater dynamic range of luminosity
Immersive audio later on
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ULTRA HDTV IN A NUTSHELL (4)
UHDTV2 (8k TV) or Super Hi-Vision (7680 x 4320 p) = 33.2 Mpixels
UHDTV1 (4k TV) & Quad HD (3840 x 2160 p) = 8.3 Mpixels 4
k C
inem
a (4
09
6 x
21
60
)
HD 1080i or p (1920 x 1080) = 2.1 Mpixels
HD 720p (1280 x 720)
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ULTRA HDTV IN A NUTSHELL (5)
4k
Cin
ema
(40
96
x 2
16
0)
Human vision
UHDTV (BT.2020)
HDTV (BT.709)
Ultra HDTV implementation:
UHDTV 1 (4k TV): 2 phases are envisaged by DVB (tentative) Phase 1: up to 50 / 60 fps (colour space: BT 709, or : BT 2020) Phase 2: 100 / 120 fps (BT 2020)
Then UHDTV2 (8k TV)
CALENDAR OF IMPLEMENTATION (TENTATIVE)
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2160p50/60
Bit depth: 10bit Color Space : Rec. 709 and BT. 2020 (optinal) Subsampling: 4:2:0 Audio: Existing DVB Toolbox Consideration for forward compatibility and bitrate efficient subtitles
2160p100/120*
Bit depth: 10bit, 12bit, 14 bit optional Color Space : Rec. 2020 subset (colourist metadata for transition to BT. 2020) Dynamic Range: HDR Subsampling: 4:2:0, 4:2:2 & 4:4:4 Audio: beyond 5.1 or object based Scalability: Yes Coding: HEVC Main 10
1080p100/120* (base layer)
4320p100/120*
Bit depth: 10bit, 12bit, 14 bit? Color Space : fuller Rec. 2020? Audio: beyond 5.1 or object based
*It was suggested that the standard should also include 120/1.001 fps, 60/1.001 and 30/1.001 fps. Further decisions on 100 and 150 fps will be taken.
Production Distribution Presentation
UHD-2 (tentative)
UHD-1 Phase 2 (tentative)
UHD-1 Phase 1
2014/2015 2017/2018 2020+
CALENDAR (2) : FROM DEMO TO COMMERCIAL
2013 2014 2015 2016 2017 2018 2019 2020
Demos, tests, showcases
implementation UHDTV 1 (4k TV)
Phase 2 (100 / 120 fps) commercial
Tokyo 2020 Olympic Games
Rio 2016 Olympic Games
Experiments Receiver Production
Promotion
26 May 2014: Eutelsat launches on HOT BIRD
an Ultra HD demo channel in HEVC 50 fps, 10-bit colour depth
Phase 1 (up to 50 / 60 fps) commercial
NHK /Super Hi-Vision UHDTV 2 (8k TV)
January 2013: 1st European UHD Permanent demo channel by Eutelsat (Quad HD MPEG-4)
at 10° East
Test Broadcast
Broadcast
2016: Three 4kTV channels on air in
Japan
2015: Sky Perfect 4k commercial channel in
japan
2 June 2014: Start of 4kTV broadcasting by
NexTV / SKY Perfect in Japan + KT SkyLife in Korea
CALENDAR (3)
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Encoding / compression: MPEG-4: good efficiency with progressive mode,
but industry is now focused on a new standard: HEVC (High Efficiency Video Coding)
HEVC: − should be 30 to 50% better than MPEG-4 (H264/AVC) − can be applied to all formats: HD, Ultra HD
Ultra HD needs HEVC to take off…
Connectivity: HDMI 2.0 connectors
CALENDAR (4)
17/09/2014 18
Encoding: With HEVC: Single « tile » (image encoded in a single block) Soft encoding: 2014 (for 50 / 60 fps) Hardware encoders: 2015 (according to industry)
Modulation: With satellite: no problem with DVB-S2 Cable: with DVB-C2 Terrestrial: with DVB-T2
CALENDAR (5) : HOME EQUIPMENT
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HEVC (up to (50/60 fps) First commercial channels
(50/60 fps) HEVC (single tile) DTH channels via satellite
TV sets HDMI 1.4 (30 fps) HDMI 2.0 (up to 60 fps)
TV sets with DVB-S2 & HEVC
decoder UHD TV with HEVC decoder (up to 60 fps)
UHDTV Blu-ray players UHDTV Blu-ray with HEVC decoding?
UHDTV Camcorders UHDTV Consumer Camcorders?
UHDTV Game stations UHDTV Game stations?
Some TV manufacturers combine HEVC 60 fps and HDMI 2.0
2013 2014 2015 2016 UHDTV 1 (4k TV)
Demo channels Quad HD (MPEG-4)
4k Blu-ray players + Game stations: end 2014 /
2015
4k UHD TV set: HDMI 2.0: 2014
(50/60fps) (Some with embedded
HEVC decoder)
4k Satellite Set Top Box With HEVC: 2015
CALENDAR (6): UHDTV1 GLOBAL DISTRIBUTION + HOME
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4k camcorders : • Consumer : end 2014 • “Prosumer”: end 2014
Some 2014 TV sets can be directly connected
to the satellite dish ! (Embedded DVB-S2
demodulator and HEVC decoder)
2015
//
DTH satellite Ready
4k via fiber: same time as via satellite,
but not everywhere
4k via DTT: not before 2015 with DVB-T2 & HEVC, and not
everywhere
2015
4k via ADSL : with HEVC, but not everywhere
New boxes for 4k TV
DTT retransmitter
Type of content
Bit rate in DTH with MPEG-4
encoding
Number of MPEG-4 channels
per 36 MHz transponder
(DVB-S2)
Bit rate in DTH with HEVC encoding
(Based on current assessment from
Industry)
Number of HEVC channels
per 36 MHz transponder
(DVB-S2)
HDTV 1080i 25 7 to 8 Mbit/s Up to 8 Around 4 Mbit/s Up to 15
HDTV 1080p 50 (3G) Around 10 Mbit/s Up to 6 Around 5 Mbit/s Up to 12
4k at 25 fps (p) 15 to 20 Mbit/s Up to 4 7 to 10 Mbit/s Up to 8
4k at 50 fps (p) 26 to 40 Mbit/s Up to 2 13 to 20 Mbit/s Up to 4
Summary of possibilities offered by satellites: Assumptions made:
HEVC improvement: from 30 to 50% with respect to MPEG-4 (current equipment) Compression gives higher efficiency with progressive scanning, than with interlaced
CAPACITY FOR UHDTV1 VIA SATELLITE
21 Note : The bit rate figures are based on best inputs from industry (may change later on)
Ratio in 1 transponder: 8 HD channels (25i) with MPEG-4 now 4 UHDTV1 channels (50p) with HEVC
1st channel launched on 8 January 2013: Quad HD MPEG-4 Transmitted via Eutelsat 10A (10° East) Technical solution set up with ATEME
4 Full HD streams (1920 x 1080p 50 fps) + 1 Audio (stereo now) MPEG-4 encoding : 4 video streams of 10.28 Mbit/s (50 fps)
Modulation: DVB-S2 8PSK
2nd channel launched for IBC 2013: HEVC at 30 fps
Channel in cooperation with Samsung launched for IFA 2013 (10° East) – (Quad HD MPEG-4)
HEVC 50 fps demo channel launched on 26th May 2014 HEVC encoding 50 fps 10-bit colour depth (1 billion colours) On HOT BIRD: premium DTH position
over Extended Europe
EUTELSAT DEMONSTRATION CHANNELS
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EUTELSAT 10A AT 10° EAST
23 Widebeam downlink coverage
EUTELSAT HOT BIRD AT 13° EAST
24 Widebeam downlink coverage
EUTELSAT 5 West A at 5° West: Live retransmission of Roland Garros in HEVC, 50 fps,
with the French Tennis Federation and France TV Sport
Live retransmission of 2 matches (+ tests on 28 June) of the 2014 FIFA World Cup Brazil to a big cinema in London (VUE Westfield), with FIFA, HBS, Sony, IDC, Dolby, DSAT, dcinex, ATEME, … Decoding of Quad HD MPEG-4 in a Eutelsat Teleport and live re-encoding in HEVC 60 fps with an ATEME Titan encoder
LIVE BROADCASTING (SOME EXAMPLES)
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ULTRA HD IMPLEMENTATION
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Early adopters of Ultra HD: Bouquet / pay-TV operators Thematic channels
What type of channel? UHDTV1, most likely at 50/60 fps Channels with play-out (recorded encoded content)
Cinema (4k production at 24 and 48 fps) Documentaries Lifestyle
Event channels Sports Operas, ballets
Key points for UHDTV1 implementation for bouquet operators: Installed base of STBs (big inertia):
n x millions units Two types (with satellite): DVB-S MPEG-2 SD & DVB-S2 HD MPEG-4
New STBs needed (HEVC + UHDTV1 / 4k TV)
Simulcast transmissions ?: SD + HD + 4k TV
Strategy: Convert all SD channels to HD? (e.g. SKY Perfect in Japan) Replace all old STBs by a single new model decoding MPEG-2 / MPEG-4 / HEVC?
Christoph LIMMER Director, Commercial Development, Broadcast and Video [email protected] Michel CHABROL Director, Marketing Innovation and Digital Cinema [email protected]
THANK YOU FOR YOUR ATTENTION
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