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12015 Athens 162012042 Climax 16212051 Coxsackie 148112058 Earlton 56012083 Greenville 151812087 Hannacroix 45812120 Medusa 23012176 Surprise 10212192 West Coxsackie 70612405 Acra 23012407 Ashland 3112413 Cairo 100512414 Catskill 458512418 Cornwallville 25812422 Durham 10612423 East Durham 37412424 East Jewett 89
12427 Elka Park 7212431 Freehold 52612439 Hensonville 9312442 Hunter 9912444 Jewett 14212451 Leeds 49212454 Maplecrest 5812460 Oak Hill 10012463 Palenville 52512468 Prattsville 43312469 Preston Hollow 36512470 Purling 23712473 Round Top 19012482 South Cairo 20612485 Tannersville 1112496 Windham 412
ZIP TOWN MAILED ZIP TOWN MAILED
Advertise in our weekly ULSTER COUNTY Saugerties edition and reach every home in the 12477 zip code. Mailed to over 8,500 homes. Plus on newstands in over 32 locations. That’s over 17,000 readers.
GREENE COUNTYMailed into every home
ULSTERCOUNTY
COLUMBIACOUNTY
SAUGERTIESMailed into every home
GREENE COUNTY - Mailed monthly to over 17,450 homes Plus dropped in key locations
REACH OVER
54,500 READERS
Based on 2.1 readers per Pennysaver.
17,476 Total Homes
To Advertise:
ULSTER COUNTY Saugerties - Distribution 10,000
Start GrowingYour Business TodayTotal Market SaturationThe only publications that mail into every home in Saugerties & Greene County. You can affordably reach your customers for one cent per household.
Greater Attention & Staying PowerWeekly and monthly publications have a longer shelf life and garner more attention. The typical consumer keeps a weekly publication in-home for 5-7 days and a monthly for an average of 4-6 weeks, increasing your exposure.
DISTRIBUTION ANALYSISVerified
MAILED into Homes
Strategic Drops
Tracked
Total Distribution
Annual Frequency
Annual Distribution
Average # Readers 2.1
per issue
Average Impressions
Annually
Greene County PennySaver - MONTHLY 17,486* 2,000 19,486* 12 233,832* 40,921* 491,052*
Ulster County PennySaver - WEEKLY 8,497* 1,500 9,997* 52 519,844* 20,994* 1,091,688*
NEW HOMEOWNERS Ulster, Greene, Columbia, Dutchess - WEEKLY
50* - 50* 52 2,600* 105* 5,460*
Totals 756,276* 62,020* 1,588,200**Slight Fluctuations Monthly
Greene County PennySaver Rates Mailed Monthly
MORE RESULTS
Ulster County PennySaver Rates Mailed Weekly
Saugerties Edition COLOR Open Rate 6X Rate 13X Rate 26X Rate 52X Rate
Covers 7.75” W x 8.75” H add 15%. Ask for availability. Premium Placement - add 10%. Prepay Discount - 5%.
Full Page 7.75” W x 10.5” H $569 $485 $455 $427 $381Half Page 7.75” W x 5” H $325 $275 $260 $245 $218
Quarter Page 3.8” W x 5” H $186 $160 $148 $139 $125Eighth Page 3.8” W x 2.5” H $98 $85 $79 $74 $66
Sixteenth Page 1.8 W” x 2.5” H $52 $44 $42 $39 $35
Business Directory N/A N/A N/A $24 $17.50
Saugerties Edition B&W Open Rate 6X Rate 13X Rate 26X Rate 52X Rate
Inside Covers 7.75” W x 10.5” H add 15%. Ask for availability. Premium Placement - add 10%. Prepay Discount - 5%.
Full Page 7.75” W x 10.5” H $425 $362 $340 $319 $285Half Page 7.75” W x 5” H $270 $230 $216 $203 $181
Quarter Page 3.8” W x 5” H $148 $126 $119 $111 $100Eighth Page 3.8” W x 2.5” H $81 $69 $65 $61 $55
Sixteenth Page 1.8 W” x 2.5” H $42 $36 $34 $32 $29
Classifieds Residential: Min. $14 for 20 words. Business/Agency: Min. $20 for 20 words. (Each additional word 50¢.)
Inserts $65/1,000 < 0.5 oz; $75/1,000 < 1.0 oz ; $85/1,000 < 1.5 oz (-10% 4x or more)
Digital Ads (priced per issue)
Greene County FULL COLOR Open Rate - 1x 2X Rate 4X Rate 6X Rate 12X Rate
Full Page 7.75” W x 10.5” H $1150 $978 $920 $863 $771Half Page 7.75” W x 5” H $600 $510 $480 $449 $402Quarter Page 3.8” W x 5” H $325 $276 $260 $244 $218Eighth Page 3.8” W x 2.5” H $200 $170 $160 $150 $134Sixteenth Page 1.8 W” x 2.5” H $105 $90 $85 $75 $65Business Directory N/A N/A N/A $70 $60
Covers 7.75” W x 8.75” H - add 15%. Ask for availability. Premium Placement - add 10%. Prepay Discount - 5%.
Classifieds Residential: Min. $25 for 20 words. Business/Agency: Min. $30 for 20 words. (Each additional word 65¢.)
Inserts $65/1,000 < 0.5 oz; $75/1,000 < 1.0 oz ; $85/1,000 < 1.5 oz (-10% 4x or more)
Digital Ads (priced per issue)
Mailed to 8,500 households and 1,500 at key locations (on-demand)
Mailed to 17,450 households and 2000 at key locations (on-demand)
PUSHDOWN (617x80 & 1170x600): $150SLIDER (1140x200): $95BANNERS - L (360x474): $75; S (360x237): $55
PUSHDOWN (617x80 & 1170x600): $150SLIDER (1140x200): $95BANNERS - L (360x474): $75; S (360x237): $55
SPOTLIGHT: $125. Free with 6x plus contractCOUPON: $35. Free with 4x plus contractFLIP: Free with any advertisement
SPOTLIGHT: $125. Free with 13x plus contractCOUPON: $35. Free with 6x plus contractFLIP: Free with any advertisement
10% Off second publication with 6x or more contract
Popular
Crazy
Deal!
Popular
Popular
Crazy
Deal!
1 VILLAGE DRIVE, SAUGERTIES • BARCLAYHEIGHTSDINER.COM • 246-4610
Open Daily Hours: 6am-10pmSEE OUR FACEBOOK PAGE FOR SPECIALS
www.facebook.com/BarclayHeights Diner/Pizzeria
Valentine’s Day Dinner SpecialsSpecials served Feb. 14 from noon - 9pmPrime Rib Served with potato & vegetables.Chicken-n-Eggplant Parmigiana Combo served with pasta.
Garlic Steak Served with potato and vegetables
Happy Family Stir Fry Served with rice or pasta
Land-n-Sea Grilled chicken, steak, fried shrimp served with potato
and vegetables.Broiled or Fried Seafood Combo Served with potato and
vegetablesChicken Flamingo Served with pastaServed with soup, salad bar & dessertFree
Delivery
(845) 246-4610
Barclay Heights DINER &PIZZERIA
Barclay Heights DINER &PIZZERIA
3139 Rte 9W, Saugerties • 845-247-2490 www.maloneyswineandliquor.com
A Locally Owned Family Business
Join us for our weekly
Wine Tastingsevery Saturday4-7 pm
YOUNEED US,
WE’RE
THERE
PLUMBING • HEATING • SERVICES Maintenance & Repairs
New Installations
Natural Gas Conversions
System Inspections
Brought to you by:
Central
Hudson
GoldTrade Ally
In business for
over 30 years!
SPECIAL $250 OFFUP TO
NEW HEATING SYSTEM
Not valid on prior sales. Cannot be combined with other offers.
We service all makes & models
845-255-2102 • 845-679-2413
PLUMBING • HEATING • A/C • ELECTRIC
WATER TREATMENT • GENERATORS
HeckerothPlumbing.com
Not valid on prior sales. Cannot be
combined with other offers.
Not valid on prior sales. Cannot be
combined with other offers.
Not valid on prior sales. Cannot be
combined with other offers.
Not valid on prior sales. Cannot be
combined with other offers.
Ask For Details
HEATING
SYSTEM
TUNE-UPESTIMATE
on Equipment
Replacement
Call Today for an Appointment!
FREESERVICE
CALLWith ANY Repair
$35 OFF
SERVICE
REPAIRCannot be used
towards dispatch fee
FREE $35 OFF
Locally Owned & Operated by the Haines Family
• Auto & COD Deliveries• Full Service & Service Contracts• HEAP Accepted• Budget & Price Protection PlansConveniently located in Saugerties (near Palenville)
(518) 678-2417 Saugerties, NYRte 32A • 12 Micheles Blvd, Saugerties
For a
Lim
ited
Tim
e
$2.099 per gallonFor Fuel oil. PAymeNt Due oN Delivery.
Heating Oil • Kerosene
ABC Pest Control, Inc.
We kill with skill
Locally Owned & Operated by Benny The Bugman
(845) 340-1224(845) 656-2575 cell
290 Fair StreetKingston, NY
Mention This Ad for
Free Terminte Inspection
Get ready for the Holidays!
Holistic Treats • Gift Certificates
Spa days are filling up quickly. Book your grooming today!
224 Ulster Ave., Saugerties
www.allgroomedup.com
845-246-PAWS (7297)
Grooming Service
in January & February
With this ad. Expires 2/29/16.$5 OFFProfessional Pet
Styling Salon & Daycare
What Our Advertisers Are Saying
"95% of our new business has come from the PennySaver. It is absolutely our best means of advertising"
- Bill Haines
"We are very happy that the Ulster County Pennysaver has come to town, our business has picked up dramatically since we have advertised in it. We are also thrilled to be a distributor of the paper with the PennySaver rack in our diner."
- Linda Lopez
“Since we opened our store, the PennySaver has out-performed any other means of advertising we have done. We are amazed at the amount of coupons we get in every week, and how quickly our client base is growing.”
- Joseph Maloney
“We are very happy with our response to our advertisement in the Ulster County Penny-Saver. Mailing into every home in Saugerties every other week has increased Real Estate sales/listings as well as insurance policies in our local area.”
- Scott Helsmoortel
Just Listed!Ground Floor Condo The Commons / Saugerties One floor living! Immaculate and updated 2 bath/ 2 bed condo in The Commons. Better than new! Built in 2006, this one-owner condo has been updated extensively. New: stainless appliances, under cabinet lighting, kitchen & bath back splash, bath-room vanities, high-end laminate flooring, lighting,
farmhouse double sink. Large utility room with ample shelving installed. Master bedroom with master bath & large walk-in. Central air. Both bedrooms with ample closets plus hallway closets, so storage is not an issue. Coriander counters. Large kitchen for the home cook. HOA fees are $180/month and include snow removal, lawn maintenance, trash removal & access to the clubhouse with an exercise room, club room for parties & large playground. The commons are located on the UCAT Bus route and is convenient to everything the Saugerties / Kingston area offer. This is easy living on ground floor with lots of natural light. No aintenance!! MLS#20160318. Asking – $155,000
Call for more info or for an appt.
845 246-9555www.helsmoortel.com
Ground Floor End Unit Twin Maples - SaugertiesSuper clean 2 bed/1 bath end unit ground floor condo in established Twin Maples. Wood burning fireplace in living room with newer Pergo flooring. Open kitchen, living room, dining area make entertaining a breeze. New carpet in bedroom #2. French doors from living room lead to 15x8 deck and storage closet. Unit faces woods and is in rear area of complex. Master bedroom has large closet & vanity with sink. Stack-
able washer dryer off living room stowed in closet for easy laundry. No frills living in a convenient ground floor condo close to Saugerties Village, Kingston, And Rhinecliff Bridge. MLS# 20160000. Asking - $109,000
“Advertising in the Ulster County PennySaver was a huge success for our Saugerties Holiday Farmers Market. We ran two 1/2 page ads with a coupon in it, and were amazed at the amount of new faces to the Market, the quantity of coupon redemption, and the added bonus of us being able to sign many new people up on our database. These were our goals, and they were all met with help of the Ulster County PennySaver!”
- John Bassler
“Ulster County PennySaver and Greene County PennySaver has paid for itself for the whole year, the first month I ran the ads! I run a small ad in Ulster County PennySaver every week, and the same ad in the Greene County PennySaver once a month. You can not beat the coverage, and my phone is ringing!”
- Benny Benincasa
ABC Pest Control, Inc.We kill with skill
Locally Owned & Operated by Benny The Bugman
(845) 340-1224(845) 656-2575 cell
290 Fair StreetKingston, NY
Mention This Ad forFree Terminte Inspection
“I am very happy with the results of all the advertising done with ColorPage and its direct marketing approach of mailing into all the homes of my prospective customers. I want customers to remember my company when they need plumbing, heating or air conditioning repair or installations – my print ad coupons are proving valuable to my customers.”
- Jim Jacobini
“Ulster County PennySaver is the best form of advertising we do. The response on my Holiday ad was tremendous! No other media is able to cover the amount of local homes as this, I love it!”
- Jodi Jubson Just Listed!Ground Floor Condo
The Commons / Saugerties
One floor living! Immaculate and updated 2 bath/ 2
bed condo in The Commons. Better than new! Built
in 2006, this one-owner condo has been updated
extensively. New: stainless appliances, under
cabinet lighting, kitchen & bath back splash, bath-
room vanities, high-end laminate flooring, lighting,
farmhouse double sink. Large utility room with ample shelving installed. Master
bedroom with master bath & large walk-in. Central air. Both bedrooms with ample
closets plus hallway closets, so storage is not an issue. Coriander counters. Large
kitchen for the home cook. HOA fees are $180/month and include snow removal,
lawn maintenance, trash removal & access to the clubhouse with an exercise
room, club room for parties & large playground. The commons are located on the
UCAT Bus route and is convenient to everything the Saugerties / Kingston area
offer. This is easy living on ground floor with lots of natural light. No aintenance!!
MLS#20160318. Asking – $155,000
Call for more info or for an appt.
845 246-9555
www.helsmoortel.com
Ground Floor End Unit
Twin Maples - Saugerties
Super clean 2 bed/1 bath end unit ground
floor condo in established Twin Maples. Wood
burning fireplace in living room with newer
Pergo flooring. Open kitchen, living room, dining
area make entertaining a breeze. New carpet in bedroom #2. French doors from
living room lead to 15x8 deck and storage closet. Unit faces woods and is in rear
area of complex. Master bedroom has large closet & vanity with sink. Stack-
able washer dryer off living room stowed in closet for easy
laundry. No frills living in a convenient ground floor condo
close to Saugerties Village, Kingston, And Rhinecliff Bridge.
MLS# 20160000. Asking - $109,000
Sponsors: Grist Mill Real Estate, H. Haller Financial, Helsmoortel Insurance & Helsmoortel Reality, Kiwanis Club of Saugerties, Renwick Clifton
House B&B, Sawyer Savings Bank, Stewart’s Shops, Town & Country Liquors, Town of Saugerties, Village Apothecary, Village of Saugerties.
Holiday market celebrating Christmas
Local Farm & Specialty Foods • Handmade Crafts & Gifts
Kid’s Art Corner • Market Café - Eat In or Take Out
Visit www.SaugertiesFarmersMarket.com to sign up for FRESH!, the Market’s e-newsletter
Sunday, Dec. 20 Noon-3pm
We accept SNAP
Bring this ad to the Dec. 20th
for $5 OFF one $10 purchase or more (limit 1 per shopper)
Saugerties Farmers Market
Saugerties Farmers Market
FREE e-Edition IncludedEach edition of the PennySaver will appear on our website giving easy access to your ads 24/7. Your online ad will provide greater exposure and improved traffic to your website at no extra charge.
Find “Penny” Game Drives Consumers to PennySaver Website
Readers Can Enter To Win $25. Each week/month readers can play our find “Penny” game and enter to win a $25 gift card redeemable at their favorite PennySaver advertiser’s business!
To Advertise:Tami MillerAccount Manager, Greene County RegionTelephone: 518-943-0200
Email: [email protected]
Helena TenorioAccount Manager, Ulster County RegionTelephone: 845-389-8410
Email: [email protected]
Websites
www.GreeneCountyPennySaver.com
www.UlsterCountyPennySaver.com
AddressColorPageC/O PennySaver71 Ten Broeck AvenueKingston, NY 12401
Toll Free: 800-836-7581
Ad Submissions: [email protected]
FREE Business Spotlights With Backlinking To All Contract Advertisers
Reach New HomeownersWhy We’re Investing in Reaching New Homeowners?
New homeowners spend money and are eager to establish relationships with a variety of local businesses and organizations.
Ulster & Greene County PennySaver mailed FREE to all NEW homeowners in these Counties: Columbia Dutchess
Greene Ulster
Our highly valued new homeowner list is updated each week from data compiled by the largest U.S. deed recording database clearing houses in the nation.
1. Restaurants & Dining
2. Security Systems & Locksmiths
3. Banks & Credit Unions
4. Paints, Décor, Carpet & Flooring
5. Automotive Repair Services
6. Home Improvement Goods & Appliances
7. Builders & Home Improvement Services
8. Landscaping & Maintenance Services
9. Household Furnishings & Cleaning
10. Pet Products & Veterinary Services
TOP 10 LIST
Services Requested by New Homeowners
Our weekly new homeowner mailing lists can help you reach out to this highly responsive market. New homeowners are the most valued prospects for a variety of goods and services.
