Uk Accounting Software Market

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    2009 Number of paying customers

    Avg Price,

    Monthly Revenue,

    Annual

    Revenue,

    Lower bound

    Upper bound

    Xero 3,000 4,000 18.3 64,166.7 770,000

    Winweb 100,000 120,000 33.3 3,665,567 43,986,804

    Kashflow 5,000 6,000 16.0 87,945 1,055,340

    Freshbooks 65,000 70,000 33.1 2,234,250 26,811,000

    FreeAgent Central 1,500 2,000 20 35,000 420,000

    Others 100*20 500*30 15 97,500 1,170,000

    Total 176,500 221,000 74,213,140

    Avg number online users

    198,750

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    ! Importance of Attributes When Evaluating Computers, Compu ter Boards and Peripherals Vendors and Products, Cahners Electronics Gr oup (2000)

    Attribute 5 (Very Important)

    4 3 2 1 (Not Important)

    Mean

    Quality/reliability of product 79% 19% 2% 0% 0% 4.8

    Ease of use 43% 45% 10% 1% 0% 4.3

    Price/performance 48% 37% 13% 1% 0% 4.3

    Service/support 43% 44% 11% 1% 1% 4.3

    Ease of maintenance 42% 41% 16% 2% 0% 4.2

    Purchase price 37% 45% 14% 4% 1% 4.1

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